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1.0 EXECUTIVE SUMMARY
Our company, Muhibbah Futsal Centre was opened on 31 August 2011. The location of our
futsal centre is at Kampung Durian Daun Lama, 75400 Melaka. There are four people in formation of
partners who control this futsal centre and the partners are Wehclist Ngau Anak Awek, Rabiatul
Adawiyah Ninti Nasaruddin, K.Sugan A/L V. Kumar and Nurul Nazatulain Binti Mohamad Tarmizi.
Our futsal centre provides futsal court services which is as our main services and it is an indoor sport.
Our company consist of five individuals which four of the individuals are the manager of Muhibbah
Futsal Centre and we hired one additional staff to hold the operation manager position. We will make
sure that our services and products have a high quality and give a high of satisfaction to the customers
which are the customers come back again to get our services. We also will make sure that we never
forget about our quality of services and products and our futsal centre will be the best in Melaka.
What is the differences between what a customer gets from our services which other futsal court
services don’t have an our services have it, such as we open our court services 24 hours per day and
we also provide other services where we have a mini cafe at our futsal centre. Besides that, each team
can purchase a membership card where the benefits of the membership card are the holder of the
membership card 10% discount every time they came and they use our services. Last but not least we
also giving out free two hours to that team who has use our services more than seven times within a
month. We choose Kampung Durian Daun Lama, 75400 Melaka because it is near housing area and
there are more youth generations on that particular area. We also choose that particular area because
no agencies or particular person as venture on this kind of sport services. This is the main reason why
we choose to venture futsal services on this area. We also have done some survey on who is our
competitors and what can we do to excel more than them. The results of the survey are showed in
Table 1.
TABLE 1: NAME OF COMPETITORS
We four individuals have take decisions to promote our service in such a way where the youth couldn’t resist to use our services. The initiatives that we took to promote our service are to advertise through online using social website such as Facebook, Twitter, Instagram and etc. Besides that we also will give handouts to the customer so that they will give it to their friends and family, we also will make a big banner to be placed on our premise.
The risks that we will face are the customers have to wait longer if all the courts are fully booked and the customers need to wait for their turn to play. The future plan that we would take will be increasing the number of courts and to enlarge our length capacity. As we are still a fresh established business, the opportunity that we took to overcome our competitors are our carpet field are still in good conditions, our equipment are first grade qualities and we also use a good lightning system so that the players won’t have a dazzled vision.
We as the owner of MUHIBBAH Futsal Centre, we expertise in Sports and Recreation. There are five manager in company General Manager MR.Wehclist Ngau Anak Awek, Marketing Manager,MR.K.Sugan A/L V. Kumar, Finance Manager, MISS, Rabiatul Adawiyah Binti Nasaruddin and Administration Manager, MISS. Nurul Nazatulain Binti Mohamad Tarmizi. Our General Manager, MR. Wehclist Ngau Anak Awek has 5 years experience managing a mini market. Our Marketing Manager, Miss Rabiatul Adawiyah Binti Nasaruddin has three years experience working at BIFA FARM while our Administration Manager, Miss Nurul Nazatulain Binti Mohamad Tarmizi has 1 year experience working at SAMANO factory. Besides that, our Finance Manager, K. Sugan A/L V.Kumar has 2 years experience working at AEON Credit Card. Last but not least, our hired employee, Miss Amnaatul Farah Adibah Binti Mohamad where she is a SPM leaver. This means we have a basic knowledge on how to manage a company because all our managers have the experience related to our field.
Arena Futsal Sport JunctionAddress:
KAS Sports JunctionLot 95 B, Jalan Usaha 12,
KawasanPerindustrian Ayer Keroh,75450 Melaka.
KompleksSukanBatuBerendamAddress:
6074-2, JalanDatuk Seri Hj. MohdZin,BatuBerendam 75350 Melaka.
Sport Planet Cheng MelakaAddress :Lot 4824,
Jalan TCC 33,Taman Teknologi Cheng,
75400 Melaka.
COMPANY LOGO
PINK: Girl players
BLUE: Boy players
GREEN: Strength and friendship which did not choose either girls or boys. High ambitions
and plays with sportsmanship between each other
RED: Aggressive, active and strong colour to symbolize all the players
BALL: Item that used while playing futsal
FIRE: Spirit of team works which very important to make sure team win almost of their
games.
MUHIBBAH: The team spirit that no matter what happens the players should be together. It
also represents sportsmanship.
COMPANY OBJECTIVE
To develop society that is energetic, fit and generate team spirit
Produce individuals who are visionary and compete with healthy
Promote sports to society a s a business and career
Make a platform for society to enhance their futsal talents and skills
To provide facilities and sport equipment to produce society with potential in sports
Develop partnership working using sport and encourage an active healthy lifestyle
To gain profits and do well promotions to attracts more customers to our centre
VISIONOur vision is to be a leader futsal centre in Melaka. We also want to be pathway for
people who aspire to play for national squad. Like our business name MUHIBBAH FUTSAL
CENTRE which means ‘If there is a team, there is a high team-spirit!’
MISSION To provide a best services to the players.
To improve our services to gain more profits.
To provide training and hire a coach that can attract more customers to play at our
center.
We will provide a good quality of product at our shop also provide best services at our
mini cafe.
To provide the best safety.
PARTNERS NAME
GENERAL MANAGER Wehclist Ngau Anak Awek
ADMINISTRATIVE MANAGER Nurul Nazatulain Binti Mohamad Tarmizi.
MARKETING MANAGER K.Sugan A/L V.Kumar
FINANCIAL MANAGER Rabiatul Adawiyah Binti Nasaruddin
SCHEDULE OF TASK AND RESPONSIBILITY
POSITION MAIN TASK
General manager Oversee activities related to providing services.
Manage staff, prepare work schedules and assign specific data.
Establish and implement policies, goals, objective, and procedures.
Review financial statements, sales and activity reports and other
performance data to measure productivity and goal achievement.
Marketing manager Studying competitors’ products and services.
Identify, develop, and evaluate marketing strategy such as budgets
and expenditures.
Develop pricing strategies, balancing firm objectives and customer
satisfaction.
Formulate, direct and coordinate marketing activities and policies.
Financial manager Responsible for the collection and preparation of accounts.
Supervise the activities of an accounting department.
Resolve accounting problems, implements financial plans, work
with financial systems and, prepares monthly and annual reports.
Operational staff Planning and controlling which is deciding what the operations
resources should be doing and make sure that it is done.
Improve the operation performance which is operation
managerscontinually monitoring and improving overall
performance of operation.
Administration manager Acquire, distribute and store supplies.
Monitor the facility to ensure that it remains safe, secure and well-
maintained.
Prepare and review operational reports to ensure efficiency.
COMPANY BACKGROUND
COMPANY NAME : MUHIBBAH FUTSAL CENTRE
NATURE OF BUSINESS : Futsal Court Services
FORM OF BUSINESS : Partnership
EMAIL : [email protected]
PERCENTAGE OF BUMIPUTERA: As this is a partnership based business, SHARE each partner contribute RM 15000 to open and manage the futsal business. The profit will be shared among the partners (exclude salary. The profit will be shared among the partners (exclude salary).
DATE OF REGISTRATION : 1 AUGUST 2011
DATE OF OPERATION : 31 AUGUST 2011
COMPANY REGISTRATION NO : MA3758968
ADDRESS : Jalan Durian Daun, Kampung Durian Daun Lama 75400 Melaka, Malaysia TELEPHONE NUMBER : 0125511352 (Administration Manager)
TYPE OF INDUSTRY : Sports & Recreation
AUTHORISED CAPITAL : RM 600,000
PAID UP CAPITAL : General Manager contributes RM 110 000.00 as his share is 55%, then the remaining share
are divided to the three other managers which Each of them contributes RM 30 000 as their share are 15% each. This means our Enterprise has RM 200000 as paid up capital.
NO. Name & IC No. PositionShare value Shareholder status
RM ‘000 % NB B
1.WEHCLIST NGAU ANAK AWEK940922-13-5893
GENERAL MANAGER
110000 55% √
2. RABIATUL ADAWIYAH BINTI NASARUDDIN931227-01-5326
FINANCIAL MANAGER 30000 15% √
3. NURUL NAZATULAIN BINTI MOHD TARMIZI
ADMINISTRATION MANAGER 30000 15% √
4. K.SUGAN A/L V.KUMAR
MARKETING MANAGER 30000 15% √
(*NB – Non Bumiputra, B – Bumiputra)
FIGURE 1.1: Share Holder Information
Financial institution
Loan amount & date
approved
Asset financed
Interest rate & duration
Loan balance as at current
date
Collateral Contact number of person in
charge
Bank Maybank
RM 350 000 - 5.0 %20 years
3rd year balance RM 312 373.00
- En. Ammar Marzuki017-4235569
FIGURE 1.2 Company’s other liabilities
TECHNICAL ASPECT
2.2.1.1 Product / Service / Technology Overview - Product Profile
a) Futsal court serviceb) High quality of futsal court provided , large scale of landc) 24 hours open , fair price ,comfortable space
2.2.1.2 Project Location
a) Kg Durian Lama , Melaka b) Rent land c) Price comparison if your company wanted to purchase the property. If
rental give a copy of tenancy agreement
2.2.1.3 Factory Building
a) Buildings such as warehouses on a site wide medium suitable for carrying out activities such as futsal (bricks ,cements ,zinc)
b) For one court (28meter×18meter),for whole building (390meter×156meter) (Layout plan)
c) Development cost and cost comparison
CONTRACTOR COMPANY NAME COMPARISON COST
Haji Daud Bin Nasir RM 500 000Muhammad Sarbin Bin Zaini RM 200 000Zaa’ba Bin Musa RM 150 000
d) Muhammad Sarbin Bin Zaini (experience 3years)e) Gantt chart. f) If rental give a copy of tenancy agreement.(Appendix)
2.2.1.4 Existing Machine/Vehicle/Equipment
Type of Machinery/Vehicles
Quantity Capacity % of Current Usage
Purchase Price (RM) Per Unit
Type of financing
Synthetic carpet 8 10 80% 3200/unit BankGoal post 8 10 80% 1000/unit BankNet goal 16 20 80% 100/unit BankBall 8 10 80% 60/unit BankLamp 24 30 80% 28/unit BankSpot light 16 60 27% 750/unit BankTotal 80 140 670% 48352(total) Bank
Figure 2.1 Existing Machine/Vehicle/Equipment
2.2.1.5 Proposed Machine/Vehicle/Equipment
Type of Machinery/Vehicles
Quantity Capacity % of Current Usage
Purchase Price (RM)
Per unit
Type of financing
Chair 48 48 38% 16.50/unit BankTable 12 48 10% 369/unit BankFan 12 20 4% 61/unit Bank
Toaster machine 12 12 2% 39/unit BankTotal 84 128 54% 6420 Bank
Figure 2.2 Proposed Machineries / Vehicle/Equipment
2.2.1.6 Current Capacity and Projection Capacity
a) Our courts are able to accommodate 60 people in an hour. So for a period of 24 hour (60 ×24 = 1440 people). Each 6month we will check on damages at our futsal court to make sure that our customer satisfied with our services
b)
2.2.1.7 Raw material requirement/others important input
Type Quantity required per month
Price per unit (RM)
Total (RM) Name and location of supplier
MineralSoft drinks
50 boxes50 boxes
RM 10 per boxRM 15 per box
RM 500RM 750
Hyper MydinMitc
Melaka
No.12, Mydin Mall MITC,
Hang Tuah Jaya Ayer Keroh,
75450 MelakaBreadJams
40 loaf20 jars
RM 2.50RM 3.00
RM 100RM 60
Hyper MydinMitc
Melaka
No.12, Mydin Mall MITC,
Hang Tuah Jaya Ayer Keroh,
75450 MelakaTotal RM 1410 -
Figure 2.3 Raw material Requirement
The raw material that our company also has is, our company also has of number sales in addition to rent a futsal court to customers. Among these, sales of beverages such as mineral water and isotonic water such as 100 plus and so on. Our goal is to sell water to generate extra income for our company and provide beverage sales to customers.
2.2.1.8 Production Process
a) Flow chart of the product and explanation at every process.
Figure 2.4 Flowchart of Order Processing
Customers come to the shop and the workers serve the customers
The workers explain the services and offer to the customers
Customers compare the services
Interested to buy Not interested to buy
Customers make decision
Customers purchase the product
Customers make payment
Customers leave the shop
2.2.1.9 Quality Control and Pollution
a) Quality control and management system
MUHIBBAH Futsal Centre has a strict quality control that all staff members must comply. Our staff members are frequently given training on the latest health and safety issues as well as courses on food preparation and futsal service.
b) Department Of Environment (DOE) procedure and regulation required
We MUHIBBAH Futsal Centre has also given the privilege to the customers to complain if there are any defect in our product or services. Our complaint procedure are so that if the customer have a complaint about the way we operate or with our services we provide, they can tell us by telephone, in writing, by email or in person. We MUHIBBAH Futsal Centre has also take a approach of Environmental Protection Act where the purpose of environmental assessment is to protect the environment and quality of life of the people you serve. According to this act, we MUHIBBAH Futsal centre has taken a step extra by providing good foods without infection, good futsal service and also a fresh air without pollution for the customer to breathe. Our equipment does not give out any toxic chemicals that will endangered the customer health and also to preserve the environment.
2.2.1.10 Gantt Chart
a) Start from the date approved
ACTIVITIESJANUARY
FEBRUARY
MARCH
APRIL MAY JUN JULY
AUGUST
FINDING PLACEMEETINGCREATE BUDGET TEMPLATEPRODUCE COMPANY BUDGETPLAN ARCHITECTUREDEVELOPMENT PROGRESSFINAL
Figure 2.5: Gantt Chart
On January 2011 we try to find a suitable place for our company to start the business and we found the place at Kampung Durian Daun Lama, 75400 Melaka. After we decide to go with that place then we had a meeting on February 2011 to confirm and agreed with the agreement. On the same month we also create budget template and on March 2011 to produce company budget with contribution of each person RM 15000 and from a loan bank RM 350000. On February, March and April we also plan architecture, our futsal court has 6 fields and we also provide other services where we have a mini cafe at our futsal centre. The development progress start on April, May, Jun and July 2011, the progress is very smooth and does not have problem at all. On 31 August we open our Muhibbah Futsal Centre to serve people.
Sampai sini dulu2.2.2 Marketing Programs (Marketing Aspect)
2.2.2.1 General Marketing Aspect
a) Type and development of industry.
Our type of industry is Sport and Recreation. Nowadays, most users prefer futsal as a sport that is carried out in the building as indoor sports which the user does not have to worry if the weather is uncertain compared with football that is one of the outdoor sports require good weather.
b) Main user
Muhibbah Futsal Centre result from the questionnaires that have been distribute to few
peoples at Malim. Malim is the nearest place to Muhibbah Futsal Centre, since many people
are coming from this particular area, we decide to use Malim as our target respondents.
60%25%
5%10%
RaceMalay Chinese Indian Others
Table 1: Result of the respondent race
As shown in Table 1, there are four races that we distribute the questionnaires. There are Malay, Chinese, Indian and others. 60% of them are Malays, 25% are Chinese, 10% are others and only 5% of them are Indians. Majority race that like to play futsal is Malays and the lower percentage of race which want to play futsal at our Muhibbah Futsal Centre is Indians. The other races maybe choose other kinds of sport or activity to indulge with.
75%
25%
GenderMale Female
Table 2: Result of the respondent gender
Based on Table 2, which differentiate majority among the gender of the potential customers that will come to our futsal centre is male. There are 75% of male who like to play futsal while only 25% of female like to play futsal as their sports. Maybe this sport looks like boyish and adventures to female, but not all female agree with that statement. So most of them make decisions not to play futsal and choose other sports which suit to their personality as female.
2.2.2.2 Target Market
a) Target market and Basic selection.
Muhibbah Futsal Centre is a new sport centre that is situated in an industrial area which is
also near to housing developments. The main nature of this sport centre is to give futsal court
services to our customers. From a survey that was conducted, Muhibbah Futsal Centre has
identified the group of customers that has most potential to be target is teenagers that are
from 19 years old to 25 years old, adult are from 26 years old to 39 years old and athletes.
Majority of them are Malay people and what they want and need from us are a sport centre
that provide comfortable court with minimum price per hour.
Meanwhile, from observation that had been done, Muhibbah Futsal Centre has able to
classify the market segmentation as shown below:
Consumers market had segmented on the following customer characteristic at
KawasanPerindustrianMalim, Jalan Durian Daun, KampungDurian Daun Lama.
Segmentation Definition Variables/BasesGeographic Dividing a market into different
geographical units.
District is Hang Tuah Jaya
City is Malim
Near industry and housing
development area
Demographic Derived from the word
demography, meaning the study of
population.
age: teenage (15-25)
adult (26-39)
athletes
race: all races
gender: male n female
Mostly the customers is student
Majority is Malay people
Male dominated rather than
female
Psychographic Dividing markets on the bases of
the psychology, social class,
lifestyle and personal characteristics
of customers.
Prefer minimum price per
hour
As customers hobbies
We have identified its target market as the residents of the housing area within 25km radius
of our place. There are 3 major market segments that we are targeted. That is kids, student
and adult.
The first group consists of about 5 group athletes from nearest area.
The second group consists of about 30 group teenagers from nearest area.
The third group consists of about 30 group adults from nearest area.
b) List of customers and the profit we gained from them.
Our lists of customers are Athletes, Teenagers and Adults. The profit we gained from our
customers is so:
Athletes Teenagers
Court = RM 350 Court = RM 1100
Café = RM 50 Café = RM 175
1 day = RM 400 1 day = RM 1275
A month = RM 400 X 30 days A month = RM 1275 X 30 days
= RM 12000 = RM 38250
Adults
Court = RM 1100
Café = RM 175
1 day = RM 1275
A month = RM 1275 X 30 days
= RM 38250
Based on our survey, there are more people play futsal on weekend than weekdays. So we
added RM 400 on athletes group per day in weekend and RM 1000 on students and adults
group. So the adjusted total in month is:
Athletes Teenagers
RM400 x 8 (weekend per month) RM1000 X 8 (weekend per month)
= RM3200 = RM 8000
= RM 12000 + RM 3200 = RM 38250 + RM 8000
= RM 15200 = RM 46250
Adults
RM1000 X 8 (weekend per month)
= RM 8000
= RM 38250 X RM 8000
= RM 46250
c) Estimated market size
So we estimate that our market size to be is RM 107700 (RM 15200 + RM 46250+
RM46250) for a month and RM 1292400 for a year but in a year has 1 fasting month, in
fasting month most of people just play futsal on night so we estimate that our sale at that
month will decrease RM 50000. So RM 1242400 (RM 1292400 – RM 50000) is our market
size per year.
2.2.2.3 Main Competitors
There are 3 top competitors that we found based on our survey in nearest our place.
Arena Futsal Sport Junction
Address:
KAS Sports Junction
Lot 95 B, Jalan Usaha 12,
KawasanPerindustrian Ayer Keroh,
75450 Melaka.
The Strengths
9 years in this business nature
Long experience
The weakness
Court is not the current court (use green carpet)
Bad services
Dirty place
High rates
The performance
Low performance
Expansion Planning
No expansion planning
KompleksSukanBatuBerendam
Address:
6074-2, JalanDatuk Seri Hj. MohdZin,
BatuBerendam 75350 Melaka.
The Strengths
A lot of court
7 years in this business nature
Clean place
Complete facilities
The weakness
Bad services
A little bit expensive price
The performance
Moderate performance
Expansion planning
No expansion planning
Sport Planet Cheng Melaka
Address :
Lot 4824,
Jalan TCC 33,
Taman Teknologi Cheng,
75400 Melaka.
The Strengths
A lot of court
Big experience on this nature of business
A big name in futsal centre (popular)
Good services
Clean place
The weakness
Crowded
Customer must book early before play.
High rates
The performance
Good performance
Expansion Planning
No expansion planning
ESTIMATE MARKET SHARE (3YEARS)
Muhibbah Futsal has indentified three main competitors, which are
Company Arena Sport Junction, Ayer Keroh ,KompleksSukanBatuBerendam and
Cheng Futsal Sport Planet . A survey by the business reveals that each competitors
controls a percentage of the market as shown below:
Name of the competitors Market Share (%) Total Sales (RM)
Arena Sport Junction, Ayer
Keroh
30% Rm 3000,000.00
KompleksSukanBatuBerendam 30% Rm 3,000,000.00
Cheng Futsal Sport Planet 40% Rm 4,000,000.00
Total 100% Rm 10,000,000.00
After analysed the competitor’s strengths and weaknesses, Muhibbah Futsal is
confident it can control 15% of the market share for the first year. The new percentage
of the market as shown as below:
Name of the competitors Market Share
(%)
Total Sales (RM) Percentages
of Losses (%)
Arena Sport Junction, Ayer
Keroh
26.3% Rm 2,630,000.00 3.7%
KompleksSukanBatuBerendam 26.3% Rm 2,630,000.00 3.7%
Cheng Futsal Sport Planet 35% Rm 3,500,000.00 5%
Muhibbah Futsal 12.4% Rm1,242,400.00 -
Total 100% Rm10,000,000.00 12.4%
Marketing Strategy
We have analysis the 4Ps that we could take for the growth strategies of our futsal centre. But, we also have study on other kind of prospect on how to attract more customers to use our service and also make more profit then our competitors. The three different marketing strategy that we took are Quality, Design and Service Differentiates.
Quality
We Muhibbah Futsal Centre provides the best in quality of services and
facilities to customers. We are as a futsal centre and at the same time, we also provide
café and renting shoe service. We use a high quality in our facilities for satisfying
and fulfill what customers need. We are as indoor sport, we use a high quality of
synthetic surface. This is important to give safety and comfortable for the customers.
We will make sure the surface is clean.
There are also changing rooms and shower rooms. We provide high of
cleanness and a complete of set of facilities in changing and shower room such our
cleaners will clean the rooms with constantly and make sure that there are no
problems of water.
We also provide café which those for the customers are rushing from work
they can get what they want for their meal. Furthermore, customers also go to café to
celebrate or hanging out with team mates afterwards right there. We will provide with
exceptionally quality that will leave a good taste in their mouths. We also will very
concern with food quality because this is important to the customers’ impressions and
for customer’s health. So, we will make sure and take measure to ensure that food is
stored, prepared products safely and avoiding cross-contamination with dangerous
bacteria. We also will prepare, serve foods at proper and in safe temperature.
Furthermore, we also never serve food that has expired.
Quality environment is also very important to make the customers feel
comfortable. We use a good light and be sure that the strength of the light suits the
courts. We will make sure that the light can stand for long period. For café, we will
play music and we choose music carefully that we make sure the volume of music is
audible but not distracting. Music will give customer more relax. We also will keep
the restaurant spotless which demonstrate a high standard of customers to feel very
good about the quality of food.
Speed of services also important to maintain the quality of services. We will
provide a quick-service and fast-casual café. This will avoid the customers get upset
for waiting the order.
Design
There are no limit ages in this sport. This sport is suitable for all kind of
people which starts from youngest until the oldest. Other than that, we also welcome
people from private sector and government to play at our sport centre. We give
special packages to the customers such as for membership and students. We provide
suitable music at our place that can entertain the customers and can avoid the
customers play the futsal game with stressful and feeling bore. At café, customers can
enjoy the foods, relax and watching the LCD screen. We provide many tables and
chairs where the customers can hang out right there with their teammates and
members after playing the games. We also provide free wi-fi at our centre including at
café.
Service differentiates
There is a café at our futsal centre which is different than others futsal centre because
we provide a healthy food like sandwich, fruits and others. Besides that, we give a
membership card towards the customer if they use our services more than 10 times to
attract more customers to come playing futsal at our places. The benefits if our
customer have the membership card is, they can get special price in every times they
play and they can collect the point to redeem one hour free if their point has reach 80
point. We are also providing a surau to the muslim customers and a shower places to
to our customer. Besides that, we provide a special service for those want to watch
football games such as English Premier League, La Liga, Piala Malaysia and many
more on big screen while rest at the café.
Strength & Weaknesses or SWOT
STRENGTH
When looks at the strengths, we can concentrate to the futsal centre itself and its ability to
achieve the goals and objectives that we want. Example of strengths includes:
Has lots of activities that pull all types of customers
Unique from other futsal centre which almost didn’t have mini café and provide large
screen to watch football matches at Astro live.
Has strong financial base and suitable area for business of futsal
Well structure of committee which easy to cooperate and understand each other
Promote healthy way of living to Malaysian Youth
High demand to play futsal
WEAKNESS
Weaknesses appear as the opposite of the strengths listed above and include:
Few volunteers
Overworked and tired committee which doing over time
Also have certain group which lack of interest in futsal
OPPORTUNITIES
Refer to the possibilities of new growth because of the changes in the external environment
and can include things like:
Promotion of futsal centre by government authorities like RakanMuda camp,
KementerianBeliadanSukan campaign
New population of potential customers moving into area the futsal centre
Grants by local, state and federal authorities to encourage sport
There are organizations looking to sponsor futsal training and tournaments
International or national interest in sport like Commonwealth, Olympic and Sukma
Promotion of sport to different age group and gender
THREAT
Threats, as with strengths and weaknesses the threats are very similar to the opportunities.
Examples of threats are:
Organizations giving up sports to sponsor to our futsal centre and concentrate on other
areas
Seasonal interest in particular sports which make direct competition to our futsal
centre. Example of other sports are football, badminton or softball which will make
competition to us
Promotion of sport to different gender which competes with futsal interest. Example:
Futsal only for boys/ men so girls didn’t have interest to play there
Other interest including hobby groups which different to our sport, futsal. Example:
watching television, video games and part time works
Time related issues. Example longer working hours, both parents working and limited
available free time for play futsal
Other organizations with better facilities and goods services
Lack of knowledge and interest to our sports
There are also maybe global economic being held in the country
MARKETING MIX 4Ps
The 4 Marketing Mix are Price, Product, Place and Promotion. We have implement these 4Ps
in our business.
Place
Firms Customer
Our customer can directly go to our premise after them seeing our advisement and
promotion. The advertisement that we use are media, flyers, social media, signboard and
business card which we distribute directly to the customer.
Pro motion
a. Advertisement
I. Media
We use magazine and internet to advertise and introduce about our futsal centre.
For magazine, we choose Sport Arena because for those who like sport they will
buy that magazine and it easy to us to promote our futsal centre there. Moreover,
we also have our own website at Internet, so that the customers can know
information about our futsal services, operation hours, price and the differences
our futsal than others in our website.
II. Flyers
We distribute many flyers in Melaka. We distribute the flyers at strategic place
where is a busy place such as malls, supermarket, station bus, business centre,
and schools.
III. Business cards
Our partners will have business card, so this will make easier to introduce our
company. We also provide the business cards at premise which we give the
business card for those customers have come to our premise. This will attract
more customers and make the customer easier for booking or contact.
IV. Social Media
We use social media such as Facebook, Twitter and Google to promote and
introduce our company. Social networks can connect customers , especially
teenagers. This advertisement tool is very familiar in business. This
advertisement is reducing cost.
V. Signboard
We put our signboard in front of our entrance to recognize our company. This
make easier to customer to find our premise.
Sales Promotion
1. Membership package
Each regular customer who have membership can get special discount and
gift from our company. The regular customers who go to our premise for
more 4 times a months, we will give free membership card to them.
2. Student package
We also provide discount and promotion to students. The student will get
15% discount when they bring their matrix card or any evidence that how
they are a student.
3. Advance period time
The customers will get one hour more when they are playing futsal for 3
hours: Play 3 hours, free 1 hour.
Price
As all our competitor offer RM80 for 1 hour service, we use this as an advantage to
give our customers are very reasonable price where we offer them RM60 per hour and we
also gave discount to our membership card holders. Last but not least, we also sell our food at
mini café for a very cheap price to appreciate and to attract new customers.
Product
Our product here is our service, we expertise in Sport & Recreation. We giving out our
service in such a strategic place with a reasonable price where the people who love to play
futsal can’t resist us. This is an advantage for us because we are situated in a very strategic
place to business our service.
2.3.1.1 COMPANY’S ORGANIZATION
Figure 2.9 : Organization chart
2.3.1.2 Director’s name and background
General Manager(Wehclist Ngau Anak
Awek)
Financial Manager(Rabiatul Adawiyah Binti
Nasaruddin )
Administration Manager
(Nurul Nazatulain Binti Mohamad Tarmizi)
Marketing Manager(K. Sugan A/L V.Kumar)
Operational staffAmnaatul Farah Adibah
Binti Mohamad
GENERAL MANAGER
NAME : Wehclist Ngau Anak Awek
IC NUMBER : 840922-13-5893
PERMANENT ADDRESS : No 6, Jalan 7DD 4, Taman Tiang Dua Utama, 75460 Melaka
TELEPHONE NUMBER : 0111-9399004
DATE OF BIRTH : 22-09-1984
AGE : 30
MARITAL STATUS : Married
QUALIFICATION : Diploma in Business Studies at UitmLendu, Melaka(2000-2004)
Bachelor of Entrepreneurship at UUM, Kedah
Master of Management (MM) at University of Malaya
COURSE ATTENDED : Business Management Course at Hotel Hatten( January )
EXPERIENCE : 5 years experienced managing at mini market.
Specialization : Effective leadership skills Time management for team Can delegate and plan efficiently Negotiation techniques
Communicate well
CONTRIBUTION : RM 225500
ADMINISTRATION MANAGER
NAME : Nurul Nazatulain Binti Mohamad Tarmizi
IC NUMBER : 881110-14-6874
PERMANENT ADDRESS : No.4 Jalan 6, Taman Kandang Permai, 75460 Melaka
TELEPHONE NUMBER : 0125511352
DATE OF BIRTH : 10 Nov 1988
AGE : 26 years old
MARITAL STATUS : Single
QUALIFICATION : Diploma in Business Studies at UitmArau, Perlis
Bachelor of Business Administration at UKM, Bangi
EXPERIENCE : 3 year works as officer at SAMANO factory
SKILL : Can manage office works well Fluent in Malay and English Easy to cooperate and communicate
PREVIOUS BUSINESS EXPERIENCE : Help family doing business of boutique at Damansara
CONTRIBUTION : RM 15,000
MARKETING MANAGER
NAME : K. Sugan A/L V.Kumar
IC NUMBER : 880809-01-6359
PERMANENT ADDRESS : N0 7, Jalan 9, Taman Seri Duyung 75460,Melaka
TELEPHONE NUMBER : 010-5443605
DATE OF BIRTH : 09 Aug 1988
AGE : 26 years old
MARITAL STATUS : Single
QUALIFICATION : Diploma in Business Studies at Uitm Sri Iskandar, Perak
Bachelor in Management (Marketing) at UTM
EXPERIENCE : 2 years experience working at AEON Credit Card
SKILL : Creative ideas to plan marketing strategies Communicate well Good in software and computer skills
PREVIOUS BUSINESS EXPERIENCE : Doing business of designing invitation cards for weddings, business cards, banners and etc and promotes it at internet CONTRIBUTION : RM 15,000
FINANCIAL MANAGER
NAME : Rabiatul Adawiyah Binti Nasaruddin
IC NUMBER : 881227-01-5326
PERMANENT ADDRESS : Lot 19, JalanHarimau, Taman Saujana, 51100 Melaka
Tengah, Melaka
TELEPHONE NUMBER : 0111-7500712
DATE OF BIRTH : 27 December 1988
AGE : 26 years old
MARITAL STATUS : Married
QUALIFICATION : Diploma in Accountancy at KPM Ayer Molek, Melaka
Bachelor of Accounting (Information System) at UUM
EXPERIENCE : 1 years works as officer AT Parkson Holding Bhd
2 years works as financial managerMudajaya Group Berhad
SKILL : Can manage financing well and have UBS during colleges.
PREVIOUS BUSINESS EXPERIENCE : Partnerships with friends doing business of bundle at Jalan Hang Tuah, Melaka
CONTRIBUTION : RM 15,000
ASSISTANT MARKETING MANAGER
NAME : Amnaatul Farah Adibah Binti Mohamad
IC NUMBER : 940715-06-5694
PERMANENT ADDRESS : No 9, Jalan 4, Taman Seri Duyong, 75460 Melaka
TELEPHONE NUMBER : 019-9687138
DATE OF BIRTH : 15 July 1994
AGE : 20 years old
MARITAL STATUS : Single
ACADEMIC QUALIFICATION : SPM
EXPERIENCE:
Total Operation Cost
SCHEDULE OF
REMUNERATION OF ADMINISTRATION STAFF
Position No of staff Monthly Salary (RM)
EPF( 12%)(RM)
SOCSO( 2%)(RM)
TOTAL(RM)
General Manager 1 2,000 240 40 2280Administration Manager
1 1,700 204 34 1938
Marketing Manager
1 1,700 204 34 1938
Operation Staff 1 900 108 18 1026Financial Manager
1 1,800 216 36 2052
Total 5 8100 972 162 9234
The table has shown the salary for administrative staff. Monthly salary is fixed.
LIST OF OFFICE FURNITURE
TYPE OF FURNITURE QUANTITY PRICE PER UNIT TOTAL PRICEEXECUTIVE TABLES 6 RM250 RM1500EXECUTIVE CHAIRS 6 RM120 RM720FILE CABINET 4 RM100 RM400OFFICE CUBICLE 4 RM200 RM800SOFA 1 SET RM600 RM600
TOTAL 21 RM1270 RM4020
LIST OF OFFICE EQUIPMENT
TYPE OF EQUIPMENT QUANTITY PRICE PER UNIT TOTAL PRICECOMPUTER 4 RM1200 RM4800PRINTER/SCANNER 1 RM470 RM470TELEPHONE 2 RM50 RM100FAX MACHINE 1 RM320 RM320AIRCOND 3 RM250 RM750
TOTAL 11 RM2290 RM6440
TOTAL OF ALL OFFICE EQUIPMENT AND FURNITURE
=RM10460
ADMINISTRATION BUDGETITEMS FIXED ASSET
EXPENSES (RM)
MONTHLY
EXPENSES (RM)
OTHER EXPENSES
(RM)
Office furniture 4020
Office equipment 6640
Utilities 1000
Salaries 10032
Other expenses 2000
Telephone deposit 150
Water deposit 200
Electricity deposit 250
Business licenses 150
Insurance 2500
Rental deposit 12000
Total 10660 11032 17250
MARKETING BUDGET
ITEMS FIXED ASSETS
EXPENSES (RM)
MONTHLY EXPENSES
(RM)
OTHER EXPENSES
(RM)
Furniture and fitting
Signboard
Whiteboard
2000
150
Promotion Expenses:
Grand Opening
4000
Printing Expenses :
Flyers (300pcs)
Banner (4unit)
Brochure (200pcs)
300
600
500
Business Card (500pcs) 1000
Total 2150 2400 4000
Operation Cost (Overhead)
Operation costs = Direct material cost + Direct labour cost + Overhead cost
= RM 3433.14 + RM 4790 + (RM 17,000)
= RM 3433.14 + RM 4790 + (RM 17,000)
= RM 25,223.14
List of Machinery and equipments
Items Quantity Price/Unit Total cost
(RM) (RM)
Lamp 8 400 3200
Fan 6 150 900
Chair 15 30 450
Table 5 100 500
Kitchen tools 1 sets 1000 1000
Refrigerator 1 400 400
Cash Register 1 250 250
Iron bench 4 200 800
Ball 8 60 500
Net Goal 16 100 1600Goal post 8 400 3200
Cover Net 4 1000 4000
Synthetic Carpet 8 1000 8000
Spot Light 16 750 12000
Total 36800
Operation Budget
Items Fixed Assets Expenses (RM) Monthly Expenses (RM)Machines and Equipments 36800
Direct Materials Cost :Raw Material
3433.14
Direct Labour Cost :Remuneration
4790
Overhead Cost :UtilitiesDepreciationInsuranceRent
100015002500
12,000
TOTAL 36800 25,223.14