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Updated Final BP

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1.0 EXECUTIVE SUMMARY Our company, Muhibbah Futsal Centre was opened on 31 August 2011. The location of our futsal centre is at Kampung Durian Daun Lama, 75400 Melaka. There are four people in formation of partners who control this futsal centre and the partners are Wehclist Ngau Anak Awek, Rabiatul Adawiyah Ninti Nasaruddin, K.Sugan A/L V. Kumar and Nurul Nazatulain Binti Mohamad Tarmizi. Our futsal centre provides futsal court services which is as our main services and it is an indoor sport. Our company consist of five individuals which four of the individuals are the manager of Muhibbah Futsal Centre and we hired one additional staff to hold the operation manager position. We will make sure that our services and products have a high quality and give a high of satisfaction to the customers which are the customers come back again to get our services. We also will make sure that we never forget about our quality of services and products and our futsal centre will be the best in Melaka. What is the differences between what a customer gets from our services which other futsal court services don’t have an our services have it, such as we open our court services 24 hours per day and we also provide other services where we have a mini cafe at our futsal centre. Besides that, each team can purchase a membership card where the benefits of the membership card are the holder of the membership card 10% discount every time they came and they use our services. Last but not least we also giving out free two hours to that team who has use our services more than seven times within a month. We choose Kampung Durian Daun Lama, 75400 Melaka because it is near housing area and there are more youth generations on that particular area. We also choose that particular area because no agencies or particular person as venture on this kind of sport services. This is the main reason why we choose to venture futsal services on this area. We also have done some survey on who is our competitors and what can we do to excel more than them. The results of the survey are showed in Table 1.
Transcript

1.0 EXECUTIVE SUMMARY

Our company, Muhibbah Futsal Centre was opened on 31 August 2011. The location of our

futsal centre is at Kampung Durian Daun Lama, 75400 Melaka. There are four people in formation of

partners who control this futsal centre and the partners are Wehclist Ngau Anak Awek, Rabiatul

Adawiyah Ninti Nasaruddin, K.Sugan A/L V. Kumar and Nurul Nazatulain Binti Mohamad Tarmizi.

Our futsal centre provides futsal court services which is as our main services and it is an indoor sport.

Our company consist of five individuals which four of the individuals are the manager of Muhibbah

Futsal Centre and we hired one additional staff to hold the operation manager position. We will make

sure that our services and products have a high quality and give a high of satisfaction to the customers

which are the customers come back again to get our services. We also will make sure that we never

forget about our quality of services and products and our futsal centre will be the best in Melaka.

What is the differences between what a customer gets from our services which other futsal court

services don’t have an our services have it, such as we open our court services 24 hours per day and

we also provide other services where we have a mini cafe at our futsal centre. Besides that, each team

can purchase a membership card where the benefits of the membership card are the holder of the

membership card 10% discount every time they came and they use our services. Last but not least we

also giving out free two hours to that team who has use our services more than seven times within a

month. We choose Kampung Durian Daun Lama, 75400 Melaka because it is near housing area and

there are more youth generations on that particular area. We also choose that particular area because

no agencies or particular person as venture on this kind of sport services. This is the main reason why

we choose to venture futsal services on this area. We also have done some survey on who is our

competitors and what can we do to excel more than them. The results of the survey are showed in

Table 1.

TABLE 1: NAME OF COMPETITORS

We four individuals have take decisions to promote our service in such a way where the youth couldn’t resist to use our services. The initiatives that we took to promote our service are to advertise through online using social website such as Facebook, Twitter, Instagram and etc. Besides that we also will give handouts to the customer so that they will give it to their friends and family, we also will make a big banner to be placed on our premise.

The risks that we will face are the customers have to wait longer if all the courts are fully booked and the customers need to wait for their turn to play. The future plan that we would take will be increasing the number of courts and to enlarge our length capacity. As we are still a fresh established business, the opportunity that we took to overcome our competitors are our carpet field are still in good conditions, our equipment are first grade qualities and we also use a good lightning system so that the players won’t have a dazzled vision.

We as the owner of MUHIBBAH Futsal Centre, we expertise in Sports and Recreation. There are five manager in company General Manager MR.Wehclist Ngau Anak Awek, Marketing Manager,MR.K.Sugan A/L V. Kumar, Finance Manager, MISS, Rabiatul Adawiyah Binti Nasaruddin and Administration Manager, MISS. Nurul Nazatulain Binti Mohamad Tarmizi. Our General Manager, MR. Wehclist Ngau Anak Awek has 5 years experience managing a mini market. Our Marketing Manager, Miss Rabiatul Adawiyah Binti Nasaruddin has three years experience working at BIFA FARM while our Administration Manager, Miss Nurul Nazatulain Binti Mohamad Tarmizi has 1 year experience working at SAMANO factory. Besides that, our Finance Manager, K. Sugan A/L V.Kumar has 2 years experience working at AEON Credit Card. Last but not least, our hired employee, Miss Amnaatul Farah Adibah Binti Mohamad where she is a SPM leaver. This means we have a basic knowledge on how to manage a company because all our managers have the experience related to our field.

Arena Futsal Sport JunctionAddress:

KAS Sports JunctionLot 95 B, Jalan Usaha 12,

KawasanPerindustrian Ayer Keroh,75450 Melaka.

KompleksSukanBatuBerendamAddress:

6074-2, JalanDatuk Seri Hj. MohdZin,BatuBerendam 75350 Melaka.

Sport Planet Cheng MelakaAddress :Lot 4824,

Jalan TCC 33,Taman Teknologi Cheng,

75400 Melaka.

COMPANY LOGO

PINK: Girl players

BLUE: Boy players

GREEN: Strength and friendship which did not choose either girls or boys. High ambitions

and plays with sportsmanship between each other

RED: Aggressive, active and strong colour to symbolize all the players

BALL: Item that used while playing futsal

FIRE: Spirit of team works which very important to make sure team win almost of their

games.

MUHIBBAH: The team spirit that no matter what happens the players should be together. It

also represents sportsmanship.

COMPANY OBJECTIVE

To develop society that is energetic, fit and generate team spirit

Produce individuals who are visionary and compete with healthy

Promote sports to society a s a business and career

Make a platform for society to enhance their futsal talents and skills

To provide facilities and sport equipment to produce society with potential in sports

Develop partnership working using sport and encourage an active healthy lifestyle

To gain profits and do well promotions to attracts more customers to our centre

VISIONOur vision is to be a leader futsal centre in Melaka. We also want to be pathway for

people who aspire to play for national squad. Like our business name MUHIBBAH FUTSAL

CENTRE which means ‘If there is a team, there is a high team-spirit!’

MISSION To provide a best services to the players.

To improve our services to gain more profits.

To provide training and hire a coach that can attract more customers to play at our

center.

We will provide a good quality of product at our shop also provide best services at our

mini cafe.

To provide the best safety.

PARTNERS NAME

GENERAL MANAGER Wehclist Ngau Anak Awek

ADMINISTRATIVE MANAGER Nurul Nazatulain Binti Mohamad Tarmizi.

MARKETING MANAGER K.Sugan A/L V.Kumar

FINANCIAL MANAGER Rabiatul Adawiyah Binti Nasaruddin

SCHEDULE OF TASK AND RESPONSIBILITY

POSITION MAIN TASK

General manager Oversee activities related to providing services.

Manage staff, prepare work schedules and assign specific data.

Establish and implement policies, goals, objective, and procedures.

Review financial statements, sales and activity reports and other

performance data to measure productivity and goal achievement.

Marketing manager Studying competitors’ products and services.

Identify, develop, and evaluate marketing strategy such as budgets

and expenditures.

Develop pricing strategies, balancing firm objectives and customer

satisfaction.

Formulate, direct and coordinate marketing activities and policies.

Financial manager Responsible for the collection and preparation of accounts.

Supervise the activities of an accounting department.

Resolve accounting problems, implements financial plans, work

with financial systems and, prepares monthly and annual reports.

Operational staff Planning and controlling which is deciding what the operations

resources should be doing and make sure that it is done.

Improve the operation performance which is operation

managerscontinually monitoring and improving overall

performance of operation.

Administration manager Acquire, distribute and store supplies.

Monitor the facility to ensure that it remains safe, secure and well-

maintained.

Prepare and review operational reports to ensure efficiency.

COMPANY BACKGROUND

COMPANY NAME : MUHIBBAH FUTSAL CENTRE

NATURE OF BUSINESS : Futsal Court Services

FORM OF BUSINESS : Partnership

EMAIL : [email protected]

PERCENTAGE OF BUMIPUTERA: As this is a partnership based business, SHARE each partner contribute RM 15000 to open and manage the futsal business. The profit will be shared among the partners (exclude salary. The profit will be shared among the partners (exclude salary).

DATE OF REGISTRATION : 1 AUGUST 2011

DATE OF OPERATION : 31 AUGUST 2011

COMPANY REGISTRATION NO : MA3758968

ADDRESS : Jalan Durian Daun, Kampung Durian Daun Lama 75400 Melaka, Malaysia TELEPHONE NUMBER : 0125511352 (Administration Manager)

TYPE OF INDUSTRY : Sports & Recreation

AUTHORISED CAPITAL : RM 600,000

PAID UP CAPITAL : General Manager contributes RM 110 000.00 as his share is 55%, then the remaining share

are divided to the three other managers which Each of them contributes RM 30 000 as their share are 15% each. This means our Enterprise has RM 200000 as paid up capital.

NO. Name & IC No. PositionShare value Shareholder status

RM ‘000 % NB B

1.WEHCLIST NGAU ANAK AWEK940922-13-5893

GENERAL MANAGER

110000 55% √

2. RABIATUL ADAWIYAH BINTI NASARUDDIN931227-01-5326

FINANCIAL MANAGER 30000 15% √

3. NURUL NAZATULAIN BINTI MOHD TARMIZI

ADMINISTRATION MANAGER 30000 15% √

4. K.SUGAN A/L V.KUMAR

MARKETING MANAGER 30000 15% √

(*NB – Non Bumiputra, B – Bumiputra)

FIGURE 1.1: Share Holder Information

Financial institution

Loan amount & date

approved

Asset financed

Interest rate & duration

Loan balance as at current

date

Collateral Contact number of person in

charge

Bank Maybank

RM 350 000 - 5.0 %20 years

3rd year balance RM 312 373.00

- En. Ammar Marzuki017-4235569

FIGURE 1.2 Company’s other liabilities

TECHNICAL ASPECT

2.2.1.1 Product / Service / Technology Overview - Product Profile

a) Futsal court serviceb) High quality of futsal court provided , large scale of landc) 24 hours open , fair price ,comfortable space

2.2.1.2 Project Location

a) Kg Durian Lama , Melaka b) Rent land c) Price comparison if your company wanted to purchase the property. If

rental give a copy of tenancy agreement

2.2.1.3 Factory Building

a) Buildings such as warehouses on a site wide medium suitable for carrying out activities such as futsal (bricks ,cements ,zinc)

b) For one court (28meter×18meter),for whole building (390meter×156meter) (Layout plan)

c) Development cost and cost comparison

CONTRACTOR COMPANY NAME COMPARISON COST

Haji Daud Bin Nasir RM 500 000Muhammad Sarbin Bin Zaini RM 200 000Zaa’ba Bin Musa RM 150 000

d) Muhammad Sarbin Bin Zaini (experience 3years)e) Gantt chart. f) If rental give a copy of tenancy agreement.(Appendix)

2.2.1.4 Existing Machine/Vehicle/Equipment

Type of Machinery/Vehicles

Quantity Capacity % of Current Usage

Purchase Price (RM) Per Unit

Type of financing

Synthetic carpet 8 10 80% 3200/unit BankGoal post 8 10 80% 1000/unit BankNet goal 16 20 80% 100/unit BankBall 8 10 80% 60/unit BankLamp 24 30 80% 28/unit BankSpot light 16 60 27% 750/unit BankTotal 80 140 670% 48352(total) Bank

Figure 2.1 Existing Machine/Vehicle/Equipment

2.2.1.5 Proposed Machine/Vehicle/Equipment

Type of Machinery/Vehicles

Quantity Capacity % of Current Usage

Purchase Price (RM)

Per unit

Type of financing

Chair 48 48 38% 16.50/unit BankTable 12 48 10% 369/unit BankFan 12 20 4% 61/unit Bank

Toaster machine 12 12 2% 39/unit BankTotal 84 128 54% 6420 Bank

Figure 2.2 Proposed Machineries / Vehicle/Equipment

2.2.1.6 Current Capacity and Projection Capacity

a) Our courts are able to accommodate 60 people in an hour. So for a period of 24 hour (60 ×24 = 1440 people). Each 6month we will check on damages at our futsal court to make sure that our customer satisfied with our services

b)

2.2.1.7 Raw material requirement/others important input

Type Quantity required per month

Price per unit (RM)

Total (RM) Name and location of supplier

MineralSoft drinks

50 boxes50 boxes

RM 10 per boxRM 15 per box

RM 500RM 750

Hyper MydinMitc

Melaka

No.12, Mydin Mall MITC,

Hang Tuah Jaya Ayer Keroh,

75450 MelakaBreadJams

40 loaf20 jars

RM 2.50RM 3.00

RM 100RM 60

Hyper MydinMitc

Melaka

No.12, Mydin Mall MITC,

Hang Tuah Jaya Ayer Keroh,

75450 MelakaTotal RM 1410 -

Figure 2.3 Raw material Requirement

The raw material that our company also has is, our company also has of number sales in addition to rent a futsal court to customers. Among these, sales of beverages such as mineral water and isotonic water such as 100 plus and so on. Our goal is to sell water to generate extra income for our company and provide beverage sales to customers.

2.2.1.8 Production Process

a) Flow chart of the product and explanation at every process.

Figure 2.4 Flowchart of Order Processing

Customers come to the shop and the workers serve the customers

The workers explain the services and offer to the customers

Customers compare the services

Interested to buy Not interested to buy

Customers make decision

Customers purchase the product

Customers make payment

Customers leave the shop

2.2.1.9 Quality Control and Pollution

a) Quality control and management system

MUHIBBAH Futsal Centre has a strict quality control that all staff members must comply. Our staff members are frequently given training on the latest health and safety issues as well as courses on food preparation and futsal service.

b) Department Of Environment (DOE) procedure and regulation required

We MUHIBBAH Futsal Centre has also given the privilege to the customers to complain if there are any defect in our product or services. Our complaint procedure are so that if the customer have a complaint about the way we operate or with our services we provide, they can tell us by telephone, in writing, by email or in person. We MUHIBBAH Futsal Centre has also take a approach of Environmental Protection Act where the purpose of environmental assessment is to protect the environment and quality of life of the people you serve. According to this act, we MUHIBBAH Futsal centre has taken a step extra by providing good foods without infection, good futsal service and also a fresh air without pollution for the customer to breathe. Our equipment does not give out any toxic chemicals that will endangered the customer health and also to preserve the environment.

2.2.1.10 Gantt Chart

a) Start from the date approved

ACTIVITIESJANUARY

FEBRUARY

MARCH

APRIL MAY JUN JULY

AUGUST

FINDING PLACEMEETINGCREATE BUDGET TEMPLATEPRODUCE COMPANY BUDGETPLAN ARCHITECTUREDEVELOPMENT PROGRESSFINAL

Figure 2.5: Gantt Chart

On January 2011 we try to find a suitable place for our company to start the business and we found the place at Kampung Durian Daun Lama, 75400 Melaka. After we decide to go with that place then we had a meeting on February 2011 to confirm and agreed with the agreement. On the same month we also create budget template and on March 2011 to produce company budget with contribution of each person RM 15000 and from a loan bank RM 350000. On February, March and April we also plan architecture, our futsal court has 6 fields and we also provide other services where we have a mini cafe at our futsal centre. The development progress start on April, May, Jun and July 2011, the progress is very smooth and does not have problem at all. On 31 August we open our Muhibbah Futsal Centre to serve people.

Sampai sini dulu2.2.2 Marketing Programs (Marketing Aspect)

2.2.2.1 General Marketing Aspect

a) Type and development of industry.

Our type of industry is Sport and Recreation. Nowadays, most users prefer futsal as a sport that is carried out in the building as indoor sports which the user does not have to worry if the weather is uncertain compared with football that is one of the outdoor sports require good weather.

b) Main user

Muhibbah Futsal Centre result from the questionnaires that have been distribute to few

peoples at Malim. Malim is the nearest place to Muhibbah Futsal Centre, since many people

are coming from this particular area, we decide to use Malim as our target respondents.

60%25%

5%10%

RaceMalay Chinese Indian Others

Table 1: Result of the respondent race

As shown in Table 1, there are four races that we distribute the questionnaires. There are Malay, Chinese, Indian and others. 60% of them are Malays, 25% are Chinese, 10% are others and only 5% of them are Indians. Majority race that like to play futsal is Malays and the lower percentage of race which want to play futsal at our Muhibbah Futsal Centre is Indians. The other races maybe choose other kinds of sport or activity to indulge with.

75%

25%

GenderMale Female

Table 2: Result of the respondent gender

Based on Table 2, which differentiate majority among the gender of the potential customers that will come to our futsal centre is male. There are 75% of male who like to play futsal while only 25% of female like to play futsal as their sports. Maybe this sport looks like boyish and adventures to female, but not all female agree with that statement. So most of them make decisions not to play futsal and choose other sports which suit to their personality as female.

2.2.2.2 Target Market

a) Target market and Basic selection.

Muhibbah Futsal Centre is a new sport centre that is situated in an industrial area which is

also near to housing developments. The main nature of this sport centre is to give futsal court

services to our customers. From a survey that was conducted, Muhibbah Futsal Centre has

identified the group of customers that has most potential to be target is teenagers that are

from 19 years old to 25 years old, adult are from 26 years old to 39 years old and athletes.

Majority of them are Malay people and what they want and need from us are a sport centre

that provide comfortable court with minimum price per hour.

Meanwhile, from observation that had been done, Muhibbah Futsal Centre has able to

classify the market segmentation as shown below:

Consumers market had segmented on the following customer characteristic at

KawasanPerindustrianMalim, Jalan Durian Daun, KampungDurian Daun Lama.

Segmentation Definition Variables/BasesGeographic Dividing a market into different

geographical units.

District is Hang Tuah Jaya

City is Malim

Near industry and housing

development area

Demographic Derived from the word

demography, meaning the study of

population.

age: teenage (15-25)

adult (26-39)

athletes

race: all races

gender: male n female

Mostly the customers is student

Majority is Malay people

Male dominated rather than

female

Psychographic Dividing markets on the bases of

the psychology, social class,

lifestyle and personal characteristics

of customers.

Prefer minimum price per

hour

As customers hobbies

We have identified its target market as the residents of the housing area within 25km radius

of our place. There are 3 major market segments that we are targeted. That is kids, student

and adult.

The first group consists of about 5 group athletes from nearest area.

The second group consists of about 30 group teenagers from nearest area.

The third group consists of about 30 group adults from nearest area.

b) List of customers and the profit we gained from them.

Our lists of customers are Athletes, Teenagers and Adults. The profit we gained from our

customers is so:

Athletes Teenagers

Court = RM 350 Court = RM 1100

Café = RM 50 Café = RM 175

1 day = RM 400 1 day = RM 1275

A month = RM 400 X 30 days A month = RM 1275 X 30 days

= RM 12000 = RM 38250

Adults

Court = RM 1100

Café = RM 175

1 day = RM 1275

A month = RM 1275 X 30 days

= RM 38250

Based on our survey, there are more people play futsal on weekend than weekdays. So we

added RM 400 on athletes group per day in weekend and RM 1000 on students and adults

group. So the adjusted total in month is:

Athletes Teenagers

RM400 x 8 (weekend per month) RM1000 X 8 (weekend per month)

= RM3200 = RM 8000

= RM 12000 + RM 3200 = RM 38250 + RM 8000

= RM 15200 = RM 46250

Adults

RM1000 X 8 (weekend per month)

= RM 8000

= RM 38250 X RM 8000

= RM 46250

c) Estimated market size

So we estimate that our market size to be is RM 107700 (RM 15200 + RM 46250+

RM46250) for a month and RM 1292400 for a year but in a year has 1 fasting month, in

fasting month most of people just play futsal on night so we estimate that our sale at that

month will decrease RM 50000. So RM 1242400 (RM 1292400 – RM 50000) is our market

size per year.

2.2.2.3 Main Competitors

There are 3 top competitors that we found based on our survey in nearest our place.

Arena Futsal Sport Junction

Address: 

KAS Sports Junction 

Lot 95 B, Jalan Usaha 12, 

KawasanPerindustrian Ayer Keroh, 

75450 Melaka.

The Strengths

9 years in this business nature

Long experience

The weakness

Court is not the current court (use green carpet)

Bad services

Dirty place

High rates

The performance

Low performance

Expansion Planning

No expansion planning

KompleksSukanBatuBerendam

Address: 

6074-2, JalanDatuk Seri Hj. MohdZin,

BatuBerendam 75350 Melaka.

The Strengths

A lot of court

7 years in this business nature

Clean place

Complete facilities

The weakness

Bad services

A little bit expensive price

The performance

Moderate performance

Expansion planning

No expansion planning

Sport Planet Cheng Melaka

Address :

Lot 4824,

Jalan TCC 33,

Taman Teknologi Cheng,

75400 Melaka.

The Strengths

A lot of court

Big experience on this nature of business

A big name in futsal centre (popular)

Good services

Clean place

The weakness

Crowded

Customer must book early before play.

High rates

The performance

Good performance

Expansion Planning

No expansion planning

ESTIMATE MARKET SHARE (3YEARS)

Muhibbah Futsal has indentified three main competitors, which are

Company Arena Sport Junction, Ayer Keroh ,KompleksSukanBatuBerendam and

Cheng Futsal Sport Planet . A survey by the business reveals that each competitors

controls a percentage of the market as shown below:

Name of the competitors Market Share (%) Total Sales (RM)

Arena Sport Junction, Ayer

Keroh

30% Rm 3000,000.00

KompleksSukanBatuBerendam 30% Rm 3,000,000.00

Cheng Futsal Sport Planet 40% Rm 4,000,000.00

Total 100% Rm 10,000,000.00

After analysed the competitor’s strengths and weaknesses, Muhibbah Futsal is

confident it can control 15% of the market share for the first year. The new percentage

of the market as shown as below:

Name of the competitors Market Share

(%)

Total Sales (RM) Percentages

of Losses (%)

Arena Sport Junction, Ayer

Keroh

26.3% Rm 2,630,000.00 3.7%

KompleksSukanBatuBerendam 26.3% Rm 2,630,000.00 3.7%

Cheng Futsal Sport Planet 35% Rm 3,500,000.00 5%

Muhibbah Futsal 12.4% Rm1,242,400.00 -

Total 100% Rm10,000,000.00 12.4%

Marketing Strategy

We have analysis the 4Ps that we could take for the growth strategies of our futsal centre. But, we also have study on other kind of prospect on how to attract more customers to use our service and also make more profit then our competitors. The three different marketing strategy that we took are Quality, Design and Service Differentiates.

Quality

We Muhibbah Futsal Centre provides the best in quality of services and

facilities to customers. We are as a futsal centre and at the same time, we also provide

café and renting shoe service. We use a high quality in our facilities for satisfying

and fulfill what customers need. We are as indoor sport, we use a high quality of

synthetic surface. This is important to give safety and comfortable for the customers.

We will make sure the surface is clean.

There are also changing rooms and shower rooms. We provide high of

cleanness and a complete of set of facilities in changing and shower room such our

cleaners will clean the rooms with constantly and make sure that there are no

problems of water.

We also provide café which those for the customers are rushing from work

they can get what they want for their meal. Furthermore, customers also go to café to

celebrate or hanging out with team mates afterwards right there. We will provide with

exceptionally quality that will leave a good taste in their mouths. We also will very

concern with food quality because this is important to the customers’ impressions and

for customer’s health. So, we will make sure and take measure to ensure that food is

stored, prepared products safely and avoiding cross-contamination with dangerous

bacteria. We also will prepare, serve foods at proper and in safe temperature.

Furthermore, we also never serve food that has expired.

Quality environment is also very important to make the customers feel

comfortable. We use a good light and be sure that the strength of the light suits the

courts. We will make sure that the light can stand for long period. For café, we will

play music and we choose music carefully that we make sure the volume of music is

audible but not distracting. Music will give customer more relax. We also will keep

the restaurant spotless which demonstrate a high standard of customers to feel very

good about the quality of food.

Speed of services also important to maintain the quality of services. We will

provide a quick-service and fast-casual café. This will avoid the customers get upset

for waiting the order.

Design

There are no limit ages in this sport. This sport is suitable for all kind of

people which starts from youngest until the oldest. Other than that, we also welcome

people from private sector and government to play at our sport centre. We give

special packages to the customers such as for membership and students. We provide

suitable music at our place that can entertain the customers and can avoid the

customers play the futsal game with stressful and feeling bore. At café, customers can

enjoy the foods, relax and watching the LCD screen. We provide many tables and

chairs where the customers can hang out right there with their teammates and

members after playing the games. We also provide free wi-fi at our centre including at

café.

Service differentiates

There is a café at our futsal centre which is different than others futsal centre because

we provide a healthy food like sandwich, fruits and others. Besides that, we give a

membership card towards the customer if they use our services more than 10 times to

attract more customers to come playing futsal at our places. The benefits if our

customer have the membership card is, they can get special price in every times they

play and they can collect the point to redeem one hour free if their point has reach 80

point. We are also providing a surau to the muslim customers and a shower places to

to our customer. Besides that, we provide a special service for those want to watch

football games such as English Premier League, La Liga, Piala Malaysia and many

more on big screen while rest at the café.

Strength & Weaknesses or SWOT

STRENGTH

When looks at the strengths, we can concentrate to the futsal centre itself and its ability to

achieve the goals and objectives that we want. Example of strengths includes:

Has lots of activities that pull all types of customers

Unique from other futsal centre which almost didn’t have mini café and provide large

screen to watch football matches at Astro live.

Has strong financial base and suitable area for business of futsal

Well structure of committee which easy to cooperate and understand each other

Promote healthy way of living to Malaysian Youth

High demand to play futsal

WEAKNESS

Weaknesses appear as the opposite of the strengths listed above and include:

Few volunteers

Overworked and tired committee which doing over time

Also have certain group which lack of interest in futsal

OPPORTUNITIES

Refer to the possibilities of new growth because of the changes in the external environment

and can include things like:

Promotion of futsal centre by government authorities like RakanMuda camp,

KementerianBeliadanSukan campaign

New population of potential customers moving into area the futsal centre

Grants by local, state and federal authorities to encourage sport

There are organizations looking to sponsor futsal training and tournaments

International or national interest in sport like Commonwealth, Olympic and Sukma

Promotion of sport to different age group and gender

THREAT

Threats, as with strengths and weaknesses the threats are very similar to the opportunities.

Examples of threats are:

Organizations giving up sports to sponsor to our futsal centre and concentrate on other

areas

Seasonal interest in particular sports which make direct competition to our futsal

centre. Example of other sports are football, badminton or softball which will make

competition to us

Promotion of sport to different gender which competes with futsal interest. Example:

Futsal only for boys/ men so girls didn’t have interest to play there

Other interest including hobby groups which different to our sport, futsal. Example:

watching television, video games and part time works

Time related issues. Example longer working hours, both parents working and limited

available free time for play futsal

Other organizations with better facilities and goods services

Lack of knowledge and interest to our sports

There are also maybe global economic being held in the country

MARKETING MIX 4Ps

The 4 Marketing Mix are Price, Product, Place and Promotion. We have implement these 4Ps

in our business.

Place

Firms Customer

Our customer can directly go to our premise after them seeing our advisement and

promotion. The advertisement that we use are media, flyers, social media, signboard and

business card which we distribute directly to the customer.

Pro motion

a. Advertisement

I. Media

We use magazine and internet to advertise and introduce about our futsal centre.

For magazine, we choose Sport Arena because for those who like sport they will

buy that magazine and it easy to us to promote our futsal centre there. Moreover,

we also have our own website at Internet, so that the customers can know

information about our futsal services, operation hours, price and the differences

our futsal than others in our website.

II. Flyers

We distribute many flyers in Melaka. We distribute the flyers at strategic place

where is a busy place such as malls, supermarket, station bus, business centre,

and schools.

III. Business cards

Our partners will have business card, so this will make easier to introduce our

company. We also provide the business cards at premise which we give the

business card for those customers have come to our premise. This will attract

more customers and make the customer easier for booking or contact.

IV. Social Media

We use social media such as Facebook, Twitter and Google to promote and

introduce our company. Social networks can connect customers , especially

teenagers. This advertisement tool is very familiar in business. This

advertisement is reducing cost.

V. Signboard

We put our signboard in front of our entrance to recognize our company. This

make easier to customer to find our premise.

Sales Promotion

1. Membership package

Each regular customer who have membership can get special discount and

gift from our company. The regular customers who go to our premise for

more 4 times a months, we will give free membership card to them.

2. Student package

We also provide discount and promotion to students. The student will get

15% discount when they bring their matrix card or any evidence that how

they are a student.

3. Advance period time

The customers will get one hour more when they are playing futsal for 3

hours: Play 3 hours, free 1 hour.

Price

As all our competitor offer RM80 for 1 hour service, we use this as an advantage to

give our customers are very reasonable price where we offer them RM60 per hour and we

also gave discount to our membership card holders. Last but not least, we also sell our food at

mini café for a very cheap price to appreciate and to attract new customers.

Product

Our product here is our service, we expertise in Sport & Recreation. We giving out our

service in such a strategic place with a reasonable price where the people who love to play

futsal can’t resist us. This is an advantage for us because we are situated in a very strategic

place to business our service.

2.3.1.1 COMPANY’S ORGANIZATION

Figure 2.9 : Organization chart

2.3.1.2 Director’s name and background

General Manager(Wehclist Ngau Anak

Awek)

Financial Manager(Rabiatul Adawiyah Binti

Nasaruddin )

Administration Manager

(Nurul Nazatulain Binti Mohamad Tarmizi)

Marketing Manager(K. Sugan A/L V.Kumar)

Operational staffAmnaatul Farah Adibah

Binti Mohamad

GENERAL MANAGER

NAME : Wehclist Ngau Anak Awek

IC NUMBER : 840922-13-5893

PERMANENT ADDRESS : No 6, Jalan 7DD 4, Taman Tiang Dua Utama, 75460 Melaka

TELEPHONE NUMBER : 0111-9399004

DATE OF BIRTH : 22-09-1984

AGE : 30

MARITAL STATUS : Married

QUALIFICATION : Diploma in Business Studies at UitmLendu, Melaka(2000-2004)

Bachelor of Entrepreneurship at UUM, Kedah

Master of Management (MM) at University of Malaya

COURSE ATTENDED : Business Management Course at Hotel Hatten( January )

EXPERIENCE : 5 years experienced managing at mini market.

Specialization : Effective leadership skills Time management for team Can delegate and plan efficiently Negotiation techniques

Communicate well

CONTRIBUTION : RM 225500

ADMINISTRATION MANAGER

NAME : Nurul Nazatulain Binti Mohamad Tarmizi

IC NUMBER : 881110-14-6874

PERMANENT ADDRESS : No.4 Jalan 6, Taman Kandang Permai, 75460 Melaka

TELEPHONE NUMBER : 0125511352

DATE OF BIRTH : 10 Nov 1988

AGE : 26 years old

MARITAL STATUS : Single

QUALIFICATION : Diploma in Business Studies at UitmArau, Perlis

Bachelor of Business Administration at UKM, Bangi

EXPERIENCE : 3 year works as officer at SAMANO factory

SKILL : Can manage office works well Fluent in Malay and English Easy to cooperate and communicate

PREVIOUS BUSINESS EXPERIENCE : Help family doing business of boutique at Damansara

CONTRIBUTION : RM 15,000

MARKETING MANAGER

NAME : K. Sugan A/L V.Kumar

IC NUMBER : 880809-01-6359

PERMANENT ADDRESS : N0 7, Jalan 9, Taman Seri Duyung 75460,Melaka

TELEPHONE NUMBER : 010-5443605

DATE OF BIRTH : 09 Aug 1988

AGE : 26 years old

MARITAL STATUS : Single

QUALIFICATION : Diploma in Business Studies at Uitm Sri Iskandar, Perak

Bachelor in Management (Marketing) at UTM

EXPERIENCE : 2 years experience working at AEON Credit Card

SKILL : Creative ideas to plan marketing strategies Communicate well Good in software and computer skills

PREVIOUS BUSINESS EXPERIENCE : Doing business of designing invitation cards for weddings, business cards, banners and etc and promotes it at internet CONTRIBUTION : RM 15,000

FINANCIAL MANAGER

NAME : Rabiatul Adawiyah Binti Nasaruddin

IC NUMBER : 881227-01-5326

PERMANENT ADDRESS : Lot 19, JalanHarimau, Taman Saujana, 51100 Melaka

Tengah, Melaka

TELEPHONE NUMBER : 0111-7500712

DATE OF BIRTH : 27 December 1988

AGE : 26 years old

MARITAL STATUS : Married

QUALIFICATION : Diploma in Accountancy at KPM Ayer Molek, Melaka

Bachelor of Accounting (Information System) at UUM

EXPERIENCE : 1 years works as officer AT Parkson Holding Bhd

2 years works as financial managerMudajaya Group Berhad

SKILL : Can manage financing well and have UBS during colleges.

PREVIOUS BUSINESS EXPERIENCE : Partnerships with friends doing business of bundle at Jalan Hang Tuah, Melaka

CONTRIBUTION : RM 15,000

ASSISTANT MARKETING MANAGER

NAME : Amnaatul Farah Adibah Binti Mohamad

IC NUMBER : 940715-06-5694

PERMANENT ADDRESS : No 9, Jalan 4, Taman Seri Duyong, 75460 Melaka 

TELEPHONE NUMBER : 019-9687138

DATE OF BIRTH : 15 July 1994

AGE : 20 years old

MARITAL STATUS : Single

ACADEMIC QUALIFICATION : SPM

EXPERIENCE:

Total Operation Cost

SCHEDULE OF

REMUNERATION OF ADMINISTRATION STAFF

Position No of staff Monthly Salary (RM)

EPF( 12%)(RM)

SOCSO( 2%)(RM)

TOTAL(RM)

General Manager 1 2,000 240 40 2280Administration Manager

1 1,700 204 34 1938

Marketing Manager

1 1,700 204 34 1938

Operation Staff 1 900 108 18 1026Financial Manager

1 1,800 216 36 2052

Total 5 8100 972 162 9234

The table has shown the salary for administrative staff. Monthly salary is fixed.

LIST OF OFFICE FURNITURE

TYPE OF FURNITURE QUANTITY PRICE PER UNIT TOTAL PRICEEXECUTIVE TABLES 6 RM250 RM1500EXECUTIVE CHAIRS 6 RM120 RM720FILE CABINET 4 RM100 RM400OFFICE CUBICLE 4 RM200 RM800SOFA 1 SET RM600 RM600

TOTAL 21 RM1270 RM4020

LIST OF OFFICE EQUIPMENT

TYPE OF EQUIPMENT QUANTITY PRICE PER UNIT TOTAL PRICECOMPUTER 4 RM1200 RM4800PRINTER/SCANNER 1 RM470 RM470TELEPHONE 2 RM50 RM100FAX MACHINE 1 RM320 RM320AIRCOND 3 RM250 RM750

TOTAL 11 RM2290 RM6440

TOTAL OF ALL OFFICE EQUIPMENT AND FURNITURE

=RM10460

ADMINISTRATION BUDGETITEMS FIXED ASSET

EXPENSES (RM)

MONTHLY

EXPENSES (RM)

OTHER EXPENSES

(RM)

Office furniture 4020

Office equipment 6640

Utilities 1000

Salaries 10032

Other expenses 2000

Telephone deposit 150

Water deposit 200

Electricity deposit 250

Business licenses 150

Insurance 2500

Rental deposit 12000

Total 10660 11032 17250

MARKETING BUDGET

ITEMS FIXED ASSETS

EXPENSES (RM)

MONTHLY EXPENSES

(RM)

OTHER EXPENSES

(RM)

Furniture and fitting

Signboard

Whiteboard

2000

150

Promotion Expenses:

Grand Opening

4000

Printing Expenses :

Flyers (300pcs)

Banner (4unit)

Brochure (200pcs)

300

600

500

Business Card (500pcs) 1000

Total 2150 2400 4000

Operation Cost (Overhead)

Operation costs = Direct material cost + Direct labour cost + Overhead cost

= RM 3433.14 + RM 4790 + (RM 17,000)

= RM 3433.14 + RM 4790 + (RM 17,000)

= RM 25,223.14

List of Machinery and equipments

Items Quantity Price/Unit Total cost

(RM) (RM)

Lamp 8 400 3200

Fan 6 150 900

Chair 15 30 450

Table 5 100 500

Kitchen tools 1 sets 1000 1000

Refrigerator 1 400 400

Cash Register 1 250 250

Iron bench 4 200 800

Ball 8 60 500

Net Goal 16 100 1600Goal post 8 400 3200

Cover Net 4 1000 4000

Synthetic Carpet 8 1000 8000

Spot Light 16 750 12000

Total 36800

Operation Budget

Items Fixed Assets Expenses (RM) Monthly Expenses (RM)Machines and Equipments 36800

Direct Materials Cost :Raw Material

3433.14

Direct Labour Cost :Remuneration

4790

Overhead Cost :UtilitiesDepreciationInsuranceRent

100015002500

12,000

TOTAL 36800 25,223.14

APPENDIX


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