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BEFORE THE INTERNATIONAL COURT OF ARBITRATION OF THE INTERNATIONAL CHAMBER OF COMMERCE Case No. 23464 Trividia Health, Inc., Claimant, v. Nipro Corporation, Respondent. CLAIMANT’S STATEMENT OF REPLY PURSUANT TO APRIL 9, 2019 ORDER November 1, 2019 Sigrid McCawley BOIES SCHILLER FLEXNER LLP 401 East Las Olas Blvd Suite 1200 Fort Lauderdale, FL 33316 Tel: (954) 356-0011 Facsimile: (954) 356-0022 Email: [email protected] Counsel for Claimant Trividia Health, Inc. Case 1:20-cv-08450-VEC Document 20-20 Filed 05/11/21 Page 2 of 201
Transcript

BEFORE THE INTERNATIONAL COURT OF ARBITRATION OF THE INTERNATIONAL CHAMBER OF COMMERCE

Case No. 23464

Trividia Health, Inc.,

Claimant,

v.

Nipro Corporation,

Respondent.

CLAIMANT’S STATEMENT OF REPLY PURSUANT TO APRIL 9, 2019 ORDER

November 1, 2019

Sigrid McCawleyBOIES SCHILLER FLEXNER LLP401 East Las Olas Blvd Suite 1200Fort Lauderdale, FL 33316Tel: (954) 356-0011Facsimile: (954) 356-0022Email: [email protected]

Counsel for ClaimantTrividia Health, Inc.

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i

TABLE OF CONTENTS

TABLE OF AUTHORITIES .......................................................................................................... v

INTRODUCTION .......................................................................................................................... 1

FACTUAL BACKGROUND......................................................................................................... 6

I. PROCEDURAL HISTORY................................................................................................ 6

II. NIPRO BREACHED THE IDA BY INTENTIONALLY REFUSING TO MEET THE ANNUAL MINIMUM PURCHASE FOR CONTRACT YEAR THREE THEREBY FORCING A TERMINATION AND RESULTING IN DAMAGES FOR CONTRACT YEARS THREE THROUGH FIVE. .................................................................................. 7

III. TRIVIDIA WAS ENTITLED TO IMMEDIATELY TERMINATE THE IDA AND SEEK FULL DAMAGES BASED ON NIPRO’S “FAILURE TO PERFORM ITSOBLIGATIONS” UNDER THE IDA ................................................................................ 9

IV. THE FACT THAT NIPRO COULD “COMPETE” AFTER CONTRACT YEAR TWO DID NOT GIVE NIPRO A LICENSE TO STEAL TRIVIDIA’S INTERNATIONAL CUSTOMER BASE NOR RELIEVE NIPRO OF ITS OBLIGATION TO MEET THE ANNUAL MINIMUM PURCHASE IN CONTRACT YEARS THREE THROUGH FIVE.................................................................................................................................. 10

V. NIPRO EFFECTUATED A PLAN TO MISUSE TRIVIDIA’S TRADEMARKS IN BREACH OF THE IDA AND IN VIOLATION OF TRADEMARK LAW TO STEAL TRIVIDIA’S INTERNATIONAL CUSTOMER BASE.................................................. 11

ARGUMENT................................................................................................................................ 39

I. NIPRO MATERIALLY BREACHED THE IDA ............................................................ 39

A. Nipro Materially Breached the IDA by Failing to Make Its Annual Minimum Purchase for Year Three ....................................................................................... 39

1. Trividia Negotiated Year Three in Good Faith......................................... 40

2. Neither the IDA nor Good Faith Require Reduction of the Carryover Minimum................................................................................................... 44

3. Nipro Cannot Establish a Frustration of Purpose Defense ....................... 48

4. The Force Majeure Clause Does Not Excuse Nipro’s Underperformance nor Its Scheme to Steal Customers and “Switch” them to Nipro’s New Product ...................................................................................................... 53

5. Amendment No. 2 Is Irrelevant to the Breach Claim ............................... 55

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ii

B. Nipro Materially Breached the IDA by Failing to Provide Forecasts .................. 56

C. Nipro Materially Breached the IDA by Misusing Trividia’s LicensedTrademarks ........................................................................................................... 59

II. TRIVIDIA’S TERMINATION OF THE IDA WAS PROPER AND ENTITLES TRIVIDIA TO DAMAGES.............................................................................................. 65

A. Trividia Properly Followed the IDA’s Termination Procedures .......................... 65

1. Trividia’s Notice of Breach Letter Provided Adequate Notice ofNipro’s Breaching Conduct ...................................................................... 67

2. Nipro Failed to Cure Its Breach and Continued to Engage in Breaching Conduct After the Notice and Cure Period Ran........................................ 70

3. Trividia Was Entitled to Immediately Terminate the AgreementPursuant To Section 2.4(iv) ...................................................................... 73

B. Trividia Is Entitled to Terminate and Sue for Total Breach DamagesFollowing Nipro’s Material Breaches................................................................... 75

III. TRIVIDIA IS ENTITLED TO DAMAGES FOR YEAR THREE .................................. 77

IV. TRIVIDIA IS ENTITLED TO DAMAGES FOR YEARS FOUR AND FIVE............... 78

A. The IDA Creates a Guaranteed Yearly Payment Obligation for Five Years ........ 78

B. Nipro’s Attempt to Distinguish Trividia’s Cases Misses the Mark...................... 84

C. Nipro’s Causation Argument Is Simply Illogical ................................................. 86

D. Nipro’s Position that the IDA Bars Damages Relating to Termination Is a Red Herring .................................................................................................................. 88

E. Trividia Complied with any Duty to Mitigate ...................................................... 89

1. New York Law Requires Only Reasonable Mitigation Efforts ................ 90

2. Trividia’s Mitigation Efforts Were More than Reasonable Under the Circumstances ........................................................................................... 92

3. Trividia’s Mitigation Requirements Are Excused Under the LostVolume Seller Doctrine ............................................................................ 95

F. Trividia’s Lost Profits Are Neither Speculative Nor Unsubstantiated ................. 99

V. NIPRO’S RESCISSION AND REFORMATION CLAIMS SHOULD BE DEEMED WITHDRAWN WITH PREJUDICE ............................................................................. 100

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iii

VI. THE TRIBUNAL HAS AUTHORIZED, AND HAS AUTHORITY TOADJUDICATE, TRIVIDIA’S NON-CONTRACTUAL CLAIMS ............................... 104

A. The Status of Trividia’s Claims Has Been Resolved (Repeatedly) .................... 104

B. The IDA Grants the Tribunal Broad Jurisdiction over Trividia’s Statutory and Common Law Claims ......................................................................................... 105

1. The Arbitration Clause Is Broad in Scope .............................................. 105

2. Trividia’s Statutory and Common Law Claims Are Arbitrable Under a Broad Clause........................................................................................... 112

VII. TRIVIDIA’S STATUTORY AND COMMON LAW CLAIMS REQUIRE NONOTICE AND CURE PERIOD ..................................................................................... 116

VIII. TRIVIDIA IS ENTITLED TO EXCLUDE TESTIMONY AND OBTAIN AN ADVERSE INFERENCE BASED ON NIPRO’S REFUSAL TO PRODUCEE-MAILS FROM EUROPE ........................................................................................... 117

IX. EXTRATERRITORIAL APPLICATION OF THE LANHAM ACT ISAPPROPRIATE HERE .................................................................................................. 119

A. The Case Law Supports Extraterritorial Application.......................................... 119

B. The Facts Support Extraterritorial Application................................................... 126

C. Nipro Misreads the Case Law............................................................................. 127

D. Nipro’s Cases Are Not to the Contrary............................................................... 130

E. Trividia Is Not Relying on Websites for Lanham Act Jurisdiction .................... 131

X. THE EVIDENCE ESTABLISHES NIPRO’S INFRINGEMENTS CREATE A LIKELIHOOD OF CONFUSION .................................................................................. 131

A. Nipro Indisputably Infringed Trividia’s Marks Intentionally and in Bad Faith . 133

B. Nipro Mischaracterizes the Strength-of-Mark Analysis; Trividia’s Marks Are Strong.................................................................................................................. 139

C. The Evidence Demonstrates Actual Confusion .................................................. 144

D. Nipro Is Using Trividia’s Actual Marks ............................................................. 145

E. Competitive Proximity of Nipro’s and Trividia’s Diabetes Products Favors a Likelihood of Confusion ..................................................................................... 146

F. Remaining Factors Tilt Toward Finding a Likelihood of Confusion ................. 147

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iv

G. Nipro’s “Family” Arguments Are Irrelevant ...................................................... 148

H. Trividia’s Infringement and Unfair Competition Claims are Meritorious.......... 149

XI. TRIVIDIA’S FALSE ADVERTISING CLAIM IS MERITORIOUS ........................... 149

A. Nipro’s Infringing Advertising Is Literally False ............................................... 149

B. Nipro’s Falsehoods Were Material and Injurious............................................... 152

XII. TRIVIDIA’S CLAIMS ARE NOT DUPLICATIVE AND TRIVIDIA IS NOTSEEKING DUPLICATIVE REMEDIES....................................................................... 154

XIII. TRIVIDIA’S STATE LAW CLAIMS ARE MERITORIOUS ...................................... 158

A. Nipro’s Trademark Diluting Behavior Should Be Enjoined Under N.Y.G.B.L.§ 360-l ................................................................................................................. 158

B. Nipro’s Deceptive Practices Should Be Enjoined under N.Y.G.B.L. § 133....... 161

C. Trividia Is Entitled to Damages and Injunctive Relief Under New YorkCommon Law...................................................................................................... 162

XIV. TRIVIDIA IS ENTITLED TO DAMAGES AND INJUNCTIVE RELIEFRESULTING FROM NIPRO’S MISUSE OF TRIVIDIA’S TRADEMARKS............. 163

A. Trividia Is Entitled to Treble Trademark Damages ............................................ 163

B. Trividia Is Entitled to a Permanent Injunction.................................................... 168

1. The IDA Entitles Trividia to an Injunction............................................. 168

2. Trividia Meets the Standard for a Permanent Injunction........................ 169

3. An Injunction Is Warranted Because Nipro Is Likely to Continue Infringing ................................................................................................ 173

XV. REQUESTED RELIEF................................................................................................... 175

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v

TABLE OF AUTHORITIES

Cases Page(s)

7-Eleven, Inc. v. Lawrence I. Wechsler,83 U.S.P.Q.2d 1715, 2007 WL 1431084 (T.T.A.B. 2007)..................................................... 143

159 MP Corp. v. Redbridge Bedford, LLC,128 N.E.3d 128 (N.Y. 2019)..................................................................................................... 75

407 E. 61st Garage v. Savoy Fifth Ave. Corp.,244 N.E.2d 37 (N.Y. 1968)....................................................................................................... 52

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ACE Capital Re Overseas Ltd. v. Cent. United Life Ins. Co.,307 F.3d 24 (2d Cir. 2002)...................................................................................... 103, 104, 107

Akiro LLC v. House of Cheatham, Inc.,946 F. Supp. 2d 324 (S.D.N.Y. 2013)..................................................................................... 135

Allied Semi-Conductors Int'l, Ltd. v. Pulsar Components Int'l, Inc.,907 F. Supp. 618 (E.D.N.Y. 1995) ........................................................................................... 66

Am. Cyanamid v. Campagna per le Farmacie in Italia, S.P.A.,847 F.2d 53 (2d Cir. 1988)...................................................................................................... 162

Am. Footwear Corp. v. Gen. Footwear Co.,609 F.2d 655 (2d Cir. 1979).................................................................................................... 137

Am. Rice, Inc. v. Arkansas Rice Growers Coop. Ass’n,701 F.2d 408 (5th Cir. 1983) .................................................................................. 115, 119, 124

American Diagnostica of Conn., Inc. v. Centerchem, Inc.,No. 94 CIV. 7047 (DC), 1996 WL 71494 (S.D.N.Y. Feb. 20, 1996)..................................... 109

Apex Pool Equipment Corporation v. Lee,419 F.2d 556 (2d Cir.1969)....................................................................................................... 72

APL Co. PTE Ltd. v. Blue Water Shipping U.S. Inc.,592 F.3d 108 (2d Cir. 2010)...................................................................................................... 88

Apotex Inc. v. Acorda Therapeutics, Inc.,823 F.3d 51 (2d Cir. 2016)...................................................................................................... 146

Arciniaga v. Gen. Motors Corp.,460 F.3d 231 (2d Cir.2006)..................................................................................................... 102

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vi

Arrow Fastener Co. v. Stanley Works,59 F.3d 384 (2d Cir. 1995)...................................................................................................... 127

Ashwood Capital, Inc. v. OTG Mgmt., Inc.,948 N.Y.S.2d 292 (N.Y. App. Div. 2012) ................................................................................ 75

Assured Guar. Mun. Corp. v. Flagstar Bank, FSB,892 F. Supp. 2d 595 (S.D.N.Y. 2012)....................................................................................... 84

Assured Guar. Mun. Corp. v. Flagstar Bank, FSB,No. 11 Civ. 2375(JSR), 2011 WL 5335566 (S.D.N.Y. Oct. 31, 2011) .................................... 66

Atl. Richfield Co. v. Arco Globus Int’l Co.,150 F.3d 189 (2d Cir. 1998).................................................................................................... 115

Audi AG v. Shokan Coachworks, Inc.,592 F. Supp. 2d 246 (N.D.N.Y. 2008).................................................................... 128, 129, 140

Bangkok Crafts Corp. v. Capitolo di San Pietro in Vaticano,No. 03 Civ. 0015 RWS, 2004 WL 1406076 (S.D.N.Y. June 23, 2004) ................................... 66

Bank Leumi Trust Co. of N.Y. v. Block 3102 Corp.,580 N.Y.S.2d 299 (N.Y. App. Div. 1992) ................................................................................ 55

Bank of America Nat'l Trust & Sav. Ass'n v. Envases Venezolanos, S.A.,740 F. Supp. 260 (S.D.N.Y. 1990) ........................................................................................... 51

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Batales v. Friedman,41 N.Y.S.3d 275 (N.Y. App. Div. 2016) .................................................................................. 77

Battaglia v. McKendry,233 F.3d 720 (3d Cir. 2000).................................................................................................... 103

Beck v. Test Masters Educ. Servs., Inc.,289 F.R.D. 374 (D.D.C. 2013)................................................................................................ 114

Beer Nuts, Inc. v. Clover Club Foods Co.,805 F.2d 920 (10th Cir. 1986) ................................................................................................ 133

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Boston Edison Co. v. United States,80 Fed. Cl. 468 (Fed. Cl. 2008) .......................................................................................... 89, 90

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Bristol-Myers Squibb Co. v. McNeil-P.P.C., Inc.,973 F.2d 1033 (2d Cir. 1992).................................................................................................. 136

Bristol-Myers Squibb Co. v. SR Int’l Bus. Ins. Co.,354 F. Supp. 2d 499 (S.D.N.Y. 2005)..................................................................................... 103

Broadnax v. City of New Haven,415 F.3d 265 (2d Cir. 2005)...................................................................................................... 87

Brooke Grp. v. JCH Syndicate 488,663 N.E.2d 635 (N.Y. 1996)..................................................................................................... 86

Brown v. John H. Beyer, Inc.,No. 97Civ.0142(PKL)(RLE), 1999 WL 945479 (S.D.N.Y. Oct. 19, 1999)............................. 82

Brunswick Corp. v. Spinit Reel Co.,832 F.2d 513 (10th Cir. 1987) ................................................................................................ 157

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Carlisle Ventures Inc. v. Banco Espanol de Credito, S.A.,176 F.3d 601 (2d Cir. 1999)...................................................................................................... 88

Carrols Equities Corp. v. Villnave,395 N.Y.S.2d 800 (N.Y. App. Div 1997) ........................................................................... 87, 91

Cartier, Inc. v. Sardell Jewelry, Inc.,294 F. App’x 615 (2d Cir. 2008) ............................................................................................ 137

Castor Petroleum v. Petroterminal De Panama,968 N.Y.S.2d 435 (N.Y. App. Div. 2013) ................................................................................ 52

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viii

Chambers v. Time Warner, Inc.,282 F.3d 147 (2d Cir. 2002).................................................................................................... 148

Chanel, Inc. v. Veronique Idea Corp.,795 F. Supp. 2d 262 (S.D.N.Y. 2011)..................................................................................... 159

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Chicago Title Ins. Corp. v. Magnuson,No. 2:03-CV-368, 2005 WL 2373430 (S.D. Ohio Sept. 26, 2005) .......................................... 92

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Church & Dwight Co. v. SPD Swiss Precision Diagnostics, GmBH,843 F.3d 48 (2d Cir. 2016)...................................................................................... 144, 145, 147

Clarendon Nat’l Ins. Co. v. Lan,152 F. Supp. 2d 506 (S.D.N.Y. 2001)..................................................................................... 106

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Conan Props. Int’l LLC v. Sanchez,No. 1:17-cv-00162-FB-RLM, 2018 WL 3869894 (E.D.N.Y. Aug. 15, 2018) ....................... 163

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Constellation Energy Serv. of New York, Inc. v. New Water St. Corp.,46 N.Y.S.3d 25 (N.Y. App. Div. 2017) ................................................................................... 52

Coty Inc. v. Excell Brands, LLC,277 F. Supp. 3d 425 (S.D.N.Y. 2017)............................................................................. 154, 166

Credit Union v. Queens Auto Mall, Inc.,126 F. Supp. 3d 290 (E.D.N.Y. 2015) .................................................................................... 162

David L. Threlkeld & Co., Inc. v. Metallgesellschaft Ltd. (London),923 F.2d 245 (2d Cir. 1991)............................................................................................ 102, 111

Deere & Co. v. MTD Prods., Inc.,41 F.3d 39 (2d Cir. 1994)........................................................................................................ 152

Case 1:20-cv-08450-VEC Document 20-20 Filed 05/11/21 Page 10 of 201

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Desly Int’l Corp. v. Otkyroe Aktsionernoe Obschchestvo “Spartak”, 13-CV2303(ENV)(LB),2016 WL 4532113 (E.D.N.Y. Aug. 15, 2016).......................................................................... 71

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Deutsche Bank Nat’l Trust Co. v. Quicken Loans Inc.,810 F.3d 861 (2d Cir. 2015).................................................................................................... 149

Doctor’s Assocs. LLC v. Hai,No. 19-CV-1968 (NGG) (RER), 2019 WL 2385597 (E.D.N.Y. June 6, 2019) ............. 165, 166

Donald Rubin, Inc. v. Schwartz,594 N.Y.S.2d 193 (N.Y. App. Div. 1993) ................................................................................ 92

Eatoni Ergonomics, Inc. v. Research in Motion Corp.,633 F. Supp. 2d 109 (S.D.N.Y. 2009)............................................................................. 104, 107

E.J. Brooks Co. v. Cambridge Security Seals,105 N.E.3d 301 (N.Y. 2018)................................................................................................... 162

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Emigrant Industrial Savings Bank v. Willow Builders,Inc.,48 N.E.2d 293 (N.Y. 1943)...................................................................................................... 72

Energy Intelligence Grp., Inc. v. UBS Fin. Servs., Inc.,No. 08 Civ. 1497(DAB), 2009 WL 1490603 (S.D.N.Y. May 22, 2009)................................ 154

ESPN, Inc. v. Office of Comm’r of Baseball,76 F. Supp. 2d 383 (S.D.N.Y. 1999)......................................................................................... 83

ESPN, Inc. v. Quiksilver, Inc.,586 F. Supp. 2d 219 (S.D.N.Y. 2008)............................................................................. 127, 150

Estate of Ellington ex rel. Ellington v. Harbrew Imports Ltd.,812 F. Supp. 2d 186 (E.D.N.Y. 2011) .................................................................................... 150

Estee Lauder Inc. v. The Gap, Inc.,108 F.3d 1503 (2d Cir. 1997).................................................................................................. 135

Fed. Ins. Co. v. Americas Ins. Co.,691 N.Y.S.2d 508 (N.Y. App. Div. 1999) ................................................................................ 54

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x

Fed. Treas. Enter. Sojuzplodoimport v. SPI Spritis Ltd.,726 F.3d 62 (2d Cir. 2013)...................................................................................................... 148

Fendi Adele S.R.L. v. Burlington Coat Factory Warehouse Corp.,689 F. Supp. 2d 585 (S.D.N.Y. 2010)..................................................................................... 132

Filmline (Cross-Country) Productions, Inc. v. United Artists Corp.,662 F. Supp. 798 (S.D.N.Y. 1987) ..................................................................................... 72, 73

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Fisher v. First Stamford Bank & Trust Co.,751 F.2d 519 (2d Cir. 1984)...................................................................................................... 88

Flat Rate Movers, Ltd. v. FlatRate Moving & Storage, Inc.,104 F. Supp. 3d 371 (S.D.N.Y. 2015)..................................................................................... 127

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Freedom Calls Found. v. Bukstel,No. 05CV5460(SJ)(VVP), 2006 WL 845509 (E.D.N.Y. Mar. 3, 2006) ................................ 154

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Genesco, Inc. v. T. Kakiuchi & Co.,815 F.2d 840 (2d Cir. 1987).................................................................................... 105, 108, 109

Genometrica Research Inc. v. Gorbovitski,No. 11-cv-05802 (ADS) (AKT), 2013 WL 394892 (E.D.N.Y. Jan. 31, 2013) ...................... 150

George Basch Co. v. Blue Coral, Inc.,968 F.2d 1532 (2d Cir. 1992).................................................................................................. 159

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xi

Getty Petroleum Corp. v. Bartco Petroleum Corp.,858 F.2d 103 (2d Cir.1988)..................................................................................................... 162

Gidatex, S.r.L. v. Campaniello Imports, Ltd.,13 F. Supp. 2d 420 (S.D.N.Y. 1998........................................................................................ 109

Giggle, Inc. v. netFocal, Inc.,856 F. Supp. 2d 625 (S.D.N.Y. 2012)..................................................................................... 137

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Global Crossing Bandwidth Inc. v. PNG Telecommunications, Inc.,No. 06-CV 6415T, 2008 WL 2079914 (W.D.N.Y. May 15, 2008).................................... 80, 85

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Hard Rock Cafe Int’l, (USA), Inc. v. Hard Rock Hotel Holdings, LLC,808 F. Supp. 2d 552 (S.D.N.Y. 2011...................................................................................... 109

Harris v. Fairweather,No. 11 Civ. 2152(PKC)(AJP), 2012 WL 3956801 (S.D.N.Y. Sept. 10, 2012) ...................... 163

Harriscom Svenska, AB v. Harris Corp,3 F.3d 576 (2d Cir. 1993).......................................................................................................... 52

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Hounddog Productions LLC v. Empire File Group, Inc.,826 F. Supp. 2d 619 (S.D.N.Y. 2011)....................................................................................... 82

In re 375 Park Ave. Assocs., Inc.,182 B.R. 690 (Bankr. S.D.N.Y. 1995)...................................................................................... 92

In re Arbitration Between Gen. Sec. Nat. Ins. Co. & AequiCap Program Admin's.,785 F. Supp. 2d 411 (S.D.N.Y. 2011)..................................................................................... 105

In re Coudert Bros.,487 B.R. 375 (S.D.N.Y. 2013)............................................................................................ 42, 43

In re MF Global Inc.,496 B.R. 315 (S.D.N.Y. 2013)................................................................................................ 109

In re WorldCom, Inc.,361 B.R. 675 (Bankr. S.D.N.Y. 2007).......................................................................... 92, 93, 94

Inwood Labs. v. Ives Labs.,456 U.S. 844 (1982)................................................................................................................ 136

Ixe Banco, S.A. v. MBNA Am. Bank, N.A.,No. 07 CV 0432 (LAP), 2009 WL 3124219 (S.D.N.Y. Sept. 29, 2009) ............................ 46, 47

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xiii

Jafari v. Wally Findlay Galleries,741 F. Supp. 64 (S.D.N.Y. 1990) ....................................................................................... 37, 81

Johnson & Johnson Consumer Cos. v. Aini,540 F. Supp. 2d 374 (E.D.N.Y. 2008) ............................................................................ 127, 154

Johnson & Johnson v. Am. Nat’l Red Cross,552 F. Supp. 2d 434 (S.D.N.Y. 2008)..................................................................................... 136

Johnson & Johnson v. Carter-Wallace, Inc.,631 F.2d 186 (2d Cir. 1980).................................................................................................... 147

Johnson & Johnson v. GAC Int’l, Inc.,862 F.2d 975 (2d Cir. 1988)............................................................................................ 144, 146

JR Tobacco of Am. Inc. v. Davidoff of Geneva (CT), Inc.,957 F. Supp. 426 (S.D.N.Y. 1997) ......................................................................................... 144

Juicy Couture, Inc. v. Bella Intern. Ltd.,930 F. Supp. 2d 489 (S.D.N.Y. 2013)............................................................................. 117, 125

Kamakazi Music Corp. v. Robbins Music Corp.,684 F.2d 228 (2d Cir.1982)..................................................................................................... 109

Katz Commc’ns, Inc. v. Evening News Ass’n,705 F.2d 20 (2d Cir. 1983)........................................................................................................ 93

Katz v. Modiri,283 F. Supp. 2d 883 (S.D.N.Y. 2003)..................................................................................... 154

Kel Kim Corp. v. Central Markets,519 N.E.2d 295 (N.Y. 1987)............................................................................................... 50, 51

Kenford Co., Inc. v. Cty. of Erie,493 N.E.2d 234 (N.Y. 1986).................................................................................................... 95

In re Kinoshita,287 F.2d 951 (2d Cir. 1961)............................................................................................... passim

Kllm Transp. Servs., LLC v. JBS Carriers, Inc.,No. 3:12-CV-116-HTW-LRA, 2015 WL 11005024 (S.D. Miss. Aug. 17, 2015).................... 93

Knowles-Carter v. Feyonce, Inc.,347 F. Supp. 3d 217 (S.D.N.Y. 2018)..................................................................................... 153

Korea Life Ins. Co. Ltd. v. Morgan Guaranty Trust Co. of New York,No. 99 Civ. 12175(AKH), 2004 WL 1858314 (S.D.N.Y. Aug. 20, 2004)............................... 88

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xiv

Kraft Gen. Foods, Inc. v. Allied Old English, Inc.,831 F. Supp. 123 (S.D.N.Y. 1993) .................................................................................... passim

Kroma Makeup EU, Ltd. v. Boldface Licensing ± Branding, Inc.,No. 6:14-cv-1551-Orl-40GJK, 2015 WL 1708757 (M.D. Fla. Apr. 15, 2015) ...................... 125

L-7 Designs, Inc. v. Old Navy, LLC,964 F. Supp. 2d 299 (S.D.N.Y. 2013)................................................................................. 43, 87

L & L Wings, Inc. v. Marco-Destin, Inc.,676 F. Supp. 2d 179 (S.D.N.Y. 2009)............................................................................. 140, 149

Lacura, Inc. v. Masa U.S.A., Inc., CV 15-3101 (SJF) (AKT), 2016 WL 11481722 (E.D.N.Y. Feb. 9, 2016) ............................. 151

Lam, Inc. v. Johns-Manville Corp.,718 F.2d 1056 (Fed. Cir. 1983)............................................................................................... 158

Law Debenture Trust Co. of N.Y. v. Maverick Tube Corp.,595 F.3d 458 (2d Cir. 2010).............................................................................................. 42, 104

Lehman v. Sage Metal Trading Corp.,503 N.Y.S.2d 804 (N.Y. App. Div. 1986) .............................................................................. 106

Lobo Enters., Inc. v. Tunnel Inc.,822 F.2d 331 (2d Cir. 1987)............................................................................................ 162, 163

Lois Sportswear, U.S.A. v. Levi Strauss & Co.,799 F.2d 867 (2d Cir. 1986).................................................................................................... 140

Lopez v. Gap, Inc.,883 F. Supp. 2d 400 (S.D.N.Y. 2012)..................................................................................... 127

Louis Dreyfus Negoce S.A. v. Blystad Shipping & Trading Inc.,252 F.3d 218 (2d Cir. 2001)............................................................................................... passim

Lowenschuss v. Kane,520 F.2d 255 (2d Cir. 1975)...................................................................................................... 47

Macalloy Corp v. Metallurg, Inc.,728 N.Y.S.2d 14 (N.Y. App. Div. 2001) .................................................................................. 51

Mann v. N.A.S.A. Int’l, Inc.,No. 99CIV.11936(AGS), 2000 WL 1182823 (S.D.N.Y. Aug. 21, 2000) .............................. 109

Marks v. Prisant,567 N.Y.S.2d 146 (N.Y. App. Div. 1991) .............................................................................. 106

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xv

Matsushita Elec. Corp. of Am. v. Gottlieb,No. 90 CIV. 3010 (CES), 1991 WL 152615 (S.D.N.Y. Aug. 1, 1991) .................................... 88

Matter of Coastal Power Production Co. v. New York State Pub. Serv. Commn.,551 N.Y.S.2d 354 (N.Y. App. Div. 1990) ............................................................................... 52

Maven Techs., LLC v. Vasile,46 N.Y.S.3d 720 (N.Y. App. Div. 2017) .................................................................................. 78

McBee v. Delica Co., Ltd.,417 F.3d 107 (1st Cir. 2005)........................................................................................... 118, 126

McMahan v. McMahan,879 N.Y.S.2d 448 (N.Y. App. Div. 2009) .......................................................................... 97, 98

Mead Data Cent., Inc. v. Toyota Motor Sales, U.S.A., Inc.,875 F.2d 1026 (2d Cir. 1989).................................................................................................. 127

Merck & Co. v. Mediplan Health Consulting, Inc.,425 F. Supp. 2d 402 (S.D.N.Y. 2006)....................................................................................... 58

Merck Eprova AG v. Gnosis S.p.A.,901 F. Supp. 2d 436 (S.D.N.Y. 2012)............................................................................... 70, 161

Metro. Life Ins. Co. v. Noble Lowndes Int’l Inc.,643 N.E.2d 504 (N.Y. 1994)..................................................................................................... 85

Microban Prods. Co. v. API Indus., Inc.,No. 14 Civ. 41(KPF), 2014 WL 1856471 (S.D.N.Y. May 8, 2014)............................... 132, 166

Microsoft Corp. v. AGA Sols., Inc.,589 F. Supp. 2d 195 (E.D.N.Y. 2008) ............................................................................ 162, 163

Mitsubishi Motors Corp. v. Soler Chrysler–Plymouth, Inc.,473 U.S. 614 (1985)........................................................................................................ 102, 108

Mobil Oil Corp. v. Pegasus Petroleum Corp.,818 F.2d 254 (2d Cir. 1987)............................................................................................ 128, 129

Mobileye, Inc. v. Picitup Corp.,928 F. Supp. 2d 759 (S.D.N.Y. 2013)..................................................................................... 153

Mobius Management Systems, Inc. v. Fourth Dimension Software, Inc.,880 F. Supp. 1005 (S.D.N.Y. 1994)................................................................................ 160, 166

Montblanc-Simplo GmbH v. Colibri Corp.,692 F. Supp. 2d 245 (E.D.N.Y. 2010) .................................................................................... 162

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xvi

Moses H. Cone Mem’l Hosp. v. Mercury Constr. Corp.,460 U.S. 1 (1983).................................................................................................................... 102

Mulroy v. Sessions,38 N.Y.S.2d 853 (N.Y. Sup. Ct. 1942) ..................................................................................... 88

Mun. Capital Appreciation Partners v. Page,181 F. Supp. 2d 379 (S.D.N.Y. 2002)....................................................................................... 72

Muni. Credit Union v. Queens Auto Mall, Inc.,126 F. Supp. 3d 290 (E.D.N.Y. 2015) .................................................................................... 162

NAS Electronics Inc. v. Transtech Electronics PTE, Ltd.,262 F. Supp. 2d 134 (S.D.N.Y. 2003)....................................................................................... 73

Nat’l Commc’ns Ass’n, Inc. v. Am. Tel. & Tel. Co.,No. 93–3707(LAP), 2001 WL 99856 (S.D.N.Y. Feb. 5, 2001)................................................ 91

NBN Broad., Inc. v. Sheridan Broad. Networks, Inc.,659 N.Y.S.2d 262 (N.Y. App. Div. 1997) .................................................................... 97, 98, 99

New World Solutions, Inc. v. NameMedia Inc.,150 F. Supp. 3d 287 (S.D.N.Y. 2015)..................................................................................... 153

New York City Triathlon, LLC v. NYC Triathlon Club, Inc.,704 F. Supp. 2d 305 (S.D.N.Y. 2010)..................................................................... 129, 161, 164

NewMarkets Partners LLC v. Oppenheim,638 F. Supp. 2d 394 (S.D.N.Y. 2009)............................................................................. 116, 120

Norcom Electronics Corp. v. CIM USA Inc.,104 F. Supp. 2d 198 (S.D.N.Y. 2000)..................................................................................... 110

Oculu, LLC v. Oculus VR, Inc.,No. SACV 14-0196-DOC (JPRx), 2015 WL 12720305 (C.D. Cal. May 8, 2015) ................ 114

Orion IP, LLC v. Staples, Inc.,407 F. Supp. 2d 815 (E.D. Tex. 2006)...................................................................................... 65

Paddington Corp. v. Attiki Imps. & Distribs., Inc.,996 F.2d 577 (2d Cir. 1993).................................................................................................... 129

Palm Bay Int’l, Inc. v. Marchesi Di Barolo S.p.A.,No. CV09-601 ADS AKT, 2009 WL 3757054 (E.D.N.Y. Nov. 9, 2009)................................ 86

Park ‘N Fly, Inc. v. Dollar Park & Fly, Inc.,469 U.S. 189 (1985)................................................................................................................ 133

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xvii

People’s Gas & Elec. Co. of Oswego v. New York,179 N.Y.S. 520 (N.Y. App. Div. 1919) .................................................................................... 91

Perfect Fit Indus. v. Acme Quilting Co.,618 F.2d 950 (2d Cir. 1980).................................................................................................... 128

Perfect Pearl Co. v. Majestic Pearl & Stone, Inc.,887 F. Supp. 2d 519 (S.D.N.Y. 2012)..................................................................................... 155

Philip Morris, Inc. v. MidWest Tobacco, Inc.,Civ. A. No. 88-1292-A, 1988 WL 150693 (E.D. Va. Nov. 4, 1988)...................................... 124

Polaroid Corp. v. Polarad Elecs. Corp.,287 F.2d 492 (2d Cir. 1961).................................................................................... 128, 135, 139

PRL USA Holdings, Inc. v. U.S. Polo Ass’n, Inc.,No. 14–cv–764 (RJS), 2015 WL 1442487 (S.D.N.Y. Mar. 27, 2015) ................................... 106

Protection One Alarm Monitoring, Inc. v. Exec. Protection One Sec. Serv., LLC,553 F. Supp. 2d 201 (E.D.N.Y. 2008) ............................................................................ 162, 164

Proteus Books Ltd. v. Cherry Lane Music Co.,873 F.2d 502 (2d Cir. 1989)................................................................................................ 82, 95

Raymond Weil, S.A. v. Theron,585 F. Supp. 2d 473, (S.D.N.Y. 2008)................................................................................ 68, 69

RBFC One, LLC v. Zeeks, Inc.,171 F. App'x 902 (2d Cir. 2006)............................................................................................... 69

RBFC One, LLC v. Zeeks, Inc.,367 F. Supp. 2d 604 (S.D.N.Y. 2005)....................................................................................... 69

Register.com, Inc. v. Verio, Inc.,356 F.3d 393 (2d Cir. 2004).................................................................................................... 166

Rochester Gas & Electric Corp. v. Delta Star Inc.,No. 06-CV-6155-CJS-MWP, 2009 WL 368508 (W.D.N.Y. Feb. 13, 2009) ........................... 50

Rosenfeld v. Renika Pty. Ltd.,923 N.Y.S.2d 328 (N.Y. App. Div. 2011) ................................................................................ 97

Roswell Capital Partners LLC v. Alternative Constr. Techs., 08 Civ. 10647(DLC),2009 WL 222348 (S.D.N.Y. Jun. 16, 2009) ........................................................................... 161

Rovio Entm’t, Ltd. v. Allstar Vending, Inc.,97 F. Supp. 3d 536 (S.D.N.Y. 2015)....................................................................................... 161

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Royal Park Invs. SA/NV v. Deutsche Bank Nat’l Trust Co.,No. 14CV04394AJNBCM, 2016 WL 4613390 (S.D.N.Y. Aug. 31, 2016) ............................. 87

Ryan v. Volpone Stamp Co.,107 F. Supp. 2d 369 (S.D.N.Y. 2000)..................................................................................... 140

S.A. Mineracao Da Trindade-Samitri v. Utah Int’l, Inc.,745 F.2d 190 (2d Cir. 1984)............................................................................................... passim

Sanders v. Mount Sinai Sch. of Med.,418 F. Supp. 2d 339 (S.D.N.Y. 2005)....................................................................................... 84

Scherk v. Alberto–Culver Co.,417 U.S. 506 (1974)................................................................................................................ 102

Schreiber v. Dunabin,938 F. Supp. 2d 587 (E.D. Va. 2013) ..................................................................................... 126

Schwimmer v. Sony Corp. of Am.,No. 77C1275, 1980 WL 1930 (E.D.N.Y. 1980) ....................................................................... 87

Scores Holding Co. Inc. v. CJ NYC Inc.,No. 17-CV-0020 (RA), 2017 WL 2297014 (S.D.N.Y. May 24, 2017) .......................... 161, 164

Scott-Macon Sec. Inc. v. Zoltek,No. 04Civ.2124MBM, 2005 WL 1138476 (S.D.N.Y. May 12, 2005) ............................... 82, 83

Sinco, Inc. v. Metro-North Commuter R.R. Co.,133 F. Supp. 2d 308 (S.D.N.Y. 2001)................................................................................. 66, 68

Software AG Inc. v. Consist Software Solutions, Inc.,No. 08 Civ. 389(CM), 2008 WL 563449 (S.D.N.Y. Feb. 21, 2008) ...................... 117, 120, 123

Southland Corp. v. Mir,748 F. Supp. 969 (E.D.N.Y. 1990) ........................................................................................... 71

Sports Auth., Inc. v. Prime Hosp. Corp.,89 F.3d 955 (2d Cir. 1996)...................................................................................................... 135

St. Paul Fire & Marine Ins. Co. v. Emp’rs Reinsurance Corp.,919 F. Supp. 133 (S.D.N.Y. 1996) ......................................................................................... 103

Star Fin. Servs., Inc. v. AASTAR Mortg. Corp.,89 F.3d 5 (1st Cir. 1996)......................................................................................................... 114

Star Indus., Inc. v. Bacardi & Co. Ltd.,412 F.3d 373 (2d Cir. 2005).................................................................................... 134, 136, 141

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Starbucks Corp. v. Wolfe’s Borough Coffee, Inc.,588 F.3d 97 (2d Cir. 2009)...................................................................................................... 153

Steele v. Bulova Watch Co.,344 U.S. 280 (1952)........................................................................................................ 115, 120

Storage Tech. Corp. v. Trust Co. of N.J.,842 F.2d 54 (3d Cir. 1988)........................................................................................................ 91

Suburban Graphics Supply Corp. v. Nagle,774 N.Y.S.2d 160 (N.Y. App. Div. 2004) .............................................................................. 162

TCP Indus., Inc. v. Uniroyal, Inc.,661 F.2d 542 (6th Cir. 1981) .................................................................................................... 89

Team Marketing USA Corp. v. Power Pact LLC,839 N.Y.S.2d 242 (N.Y. App. Div 2007) ................................................................................. 52

Ticor Title Ins. Co. v. Cohen,173 F.3d 63 (2d Cir. 1999)...................................................................................................... 161

Time Warner Cable, Inc. v. DIRECTV, Inc.,497 F.3d 144 (2d Cir. 2007).................................................................................... 144, 145, 146

Tire Eng’g & Distribution, LLC v. Shandong Linglong Rubber Co.,682 F.3d 292 (4th Cir. 2012) .................................................................................................. 119

Totalplan Corp. of Am. v. Colborne,14 F.3d 824 (2d Cir. 1994)...................................................................................................... 115

Trader Joe's Co. v. Hallatt,835 F.3d 960 (9th Cir. 2016) .................................................................................................. 120

Travelers Indem. Co. v. Maho Mach. Tool Corp.,952 F.2d 26 (2d Cir. 1991)........................................................................................................ 87

Tri-Star Pictures, Inc. v. Unger,14 F. Supp. 2d 339 (S.D.N.Y. 1998)....................................................................................... 129

Turn On Prods., Inc. v. Almost Famous Apparel, LLC,No. 18-CV-00625 (ILG) (RER), 2019 WL 2436297 (E.D.N.Y. Apr. 12, 2019) ................... 166

Twentieth Century Fox Film Corp. v. Marvel Enterprises,220 F. Supp. 2d 289 (S.D.N.Y. 2002)............................................................................... 58, 155

Tynan Incinerator Co. v. International Fidelity Ins. Co.,499 N.Y.S.2d 118 (N.Y. App. Div. 1986) ................................................................................ 87

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Tyndall v. Tyndall,42 N.Y.S.3d 250 (N.Y. App. Div. 2016) .................................................................................. 44

U.S. Bank Nat’l Ass’n v. Ables & Hall Builders,696 F. Supp. 2d 428 (S.D.N.Y. 2010)....................................................................................... 91

U.S. Polo Ass’n, Inc. v. PRL USA Holdings, Inc.,800 F. Supp. 2d 515 (S.D.N.Y. 2011)............................................................................. 162, 164

United States v. Russell Elec. Co.,250 F. Supp. 2d 2 (S.D.N.Y. 1965) .......................................................................................... 86

Ullman–Briggs, Inc. v. Salton, Inc.,754 F. Supp. 1003 (S.D.N.Y. 1991).......................................................................................... 92

U-Neek, Inc. v. Wal-Mart Stores, Inc.,147 F. Supp. 3d 158 (S.D.N.Y. 2001)............................................................................. 149, 152

United Equities v. First Natl. City Bank,383 N.Y.S.2d 6(N.Y. App. Div. 1976) .................................................................................... 51

United States v. Bedford Assocs.,548 F. Supp. 732 (S.D.N.Y. 1982) ........................................................................................... 47

United States v. Pokerstars,No. 11-CV-2564 (KMW), 2016 WL 4411421 (S.D.N.Y. Aug. 19, 2016)............................... 78

Vanity Fair Mills v. T. Eaton Co.,234 F.2d 633 (2d Cir. 1956)............................................................................................ 115, 117

Verizon Directories Corp. v. Yellow Book USA, Inc.,309 F. Supp. 2d 401 (E.D.N.Y. 2004) .................................................................................... 143

Victoria Cruises, Inc. v. Changjian Cruise Overseas Travel Co.,630 F. Supp. 2d 255 (E.D.N.Y. 2008) ............................................................................ 157, 158

Victoria’s Secret Bran Mgmt., Inc. v. Sexy Hair Concepts, LLC,No. 07 Civ. 5804(GEL), 2009 WL 959775 (S.D.N.Y. Apr. 8, 2009) .................................... 142

VJK Productions, Inc. v. Friedman/Meyer Productions, Inc.,565 F. Supp. 916 (S.D.N.Y. 1983) ........................................................................................... 47

Volt Sys. Dev. Corp. v. Raytheon Co.,547 N.Y.S.2d 280 (N.Y. App. Div. 1989) .............................................................................. 149

Warnaco, Inc. v. VF Corp.,844 F. Supp. 940 (S.D.N.Y.1994) ..................................................................................... passim

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Wisser Co. v. Mobile Oil Corp.,730 F.2d 54 (2d Cir. 1984).................................................................................................. 70, 71

WM Int’l, Inc. v. 99 Ranch Mkt. #601,329 F.R.D. 491 (E.D.N.Y. 2019) .................................................................................... 155, 156

WorldCrisa Corp. v. Armstrong,129 F.3d 71 (2d Cir. 1997)...................................................................................................... 107

WPIX, Inc. v. ivi, Inc.,691 F.3d 275 (2d Cir. 2012)............................................................................................ 161, 163

Zagano v. Fordham Univ.,900 F.2d 12 (2d Cir. 1990)........................................................................................................ 97

Zilg v. Prentice-Hall, Inc.,717 F.2d 671 (2d Cir. 1983)...................................................................................................... 43

Statutes

15 U.S.C. § 1114......................................................................................................................... 148

15 U.S.C. § 1114(1) .................................................................................................................... 148

15 U.S.C. § 1117(a) .................................................................................................... 157, 159, 161

N.Y. Gen. Bus. Law §§ 349(a) and 360–l .................................................................................. 151

N.Y.G.B.L. § 133155............................................................................................................. passim

N.Y.G.B.L.§ 360-l 151 .......................................................................................................... passim

Rules

CPLR 3217(a) ............................................................................................................................... 97

Other Authorities

4 J. Thomas McCarthy, McCarthy on Trademarks & Unfair Competition § 23:61 (5th ed.) .... 142

5 J. Thomas McCarthy, McCarthy on Trademarks & Unfair Competition § 30:79 (5th ed.) .... 158

5 J. Thomas McCarthy, McCarthy on Trademarks & Unfair Competition § 30:11 (5th ed.) .... 166

28 N.Y. Prac. Contract Law § 17:14............................................................................................. 71

Black’s Law Dictionary (11th ed. 2019)....................................................................................... 76

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Collins Entertainment Corp. v. Coats & Coats Rental Amusement Opens the Door for Lost Volume Sellers, but Does Not Fully Invite Them In: An Examination of the Adoption of the Lost Volume Seller Doctrine in South Carolina,56 S.C. L.Rev. 693 (2005) ........................................................................................................ 92

Measuring Seller’s Damages for Breach of Long-Term Gas Purchase Contracts,14 E. Min. L. Found., § 23.03................................................................................................... 93

Merriam-Webster.com (2019) ...................................................................................................... 76

Restatement (Second) of Contracts, §§ 347 (1981) ................................................................ 91, 93

Restatement (Second) of Contracts § 350 (1981) .................................................................. passim

Uniform Commercial Code § 2-708(2)......................................................................................... 93

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INTRODUCTION

“I would estimate that approximately 40,000 diabetics use a True Meter at the moment. We believe that we could replace 75% of those in the first 6 months. We keep warranty cards of all our customers - so as soon as we have success in the Tender we will begin a calling and postal campaign to convince them to switch to a free ‘latest technology’ meter etc and bring them across.”

—Michael McMaugh, Nipro Australia Business Unit Manager, in Contract Year Two (August 24, 2017)1

“Please be advised that we got green light from HQ for the registration of Glucoway Plus (blue tooth) under our brand name “Premier.” Please kindly initiate its product registration in Australia. Please make sure the registration to be done behind TRIVIDIA’s back.”

—Tsuchiya Seigo, Nipro Executive, in Contract Year Two (March 31, 2017)2

“Brand name for new BGM is Nipro ‘Premier.’ . . . . We can start this business only from Jan 2018 onward. Till then this is confidential due to the contract with Trividia. Please make sure this point.”

—Iwasaki Noriyoshi, Nipro Executive, in Contract Year Two (May 16, 2017)3 (bolding and underline emphasis in original)

“The Next Steps: 60,000 consumers to be switched from TRUEresult to GlucoKey”“Launch Plan: Switch out of current patients [via] email, phone, and post.Switch out test strips in 5,000 pharmacies.”

—Nipro 2018 Sales Presentation, “Diabetes Care Australia”4

1. The truth that Trividia has long suspected has finally been exposed: Nipro, since

the inception of the parties’ International Distribution Agreement (“IDA”), has never intended to

1 (NIPRO0002016-2017)(C-102)2 (AEO NIPRO0018586; 0018585-018589)) C-103)3 (NIPRO0010474) (C-154)4 (AEO NIPRO0013001 – 0013025)(C-115)

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2

honor the five-year commitment it made under that agreement. Instead, it planned at the earliest

opportunity to avoid its obligation and to exploit Trividia’s goodwill and reputation to steal

customers from Trividia. It failed to meet its required Annual Minimum Purchases, manufacturing

excuse after excuse for why it could satisfy its purchase obligations under the IDA. It has refused

to cooperate with Trividia in planning and forecasting. And most egregiously, it has intentionally

and willfully misused Trividia’s trademarks in violation of both the IDA and trademark law to

accomplish its scheme. Nipro would have this Tribunal believe that it was simply “competing,”

but actively using Trividia’s trademarks to contact Trividia’s customers and “switch” them to a

different product is not fair competition—it is stealing.

2. Trividia first came to this Tribunal in the beginning of Contract Year Three when

Nipro began asserting, incredibly, that it had absolutely no purchase obligations during the final

three years of the IDA’s term. Trividia sought a declaration that Nipro indeed had obligations

during those years and that, if Nipro failed to meet them, it could be liable for damages. The

Tribunal agreed, holding in its Partial Final Award of October 16, 2018, that the IDA “does not

confine the Claimant to a right to terminate (with no other remedy available, specifically no remedy

in damages) in the event that the Respondent does not purchase the Annual Minimum Purchase

for any of Years 3, 4 or 5.” Yet, despite this holding that it clearly risked liability if it failed to

meet its contractual obligations, by the close of Contract Year Three in early 2019, Nipro did not

purchase the minimum amount required for Contract Year Three.

3. Nipro’s scheming was also evident in its lack of cooperation and good faith in

negotiating the minimum purchase amount for Year Three and providing forecasts for Year Four.

Despite the guaranteed floor set by the IDA of 180,000,000 strips per year in each year from Two

through Five, Nipro unreasonably demanded that its Year Three amount be set at just 27 million

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3

strips—a reduction of 85%. The absurdity of Nipro’s bad-faith offer is underscored by the fact

that it eventually purchased 67 million strips and conceded that it was required to purchase 180

million. Nipro clearly never intended to meets its obligations in the latter three years of the IDA,

a point highlighted by Nipro’s abject refusal to even provide forecasts or otherwise address its

Year Four obligations.

4. During the course of the initial declaratory judgment action, Trividia began to

receive information from customers that were being told by Nipro that Trividia’s TRUE products

were being “discontinued” or where no longer available. (C-013, C-016) Evidence of this

misconduct kept pouring in, and eventually Trividia discovered Nipro was sending out

advertisements and communications clearly displaying Trividia’s trademarks but falsely claiming

that Trividia’s products were outdated or no longer available. This conduct caused Trividia great

concern and it immediately demanded that Nipro cease and desist this conduct, which not only

breaches the terms of the IDA but also violates federal and state trademark and competition law.

(C-065) Nipro falsely informed Trividia that the issue was “resolved.” (C-066) In reality, various

infringing conduct continued, including up to a week ago. Plainly, Nipro had no intention of

ceasing its conduct and instead was continuing to execute its plan to misuse Trividia’s marks to

surreptitiously steal Trividia’s international customer base.

5. Faced with these egregious breaches that materially undermined the IDA, Trividia

was left with no realistic option but to terminate the IDA and seek to vindicate its rights by seeking

damages in this proceeding. As the facts and law set forth by Trividia explain, Trividia is now

entitled to recover its full expectancy interest in the IDA, which it lost as a result of Nipro’s

breaching conduct. Nipro’s wrongful conduct has deprived Trividia of the full five years of

guaranteed minimum purchases under the IDA.

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6. Trividia is also entitled to vindicate its intellectual property interests, which are

protected under U.S. and New York law. Nipro, in executing the IDA, acknowledged both

Trividia’s ownership of the TRUE family of trademarks and the significant value and vital role

those trademarks play in Trividia’s business. Nevertheless, despite the clear and unambiguous

language of the IDA, which limits Nipro’s use of the trademarks solely to promoting Trividia’s

products and prohibits Nipro from using the marks in connection with any other products, Nipro

brazenly used Trividia’s marks to promote and sell Nipro’s competing products. This not a

situation where a company innocently uses a similar mark unaware of another company’s

trademark. Nipro’s conduct can only be explained as an intentional and willful exploitation of

Trividia’s actual trademarks to capitalize on Trividia’s reputation and confuse Trividia’s customers

into switching from Trividia’s products to Nipro’s products. Nipro’s conduct is the quintessential

example of bad-faith trademark infringement.

7. Nipro’s defenses are both shameless and absurd. Despite the clear language of the

IDA setting the guaranteed minimum at 180 million strips for Year Three, and despite Nipro’s

own concession of that minimum amount (C-097), Nipro clings to this notion that it negotiated in

good faith by proposing a purchase quantity 85% below what the IDA guaranteed Trividia and

accusing Trividia of “bad faith” for not accepting such a ridiculously low amount. Nipro’s view

of “bad faith” finds no support in the law, and its attempt to condition its obligations on this view

should be rejected.

8. Ignoring the language of IDA yet again, Nipro further complains that Trividia

frustrated Nipro’s ability to make its required purchases from Trividia because Trividia “refused”

to sell Nipro a product that is not covered by the IDA. Moreover, Nipro’s contention that Trividia’s

“competition” with Nipro are the cause of its Year Three breach is both factually and logically

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meritless. As Nipro held the product registrations in most relevant countries, Trividia was

precluded by law from selling products in competition with Nipro. And, in any event, the IDA

expressly contemplates that Trividia will compete with Nipro, even going so far as to provide for

a reduction in Nipro’s purchase requirements when Trividia sells directly to a customer previously

serviced by Nipro, in order to ensure that Nipro does not suffer a loss from such sales. This is

precisely the bargain Nipro executed.

9. But Nipro’s boldest contention is that the IDA does not even contain a guaranteed

minimum purchase requirement. Nipro’s argument cannot withstand the plain language of the

IDA, which requires Nipro to purchase minimum quantities of product in each Contract Year.

The IDA, recognizing that the parties may not agree on new annual minimums, even contains a

carryover provision to set the minimum each year and preserve the stream of revenue guaranteed

to Trividia under the contract. The carryover provision only makes sense in the context of an

agreement that requires annual minimum purchases. Yet, instead of recognizing and engaging

with this plain language, Nipro has chosen to ignore the text of the agreement. The obligation that

Nipro breached is spelled out in the contract, clear as day.

10. Nipro’s trademark defenses fare no better. Nipro first purports to have “cured” any

trademark infringement by merely ceasing certain instances of infringing conduct, incorrectly

claiming that it has no responsibility to cease its other instances of misconduct unless Trividia can

somehow uncover and identify each and every one. Nipro essentially claims an unrestrained

license to infringe trademarks and wants to force Trividia to engage in an interminable game of

“whack-a-mole” to vindicate its trademark rights. This Tribunal should end Nipro’s game.

11. Nipro then claims that it has done nothing wrong because the IDA permits Nipro

to use Trividia’s trademarks to sell Trividia’s products. Nipro repeats this non sequitur throughout

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its Corrected Statement of Defense, all the while either willfully or ineptly ignoring the fact that

Nipro’s misconduct stems from its use of Trividia’s products to sell Nipro’s products. Of course,

the absurdity of Nipro’s defense makes sense when it is understood that Nipro has no reasonable

explanation for intentionally misusing Trividia’s trademarks in this way. When you can’t answer

the question, ignore it.

12. At the end of the day, what is clear from the documents Nipro has produced and

the positions it has taken in this proceeding, is that from the beginning Nipro, with its deep

corporate pockets, has gambled that it could make more money long term by stealing Trividia’s

international customer base, disregarding its obligations under the IDA, and tying Trividia up in

endless arbitration and litigation, rather than by honoring its legal commitments. Nipro has no

desire to compete with Trividia on a level playing field. It seizes every unfair and illicit advantage

that it can, severely damaging Trividia’s business and reputation in the process. Enough is enough.

Nipro must be held to account. This Tribunal should award the correct damages due Trividia for

the full five-year term of the IDA, the damages sustained by Trividia due to Nipro’s trademark

infringements, trebled because of Nipro’s willful misconduct, and issue a permanent injunction

enjoining Nipro from misusing Trividia’s trademarks for any purpose other than solely and

exclusively selling Trividia’s products. The Tribunal should also award attorneys’ fees and costs

as required by the IDA and law.

FACTUAL BACKGROUND

I. PROCEDURAL HISTORY

13. Nipro’s bad faith conduct in this matter as set forth in the statement of facts, is

illuminated when put in context of its positions in this arbitration.

x In the first phase of this proceeding, Nipro devoted its efforts to advancing theproposition that it could breach the IDA during years Three-Five with impunity.That it could fail to comply with its principal obligation under the IDA—to sell

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Trividia's products—without being held accountable to Trividia. The Panel rejected that wrongheaded proposition and held that Trividia has the right to recover damages for Nipro’s breaches relative to the last three years of the IDA.

x As a back-up argument, Nipro next argued that, even if damages were recoverable under the IDA, Trividia’s claim was foreclosed because it had failed to negotiate “in good faith” the Annual Minimum Purchase amount for Year Three. It also tried to inject meritless reformation and rescission claims. Literally on the eve of the hearing where it knew it would lose those argument, Nipro abandoned them.It conceded, without qualification—that the Contract Year Three Annual Minimum Purchase amount advocated by Trividia, and set forth in the IDA, was correct.

x Nipro also represented to this Panel that it had not misused the TRUE trademark—which it has conceded is “vital” to Trividia’s business—but that, in any event, it had ceased the challenged use of the mark. It was wrong on both counts. Discovery has confirmed that Nipro set out on an intentional scheme to “switch” customers from Trividia’s products to competing products, and that it did so behind Trividia’s back and through the disparagement and misuse of the TRUE mark. In the face of these uncovered facts, Nipro euphemistically refers to its actions as “competition.” In truth, Nipro’s conduct constituted theft of the Trividia marks it had been entrusted to use only for the benefit of Trividia.

x Nipro should finally be held responsible for the significant damage it has caused Trividia.

II. NIPRO BREACHED THE IDA BY INTENTIONALLY REFUSING TO MEET THE ANNUAL MINIMUM PURCHASE FOR CONTRACT YEAR THREE THEREBY FORCING A TERMINATION AND RESULTING IN DAMAGES FOR CONTRACT YEARS THREE THROUGH FIVE.

14. Nothing Nipro asserts in its Corrected Statement of Defense (“CSOD”) changes the

fact that the plain language of the IDA provides that the agreement is for a five-year period and

requires Nipro to make an Annual Minimum Purchase in each of the five years. The IDA makes

very clear that the Annual Minimum Purchase will be “the same as the prior Contract Year” if the

parties have not mutually agreed on the Annual Minimum Purchase for any Contract year:

Contract Year One – 3,400,000 fifty (50) count vials of strips (170,000,000 strips) Contract Year Two – 3,600,000 fifty (50) count vials of strips (180,000,000 strips).

The Annual Minimum Purchase for each subsequent Contract year shall be agreed to in writing by the parties ninety (90) days prior to the end of the then current

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Contract Year. In the event the Parties have not mutually agreed on the Annual Minimum Purchase for any Contract year, the Annual Minimum Purchase for such Contract Year will be the same as the prior Contract Year.

IDA Schedule C (emphasis added) (C-001 at p. 20.). Section 2.2 similarly provides that if the

parties are unable to agree, then the amount for Contract Year Three will be the same as Contract

Year Two:

Commencing from the second Contract Year, in the event that the parties have not agreed on the Annual Minimum Purchase for the next Contract Year during the initial or any renewal term, then the parties shall use good faith efforts to mutually agree on the Annual Minimum Purchase for the next Contract Year prior to the end of the then current Contract Year; provided, however, that in the event the parties are unable to agree on the Annual Minimum Purchase for the next Contract Year prior to the end of the then current Contract Year, then the Annual Minimum Purchase for the next Contract Year shall be the same as that of the then current Contract Year.

15. As the parties were unable to agree on the Annual Minimum Purchase for Contract

Year Three, it was set at the same level as the “prior Contract Year,” which was Contract Year

Two. Nipro had no basis to contest this plain language, which is why it ultimately conceded—in

order to try to get out of the March 2019 hearing—that the Annual Minimum Purchase for Contract

Year Three is the same as the Annual Minimum Purchase for Contract Year Two.5

16. On January 16, 2019, Trividia provided Notice to Nipro that it had failed to meet

the Annual Minimum Purchase for Contract Year Three, was misusing Trividia’s trademarks, and

had failed to provide forecasts for Contract Year Four. (C-065) Nipro failed to cure these

breaches, and therefore, on March 8, 2019, Trividia terminated the IDA and instituted this

5 To avoid unnecessary repetition, the facts relating to Trividia’s good faith efforts to negotiate the Annual Minimum Purchase amount for Contract Year Three are set forth in Section I.A.1 of the Argument and the referenced witness statements.

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proceeding to recover all its damages due under the IDA for Contract Years Three through Five.

(C -074).

III. TRIVIDIA WAS ENTITLED TO IMMEDIATELY TERMINATE THE IDA AND SEEK FULL DAMAGES BASED ON NIPRO’S “FAILURE TO PERFORM ITS OBLIGATIONS” UNDER THE IDA

17. As explained in more detail below, Nipro materially breached the parties’ IDA in

multiple ways, including by completely disregarding the need to meet the Annual Minimum

Purchase for Contract Year Three and blatantly misusing Trividia’s trademarks in an effort to steal

Trividia’s international customer base and “switch” the customers to Nipro’s new products.

Section 2.4 of the IDA allows Trividia to terminate the IDA in light of Nipro’s failure to meet

these obligations. Despite Nipro spilling a lot of ink attempting to claim that it “cured” the

trademark breaches after receiving notice of the misuses from Trividia, nothing in Section 2.4

requires that Trividia provide a notice-and-cure period for egregious trademark breaches (or, for

that matter, breaches of Annual Minimum Purchase requirements). The IDA acknowledges that

substantial harm can arise from a misuse of its trademarks, which the IDA makes clear “constitute

valuable business assets and rights of [Trividia], the willfully unauthorized use, disclosure or

breach of which may irreparably damage [Trividia].” (C-001 at 16.5)

18. More specifically, Section 2.4 provides in relevant part:

NDI [Trividia] shall have the right at any time during the initial term or any renewal period hereof, by giving notice in writing to [Nipro], to terminate this Agreement without judicial action upon the occurrence of any of the following events:

(i) [Nipro]’s failure to purchase the applicable Annual Minimum Purchase during any Contract Year as set for on Schedule C, and, as it applies to the first two (2) Contract Years, failure of the Distributor to cure the Purchase Shortfall in accordance with Section 3.2, below;

(ii) any breach of this Agreement by [Nipro] not cured within thirty (30) days after written notice thereof including breach of any open account payment terms which may be negotiated by the parties (timely payments there under being of the essence);

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. . .

(iv) inability or failure of Distributor to make payments under this Agreement and any inability or failure of [Nipro] to perform its obligations hereunder;

. . . .

IDA § 2.4 (emphasis added) (C-001 p.2) Thus, Section 2.4(iv) permitted Trividia to immediately

terminate the IDA upon Nipro’s failure to perform its trademark obligations under Section 3.10.

In any event, though, as explained in Section II.A.2 below, even if compliance with subsection (ii)

was required prior to termination based on trademark misuse, which it is not, Nipro did not cure

its trademark misuses within the 30-day cure period.

19. Nipro also admittedly failed to meet the Annual Minimum Purchase requirement

for Contract Year Three during Contract Year Three, even though this Tribunal issued a Partial

Final Award explaining that Trividia could seek damages for Nipro’s failure to meet its annual

minimum obligations. Nipro disregarded the IDA because its plan was to “switch” customers over

to its new product, and, even if it were sued by Trividia, the long-term play of stealing the

international customer base and switching them to Nipro’s new meters would eventually pay off

significantly more than any risk it faced from an arbitration by Trividia. As a result of Nipro’s

multiple breaches, Trividia was forced to terminate the IDA and bring this action to recover its

damages.

IV. THE FACT THAT NIPRO COULD “COMPETE” AFTER CONTRACT YEAR TWO DID NOT GIVE NIPRO A LICENSE TO STEAL TRIVIDIA’S INTERNATIONAL CUSTOMER BASE NOR RELIEVE NIPRO OF ITSOBLIGATION TO MEET THE ANNUAL MINIMUM PURCHASE IN CONTRACT YEARS THREE THROUGH FIVE

20. Nipro attempts to justify its active campaign to steal Trividia’s international

customer base through misuse of Trividia’s trademarks by asserting that it was allowed to

“compete” after Contract Year Two. Absent from Nipro’s argument is any recognition of its

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obligations to comply with the terms of the IDA which include for example, Nipro’s obligation to

meet the Annual Minimum Purchase; Nipro’s obligation to not misuses Trividia’s trademarks and

Nipro’s obligation to act in good faith:

Distributor shall promote the goodwill and good name of [Trividia] and otherwise act reasonably in its capacity to further the best interest of [Trividia] and to establish and maintain [Trividia’s] good reputation in the Territory.

(C-001 Sec. 3.1 Goodwill) (emphasis added).

21. The IDA clearly contemplates that there will eventually be (fair) competition

between Nipro and Trividia. (See, e.g., C-001 § 2.4(vii); Schedule C) Yet Nipro executed an

agreement to purchase five years of annual minimums anyway. Nipro’s actions violated numerous

provisions of the IDA and it can’t hide behind its claim that it was entitled to “compete” to

disregard its IDA obligations.

V. NIPRO EFFECTUATED A PLAN TO MISUSE TRIVIDIA’S TRADEMARKS IN BREACH OF THE IDA AND IN VIOLATION OF TRADEMARK LAW TO STEAL TRIVIDIA’S INTERNATIONAL CUSTOMER BASE.

22. Nipro’s scheme to steal customers away from Trividia by using Trividia’s marks

on its advertisements to convince customers that its new product was affiliated with Trividia’s

TRUE brand and then “switch” the customers to Nipro’s new product is well documented in the

e-mails produced in this matter and the advertisements that Trividia was able to uncover during its

investigation. Indeed, Nipro even directed an employee to register a new product in Australia

“behind TRIVIDIA’s back.” (AEO NIPRO0018586; 0018585 – 018589) (C-103)

23. Nipro misrepresented that Trividia’s products were “discontinued” to a customer

in the beginning of Contract Year Two, and despite Trividia writing Nipro a cease-and-desist letter

and despite Nipro claiming it was an “isolated incident,” as recently as May 15, 2019, Nipro again

went back to this customer to encourage the customer to purchase Nipro’s new brand “from Korea”

rather than continue with the True Result products, blatantly lying to the customer saying “many

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other countries will also discontinue the True Result.” (C-100) While Nipro would have this

Tribunal believe that it was “forced” to move to a competing product, that is not the case as this

customer communication reflects. As recently as May of this year this customer, Pharmaforte,

was still seeking to purchase the True Result product from Nipro, but Nipro was lying and telling

Pharmaforte that the True Result product was “discontinued” in an effort to switch the customer

over to its “Korea” brand. While Nipro only produced a fraction of the emails Trividia requested,

and did so primarily for Australia,6 those emails prove active stealing of Trividia’s international

customer base by Nipro.

24. For example during Contract Year Two on August 24, 2017, Nipro’s Business

Manager for Australia was effectuating its plan to “switch” Trividia’s customers over to Nipro’s

new GlucoKey product:

I would estimate that approximately 40,000 diabetics use a True Meter at the moment.

We believe that we could replace 75% of those in the first 6 months.We keep warranty cards of all our customers - so as soon as we have success in the Tender we will begin a calling and postal campaign to convince them to switch to a free 'latest technology' meter etc and bring them across.

(NIPRO0002016-2017) (C-102).

25. The e-mails set forth here demonstrate that Nipro’s failure to meet the Annual

Minimum Purchase for Contract Year Three was not due to its inability to sell Trividia’s TRUE

6 As the Tribunal knows, Trividia asked for all e-mails for the entire territory because it is apparent that Nipro Corporation was actively promoting the plan to steal Trividia’s international customer base. However Trividia was denied discovery for the whole territory. The Tribunal did grant Trividia with discovery for the UK and Germany, yet Nipro has refused to produce any e-mails from Nipro Europe’s server, the most likely and abundant source of responsive documents. As explained in Section VIII, Nipro’s failure to produce documents from its European server warrants exclusion of the testimony of its European witnesses including Tom Rosseel, and an adverse inference on the issue of actual customer confusion.

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products, but was instead due to Nipro’s desire to get out of the five-year deal and start selling

competing products. (NIPRO0010120, NIPRO0010122, NIPRO0002320) (C-104-106)

26. As early as January 2017, the beginning of Contract Year Two, Nipro Corporate

representative Iwasaki Noriyoshi was discussing with Nipro Europe’s Tomohiro Somekawa

“switching” Trividia’s European customers to a new product. In the “Plan on alternative BGM,”

he states: “When we talked about this in Japan with Mr. Kurt and Mr. Serge, the[y] mentioned

that all Trividia will be replaced in one year time to new supplier products.” (AEO

NIPRO0010120 – 0121) (C-104) Earlier in the email exchange, Tomohiro wrote: “Assume transfer

price of meters and test strips generate significant profit allowing an aggressive switch (actively

switching meters will bring significant investments nevertheless). The timing of cease of

Trividia products shall be depending on the product cost. If Trividia will increase their price,

we should discontinue their products earlier with more aggressive [Nipro] meter placement.” Id.

In a January 5, 2017, email between Mr. Iwasaki and Mr. Miyazami he states:

As mentioned previously, the price will be lower than the current model and we would like to phase in this current model gradually starting in 2018. Please review the transfer plans by country. Also included is an Excel sheet with a current list of countries designated as distribution territories through the Trividia contract…. The plan is that, if a Trividia business territory is not actually making Trividia product sales, to remove them from the territory and, if possible, gain market freedom in that area.

(AEO NIPRO0010073) (C-107)

27. On July 9, 2017, Nipro did a Diabetes Care presentation in which it discussed

actively switching Trividia’s TRUE patients to ForaCare and also discussed continuing to

disregard the IDA as follows:

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(AEO 0015345 – 0015372) (C-108).

28. Shockingly, Nipro admits above that as of July, 2017 in Contract Year Two it was

“ceasing” the IDA. In the same document Nipro calls for “Huge push to switch out remainder of

patients from Trividia to ForaCare.”

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29. On July 20, 2017, contrary to Nipro’s current claims in this proceeding, a Nipro

corporate representative confirmed to Trividia that Nipro “would like to continue” selling

Trividia’s existing non-Bluetooth products in Australia alongside Trividia’s own sales of its

Bluetooth product. As the Nipro representative acknowledged: “As for Australia market, we

discussed and agreed that Trividia can take care of selling products with Blue Tooth, but we

expressed that we would like to continue serve current products to existing customers.” (AEO

NIPRO0010748- 10750) (C-109)

30. In August 2017, Nipro is discussing how to switch its Spanish customers from the

TRUE products to ForaCare: “Also [there are] slower results for Nipro Spain where we are looking

for a country manager to prepare a switch plan to ForaCare.” (AEO NIPRO0010780-83) (C-110)

31. On August 1, 2017, Tsuchiya Seigo from Nipro Asia emails Nipro Australia stating:

“NAU will be making a provision of almost 40,000 meters for replacement. I have been

discussion with Jon san that we should quickly access all of our users and replace old ones with

the new meters so as NOT to give any advantage to Trividia in case True [R]esults under Trividia

being registered.” (AEO NIPRO0012805); see also (AEO NIPRO0012807-809). (C-111; C-112)

32. On December 15, 2017, Nipro corporate representative is emailing a Nipro

Australia representative stating: “We should complete the replacement of existing TRUE kit with

Gluco key within 2018 so that NAU will be able to recover this investment from 2019.” The

subject line of that email discusses “replacement of about 40,000 units of TRUE brand to Gluco

key.” (AEO NIPRO0011877) (C-113)7

7 Nipro improperly marked the lion’s share of its production as “Attorney’s Eyes Only” (“AEO”)to prevent Trividia’s lawyers from being able to consult about this information with Trividia’s executives. Trividia challenges all of Nipro’s AEO designations for the documents set forth in this brief. Nipro also failed until midnight of the day of this filing is due, to re-designate its prior

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33. On May 15, 2018, Nipro was discussing its launch of its competing products from

Foracare in Europe: “Foracare - We launched in Germany (full product range) last week. UK will

follow later this year (Sept. Oct. upon finalization of registration).” (AEO NIPRO018518) (C-

114)

34. On June 18, 2018, at a sales meeting, Nipro did a diabetes presentation which

provided that: “The Next Steps” “60,000 consumers to be switched from TRUEresult to

GlucoKey” “Launch Plan” “Switch out our current patients *email *phone *post” “Switch

out test strips in 5,000 pharmacies” (AEO NIPRO0013001 – 0013025) (C-115)

35. On September 14, 2018, there is an email chain between Nipro Corporation and

Nipro Australia discussing how to “swap” out customers from TRUE products to GlucoKey as

follows: “As soon as strips arrive in AUS and near the Dec.1 date the reps will swap out result

strips in pharmacy for the GlucoKey. Starting with the Metro pharmacies and moving outwards

into reginal. Customers will be called, emailed etc (starting with metro). They will be send a

wholesale AEO designations of its July 31, 2019 witness statements and brief, giving insufficient time to evaluate its changes. Nipro has abused the AEO designation in its recent document production which is defined in the parties’ order of Confidentiality as follows:

“(a) A producing Party may, at the time of producing any Confidential Material, designate such material as “Attorney’s Eyes Only” if the producing Party reasonably and in good faith believes that the Confidential Material contains highly sensitive business or personal information, the disclosure of which is highly likely to cause material harm to an individual or to the business or competitive position of the producing Party, such as, for example, trade secret information, pricing, sales or customer information. It is understood by the Parties and the Tribunal that the information or documents (or portion thereof) that legitimately would qualify for designation as “Attorney’s Eyes Only” is limited, and the Tribunal expects that the Parties will use that designation only when necessary and appropriate.”

In an abundance of caution, until the Tribunal is able to rule on the issue, Trividia temporarily designates the portions of this filing referencing AEO documents as “AEO”.

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new meter and when they walk into the pharmacy there will be strips available.” (AEO

NIPRO0012782; 0012779 - 0012786) (C-116)

36. On October 23, 2018, Nipro corporate representative Iwasaki received an email

from his staff informing him that Nipro had won the bid with the Australian Department of Health

and that:

Distribution will start on December 1st of this year, and we will start contacting our current list of 400,000 customers by mail, phone and letter to introduce the new GlucoKey device and also changing to a True Result meter.

(AEO 0018676). (C-117) (See also C-118, Trividia 019790, dated January 7, 2019, “Access to the

TRUE database- Nipro contacted 60,000 customers prior to December.”)

37. On November 20, 2018, Nipro representatives were still discussing the strategy for

“swapping out” the TRUE customers to the new GlucoKey meters.

In reality even though purchased NDSS stock is not meant to be returned we well know that a pharmacist would refuse to place GlucoKey (or any product) if we didn't so it getting purchased through the channel is a good outcome. Downside is that the few months stock we sell in advance (just like any normal sales situation from warehouse to pharmacy shelf) is now going to be run down so we wont be seeing any more sales of the result and wholesalers will want to clear out what's in the channel in the next few months. It also means there is no rush for a new GlucoKey meter user to get strips as they will have their reimbursed result strips to use first. That's OK too as it gives us more time to contact them.

The reps have started swapping out aged care and we have already done a few Diabetic Educator conferences. A regional DE meeting in VIC and one in QLD over the weekend. As an aside Trividia wasn't at either one. The general consensus from customers (and the reps) is it's a good product (at sadly a less than good margin). The reps are now firmly focused on swapping out aged care facilities and will focus on this through December.

The email contacts to our customer base are starting now and will accelerate once we know the strips are in position. In the meantime through our regular support calls we are notifying customers (about 50x day).

(NIPRO012776-012778 AEO) (C-119).

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38. On November 5, 2018, a representative from Nipro Japan’s Global Strategy

Group—Takuya Miyatake—had an email exchange with Nipro Medical Europe’s director Tom

Rosseel communicating: “We launched ForaCare just recently and will fade out Trividia over the

coming years” and “[I] got your presentation in Y2017 on ForaCare switch plan from Goto san

and if it remains the same, I will use the same number.” (AEO NIPRO0019850 – 19852) (C-120)

39. During Contract Year Two, as early as March 2017, Nipro Asia was entering into

a Material Transfer Agreement with ForaCare Global Corp. relating to its GlucoKey product, and

this agreement included an annual minimum purchase requirement. Therefore, at the same time

Nipro was claiming it could not meet Trividia’s Annual Minimum Purchase requirement because

of “market forces,” it was nevertheless entering into competing agreements that contained yearly

minimum purchase requirements. This is clear proof that no force beyond Nipro’s control made

Nipro unable to meet the Annual Minimum Purchase for Year Three, but rather it was Nipro’s own

choice to instead purchase and sell a competitor’s product and meet the competitor’s minimums

with purchases that should have been routed to meet Trividia’s Annual Minimum requirement.

(AEO NIPRO0013962 – 13965) (C-121)

40. Another example of Nipro’s efforts to steal Trividia’s international customer base

is set forth in an email dated January 4, 2019, from a Nipro representative to a representative of

Diamedica Pty Ltd. The Nipro representative states:

Thanks for taking the time to discuss working with Nipro to bring across the GE strips and to service nursing homes. As we discussed – the broad intent is to bring all your currently serviced Nursing Homes across to the GlucoKey. Nipro will provide the meters for free and will organize stock via Qld shed and H/O in Sydney. And to use the GlucoKey when you acquire new nursing homes…I will also organize for your CH2 account to be able to buy all True Plus glucose products for 20% less than the wholesalers…Nipro will pay you $18,950.00 a month to have your reps do this. Nipro expects to be updated regularly with a list of all Aged Care facilities switched over to the GlucoKey and to be returned the warranty cards from the Aged Care facilities where the meters have been left…

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(AEO NIPRO00110892 – 0893) (C-122).

41. On November 9, 2018, Nipro was communicating with the Australian Government

Authority NDSS that their new “GlucoKey” meter could be obtained for “free” at the following

website using the “True” branding to promote the GlucoKey product and cause customer

confusion. The web address clearly uses “true” to promote the “glucokey upgrade.” “Avenues to

Access Free Blood Glucose Meters Website: www.truecare.niproaustralia.com.au/glucokey-

upgrade/ to acquire a free meter. This information will be published on the NDSS website on

November 14 to assist NDSS registrants and health care professionals.” (NIPRO0011668) (C-123)

42. Another clear example of how Nipro wrongfully used the TRUE marks and

products to create actual customer confusion and provide the false impression that its competing

brands were affiliated with the TRUE mark is an email dated February 17, 2019, from a pharmacy

to a Nipro representative where the subject of the email was “GlucoKey lancets” and the email

from the pharmacy customer reads:

I need to know exactly what the lancets are that go in your lancing devices? Are they the TrueUniversal? Also –can we buy lancing devices of yours or how do we tell customers to access a new lancing device if required?

Nipro’s response is:

Yeah, the TrueUniversal is our brand – but any universal lancet will work (which means any bar a Roche lancet). And if you let us know your mailing address I’ll send you a few lancing devices for free.

(NIPRO0018470). (C-124)

43. On December 5, 2018, after visiting with pharmacists, a Trividia employee reported

to Vanessa Perez as follows:

Today we had evidence that the Glucokey test strips were sent out to all Australian pharmacies. No meters were sent and some pharmacies are not happy and through them in the bin as they would rather have a rep tell them about the meters and test

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strips. We also saw some disappointing things in pharmacy with many pharmacies having TRUEresult rep advising that the replacement is Glucokey. The Nipro rep have been calling themselves the TRUE reps and have been promoting their meteras the TRUE replacement meter.

Trividia 019792-93. (C-125) On March 28, 2019, Nipro is discussing in emails how it has

maintained a “full team” to “convert as many as possible, and as fast as possible” away from the

TRUE products to their competing product. (NIPRO0011842) (C-126).

44. In a recent e-mail dated June 6, 2019, a Nipro Australia employee explained that

communications went out by text to 29 thousand customers but she could not find the letter that

she also sent out to customers: (“I couldn’t find a copy of the letter we sent out sorry”).

NIPRO0002557 (C-132).

45. Nipro’s pattern of deceit and efforts to steal Trividia international customer base

are also clear from the customer reports Trividia has received and the damning documents it has

been able to uncover. Back in early 2018, Trividia started receiving reports from customers that

Nipro was incorrectly informing customers that Trividia’s TRUE products were being

“discontinued” in the international market. On February 27, 2018, Trividia wrote to Nipro a cease-

and-desist letter informing Nipro that Trividia’s employee had received information from a

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customer indicating that Nipro was wrongfully informing customers that Trividia’s TRUEresult

products were no longer available and sought to switch the customer to a competitor’s product.

(C-011)

46. On March 16, 2018, Trividia sent a follow up letter to Nipro providing additional

information regarding the customer complaints Trividia had received. (C-012)

47. For example, Trividia received customer correspondence from Abeer Bdeir of

Kuwaiti Canadian Pharmaceutical & Medical Devices Co., evidencing an e-mail exchange with

Mheg Granda of Nipro Middle East in which Granda (Nipro’s employee) wrongly informs the

customer that the contract with Trividia has been discontinued and he is no longer selling Trividia’s

TRUEresult products:

However, from the previous month, I have informed you that we will be switching to a new glucometers come January 2018 and the contract with Trividia Healthcare (TRUEresult systems) will be finished by that time. Hence, we can start registering the new NIPRO glucometers so to proceed.

Later in the e-mail chain Mheg Granda wrongly states:

As informed, since the production will only start in January and the contract between the supplier and Nipro will be expired on the same month, we are not allowed to place PO for TRUEresults Systems anymore. Hence we can only provide the new NIPRO meters and strips come January 2018…We hope you can switch the current TRUEresult Systems users to our new meters.

(C-013)

48. On April 27, 2018, after not hearing back from Nipro as to whether it was actively

investigating the issue, Trividia’s attorney sent a follow up letter. (C-014)

49. Again on June 13, 2018, after still not hearing back from Nipro’s counsel, Trividia’s

attorney sent another letter which included information regarding a new allegation that Nipro had

again incorrectly informed a customer from Pharmaforte Malaysia that the TRUEresult product

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had been discontinued and tried to get the customer to switch to a different Korean product. (C-

015)

50. More specifically, Trividia’s counsel learned that Nipro had wrongly informed Dr.

TW Yeo, Medical Director of Pharmaforte Malaysia, who had been selling the TRUEresult

products for several years that the TRUEresult product will no longer be available and attempted

to get them to switch to a Korean product:

During the course of our discussion, I hope you understand the importance for us to maintain a revenue stream from the True Result meter and strips, currently manufactured by your subsidiary Trividia. As mentioned previously, we have invested a lot of time and effort over the last 5 years to build this business from scratch and it will not make sense for us to just drop the business simply because we do not have a direct relationship with Trividia. As you know, we have been appointed by Nipro as an exclusive distributor for True Results in Malaysia and they have indicated that the True Result will no longer be offered in the near future (much to our disappointment). (C-016)

51. This e-mail reveals that Nipro wrongly informed this customer that: “their ‘license

agreement’ with Sinocare (Trividia’s parent company) will expire soon and they wanted us to

switch to another product from Korea.” (emphasis added). (C-016) In its June 13, 2018,

correspondence, Trividia again requested that Nipro immediately investigate the issue. (C-015)

In its August 8, 2018 Defensive Submission to this Tribunal, Nipro claimed these were merely

“isolated” instances. See Respondent’s Defensive Submission at 50.

52. It is now clear that Nipro’s statement was patently false. Nipro represented to this

Tribunal this was an “isolated” incident and informed Trividia that it would cease such conduct.

Yet as recently as May 15, 2019, Trividia received an email from Dr. TW Yeo that Nipro was,

again, falsely stating that True Result product was “discontinued” and that Nipro was encouraging

Trividia’s customers to switch to its competing brand:

While Nipro has provided is with the ample notice, which prompted our initial email to you back in 2018, we took comfort from your reply that it will be business

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as usual and to continue working confidently with Nipro. However, it is clear at this moment that we will not expect future supplies of True Result through Nipro and they have encouraged us to launch another brand from Korea. If you wish, you can verify this information with Nipro as they have alleged that many other countries will also discontinued the True Result.

(C-100) See also (C-127) (Trividia 020358-61, Customer informing Trividia that Nipro was

refusing to return calls or emails relating to the TRUE product in May 2018.)

53. On January 23, 2018, at the start of Contract Year Three, Mian Scientific Corp.

informed Trividia that Nipro was making it very difficult to get product and was going to terminate

the distribution agreement explaining:

I would like to update your kind office that NIPRO Singapore almost refused to supply the Glucose Strips for True Result. They are going [to] terminate our distribution agreement being not able to supply the said material. Therefore, we request you again to re-establish our supply chain by your direct channel for the sake of business and end-users who purchased True Result units.

(Trividia 020535) (C-128)

54. Finally, as to Nipro’s statement that “the IDA did not prohibit Nipro’s use of

Trividia’s marks alongside other product marks,” that assertion is incorrect. In fact the IDA

specifically prohibits that conduct. The IDA defines the marks as those listed in Schedule F to the

agreement. Schedule F includes the TRUE mark, along with its uses in connection with Trividia’s

products, such as TRUEresult. Exhibit F further provides that Nipro “will not use the ‘True’ in

the marketing or distribution of any products other than the Products included in the

Agreement.” (IDA at Schedule F.). In the IDA, Nipro was granted a “limited, non-transferrable,

non-exclusive, fully paid up license to the [Trividia] Marks, during the term of this Agreement,

solely for such packaging and labeling and promotional materials…to be used solely with the

Products.” (IDA § 3.10.) The IDA defines Products as those listed in Schedule A to the agreement.

The listed products include only those sold by Trividia under various trademarks incorporating the

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TRUE line of marks, such as the TRUEresult, TRUEbalance, and TRUE Metrix lines of blood

glucose monitors. (Id. at Schedule A.) In addition, Section 3.10 further elaborates that:

Nothing set forth herein shall constitute any grant of license or right to use the [Trividia] Marks other than in connection with the Products and their packagingin accordance with the terms of this Agreement. [Nipro] shall not use . . . any of the NDI Marks in connection with any corporate or business name of [Nipro].

Nipro at all times thus clearly understood that its use of the Trividia marks including the TRUE

mark, was expressly limited to their use in the distribution solely of Trividia’s products. In that

same section, Nipro acknowledged that the marks are “vital” to Trividia’s business. Nipro was

fully aware of the importance of Trividia’s marks and contractually agreed not to use the marks in

conjunction with its products or otherwise to misuse the marks.

55. Nipro’s infringing conduct and misuse of Trividia’s TRUE mark is devastating to

Trividia’s brand and will harm Trividia for years to come because once Trividia loses a patient

and the patient starts using a different meter, it is exceedingly difficult to transition that patient

back. (CWS-4 Suppl. Sorrentino ¶ 31). Nipro’s blatant misuse of Trividia’s TRUE mark is

reflected in the United Kingdom advertisement below that went out to thousands of True customers

in an effort to get them to “switch” to Nipro’s new product 4Sure. This advertisement also

incorrectly gives the false impression that the 4Sure is an “upgrade” from the former TRUE

products harming Trividia’s TRUE products that are in the marketplace.

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(NIPRO0000562; NIPRO000561-562) (C-129)

56. Trividia also learned that Nipro used the TRUE trademark on a letter to customers

of Trividia’s products in an effort to mislead them into “upgrading” to Nipro’s new “GlucoKey”

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product. Specifically the correspondence reads as follows and is on “GlucoKey” letterhead (C-

071):

57. It is devastating to Trividia business to have its distributor Nipro, using Trividia’s

TRUE mark to contact Trividia’s customer base and switch them to a competing product. This

type of letter is highly damaging because it is being sent directly to Trividia’s “TRUE” customer

base and demonstrates that Nipro is actively converting TRUE customers to its competing product.

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58. Moreover Trividia learned that, the FAQ section of the website located at

www.glucokey.com.au, which is Nipro’s website for its GlucoKey product, contained the

following putative question and answer that also improperly uses Trividia’s trademark in an effort

to mislead customers:

(C-153) The website contains additional instances of Nipro’s infringement of Trividia’s

trademarks and its “TRUE” mark to promote competitive products.

59. The below screenshot from Nipro’s internet website is another example of Nipro’s

misuse and infringement of the TRUE mark to misleadingly market its products as associated or

affiliated with Trividia. The use of the highly stylized and highly distinctive TRUE mark on this

internet webpage falsely connotes a connection or association between the GlucoKey glucose

meter and the products sold by Trividia under the TRUE mark.

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(C-070)

60. Nipro has wrongly informed this Tribunal that upon receipt of Trividia’s January

16, 2019 Notice, it “cured” its infringing conduct by February 15, 2019. This is false. Nipro

continued after February 15, 2019, to encourage Trividia’s patients to “switch” to its competing

products like GlucoKey by actively misusing Trividia’s well recognized and valuable TRUE

brand. For example on February 28, 2019, Nipro was continuing to post the following

advertisement on its website:

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(C-087)

61. As explained above, the parties’ Agreement specifically precludes Nipro from

using the word “True” in “the marketing or distribution of any products other than the products

included in the Agreement.” Nonetheless, Nipro formed a website link that uses the word “True”

to route customers to purchase its competing GlucoKey product in direct violation of the

Agreement:

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(C-130)

62. Vanessa Perez Lopez, Trividia’s International Sales Vice President, was provided

with a flyer that was distributed by Nipro to TRUE customers evidencing that Nipro Medical UK’s

division is misusing Trividia’s TRUE mark in violation of the IDA to promote Nipro’s competing

product. The flyer, reproduced below, was distributed at a tradeshow in the UK. In that flyer, after

listing all of the TRUE products with creation date years, the list culminates in a “SURE” product

for “2018” and it says: “Call Nipro Customer Service for more information on products for help

in switching patients to the 4SURE portfolio” and it says “easy to switch” and points from the

“TRUE” product line to the competing “SURE” product (C-032).

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(C-069)

63. This flyer further misleads patients who have a long history with Trividia’s

products by highlighting products that Trividia manufactured prior to Nipro acquiring Trividia in

2010. It specifically targets patients who have been using Trividia products since 2000 and

misrepresents that Nipro’s new 4SURE product is made and manufactured in the USA by Trividia

in its U.S. FDA-cleared manufacturing facility.

64. In addition to the blatant example above, Nipro continued to use Trividia’s TRUE

mark in conjunction with the sale of competing products in direct violation of the parties’ IDA

which provides: “will not use the ‘True’ in the marketing or distribution of any products other

than the Products included in the Agreement.” (IDA at Schedule F.). The image below shows

Trividia’s TRUEplus registered mark being misused on Nipro’s GlucoKey website as recently as

last week, October 23, 2019. This picture creates the false and misleading impression that

Trividia’s TRUEplus registered mark is affiliated with GlucoKey, which it is not. This continued

advertisement is even more egregious because Nipro flooded the market with its false “upgrade”

and “switch” advertisement falsely using the TRUE branding to convince customers to trust

GlucoKey. Nipro is intentionally and in bad faith using Trividia’s U.S.-based brand, which has

significant international recognition as covering products of exceptional quality and reliability, to

falsely communicate to customers that its GlucoKey product is affiliated with the TRUE line of

products.

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(C-131)

65. Here again, as recent as May 23, 2019, Nipro is using Trividia’s TRUEuniversal

lancet package to give customers the false impression that Trividia’s product is affiliated with

GlucoKey.

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(C-067) (C-148) Again on October 23, 2019—just last week—Nipro’s website continued the

following advertisement mixing the Glucokey with TRUE products after falsely flooding the

customer base with letters and text messages giving the false impression that GlucoKey was an

“upgrade” from the TRUE line of products.

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(C-149)

66. Nipro has also sent mass text messages to Trividia’s TRUEResult customers

(TRUEResult being a registered trademark), encouraging the customer to “Reply back yes for a

free GluckoKey upgrade.” Even though the message was sent by Nipro it is falsely signed

“TrueResult Team.”

(C-073)

67. On Nipro’s Japan website, as recently as May 23, 2019, Nipro used the Trividia’s

registered TRUEpico mark to promote its other products and give the international customers the

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false impression that CareFast and FreeStyle are affiliated with Trividia’s products when they are

not.

(C-072)

68. The next images were posted on Nipro’s German website as recently as May 23,

2019, and depict on multiple pages Nipro’s “4SURE” logo and 4SURE products alongside

Trividia’s TRUEyou and TRUEyou mini products.

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(C-078)

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(C-079 & C-080)

69. In addition to the above images, the website located at https://www.nipro-

diagnositcs.co.uk/patients/true-products also misleadingly uses the TRUE trademark to advertise

the 4SURE products.

(C-077)

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70. As displayed in the picture below, Trividia was informed by one of its employees

that Nipro is sending out its GlucoKey meters in a box that also includes Trividia’s TRUE lancets

giving the false impression that the GlucoKey product is made by the same manufacturer as

Trividia’s TRUE line of products.

(C-101)

71. This type of packaging gives the customer the false impression that the GlucoKey

is affiliated with Trividia’s TRUE products that customers have been faithfully purchasing for

years.

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ARGUMENT

I. NIPRO MATERIALLY BREACHED THE IDA

A. Nipro Materially Breached the IDA by Failing to Make Its Annual Minimum Purchase for Year Three

72. Nipro’s most fundamental and egregious breach of the IDA was its failure to

purchase the required Annual Minimum Purchase in Contract Year Three. By the terms of the

IDA, because the parties were unable to agree to a new purchase amount prior to the end of

Contract Year Two, Nipro was obligated to purchase from Trividia 180,000,000 strips in 3.6

million 50-count equivalent vials during Contract Year Three. See IDA § 2.2 & Schedule C.

Indeed, Nipro has already conceded to this Tribunal that it was required to purchase the Year Two

amount in Contract Year Three. (C-097) (“Further, with the remainder of the Agreement

terminated, Nipro is now willing and has informed Trividia that it agrees that the Contract Year

Three Annual Minimum Purchase quantity shall be the same as Contract Year Two (see

attached).”). Nipro nowhere explains why it should not be held to this concession. Yet, despite

acknowledging its obligation to purchase that amount in Year Three, Nipro failed to do so. And,

in fact, Nipro has never denied that it failed to make that minimum purchase. Accordingly, Nipro

materially breached its obligations under the IDA. See, e.g., Jafari v. Wally Findlay Galleries,

741 F. Supp. 64, 67 (S.D.N.Y. 1990) (“The failure to tender payment is a material breach of a

contract.”). (CLA-173)

73. Instead of contesting the uncontestable fact of its breach, Nipro offers a series of

irrelevant and meritless arguments for why its breach should be excused. Trividia will dispose of

each argument in turn.

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1. Trividia Negotiated Year Three in Good Faith

74. Resurrecting old arguments, despite the Tribunal’s clear instructions not to revisit

previously briefed topics, Nipro again tries to argue that Trividia did not negotiate Contract Year

Three in good faith. Nipro’s argument fails for several reasons. On its face it fails because

Trividia, in an exceptional and unrequired act of good faith, offered Nipro to revert back to the

lower minimum amount of Contract Year One rather than carrying over the Year Two amount.

Nipro refused to accept the generous offer and blew off its obligations relating to Contract Year

Three. As the evidence clearly establishes, Trividia’s good faith was met with unreasonable, bad

faith demands from Nipro.

75. As explained in the multiple witness statements of Vanessa Perez and Dean

Sorrentino, Trividia repeatedly engaged in good faith discussions with Nipro in an attempt to arrive

at an agreeable Annual Minimum Purchase for Contract Year Three. (See CWS-4 Suppl.

Sorrentino ¶ 63-79; CWS-01 Sorrentino ¶ 5-15; CWS- Suppl. Sorrentino ¶16-28; CWS-2 Suppl.

Sorrentino ¶ 2-4 ; CWS-Suppl. Lopez ¶ 12-19.) The course of events is not what Nipro pretends

it to be; the documents don’t lie and they demonstrate that Trividia made an offer to Nipro that

was beyond that required by good faith and below what the IDA required (i.e., carryover of the

Year Two minimums).

76. During Contract Year Two, Trividia’s business representative asked Nipro to

provide its projections for the Annual Minimum Purchase amount for Contract Year Three. Nipro

initially refused to provide any projections and asserted that it was Nipro’s position that Trividia

had no remedy for damages if Nipro failed to purchase the Annual Minimum Purchase for Contract

Year Three. Rather, Nipro wrongly claimed that Trividia’s only recourse would be to terminate

the Agreement. (CWS-001 Sorrentino ¶¶6; 8; C-002; C-004) Despite the clear language of the

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parties’ Agreement, Nipro demanded an Annual Minimum Purchase amount that was 85% lower

than Year Two and also demanded lower pricing on products. (CWS-01 Sorrentino ¶ 9; C-005)

As explained previously, Nipro had already made the decision to discontinue selling the TRUE

product and to actively steal Trividia’s TRUE customers and switch them to Nipro’s product.

77. On multiple occasions, Trividia engaged in good-faith discussions with Nipro to

explain to Nipro why, under the plain language of the Agreement, Nipro’s position was incorrect

and why Nipro was responsible for meeting the Annual Minimum Purchase amounts for Contract

Years Three through Five. (CWS-01 Sorrentino ¶¶ 6; 12; 15; C-002 and C-008) Moreover,

Trividia engaged in good-faith discussions in an effort to have the parties agree to an Annual

Minimum Purchase amount for Contract Year Three, as fully set forth in Mr. Sorrentino’s Witness

Statement and related exhibits. These efforts included repeated communications, an in-person

meeting, and an extreme showing of good faith by Trividia in offering Nipro a discount below the

level of Contract Year Two (emphasis added), despite the fact that the Agreement requires that if

the parties are unable to agree to an amount for Contract Year Three, the amount will be set at the

same level as Contract Year Two:

Dear Mr. Iwasaki….I previously shared the shock and disappointment from my senior management team when it was recently informed by you that Nipro’s proposed purchase level for Year Three of the Agreement is 27 MPCS, which represents an 85% reduction in the amount that was purchased from year 2. These significantly reduced purchase levels are not acceptable. In an effort to demonstrate our good faith commitment to Nipro, Trividia is willing to reduce year 3 annual minimum volumes to that which were agreed to in year 1, approximately 3,400,000 fifty (5) count vials of strips (170,000,000 strips). As you know, the agreement requires that if the parties are unable to agree on the annual minimum purchase prior to the end of the then current year, which in this case is January 6, 2018, then the annual minimum purchase for year 3 will be the same as year 2. Therefore, Trividia is making this offer which is a significant concession, as a sign of good faith and to show you our commitment to Nipro….

(CWS-01 Sorrentino ¶¶ 3; 6-14; C-003 - C-010)

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78. Notwithstanding these good faith efforts by Trividia, Nipro rejected attempts to

resolve this matter. (CWS-01 Sorrentino ¶ 13; C-009) Therefore, Trividia was forced to bring

this arbitration action to seek confirmation of its rights under the parties’ Agreement and, later, to

recover compensation for Nipro’s violations of those rights.

79. Nipro spills a lot of ink trying to claim that it sought a meeting in April 2017 with

Trividia. What it fails to disclose is that it requested this meeting at Trividia’s location and invited

all of their various Nipro offices to attend. Nipro’s intent was not to engage in a good-faith

discussion with Trividia regarding the Year Three Annual Minimums, but rather, to use Trividia’s

site for the purpose of its own businesses’ annual meeting to save on the costs and expenses of

having to rent a location. (CWS-Lopez ¶ 22). As Trividia was now owned by Sinocare, there was

no reason that Nipro should be demanding from Trividia the free use of its facilities for Nipro’s

annual meeting. Accordingly, Nipro’s representative responded by asking why all of the Nipro

offices needed to attend and requested a call. (See C-024)

80. Ultimately, the meeting was not held in April and instead was held on July 19,

2017. The meeting started in a very unprofessional way with Nipro’s representative making

disparaging ethnic remarks about Trividia’s Chinese owner. (CWS-001, Dean Sorrentino Witness

Statement.) During that meeting, Mr. Miyazumi discussed the unit numbers for Contract Year

Two which had been trending significantly below expectation and he assured Trividia that by

December 31, 2017, he would meet the numbers. (CWS-Lopez ¶ 23.) Additionally during that

meeting, among other topics, Mr. Wakatsuki asserted that the parties’ IDA was only a two-year

agreement and it did not need to meet the Annual Minimum Purchases in Contract Years Three

through Five. Thereafter, Nipro refused to agree on the Annual Minimum for Contract Year Three

unless Trividia would agree that termination was its “sole remedy.” Trividia’s manufacturing

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business suffers if it does not have substantial lead time and projections, so it continued to press

to get forecasts from Nipro, but Nipro refused to agree on an Annual Minimum for Contract Year

Three, even after Trividia made the good-faith offer to reduce the levels down to that of Year One.

Even after the dispute arose, Trividia continued, and continues, to request forecasts, and Nipro

continues to refuse to provide forecasts. (CWS-3 Suppl. Lopez ¶¶ 37; 38.)

81. Nipro has wrongly claimed that the prices in the IDA—that it agreed to—were

inflated or not commercially reasonable. On November 8, 2017, Vanessa Perez wrote to Mr.

Iwasaki explaining that his requested reduction of 85% from the prior year was not in good faith.

Specifically Vanessa Perez said:

We reviewed your estimate units purchased for 2018 and we were startled to see the 85% reduction compared to 2017. Please provide Nipro offices 2018 estimated units purchased by product (item code) and counting for our review….

(Trividia 020304) (C-133)

On December 8, 2017, Ms. Perez again asked for the information from Nipro. Thereafter, on

December 21, 2017, Vanessa relays the following message to Mr. Iwasaki:

I have brought forward to senior management your proposal for year 3 which is 85% lower than year 2. These proposed volumes are not acceptable and we are not in agreement. We need a higher volume commitment for 2018 by the end of this calendar year or per the distribution agreement we revert back to last year’s volume for 2018.

(Trividia 020276) (C-134)

82. Although Nipro accuses Trividia of bad faith in not accepting a Year Three

minimum purchase amount more than 85% below what the IDA sets as the floor for Year Three,

Nipro never explains how such a massive reduction is in anyway commercially reasonable.

Rather, Nipro complains that Trividia did not allow Nipro to register a new product—one not

contemplated in the IDA—in Australia. But aside from the factual inaccuracies with that

statement, see CWS-3 Suppl. Lopez ¶ 33, Nipro’s argument fails for several other reasons. First,

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the IDA specifically contemplates that Trividia and Nipro will compete with each other in Years

Three to Five—and Nipro agreed to those conditions at the same time it agreed that minimums

would carryover. Second, Nipro’s sales of Trividia’s strips in Australia average less than 10% of

Nipro’s total purchases. Even if Trividia’s sales of True Metrix strips, which began in December

2018 and are negligible, could be held to justify a reduction of Nipro’s contractual obligations, this

amount certainly doesn’t support a drop from 180 million strips to 27 million. Finally, any

argument Nipro has made that it could only reasonably be expected to purchase 27 million strips

is wholly undermined by the fact that Nipro continues to purchase far above this amount and has

since committed to purchase over 116 million strips to settle the Year Three dispute. (CSOD ¶

113; IDA Amend. 2.) Nipro—and not Trividia—clearly negotiated Year Three from a position of

bad faith.

2. Neither the IDA nor Good Faith Require Reduction of the Carryover Minimum

83. In any event, whether the parties’ Year Three negotiations were conducted in good

faith has no bearing on the fact that Nipro still breached its Annual Minimum Purchase obligation

for Year Three. That is because the IDA expressly carries over the prior year’s purchase amount

regardless of whether the parties mutually agree to a new minimum amount. Nothing in the

language of the IDA makes the carryover amount contingent on good-faith negotiations, and the

IDA certainly does not require Trividia to negotiate below the floor set by the carryover provision.

84. Under New York law, “[i]t is the primary rule of construction of contracts that when

the terms of a written contract are clear and unambiguous, the intent of the parties must be found

within the four corners of the contract, giving a practical interpretation to the language employed

and the parties’ reasonable expectations.” In re Coudert Bros., 487 B.R. 375, 389 (S.D.N.Y. 2013)

(CLA-401). “Language whose meaning is otherwise plain does not become ambiguous merely

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because the parties urge different interpretations in the litigation.” Law Debenture Trust Co. of

N.Y. v. Maverick Tube Corp., 595 F.3d 458, 467 (2d Cir. 2010) (internal quotations omitted) (CLA-

420). “That said, in analyzing contractual text, a court need not turn a blind eye to context. Rather,

a court should accord contractual language its plain meaning giving due consideration to the

surrounding circumstances and apparent purpose which the parties sought to accomplish.” In re

Coudert Bros., 487 B.R. at 389 (internal quotations and alterations omitted) (CLA-401).

85. In terms of what constitutes “good faith,” parties must negotiate truthfully, with

honest articulations of their interests. See Gas Nat., Inc. v. Iberdrola, S.A., 33 F. Supp. 3d 373,

382 (S.D.N.Y. 2014) (CLA-377). However, acting in “self-interest is not bad faith.” Id. (quoting

L-7 Designs, Inc. v. Old Navy, LLC, 964 F. Supp. 2d 299, 307 (S.D.N.Y. 2013)) (CLA-418). Nor

does acting on the basis of a good faith business judgment constitute bad faith. See id. (quoting

Zilg v. Prentice-Hall, Inc., 717 F.2d 671, 681 (2d Cir. 1983)). (CLA-507) Conversely, bad faith

requires some sort of intentional misconduct that is “arbitrary or capricious [and] taken out of spite

or ill will or to back out of an otherwise binding contractual commitment.” See id. (internal

quotations omitted).

86. Here, Nipro (wrongly) alleges that Trividia did not negotiate the Year Three

minimum in good faith, and that such failure to negotiate in good faith relieves Nipro of its to

obligation to purchase the carryover Annual Minimum Purchase quantity for Year Three.

Specifically, Nipro contends that a good-faith negotiation is a “condition precedent” to invoking

the carryover provisions of Section 2.2 and Schedule C. That interpretation simply does not square

with the contract’s language.

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87. By design, and after extensive negotiations, the parties entered the IDA with the

intent that Nipro would purchase a certain amount of strips each year for five years. Specifically,

Section 2.2 of the IDA provides:

Commencing from the second Contract Year, in the event that the parties have not agreed on the Annual Minimum Purchase for the next Contract Year during the initial or any renewal term, then the parties shall use good faith efforts to mutually agree on the Annual Minimum Purchase for the next Contract Year prior to the end of the then current Contract Year; provided, however, that in the event the parties are unable to agree on the Annual Minimum Purchase for the next Contract Year prior to the end of the then current Contract Year, then the Annual Minimum Purchase for the next Contract Year shall be the same as that of the then current Contract Year.

IDA § 2.2 (emphasis added); see also id. Schedule C:

“In the event the Parties have not mutually agreed on the Annual Minimum Purchase for any Contract Year, the Annual Minimum Purchase for such Contract Year will be the same as the prior Contract Year.”

In practical terms, the IDA provides that, at a minimum, Nipro would purchase at least 170 million

strips in Year One and 180 million strips in each year for Years Two through Five, unless another

agreement was reached.

88. By its plain language, the IDA ensures that Nipro would purchase a minimum

amount of strips for five years. And while preserving a mechanism for adjusting the minimum,

the IDA recognizes that a mutual agreement may not be possible and thus sets a floor for each year

of the contract to preserve the parties’ expectations.

89. Nothing in the language of the IDA suggests that good-faith negotiations are a

“condition precedent” to invoking these carryover minimums. New York law requires that a

condition precedent be clearly identified in a contract’s language. See, e.g., Tyndall v. Tyndall, 42

N.Y.S.3d 250, 251-52 (N.Y. App. Div. 2016) (CLA-488) (“A contractual duty ordinarily will not

be construed as a condition precedent absent clear language showing that the parties intended to

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make it a condition.” (citation omitted)); id. (“It must clearly appear from the agreement itself that

the parties intended a provision to operate as a condition precedent. If the language is in any way

ambiguous, the law does not favor a construction which creates a condition precedent.” (internal

quotation marks and citations omitted)). The IDA contains no such “clear language” making good-

faith negotiations a condition precedent. In fact, the language used in Section 2.2—“provided,

however”—demonstrates the opposite proposition, expressly modifying the annual negotiation

requirement to preserve a minimum carried over each year of the contract independent of the

parties’ reaching an agreement on a new minimum.8 Tellingly, Nipro conspicuously omits these

two words when quoting Section 2.2 in its brief. See CSOD ¶¶ 100-101. Carrying over the prior

year’s minimum is not contingent on good-faith negotiations; it is a contingency in the event no

such negotiations take place or no agreement is reached.

90. Moreover, Nipro cannot redefine “good faith” to require Trividia to negotiate below

the minimums it is guaranteed in each year of the contract. While Trividia did, in fact, negotiate

in good faith with Nipro, good faith did not require Trividia to abandon its own economic self

interest. See Gas Nat., 33 F. Supp. 3d at 382 (CLA-377) (acting in self-interest is not bad faith).

Trividia was under no duty to accept or even counter Nipro’s absurdly low offer to purchase 27

million strips—a decrease of 153 million strips from the minimum guaranteed to Trividia in the

IDA. But it did make a counter offer, and Nipro rejected Trividia’s generous good faith offer.

91. Nipro agreed to a contract that obligated it to purchase at least 180 million strips in

Year Three (as well as Years Four and Five). Nipro failed to do so, and thus breached its

8 And as explained below in Section IV.A, Nipro’s interpretation would render the carryover provisions utterly meaningless, while Trividia’s interpretation preserves both the good-faith clause and the carryover provision.

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obligations under the IDA. That Nipro, a sophisticated international corporation, may now regret

the agreement it executed, has no bearing on whether it is required to live up to its contractual

obligations.

3. Nipro Cannot Establish a Frustration of Purpose Defense

92. Nipro’s frustration of performance defense appears to be primarily premised on the

fact that it is upset with Trividia because Trividia did not go outside the four corners of the IDA

and grant Nipro the right to sell a new product that Trividia had developed with Bluetooth

technology. CSOD ¶¶ 124-127. The IDA expressly contemplates that Trividia will compete with

Nipro. See IDA § 1.1 (“non-exclusive distributor of the Products”); Schedule C (providing for a

reduction in the Annual Minimum Purchase amount for purchases by “any direct customer of

[Nipro] that becomes a direct customer of [Trividia] or its affiliates during such Contract Year.”).

The IDA also expressly does not identify the True METRIX Air as among the twenty-plus products

governed by the IDA in Schedule A. Even if Nipro’s narrative was accurate, Trividia cannot

“frustrate” Nipro’s performance by refusing to take on new obligations that were not part of the

original agreement. Nipro agreed to purchase a minimum number of certain products from

Trividia. Nipro’s frustration of performance defense is nothing more than a claim that because it

does not like the contract it entered into, it should be able to demand from Trividia any other

products it wanted.

93. Nipro’s cited cases do not support its position because here, there can be no

frustration of performance when the product that Nipro complains that it was not allowed to sell

in Australia was not a product governed by the IDA. Moreover, the Annual Minimum Purchase

quantity is a requirement to purchase strips from Trividia for sale in all territories, not just

Australia. So to the extent Nipro resolved to promote and sell its new GlucoKey product in

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Australia rather than the TRUE products, it was still required to purchase the same total amount

of product from Trividia, and could have made sales elsewhere in the appropriate territory. Nipro

cites Ixe Banco, S.A. v. MBNA Am. Bank, N.A. No. 07 CV 0432 (LAP), 2009 WL 3124219

(S.D.N.Y. Sept. 29, 2009) (CLA-388), but that case is distinguishable because in Ixe Banco, the

party took affirmative steps to prevent Ixe Banco from getting a regulatory approval from the

Mexican government that it knew was a condition precedent to the contract. Id. at *6. Nipro

applying for or receiving a particular tender for the True METRIX Air, a product not even covered

by the IDA, was not a “condition precedent” to its required purchases under the IDA. Indeed, Ixe

Banco cites Corbin on Contracts for the principle that: “One who sues for damages, alleging as a

breach the prevention or hindrance by the other party must prove that the condition on which his

rights depended would have occurred or been performed but for the prevention or hindrance.” Id.

at *5. Nipro cannot establish that proposition in this case because the facts prove that Nipro’s

ability to purchase the Annual Minimum Purchase quantity for Contract Year Three was in no way

conditioned on Trividia’s granting Nipro the right to distribute the True METRIX Air in Australia..

94. Similarly, United States v. Bedford Associates., 548 F. Supp. 732 (S.D.N.Y. 1982),

cited by Nipro, is inapplicable because it involved a case where the government engaged in

excessive delays that caused the renovations to be postponed and in the interim the construction

costs skyrocketed making performance impossible under the original contract. Id. at 737. But

here, no action by Trividia stood in Nipro’s way of meeting its Annual Minimum Purchase

obligations for Contract Year Three. Under New York law, a party who is willfully

underperforming cannot use the frustration of performance doctrine as an excuse for the party’s

own performance failures. See VJK Productions, Inc. v. Friedman/Meyer Productions, Inc., 565

F. Supp. 916, 920 (S.D.N.Y. 1983) (CLA-500) (“The defense is not available where, as here, the

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promisor is responsible for the event which makes performance impossible.”); see also

Lowenschuss v. Kane, 520 F.2d 255, 265-66 (2d Cir. 1975) (“Impossibility caused by a judicial

order prohibiting performance will excuse a party’s performance only if the fault of the party

owing performance did not contribute to the order.”).(CLA-424)

95. Moreover, as confirmed by Dean Sorrentino’s witness statement, Nipro again

mischaracterizes the facts. Trividia did not “effectively block[] Nipro’s access to the Australian

market.” CSOD ¶ 125. Rather Nipro made a calculated choice to not register Trividia’s eligible

TRUE products with the Australian Department of Health National Diabetes Service Scheme

(“NDSS”) and instead, as Nipro’s document production reveals, to surreptitiously enter into an

agreement in Contract Year Two with a competitor to sell GlucoKey meters and strips at an

increasing rate for the next three years. These documents further evidence Nipro’s efforts to steal

Trividia’s customers and “switch” them from Trividia to Nipro’s new product. (AEO

NIPRO0013429-13446) (C-135); (NIPRO0002016) (C-102) (“I would estimate that

approximately 40,000 diabetics use a True Meter at the moment. We believe that we could replace

75% of those in the first 6 months. We keep warranty cards of all our customers - so as soon as we

have success in the Tender we will begin a calling and postal campaign to convince them to

switch to a free 'latest technology' meter etc and bring them across.”).

96. Now after the documents have been produced, it is clear that Nipro’s frustration of

purpose defense is a red herring because it was already in the process in Contract Year Two of

registering its new product and not making efforts to register or sell the existing products it was

entitled to sell under the IDA. In fact, Nipro Australia started the process of registering its

competing products prior to the end of Contract Year Two, specifically on or about September 27,

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2017. (CWS-Lopez ¶ 16.) Nipro essentially has frustrated its own performance from the

beginning of the IDA.

97. As for the government tender that Nipro has raised in its brief, again it

misrepresents the truth. The NDSS Tender Deed (CWS-Lopez ¶ 15) did not require BGMs to

have a Bluetooth connection to participate in the tender. Moreover, Nipro Australia, behind the

back of Trividia, did participate in the tender and was listed on the new NDSS Tender

Reimbursement list (CWS-Lopez ¶ 15) for its GlucoKey product, but Nipro made no effort to

register the TRUE products. The documents show that Nipro knew that Bluetooth technology was

not required for the tender:

Dear Tsuchiya san,To answer your questions – no, being bluetooth was not essential, just highly regarded. We currently have non-bluetooth meters on the tender, for use in Multi-Patient facilities (aged care). There are one or two other meters, that made the tender that don’t have Bluetooth.

NIPRO0002044 (C-136).

98. Even more concerning, Nipro delayed notifying Trividia that Nipro had failed to

meet a TGA regulatory deadline, causing potentially adverse consequences to how Trividia’s

product would be handled by the TGA. More specifically, Nipro was notified by the TGA of the

issue in July 2017 and waited until September 2017 to give any response to TGA, which coincides

from a timing perspective with their registration of their new Glucokey product technology.

(CWS-Lopez ¶ 16; C-026) Despite the Agreement providing in Section 3.3 that Nipro must

immediately notify Trividia about any regulatory inquiry, and despite being contracted by the

regulation in July 2017, Nipro sat on the request for over a year without providing information to

Trividia, thus resulting in Nipro missing the deadline for the required submission to TGA. (CWS-

Lopez ¶ 16; C-027)

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99. Nipro’s complete disregard for the Agreement and complete disregard for ensuring

that it complies with TGA’s requests demonstrates that it never intended to participate in this

Agreement beyond Contract Year Two despite continuing to reap the benefits from the IDA.

100. Nipro’s facts regarding what occurred in Australia are again incorrect. First, the

parties’ Agreement allows Trividia to register products. Second, the regulatory authority in

Australia, TGA, allows more than one company to register the same product. (CWS-Lopez ¶ 13.)

Trividia registered the TRUE METRIX portfolio. (CWS-Lopez ¶ 13.) Trividia is also authorized

to sell any of its products in Australia pursuant the Agreement. (CWS-Lopez ¶ 13.) There was

absolutely no “registering behind Nipro’s back.” And in fact Nipro’s own documents show it was

Nipro that was instructing its employees to register products “behind TRIVIDIA’s back.” (AEO

NIPRO00185856) Nipro registered that competing product—called GlucoKey—on September

29, 2017. (CWS-Lopez ¶ 13; C-025) It has also illicitly used advertising on its website with the

Trividia brand to cross-market this non-Trividia GlucoKey product in Australia to try to get

Trividia customers to “switch” to GlucoKey.

101. And finally, as a matter of fact, Trividia’s sales volume in the Territory is just

simply not sufficient to frustrate Nipro’s sales efforts or excuse its purchase obligations. Trividia

did not sell any product in any of the Territories in 2016 or 2017. In 2018, one customer in

Germany approached Trividia requesting to purchase directly from Trividia instead of through

Nipro, as it had done prior to Nipro owning Trividia. Thus, in 2018, Trividia sold 205,056 units

directly to the German customer. But, pursuant to Schedule C, that amount was deducted from

Nipro’s Year Three purchase obligations. (See CER-1 Suppl. Kindler at ¶ 51, n.101, Exh 5 ).

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4. The Force Majeure Clause Does Not Excuse Nipro’s Underperformance nor Its Scheme to Steal Customers and “Switch” them to Nipro’s New Product

102. Nipro attempts to argue that its failure to meet the Annual Minimum Purchase for

Contract Year Three should be excused by the IDA’s Article VI “force majeure” clause. New

York law, however, does not allow a poor performing party who attempts to blame market

conditions to use a force majeure clause to excuse its conduct. Notably here, Nipro was clearly

able to perform; it simply chose not to in the hopes that Trividia would not bring an action. Nipro’s

ability to perform is plainly demonstrated by the fact that after Trividia terminated the IDA, Nipro

then agreed to purchase the remaining product to meet the Annual Minimum Purchase for Contract

Year Three. The issue is not that Nipro was precluded from performing by circumstances beyond

its control. The issue is that Nipro simply did not want to perform.

103. The case law in New York makes clear that financial changes in the market or a

party’s under performance, are not embraced by a force majeure clause. In Rochester Gas &

Electric Corp. v. Delta Star Inc., No. 06-CV-6155-CJS-MWP, 2009 WL 368508, at *7 (W.D.N.Y.

Feb. 13, 2009) (CLA-461), in denying the application of the force majeure clause, the Court

explained:

The New York courts have held that non-performance based on a force majeure clause is excusable “only if the force majeure clause specifically includes the event that actually prevents a party's performance.” Kel Kim Corp. v. Central Markets, 70 N.Y.2d 900, 902–03, 524 N.Y.S.2d 384, 519 N.E.2d 295 (1987).“Moreover, the impossibility must be produced by an unanticipated event that could not have been foreseen or guarded against in the contract.” Kel Kim, 70 N.Y.2d at 902, 524 N.Y.S.2d 384, 519 N.E.2d 295 (citations omitted). “However, financial difficulty does not, in and of itself, make out an impossibility defense.” Bank of America Nat'l Trust & Sav. Ass'n v. Envases Venezolanos, S.A., 740F.Supp. 260, 267 (S.D.N.Y.1990), aff'd 923 F.2d 843 (2d Cir.1990). “Financial difficulties growing out of a general business slowdown or recession may cause personal inability to perform but do not usually constitute an excuse by impossibility of performance.” 14–74 Corbin on Contracts § 74.7. (emphasis added)

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104. Again in Kel Kim Corp. v. Central Markets, 519 N.E.2d 295 (N.Y. 1987) (CLA-

411), the Court found that a lessee of a roller skating rink’s inability to get liability insurance would

not be excused under the force majeure clause. The court explained that the clause would need to

specifically list the failure to be able to obtain insurance in order to obtain the benefit of the force

majeure clause, because those clauses are narrowly construed and limited to their specific

provisions. The “catchall” of “or other similar causes beyond the control of such party” could not

be interpreted to include insurance because “the principle of interpretation applicable to such

clauses is that the general words are not to be given expansive meaning; they are confined to things

of the same kind or nature as the particular matters mentioned.” Id. at 386.

105. Here Nipro complains that the market was changing and Trividia’s other products

were making it difficult for Nipro to compete. Even if that were true, which it is not, Nipro could

not rely on the force majeure clause to excuse its non-performance because financial hardship is

not covered by the force majeure clause. In Macalloy Corp v. Metallurg, Inc., 728 N.Y.S.2d 14

(N.Y. App. Div. 2001) (CLA-425), the plaintiff, like Nipro here, tried to use the excuse of financial

hardship to relieve itself of its obligations to perform under the contract based on the “plant

shutdown” language contained in the force majeure provision of the contract. The Court rejected

this explaining:

Such force majeure clauses excuse non-performance only where the reasonable expectations of the parties have been frustrated due to circumstances beyond the control of the parties (see, Kel Kim Corp. v. Cent. Mkts., Inc., 70 N.Y.2d 900, 902, 524 N.Y.S.2d 384, 519 N.E.2d 295; United Equities v. First Natl. City Bank, 52 A.D.2d 154, 157, 383 N.Y.S.2d 6, affd. 41 N.Y.2d 1032, 395 N.Y.S.2d 640, 363 N.E.2d 1385). Plaintiff shut down its plant voluntarily due to financial considerations brought about by environmental regulations. Those are not circumstances constituting a force majeure event, and financial hardship is not grounds for avoiding performance under a contract (see, 407 E. 61st Garage v. Savoy Fifth Ave. Corp., 23 N.Y.2d 275, 282, 296 N.Y.S.2d 338, 244 N.E.2d 37; Matter of Coastal Power Production Co. v. New York State Pub. Serv. Commn.,153 A.D.2d 235, 240, 551 N.Y.S.2d 354). Furthermore, plaintiff was fully aware

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of the environmental regulations, and the Environmental Protection Agency's intention to enforce them fully, prior to entering into the contract with defendant.

Id. at 14-15; see also Team Marketing USA Corp. v. Power Pact LLC, 839 N.Y.S.2d 242, 245-46

(N.Y. App. Div 2007))(CLA-479) (rejecting use of force majeure clause where the unforeseen

circumstance were not those specifically listed in the force majeure clause).

106. The cases Nipro cites do not support its position. For example, Constellation

Energy Serv. of New York, Inc. v. New Water St. Corp., 46 N.Y.S.3d 25, 27 (N.Y. App. Div. 2017)

(RLA 161), is distinguishable because it was dealing with the implication of a broad force majeure

clause that covered issues relating to Hurricane Sandy. Similarly Harriscom Svenska, AB v. Harris

Corp, 3 F.3d 576 (2d Cir. 1993) (RLA 162), cited by Nipro is not applicable because the failure

of performance was due to the U.S. Government banning the shipment of certain goods to Iran,

which was the purpose of the contract at issue. Id. at 580 (“Further, for RF Systems to have failed

to comply would have been unusually foolhardy and recalcitrant, for the government had

undoubted power to force compliance.”). Nor is Castor Petroleum v. Petroterminal De Panama,

968 N.Y.S.2d 435, 436 (N.Y. App. Div. 2013), on point, as that case involved a Panamanian court

preventing a party from carrying out its contractual obligations. Id.

5. Amendment No. 2 Is Irrelevant to the Breach Claim

107. Nipro appears to believe that because the parties have reached an agreement by

which Nipro will purchase 116,411,700 strips to make up for its failure to purchase the required

minimum in Year Three, Trividia’s Year Three breach claim no longer has merit. CSOD ¶¶ 96-

98. But Nipro’s argument is misguided for two reasons. First, and foremost, that agreement

(Amendment No. 2), provides that “Trividia agrees that it shall not seek Monetary Damages

(including interest) relating to the Annual Minimum Purchase for Contract Year 3 in the

Arbitration or otherwise once Nipro pays in full.” IDA Amend. No. 2 (C-137) (emphasis added).

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Nipro has not yet paid in full, and indeed, has already breached its obligations under the

Amendment by improperly cancelling a purchase order. (CWS-4 Suppl. Sorrentino ¶ 61)

Accordingly, until Nipro pays in full, Trividia may continue to seek its Year Three breach claim

and seek the corresponding damages. In the event Nipro fulfills its obligations under Amendment

2, then the award of damages from the Tribunal can be adjusted to once the payment is made in

full.

108. Second, as Nipro acknowledges, “[n]othing in this Amendment may be construed

as a waiver or relinquishment of any claim or defense that Trividia or Nipro has raised or may

raise in the pending Arbitration or otherwise.” The fact that Nipro’s damages liability for Year

Three may eventually be excused by its performance under the Amendment simply has no bearing

on whether Nipro breached its Year Three obligations under the IDA, whether Trividia properly

terminated the IDA, and whether Trividia is entitled to total damages following Nipro’s breaches

of the IDA.

B. Nipro Materially Breached the IDA by Failing to Provide Forecasts

109. Despite repeated requests from Trividia, Nipro failed to comply with the

requirement in Section 3.2 of the IDA that it provide a purchase forecast to ensure Trividia had

predictability with respect to its manufacturing process. As Vanessa Lopez explained in her

witness statement, Trividia made several repeated attempts to try to obtain the forecasts from Nipro

to prepare for the orders but never received any response. (CWS-2 Suppl. Lopez ¶8). Nipro does

not, and cannot, deny that it failed to provide the forecasts. Rather Nipro argues that this Tribunal

should not find that its failure to provide forecasts resulted in a breach of the IDA.

110. Nipro first misconstrues this Tribunal’s Partial Final Award in an effort to suggest

that the Tribunal has already held the failure to provide forecasts cannot be a breach. But the

language Nipro emphasizes in Section 3.2, CSOD ¶ 214, and the Tribunal’s award, PFA ¶ 44,

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deals with a remedy available to Trividia for purchasing materials in reliance on Nipro’s forecasts.

That provision is not applicable here because (a) Nipro provided no forecasts on which Trividia

could rely and (b) that remedy provision does not speak to breaches of the underlying obligation

to provide forecasts. The IDA obligated Nipro to provide forecasts. Its failure to comply is a breach

of that obligation.

111. Nipro spills a lot of ink discussing a “forecast tool” that it used to provide

information to Trividia, but that discussion also misses the mark. Trividia’s provision of a tool to

aid Nipro in satisfying its obligation to provide forecasts does not undermine the parties’ intent

when they executed the IDA that Nipro would provide these forecasts. The cases cited by Nipro

for the proposition that “the parties’ course of performance under the contract is considered to be

the ‘most persuasive evidence of the agreed intention of the parties,’” Fed. Ins. Co. v. Americas

Ins. Co., 691 N.Y.S.2d 508, 512 (N.Y. App. Div. 1999) (CLA-368) (citation omitted), simply

underscore here the “agreed intention of the parties” that forecasts be provided: Trividia attempted

to make it easier for Nipro to comply with its forecast obligations by providing a tool, though it

was not required to do so.9

112. Trividia has also never waived its contractual right to receive forecasts. First,

waiver under New York law is a “voluntary and intentional abandonment of a known right” that

must be “unmistakably manifested.” Gallegos v. Top RX, Inc., No. 04–CV–773A, 2008 WL

4279526, at *13 (W.D.N.Y. Sept. 15, 2008) (CLA-378) (citations omitted). There can be no

unmistakably manifested voluntary abandonment where Trividia repeatedly asked for forecasts up

9 Nipro has not argued that any “course of performance” has modified its obligations to provide forecasts under the IDA. Nor could it, as the IDA expressly prohibits any modification not made in writing and executed by both parties. See IDA Art. XII.

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until the termination of the IDA. Second, as Nipro tacitly acknowledges, the IDA contains a “Non-

Waiver” clause that states: “The waiver of a breach of any provision of this Agreement by either

party shall not operate or be construed as a waiver of any other antecedent or subsequent breach

although of the same or different type.” IDA Art. IX. Thus, by the plain terms of the contract,

even if Trividia’s “acceptance” of Nipro’s non-performance in certain months constituted a waiver

of that month’s breach, Trividia’s subsequent requests—and Nipro’s subsequent non-compliance

despite those requests—are not waived breaches. See generally Bank Leumi Trust Co. of N.Y. v.

Block 3102 Corp., 580 N.Y.S.2d 299, 301 (N.Y. App. Div. 1992) (CLA-331) (noting that waiver

can be “withdrawn, provided the party whose performance has been waived is given notice of

withdrawal and a reasonable time after notice within which to perform” (citation omitted)).

Moreover, “estoppel” is not applicable here because Nipro has not shown any detrimental change

in position from not having to provide forecasts. Id. (“However, in the absence of any detriment

resulting from a change of position by defendants, the waiver does not give rise to an estoppel.”).

113. Nipro did not provide the forecasts in 2018 as required by the IDA, despite

Trividia’s repeated requests for the forecasts. Nipro was obligated to provide forecasts, and its

failure to do so is a breach of the IDA. Nipro’s obligations were never “changed” or “waived” by

Trividia’s conduct. The IDA required Nipro to provide forecasts, and recognizing its obligation,

Nipro did provide those forecasts—but eventually stopped after its scheme to switch customers

away from Trividia’s products began to crystalize. Trividia made repeated requests to get the

forecasts but Nipro refused to comply. Nipro breached the IDA by not providing the forecasts.

114. Finally, just as a factual matter, Nipro is incorrect when it claims that Trividia did

not request forecasts. In fact, Trividia repeatedly requested forecasts—on July 6, 2018; August 6,

2018; October 16, 2018; November 8, 2018; and December 5, 2018—but Nipro refused to provide

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the forecasts. (CWS-3 Suppl. Lopez ¶ 37.) Nipro was required to provide these forecasts. It

didn’t. It therefore breached the IDA. Trividia was damaged by this breach. (CER-1 Suppl.

Kindler at ¶ 23)

C. Nipro Materially Breached the IDA by Misusing Trividia’s Licensed Trademarks

115. Nipro further breached the IDA by misusing Trividia’s trademarks in contravention

of the limited license granted under the IDA. These trademarks are highly valuable assets that

Trividia took great care to protect in the text of the IDA. See, e.g., IDA § 3.10 (“The trademarks

and service marks set forth in Schedule F, attached hereto (the ‘NDI Marks’) owned by or licensed

to NDI are vital to NDI’s business.”); IDA § 16.5 (“[T]he Trademarks, Article 3.10 constitute

valuable business assets and rights of NDI, the willfully unauthorized use, disclosure or breach of

which may irreparably damage NDI.”). Nevertheless, Nipro willfully and without authorization

misused Trividia’s trademarks in breach of Section 3.10 and Schedule F. the IDA specifically

provides:

“In addition to the list of trademark and logos below Distributor will not use the “True” in the marketing or distribution of any products other than the product included in the Agreement.”

As Nipro has done elsewhere, its only response to these breaches is to delete and disregard the

language of the IDA demonstrating its breach.

116. Section 3.10 of the IDA, entitled “Trademarks; Service Marks,” provides in full:

The trademarks and service marks set forth in Schedule F, attached hereto (the “NDI Marks”) owned by or licensed to NDI are vital to NDI’s business. NDI hereby grants to Distributor a limited, non-transferable, non-exclusive, fully paid up license to the NDI Marks, during the term of this Agreement, solely for such packaging and labeling and promotional materials, subject to compliance with NDI’s standard quality monitoring guidelines (which shall be provided to Distributor on or before the Effective Date of this Agreement) and Distributor’s advance written notification to NDI of any intended use of the NDI Marks, including the provision of samples of such use, to be used solely with the Products. NDI shall retain ownership of the NDI Marks and all associated goodwill and any

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and all uses of the NDI Marks shall inure to the benefit of NDI or its licensors. Distributor shall have the sole right and responsibility for developing its own trademarks and trade dress for use in connection with the marketing, sale, advertising and/or promotion of its products and services, subject to NDI’s reasonable approval, and Distributor shall own such trademark(s) and trade dress and all associated goodwill, and shall prosecute, maintain and enforce such trademarks and trade dress at its own cost and discretion. Distributor further agrees to take reasonable measures to assist NDI in its protecting the NDI Marks. In partial fulfillment of this responsibility, Distributor agrees to notify NDI of any and all uses of these rights by any unauthorized person or entity of which Distributor becomes aware, and to cooperate in any actions by NDI to protect these rights at NDI’s expense. Nothing set forth herein shall constitute any grant of license or right to use the NDI Marks other than in connection with the Products and their packaging in accordance with the terms of this Agreement. Distributor shall not use NDI, its corporate name, or any of the NDI Marks in connection with any corporate or business name of Distributor.

(emphasis added). Thus, the IDA clearly restricts Nipro’s use of Trividia’s marks solely to

promoting Trividia’s products and clearly prohibits Nipro from using Trividia’s TRUE-related

marks “in connection with any corporate or business name of” Nipro. See also IDA Schedule F

(“Distributor will not use the “True” in the marketing or distribution of any products other than

the products included in the Agreement.”).

117. Despite this clear contractual language, Nipro offers two unconvincing arguments

for why its use of Trividia’s marks in connection with its own products is not a breach. First,

Nipro argues—without any support whatsoever in the language of the IDA—that the IDA permits

Nipro to use Trividia’s marks alongside Nipro’s own products and corporate name, as long as

Nipro is also selling Trividia products. CSOD ¶ 261. But Nipro’s argument simply ignores the

expressed language of Section 3.10 emphasized above and the plain language in the trademark

Schedule F. The IDA plainly limits Nipro’s use of Trividia’s marks to “solely” promoting the

Schedule A “Products”; it does not permit Nipro to use the marks to jointly promote its products

as well.

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118. Consequently, Nipro’s reliance on cases like Twentieth Century Fox Film Corp. v.

Marvel Enterprises, 220 F. Supp. 2d 289 (S.D.N.Y. 2002) (CLA-280), and Merck & Co. v.

Mediplan Health Consulting, Inc., 425 F. Supp. 2d 402 (S.D.N.Y. 2006) (CLA-432), is misplaced.

Unlike the clear contractual language here, neither case involved a contact with clear language

restricting the parties’ use of the trademark. Marvel involved purported breaches of implied terms

of a 1993 licensing agreement. 220 F. Supp. 2d at 293-95. Indeed, the Marvel court recognized

that implied terms do not impose specific obligations that could be breached. Id. at 294 (“These

two implied terms do not create any specific obligations or restrictions on Fox, and thus Fox's

conduct with respect to the domain names does not constitute a breach of either term.”); id. (“This

grant of rights does not refer to any requirement which would subject Fox's use of the X–Men

trademark to quality control approval from Marvel. The absence of any such express provision is

especially telling . . . .”). And in Merck, there was no licensing agreement at all. 425 F. Supp. 2d

at 406 (“Plaintiffs have not granted defendants permission to use their marks.”). These cases

cannot overcome the clear restrictions set forth in the language of Section 3.10 of the IDA.

119. Second, Nipro complains that its use of Trividia marks in connection with its

products on its webpages predates the execution of the IDA. CSOD ¶ 260. But Nipro fails to

explain how that fact changes the clear, express language of the IDA. If anything, it explains why

the restrictive trademark language was included in the IDA—to change the existing practices and

protect Trividia’s now independent intellectual property. As explained in Dean Sorrentino’s May

31, 2019 Witness Statement, Trividia’s trademarks are incredibly valuable to the Company and it

works to protect its marks. (CWS-3 Suppl. Sorrentino ¶¶ 17-30.) Nipro must honor the

commitments it made in executing the IDA. Trividia should not have to expend countless time

and money to constantly verify Nipro’s compliance with the terms of the trademark license.

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120. Nipro’s use of Trividia’s trademarks alongside Nipro’s products and corporate

name, whether on websites, flyers, customer letters, trade show displays, or elsewhere, constitutes

a material breach of the trademark license granted in the IDA.10 Here are just a few of the more

egregious examples:

10 This contractual breach exists regardless of whether Nipro’s misuse of Trividia’s marks causes customer confusion for purposes of trademark infringement law. Section 3.10 contains no exceptions for “non-confusing” misuses of Trividia’s trademarks.

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(NIPRO0000562; NIPRO0000561-562) (C-129)

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(C-087)

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(Trividia 018523) (C-073)

(C-153)

II. TRIVIDIA’S TERMINATION OF THE IDA WAS PROPER AND ENTITLES TRIVIDIA TO DAMAGES

A. Trividia Properly Followed the IDA’s Termination Procedures

121. Section 2.4 of the IDA governs Trividia’s rights to terminate that agreement. As

relevant here, Section 2.4 provides:

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NDI shall have the right at any time during the initial term or any renewal period hereof, by giving notice in writing to Distributor, to terminate this Agreement forthwith without judicial action upon the occurrence of any of the following events:

(i) Distributor’s failure to purchase the applicable Annual Minimum Purchase during any Contract Year as set for on Schedule C, and, as it applies to the first two (2) Contract Years, failure of the Distributor to cure the Purchase Shortfall in accordance with Section 3.2, below;

(ii) any breach of this Agreement by Distributor not cured within thirty (30) days after written notice thereof including breach of any open account payment terms which may be negotiated by the parties (timely payments there under being of the essence);

. . .

(iv) inability or failure of Distributor to make payments under this Agreement and any inability or failure of Distributor to perform its obligations hereunder;

. . . .

IDA § 2.4 (C-001) (emphasis added). Thus, if at any time Nipro fails to meet its Annual Minimum

Purchase obligation, fails to perform its obligations under the IDA, or fails to cure a noticed breach

within thirty days, Trividia is entitled to immediately terminate the IDA. Thus, Nipro cannot—

and does not—contend that termination of the IDA was improperly based on Nipro’s failure to

purchase the Year Three Annual Minimum Purchase amount during Contract Year Three or

Nipro’s failure to provide forecasts. Each of those breaches independently supports termination.

See October 16, 2018 PFA ¶ 47 (finding that Section 2.4(i) “is an express conferral of the right to

terminate the Agreement earlier in time than its five-year duration” if Nipro failed to purchase the

applicable Annual Minimum Purchase).

122. Nipro, though, claims that terminating the IDA based on Nipro’s breach of the

Section 3.10 trademark license was somehow improper. Nipro’s arguments are meritless. Trividia

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was entitled to terminate the IDA and claim damages because it provided the contractually required

notice of breach, and Nipro, by continuing to misuse Trividia’s trademark, did not cure its breach

in accordance with the terms of the Agreement. And in any event, under the plain language of the

IDA, Nipro’s “inability or failure” to abide by the trademark license entitled Trividia to

immediately terminate the IDA without a cure period.

1. Trividia’s Notice of Breach Letter Provided Adequate Notice of Nipro’s Breaching Conduct

123. Trividia provided Nipro with sufficient notice that it was in breach of the IDA’s

trademark provision and that a cure period was being triggered when Trividia sent a Notice of

Breach (“NOB”) on January 16, 2019. (C-065) In its NOB, Trividia informed Nipro that its

“unauthorized use of Trividia’s trademark,” including “us[ing] Trividia’s trademark to direct

customers to competing products,” was in breach of the trademark provisions in the IDA. In

conjunction with this assertion, Trividia provided examples of Nipro’s misconduct, and described

them as such in its letter (i.e., “For example,” “As another example”), to illustrate how Nipro’s

actively driving Trividia’s customers toward purchases of Nipro’s new products constituted a

breach of the trademark license. Now, in spite of providing no supportive authority, Nipro is

claiming that the “limited list” of examples set forth in Trividia’s NOB letter did not provide Nipro

with sufficient notice that Nipro was required to cure its blatant continuing breaches of its limited

trademark license and stop its infringement of Trividia’s trademarks.

124. Under New York law, in order for notice to be effective, it must “objectively” put

a breaching party on notice that a cure period is being triggered and that failure to cure could result

in “drastic legal repercussions.” Gil Enterprises, Inc. v. Delvy, 79 F.3d 241, 246 (2d Cir. 1996)

(CLA-383). The notice need not spell out the “specific consequences” of noncompliance; it need

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only be “sufficiently imperative” to put the receiving party on notice that the letter represents more

than a “mere request.” Id. Trividia’s notice did just that.

125. Trividia’s NOB demanded that Nipro “immediately cease its misuse of Trividia’s

trademarks” and that “[f]ailure to cure…will result in the immediate transfer of all product

registrations and distribution rights in accordance with the IDA.” (C-065) At no point in the letter

does Trividia assert that Nipro’s misuse of its trademark was limited to the few examples set forth

therein. In fact, the NOB quoted language from the IDA prohibiting Nipro from using the

trademark in connection with “any products other than the Products in the Agreement.” The NOB

also cited the provisions of the IDA making clear Trividia’s marks “are a vital and integral part of

its business and cannot be infringed or misused by Nipro,” as well as the provisions of the IDA

permitting Trividia to seek “immediate injunctive relief in court for any breach or threatened

breach.” This “imperative” language plainly and clearly puts Nipro on notice that any continued

misuse of the trademarks in violation of the IDA would result in “drastic legal repercussions.”

Contra Gil Enterprises, Inc., 79 F.3d at 246 (CLA-383) (finding that a notice letter that contained

precatory language such as “please advise” was not “sufficiently imperative” enough to put the

breaching party on notice that termination was at stake). The case law demonstrates that Trividia’s

NOB suffice to put Nipro on notice as to all trademark breaches, not just the exemplars cited in

Trividia’s NOB letter.

126. The case of Orion IP, LLC v. Staples, Inc., 407 F.Supp.2d 815 (E.D. Tex. 2006)

(CLA-451), involved patent infringements against certain pathways of a website. Orion, a

company engaged in intellectual property protection, claimed that Toyota’s website infringed one

of its patents. In Orion’s preliminary infringement contentions (“PICs”), it expressly accused

Toyota’s website of infringement and included screen shots as examples. Id. at 817. Toyota

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argued that Orion’s claims for infringement should be limited by the screen shots provided;

otherwise, Toyota was “left to guess what would be accused.” Id. The court disagreed with Toyota

and found that Orion’s PICs adequately provided notice to Toyota. Id. It held that “plaintiffs

should provide specific theories of infringement and representative examples…so as to give

defendants fair notice of infringement” Id. Similarly, as Orion exemplified, Trividia provided

Nipro with its “theory of infringement” (that it was breaching the trademark provision) and

provided representative examples thus giving Nipro fair and adequate notice of its infringement.

It was required to do no more.

127. Likewise, in Deutsche Bank Nat’l. Trust Co. v. Morgan Stanley Mortg. Capital

Holdings LLC, 97 F.Supp.3d 548 (S.D.N.Y. 2015) (CLA-360), order vacated in part sub nom.

Deutsche Bank Nat'l Tr. Co. for Morgan Stanley Structured Tr. I 2007-1 v. Morgan Stanley Mortg.

Capital Holdings LLC by Morgan Stanley Mortg. Capital Inc., No. 14-CV-3020 (KBF), 2018 WL

357315 (S.D.N.Y. Jan. 10, 2018) (CLA-362), the court found that Deutsche Bank properly

complied with the notice requirement contained in a purchase agreement with Morgan Stanley that

required a 90-day cure period. 97 F. Supp. 3d at 550. Morgan Stanley argued that Deutsche

Bank’s notice failed to comply with the requirement with respect to any loans beyond the 1,620

loans Deutsche Bank specified in its notice of breach letter. Id. at 552-53. The court found that

the letter gave adequate notice beyond the identified loans and that Morgan Stanley was effectively

put on notice for a more extensive range of loans. Id. Similarly, Trividia demanded that Nipro

cease all actions in violation of the trademark provisions, not just the few instances that Trividia

identified. See also Assured Guar. Mun. Corp. v. Flagstar Bank, FSB, No. 11 Civ. 2375(JSR),

2011 WL 5335566, at *7 (S.D.N.Y. Oct. 31, 2011) (CLA-312) (finding that plaintiff’s notification

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to defendant of “pervasive breaches” was sufficient to make defendant aware of, or put on inquiry

notice of, other unidentified breaches).

2. Nipro Failed to Cure Its Breach and Continued to Engage inBreaching Conduct After the Notice and Cure Period Ran

128. By continuing to engage in the noticed breaching conduct during the cure period

and after the cure period ended on February 15, 2019, Nipro failed to cure its breach as required

by Section 2.4(ii) of the IDA, thus giving Trividia proper grounds to terminate the Agreement even

if notice were required. Indeed, as set forth above, Nipro continued to misuse Trividia marks until

at least March 23, 2019, and in some instances, as late as this past week. See, e.g., C-077, C-078,

C-079, C-080, C-131, C-149.

129. Under New York law, a party attempting to cure a breach must show that the

proffered cure conforms to the terms of the contract. Bangkok Crafts Corp. v. Capitolo di San

Pietro in Vaticano, No. 03 Civ. 0015 RWS, 2004 WL 1406076, at *8 (S.D.N.Y. June 23, 2004)

(CLA-330); see also Sinco, Inc. v. Metro-North Commuter R.R. Co., 133 F. Supp. 2d 308, 313

(S.D.N.Y. 2001) (CLA-472). The party must stop the offending conduct, and a failure to

communicate an “unconditional intention to cure” is demonstrates lack of a cure. Id. (citing Allied

Semi-Conductors Int'l, Ltd. v. Pulsar Components Int'l, Inc., 907 F. Supp. 618, 626 (E.D.N.Y.

1995). (CLA-321)

130. In Fleetwood Folding Trailers, Inc. v. Coleman Co., 161 P.3d 786, 794 (Kan. Ct.

App. 2007) (CLA-373), the issue before the court was whether Fleetwood, a chair manufacturer,

had properly cured its breach of an agreement that permitted Fleetwood to print Coleman’s

trademarked logo on its chairs. The agreement contained a 30-day notice and cure provision. Id.

at 794. Fleetwood received written notices from Coleman notifying it of its many breaches, one

being that shipments were being distributed outside authorized territory. Id. at 795. Fleetwood’s

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reply denied failing to comply with the agreed upon procedures and claimed that one of the

breaches was just an “oversight.” Id. at 792. Fleetwood represented that it would “be in full

compliance…from this point forward.” Id. at 797-98. Just two weeks later, however, Fleetwood

breached the agreement again when it shipped trailers outside the territorial bounds of the contract.

Id. Coleman argued that Fleetwood failed to cure the breaches because it continued to breach the

agreement during the cure period. The court agreed, finding that these efforts failed to meet the

level of performance required to cure a breach of contract. Id.

131. Similarly to the agreement in Fleetwood, Section 2.4(ii) of the IDA provides that

Nipro had thirty (30) days after receiving Trividia’s NOB to cure its misuses of Trividia’s

trademarks or Trividia would have grounds to terminate the Agreement. Just as the party in

Fleetwood denied its breach and represented that it would be in “full compliance,” Nipro denied

any breach and simply wrote to “avoid the distraction,” it has “withdraw[n] the flyers and

statements complained of” and thus “resolve[d] the urgency of the concerns raised in [Trividia’s]

letter.” (C-066) Nonetheless, numerous breaches of the trademark provisions continued to occur

in the form internet advertising, if not others. (SOC ¶¶ 12-20; C-077; C-078; C-079; C-080; C-

131; C-147; C-148; C-149; C-150) These breaches, occurring both after Trividia sent its NOB

and after Nipro indicated it had “resolved” Trividia’s concerns, are comparable to Fleetwood’s

continued shipping of products outside the authorized contractual bounds. As the court in

Fleetwood noted, the remedial time period of 30 days “[was] not intended to give breaching parties

an extended time period to commit new breaches” and as such, Nipro’s conduct during the cure

period failed to conform to the terms of the contract. Id. Nipro’s position would essentially require

that Trividia play a never-ending game of “whack-a-mole,” placing the onus on Trividia to

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constantly monitor and swat down any trademark violations rather than simply requiring Nipro to

not violate the trademarks in the first place.

132. None of the cases that Nipro cites in its Corrected Statement of Defense are the

contrary. In fact, Sinco, Inc., 133 F. Supp. 2d at 313 (S.D.N.Y. 2001) (CLA-472), held that to

constitute a cure, the proffered cure must “conform to the contract” and “meet all [] contractual

requirements.” Id. In that case, the breaching party, Sinco, provided Metro-North with a self-

taped video testing the performance of harnesses worn by maintenance workers to demonstrate

that its cure met the quality control requirements of its contract. Id. The court found that the video

did not reliably prove all contract requirements had been met and Metro-North was justified in

terminating the contract. Id. Similarly, Nipro’s continued breach of its Agreement demonstrates

not only that its attempt to cure its breach failed to fulfill the requirements of the contract and also

calls into question whether Nipro attempted to cure at all. As such, Trividia was entitled to

terminate the Agreement.

133. The remaining authorities cited by Nipro are misplaced and easily distinguishable,

at best. In both cases Nipro cites, the breaching parties indisputably cured their breaches to

conform to the relevant agreements. In Raymond Weil, S.A. v. Theron, 585 F. Supp. 2d 473,

(S.D.N.Y. 2008) (CLA-093), when the public display of a poster with actress Charlize Theron’s

image breached her agreement with a watch company, the poster was removed in thirty-six hours

in accordance with the agreement’s 5-day cure period. Id. at 478. Unlike Nipro’s repeated

violations of the Agreement, removing the poster was remedied in such a fashion where there was

no continued breach. In the other case, the question of whether the violation was cured was not

even at issue. Rather, the court dealt with the question of the adequacy of the notice that was

provided and stated, without discussion, that regardless of a finding on notice, the defendants had

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effectively cured the breaches. RBFC One, LLC v. Zeeks, Inc., 171 F. App'x 902, 903 (2d Cir.

2006) (CLA-456); RBFC One, LLC v. Zeeks, Inc., 367 F. Supp. 2d 604, 625 (S.D.N.Y. 2005)

(CLA-457), aff'd, 171 F. App'x 902 (2d Cir. 2006) (plaintiff’s notices urged for certain advertising

items to be approved for a film release and because all items were ultimately approved, the court

found that the breaches were cured).

134. Furthermore, merely ceasing distribution of infringing flyers and text messages

provided to thousands of Trividia’s customers is insufficient to “cure” the trademark infringement,

and the ensuing confusion and damage that Nipro caused. The misleading advertisements were

already in customers’ hands. Where the IDA expressly recognizes the extraordinary value Trividia

places on its trademarks, Section 3.10, and expressly imposes on Nipro an obligation to “promote

the goodwill and good name” of Trividia, Section 3.1, an adequate “cure” must include corrective

advertisements or communications sent to consumers retracting and correcting the prior,

misleading materials. Anything less allows Nipro to retain the benefits of its breaches at Trividia’s

expense. Cf., e.g., Merck Eprova AG v. Gnosis S.p.A., 901 F. Supp. 2d 436, 460-61 (S.D.N.Y.

2012) (finding that defendant’s ceasing its false advertising was insufficient to counter the market

share gained from its illicit conduct). (CLA-433)

3. Trividia Was Entitled to Immediately Terminate the Agreement Pursuant To Section 2.4(iv)

135. In any event, as a result of Nipro’s trademark violations, Trividia was permitted to

immediately terminate the Agreement pursuant to Section 2.4(iv) without notice or a 30-day cure

period. Section 2.4(iv) of the IDA provides that Trividia can terminate the IDA immediately based

on “any inability or failure of Distributor to perform its obligations” under the IDA.

136. As previously discussed, Nipro had an obligation under Section 3.10 to ensure that

any and all uses of Trividia’s trademarks were solely to promote Trividia’s products under the IDA

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and not to be used in connection with Nipro’s products or corporate name. Moreover, Nipro was

on notice that these marks were “vital” to Trividia’s business. IDA § 3.1; see also IDA §16.5

(“Distributor understands and agrees that the Confidential Information, Article 3.6 and the

Trademarks, Article 3.10 constitute valuable business assets and rights of [Trividia], the willfully

unauthorized use, disclosure or breach of which may irreparable damage [Trividia].”).

137. In Wisser Co. v. Mobile Oil Corp., 730 F.2d 54 (2d Cir. 1984) (CLA-503), an oil

company presented grounds for termination of its franchise agreement with a retailer when it

discovered that the retailer was passing off other gasoline as the oil company’s gas. Id. at 56-58.

The contract provided grounds for termination and included a 20-day notice and cure requirement.

Id. at 57. Additionally, the contract contained a clause in paragraph 6 that dispensed with the

notice requirements and gave the oil company the right to immediately terminate for certain

“[mis]use[s] of Seller’s trademarks or brand names.” Id. On appeal, the retailer argued that the

clause in paragraph 6 was superseded by the notice and cure provision and as such, the oil company

was not permitted to terminate the agreement without proper notice and time for cure. Id. The

court disagreed. Id. at 58. Despite warnings from the oil company about the retailer’s continued

misbranding of gasoline over a period of time, the court found that the retailer was not required to

be given an opportunity to cure and the oil company was entitled to immediately terminate the

agreement pursuant to paragraph 6. Id. at 56-58.

138. Contrary to Nipro’s suggestion, nothing in the IDA requires Trividia to give Nipro

a 30-day cure period when Nipro fails to perform its obligations under the contract. That option

exists, at Trividia’s sole discretion, under Section 2.4(ii), but it is not an exclusive provision for

terminating the IDA. “Unless a contract provision for termination for breach is in terms exclusive,

it is a cumulative remedy and does not bar the ordinary remedy of termination for a breach which

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is material, or which goes to the root of the matter or essence of the contract.” Desly Int’l Corp.

v. Otkyroe Aktsionernoe Obschchestvo “Spartak,” 13-CV2303(ENV)(LB), 2016 WL 4532113, at

*10 (E.D.N.Y. Aug. 15, 2016) (CLA-183) (quoting Southland Corp. v. Mir, 748 F. Supp. 969, 983

(E.D.N.Y. 1990)). Sections 2.4(ii) and (iv) are alternatives and one does not negate or limit the

other.

139. Similarly to the contract in Wisser, Nipro and Trividia’s Agreement contained both

a notice-and-cure clause and a termination clause upon the “failure to perform the obligations

hereunder.” (IDA §2.5(iv).) Nipro continued to misuse the trademark even after warnings from

Trividia, in the same way the retailer did in Wissler. Nipro’s violations of the trademark provision,

especially when coupled with its awareness of the mark’s value to Trividia’s business,

demonstrates that Nipro failed to perform its obligations under the Agreement. Accordingly,

Trividia had proper grounds to immediately terminate the Agreement pursuant to the language in

Section 2.4(iv) without the futility of giving Nipro a thirty-day cure period.

B. Trividia Is Entitled to Terminate and Sue for Total Breach Damages Following Nipro’s Material Breaches

140. New York law governs the IDA and hence governs Trividia’s breach and damages

claims. Under New York law “when a contract is materially breached, the aggrieved party can

elect to terminate the contract and sue for damages for total breach.” 28 N.Y. Prac. Contract Law

§ 17:14. (CLA-315) The law gives the non-breaching party the option to terminate the contract

and sue for damages for total breach or continue the contract. The law does not force an aggrieved

party to stay in a contract with the breaching party, giving that party repeated opportunities to

breach its obligations before the aggrieved party can recover. As explained in Filmline (Cross-

Country) Productions, Inc. v. United Artists Corp., 662 F. Supp. 798 (S.D.N.Y. 1987) (CLA-370):

Under New York law, which is concededly applicable, when one party to a contract materially breaches the contract during the course of a continuing performance, the

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injured party has two options. He may terminate the contractual relations at that time or he may choose to continue performance under the contract despite that breach. See Emigrant Industrial Savings Bank v. Willow Builders, Inc., 290 N.Y. 133, 145, 48 N.E.2d 293, 299 (1943). If the injured party chooses not to terminate the contract, he surrenders his right to terminate later based on that breach. See 5Williston on Contracts, § 683 at 270 (3d ed. 1961). In short, as the Second Circuit has noted, under New York law the power to terminate a contract is a power of election. See Apex Pool Equipment Corporation v. Lee, 419 F.2d 556, 562 (2d Cir.1969).

Id. at 804-05. As set forth above, Nipro materially breached the IDA in a number of ways,

including by failing to meet the Annual Minimum Purchase for Contract Year Three, by failing to

provide forecasts, and by misusing Trividia’s licensed trademarks in violation of the IDA to

“switch” customers over to its competing product. Trividia therefore elected its option to terminate

the IDA and now seeks damages for total breach.

141. Despite this clear principle of New York law, Nipro attempts to mischaracterize

Trividia’s total-breach damages claim: “Trividia is not entitled to lost profits for future contract

years because any such damages would not be caused by Nipro’s alleged breach, but rather flow

from Trividia’s own choice to terminate the IDA and interfere with Nipro’s business.” CSOD,

¶ 141. But following Nipro’s material breaches, the law allows Trividia to terminate the contract

and sue for all damages recoverable under the contract. Under New York law, Trividia is entitled

to the benefit of its bargain which included guaranteed Annual Minimum Purchases from Nipro

for five years. See Muni. Capital Appreciation Partners v. Page, 181 F. Supp. 2d 379, 394

(S.D.N.Y. 2002) (CLA-440) (finding defendant’s failure to pay the over $5 million dollars owed

constituted a material breach giving plaintiff the “right . . . to terminate the entire contract and to

sue for damages”). See also cases cited in SOC ¶¶ 124-131 and infra, Sections IV.A-.C.

142. In NAS Electronics Inc. v. Transtech Electronics PTE, Ltd., 262 F. Supp. 2d 134

(S.D.N.Y. 2003)(CLA-444), the Court explained: “Under New York law when one party has

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committed a material breach of contract, the non-breaching party is discharged from performing

any further obligations under the contract, and the non-breaching party may elect to terminate the

contract and sue for damages.” Id. at 145. In Transtech, the plaintiff breached the agreement by

failing to make timely payment of the funds due. The Court held that the non-payment was an

indisputable breach and the defendant was entitled to judgment in the amount of $3.2 million

dollars. Id. at 146. Similarly here, Nipro materially breached the IDA by, among other things,

failing to make the Annual Minimum Purchase for Contract Year Three and therefore, Trividia is

entitled to recover its full expected benefit of the unfulfilled contract, including Years Four and

Five.

143. Trividia’s termination of the IDA was also necessary to protect its claims for all

damages. As noted in Filmline, “Once the non-breaching party elects to continue the contract, he

may not at a later time renounce his election and seek to terminate based on the prior breach.”

Filmline, 662 F. Supp. at 805 (CLA-370). Indeed, in Filmline, the court rejected UA’s effort to

claim a proper breach and termination when it waited months after the breach rather than

immediately terminating and suing for breach. Id. at 806. If Trividia had elected to continue with

the contract and waited until after Nipro breached its purchase obligation in Year Five, Trividia

may have very well waived its ability to seek at the very least its damages for Years Three and

Four. Trividia’s election to terminate and seek total breach damages is both permissible and

prudent under New York law.

III. TRIVIDIA IS ENTITLED TO DAMAGES FOR YEAR THREE

144. As discussed above, Nipro has already conceded that it was required to purchase

180 million strips in Contract Year Three. (C-097) But even without that concession, Trividia has

established that the Year Three Annual Minimum Purchase amount was at least 180 million

strips. In Contract Year Three, though, Nipro purchases amounted to a shortfall of 2,057,032 50-

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count equivalent vials. (CER-1 Suppl. Kindler at ¶ 13) As explained in Trividia’s Expert’s Report,

Nipro’s failure to purchase the Year Three Annual Minimum Purchase amount has damaged

Trividia to the tune of $8,168,888. (CER-1 Suppl. Kindler at ¶ 13-14 and table 2)

145. Also as discussed above, the parties’ subsequent agreement has not yet relieved

Nipro of its liability for Year Three monetary damages. Unless and until Nipro pays in full its

obligations under Amendment 2, Trividia is entitled to pursue its Year Three damages and obtain

an award in its favor. If and when Nipro satisfies its obligations under that agreement, Trividia

will reduce its claim accordingly.

IV. TRIVIDIA IS ENTITLED TO DAMAGES FOR YEARS FOUR AND FIVE

A. The IDA Creates a Guaranteed Yearly Payment Obligation for Five Years

146. Nipro’s entire argument that it is not liable to Trividia for expectancy damages

under the IDA comes down to a single, erroneous premise: that the IDA “does not contain

guaranteed payment obligations.” (CSOD, ¶ 184). Nipro’s position is simply incorrect. It ignores

both the plain text of the IDA, the negotiating history of the IDA, and Nipro’s own subsequent

understanding of the IDA. Contrary to Nipro’s assertion, the IDA committed Nipro to

purchasing—i.e., paying for—at least 17.8 million fifty-count vials of strips over the five years of

the agreement. C-001, “This Agreement shall take effect on the Effective Date and extend for a

term of five (5) years from the Effective Date.”) Nipro’s material breaches of the IDA do not

permit Nipro to escape this obligation.

147. New York law is clear that contracts are to be construed and enforced according to

their plain language. 159 MP Corp. v. Redbridge Bedford, LLC, 128 N.E.3d 128, 130 (N.Y. 2019)

(CLA-314) (“In New York, agreements negotiated at arm's length by sophisticated, counseled

parties are generally enforced according to their plain language pursuant to our strong public policy

favoring freedom of contract.”). In interpreting a contract, this Tribunal looks first, and need not

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look any further, than the four corners of the IDA. See Ashwood Capital, Inc. v. OTG Mgmt., Inc.,

948 N.Y.S.2d 292, 297 (N.Y. App. Div. 2012) (CLA-034). Only if the contract language is

ambiguous is extrinsic evidence used to aid interpreting the meaning of the contract. See id.; see

also Banos v. Rhea, 33 N.E.3d 471, 475 (N.Y. 2015) (CLA-332); Catskill Hudson Bank v. A & J

Hometown Oil, Inc., 982 N.Y.S.2d 592, 594 (N.Y. App. Div. 2014) (CLA-350); accord October

16, 2018 PFA ¶ 31 (“If the relevant clauses are clear, then the mere fact that some other clauses

addressing other matters are unclear is not a reason to start going behind the former with extrinsic

evidence.”).

148. The IDA plainly creates a guaranteed purchase obligation in each year of the five-

year agreement. The IDA, and Nipro’s purchase obligations contained therein, took effect on the

date the agreement was executed and extended “for a term of five (5) years from the Effective

Date.” (IDA § 2.1) (C-001) Section 1.1 of the IDA defines the term “Annual Minimum Purchase”

as the “annual minimum quantities of certain Products that the Distributor is required to

purchase during each Contract Year as set forth in Schedule C.” (IDA § 1.1) (C-001) (emphasis

added). Schedule C of the IDA, which sets forth specific quantities for contract Years One and

Two then expressly provides: “In the event the Parties have not mutually agreed on the Annual

Minimum Purchase for any Contract Year, the Annual Minimum Purchase for such Contract

Year will be the same as the prior Contract Year.” (IDA Sch. C) (C-001) (emphasis added).

This language mirrors Section 2.2, which states, “provided, however, that in the event the parties

are unable to agree on the Annual Minimum Purchase for the next Contract Year prior to the end

of the then current Contract Year, then the Annual Minimum Purchase for the next Contract

Year shall be the same as that of the then current Contract Year.” (IDA § 2.2) (C-001)

(emphasis added).

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149. The word “minimum” of course defines the absolute floor for the purchases Nipro

is required to make. See Minimum, Merriam-Webster.com (2019) (“[T]he least quantity

assignable, admissible, or possible.” (emphasis added)); Minimum, Black’s Law Dictionary (11th

ed. 2019) (“Of, relating to, or constituting the smallest acceptable or possible quantity in a given

case.” (emphasis added)). The word “purchase” means “to obtain by paying money or its

equivalent” or “something obtained especially for a price in money or its equivalent.” Purchase,

Merriam-Webster.com (2019) (emphasis added). “Annual” obviously means “occurring or

happening every year or once a year.” Annual, Merriam-Webster.com (2019). Taken together,

therefore, an Annual Minimum Purchase is the lowest possible yearly amount of product for which

Nipro had to pay money. It could purchase no less.

150. That Nipro was obligated to make these payments annually is further evidenced by

the plain language of the contract. The use of the words “required,” “will be,” and “shall be” in

Section 1.1, 2.2, and Schedule C, make abundantly clear the parties’ intent that the Annual

Minimum Purchase is an obligation that exists in each year of the contract. Moreover, section 2.3

of the IDA restricts Trividia’s ability to terminate the IDA if Nipro “has met the Annual Minimum

Purchase requirements.” (IDA § 2.3) (C-001) (emphasis added). The IDA clearly sets a

mandatory purchase obligation on Nipro.

151. The fact that the IDA contemplates a required minimum purchase each year for the

five years of the IDA is further underscored by the provisions carrying over the prior year’s

minimum quantity if the parties do not agree on another one. If yearly purchase amounts were

entirely optional and dependent only on yearly negotiations, as Nipro contends, the carry-over

provisions of Schedule C and Section 2.2 explicitly setting a minimum quantity independent of

any negotiations between the parties would serve no purpose and be entirely superfluous. See

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Batales v. Friedman, 41 N.Y.S.3d 275, 277 (N.Y. App. Div. 2016) (CLA-333) (“[A] basic

principle[] of contract construction [is] that an interpretation which renders language in the

contract superfluous cannot be supported.”). Falling back to the prior year’s quantity only makes

sense if the party is required to at least purchase that quantity.

152. Nipro offers no serious argument that the IDA does not contain a guaranteed

payment obligation. Instead, Nipro confusingly attempts to draw a distinction between the word

“purchase” and the word “payment,” arguing apparently that it had no obligation to “pay” anything

until it “purchased” something. CSOD, ¶¶ 184-186. But Nipro’s bit of semantic obfuscation does

it no good. As noted above, a purchase requirement involves paying money for something. Nipro

committed in the IDA to purchase minimum quantities of product—and, necessarily, to pay the

related prices for that product—for a period of five years. And that five year purchase obligation

arose when Nipro executed the contract.

153. Relatedly, Nipro also contends that the good-faith negotiation clause somehow

renders Nipro’s purchase obligations in Years Three, Four, and Five entirely optional. CSOD,

¶¶ 174-182. Nipro argues that because Section 2.2 of the IDA permits the parties to adjust the

Annual Minimum Purchase amounts set forth in the contract, no obligation to purchase any

minimum amount in Years Three, Four, or Five arises until those negotiations take place. Nipro

asserts that imposing a purchase obligation on it would “render the good faith negotiation

requirement meaningless.” Nipro’s argument fails as both a matter of contract interpretation and

common sense.

154. Tellingly, Nipro misleadingly cuts its quotation of Section 2.2 short. See CSOD,

¶¶ 178-179. The full sentence reads:

Commencing from the second Contract Year, in the event that the parties have not agreed on the Annual Minimum Purchase for the next Contract Year during the

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initial or any renewal term, then the parties shall use good faith efforts to mutually agree on the Annual Minimum Purchase for the next Contract Year prior to the end of the then current Contract Year; provided, however, that in the event the parties are unable to agree on the Annual Minimum Purchase for the next Contract Year prior to the end of the then current Contract Year, then the Annual Minimum Purchase for the next Contract Year shall be the same as that of the then current Contract Year.

(IDA § 2.2) (C-001) (emphasis added). The use of “provided, however” following the semicolon

modifies the good-faith clause and makes abundantly clear that regardless of whether good-faith

negotiations take place, the Annual Minimum Purchase for Years Three, Four, or Five, will always

be at least the Annual Minimum Purchase of the prior year. Cf. United States v. Pokerstars, No.

11-CV-2564 (KMW), 2016 WL 4411421, at *5 n.9 (S.D.N.Y. Aug. 19, 2016) (CLA-495) (finding

the words “provided however” following a semicolon to represent a qualification on the

immediately preceding clause).

155. Moreover, Nipro’s interpretation of this language, not Trividia’s, would render

parts of the IDA meaningless. It is well-settled law that a contract’s provisions must be read

together to give effect and meaning to every provision, and interpreted in a manner that reconciles

and harmonizes the contract’s terms. See, e.g., Maven Techs., LLC v. Vasile, 46 N.Y.S.3d 720,

722 (N.Y. App. Div. 2017) (CLA-429) (collecting cases). Reading the Annual Minimum Purchase

requirement to set a floor for any subsequent good-faith negotiations does just that. The parties

can negotiate in good faith an adjustment upwards from that floor, giving effect to both the

negotiation provision and the carry-over provisions. Nipro’s view that each Annual Minimum

Purchase amount is exclusively dependent on yearly good-faith negotiations, however, fails to give

effect to the carry-over provisions of Section 2.2 and Schedule C. Contrary to what Nipro asserts,

minimum purchase obligations in Year Four and Year Five are precisely “what the parties agreed

to” and precisely “what the IDA provides.” Contra CSOD, ¶ 180.

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156. This reading is further confirmed by the text of Section 2.3 of the IDA. That

provision states that Trividia will not terminate the IDA if Nipro “has met the Annual Minimum

Purchase requirements as set forth in Schedule C, attached hereto as adjusted, if necessary,

pursuant to Section 2.2.” (IDA § 2.3, C-001) (emphasis added). The words “if necessary” reveal

that the Annual Minimum Purchase quantity may be adjusted by the good-faith negotiation process

outlined in Section 2.2, not that those quantities must be adjusted by good-faith negotiation.

157. In sum, the plain language of the IDA imposes a guaranteed payment obligation on

Nipro for each of the five years of the agreement, equivalent to the Annual Minimum Purchase

requirement in each year. That obligation arose for all five years when Nipro executed a five-year

contract providing a specified minimum purchase floor for each year. Nipro simply cannot turn

its material breach of the contract into an escape from its obligations thereunder.

158. Although the plain language of the IDA clearly demonstrates Nipro’s obligations,

should the Tribunal find any ambiguity in that language, the drafting history and course of conduct

under the IDA plainly establish that Nipro entered a contract with five years of obligated purchases.

Trividia’s prior briefing explains how the guarantee of five years of revenue impacted the favorable

purchase price Nipro obtained for its subsidiary from Sinocare and secured the original sale of

Trividia. SOC ¶ 13; Claimant’s Nov. 28, 2018 Memorial, ¶¶ 18, 90; (CWS – Fei ¶¶ 14-16). These

arguments are set forth in Trividia’s other brief and will not be set out again here, but are

incorporated here by reference.

159. The parties’ subsequent exchange of documents since the last round of briefing has

further revealed that Nipro has always viewed the IDA as a five-year commitment—albeit a

commitment Nipro has tried to escape. See, e.g., Iwasaki Email dated May 16, 2017 (“Beside, as

you know well that we have the agreement with Trividia for 5 years which is valid until Jan/2021.”

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(emphasis added)) (NIPRO0010474) (C-154). This correspondence reflects Nipro’s own

understanding of its obligations to purchase certain quantities of produce each year for five years.

B. Nipro’s Attempt to Distinguish Trividia’s Cases Misses the Mark

160. Because the IDA does contain a guaranteed payment obligations spread over the

five years of the contract, Nipro’s attempt to distinguish the cases cited by Trividia on the basis

that those cases “involve contracts that, unlike the IDA, expressly obligated defendants to make

guaranteed payments deferred over the term of the contract” falls flat. The IDA guaranteed

Trividia payments for Annual Minimum Purchases of at least 180 million strips in each of Year

Four and Year Five. Trividia is entitled to the benefit of its bargain despite Nipro’s material

breaches of the IDA. The cases cited by Trividia in its Statement of Claim, ¶¶ 124-131, confirm

that proposition of New York law.

161. Nipro also raises several irrelevant distinctions in a futile attempt to avoid its

liability for Year Four and Year Five damages. For example, Nipro points out that the contract in

Honeywell Int’l Inc. v. Northshore Power Systems LLC, 936 N.Y.S.2d 59 (N.Y. Sup. Ct. 2011)

(CLA-178), contained an acceleration clause—but fails to explain how that fact changes the basic

tenet of New York contract law that a material breach permits the non-breaching party to terminate

and sue for the total amount the non-breaching party stood to gain under the contract. With Global

Crossing Bandwidth Inc. v. PNG Telecommunications, Inc., No. 06-CV 6415T, 2008 WL 2079914

(W.D.N.Y. May 15, 2008) (CLA-176), Nipro complains that it is the breaching defendant who

terminated the contract, a fact wholly irrelevant to defendant’s damages in that case. Nipro further

appears to believe there is a meaningful distinction between paying for leased telecommunication

circuits and paying for purchased diabetes supplies. It is a distinction without a difference—in

both cases the non-breaching party is entitled to recover the full amount of money it was

guaranteed.

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162. In G.V. Trademark Investments LTD. v. Gemini Shirt Makers, Inc., No. 97 Civ.

5835 WK, 1999 WL 61808 (S.D.N.Y. Feb. 10, 1999) (CLA-177), the defendant there made the

same argument that Nipro makes here—that Trividia has somehow waived its rights to seek total

damages by terminating the contract. (A contract that also contained no acceleration clause. See

id. at *1.) The court expressly rejected that argument, concluding that “once defendant defaulted

on its guaranteed payments as they became due”—or once Nipro defaulted on its Year Three

obligation—the plaintiff was, as is Trividia, “entitled to terminate the agreement while preserving

its remedy for total breach.” Id. at *2 (emphasis added). The court explained that the remedy for

total breach comprised “the guaranteed minimum payments for the duration of the contract.” Id.

163. Nipro also confuses the measure of damages with when its liability arises, when it

argues that any obligation to purchase was contingent on Trividia actually manufacturing and

delivering products in Years Four and Five. New York case law is clear that at party’s material

breach excuses the non-party’s performance obligations. Jafari, 741 F. Supp. at 68 (“Moreover,

where a party materially breaches, he has failed to substantially perform the contract, and the other

party is discharged from performing his obligation.”) (CLA-173). The remedy is still for total

breach—but, as explained in Trividia’s Expert’s report, the full Year Four and Year Five purchase

price is reduced by the costs saved by Trividia in not having to manufacture products for Nipro in

those years.

164. Hounddog Productions LLC v. Empire File Group, Inc., 826 F. Supp. 2d 619

(S.D.N.Y. 2011) (CLA-180), likewise confirms that, when Nipro failed to make the Year Three

minimum purchase, it breached the contract; that Trividia was entitled to terminate the contract;

and that Trividia is entitled to recover the full unpaid amount, plus interest, under the contract. See

id. at 629-30. Contrary to Nipro’s facile explanation, the contract in Hounddog was breached both

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by the failure to make the guaranteed payment and monthly payments. See id. at 630 (Defendant’s

“failure to pay” “monthly payments of 50% of gross receipts and the Minimum Guarantee Final

Payment” justified termination of the contract).

165. Proteus Books Ltd. v. Cherry Lane Music Co., 873 F.2d 502 (2d Cir. 1989) (CLA-

179), also confirms that Trividia’s damages are not speculative, contrary to Nipro’s suggestion

because the IDA, just like the contract in Proteus, “clearly states” Nipro’s annual minimum

purchase obligations in all five years of the contract.

166. Finally, the cases of Scott-Macon Sec. Inc. v. Zoltek, No. 04Civ.2124MBM, 2005

WL 1138476, at *17 (S.D.N.Y. May 12, 2005) (CLA-181), and Brown v. John H. Beyer, Inc., No.

97Civ.0142(PKL)(RLE), 1999 WL 945479 (S.D.N.Y. Oct. 19, 1999) (CLA-182), stand for the

simple, indisputable proposition that the “doctrine of expectancy damages provides the proper

measure of damages for breach of contract by placing the aggrieved party in the same economic

position she would have been in had both parties fully performed.” Brown, 1999 WL 945479, at

*4. (CLA-182) There are no different “types” of expectancy damages, as Nipro insinuates.

Expectancy damages are merely that amount of money that makes the non-breaching party

economically whole.

C. Nipro’s Causation Argument Is Simply Illogical

167. Nipro boldly asserts that “[a]ny loss of sales in Contract Years Four and Five was

caused by Trividia’s own choice to end the contract after Year Three by terminating the IDA.”

CSOD ¶ 153. Yet, as explained above, it was Nipro’s own material breaches of the IDA (including

by failing to meet the Annual Minimum Purchase requirement in Year Three) that permitted

Trividia to terminate the IDA and seek to recover all of its expectancy damages under the contract.

See, e.g., Scott-Macon, 2005 WL 1138476, at *17 (“Under New York law, the normal measure of

damages for breach of contract is expectation damages—the amount necessary to put the aggrieved

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party in as good a position as it would have been had the contract been fully performed.”)

(CLA-182).

168. Nipro’s causation argument essentially boils down to its belief that Trividia should

have continued doing business with Nipro under the IDA despite Nipro’s repeated breaches.

CSOD ¶ 154 (“If Trividia wished to continue to receive the benefits of the contract, it could have

sought damages due to alleged breaches and kept the contract alive.”). But New York law does

not require a non-breaching party to be eternally shackled to a faithless business partner. New

York law gives the non-breaching party the option either to continue with the contract and seek

limited damages for the breach or to terminate the contract and seek all of its expectation damages.

ESPN, Inc. v. Office of Comm’r of Baseball, 76 F. Supp. 2d 383, 387-89 (S.D.N.Y. 1999) (after a

material breach, a non-breaching party “has two choices. It can terminate the parties’ contract and

claim damages for total breach. Or, it can continue the contract and sue for partial breach.”). (CLA-

366)

169. Following Nipro’s breaches of the IDA, Trividia elected to terminate the IDA, as it

was permitted to do under New York law. To treat Trividia’s election as the “cause” of its own

damages would completely disregard New York contract law and allow Nipro to profit from its

own egregious misconduct. Nipro cannot limit its own liability by arguing that it would have been

better for Trividia to continue the IDA and seek more limited damages—both options were

available to Trividia and it has made its choice consistent with New York law. Damages for Years

Four and Five will put Trividia in as good of a position had Nipro fulfilled its obligations under

the IDA. Nipro has only itself to blame for being the cause of the damages it owes Trividia.

170. Nipro also complains that Trividia’s expert failed to establish causation. CSOD

¶¶ 160-67. Nipro’s argument is meritless. The issue of whether Nipro’s breach of the IDA caused

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damage is a legal one that is not within the purview of expert testimony. “Experts may testify on

questions of fact as well as mixed questions of fact and law.” Sanders v. Mount Sinai Sch. of Med.,

418 F. Supp. 2d 339, 341 (S.D.N.Y. 2005) (internal quotations omitted) (CLA-467). “However,

it is a well-established rule in this Circuit that experts are not permitted to present testimony in the

form of legal conclusions.” Id. (internal quotations and alterations omitted). Trividia’s damages

expert does not need to determine whether Nipro is liable, that is the issue for this Tribunal. See

Assured Guar. Mun. Corp. v. Flagstar Bank, FSB, 892 F. Supp. 2d 595, 601, 607-08 (S.D.N.Y.

2012) (noting that causation is an essential element of damages for a breach of contract claim and

that an “expert need not attempt to make the ultimate legal determination”) (CLA-328).

171. Here, Trividia’s expert has quantified Trividia’s actual damages, including the

profits lost for Years Four and Five as a result of Nipro’s material breaches, which led to the

termination of the IDA. New York law, as explained thoroughly above, establishes that Trividia

is entitled to recover all of these actual damages after terminating the contract because of Nipro’s

material breaches. Nipro is responsible for its own misconduct and the consequences flowing from

it, including all of Trividia’s lost profits under the IDA.

D. Nipro’s Position that the IDA Bars Damages Relating to Termination Is a Red Herring

172. In a tortured variation on its ill-reasoned causation argument, Nipro twists the

language of Section 2.9 of the IDA to claim that it should be exempted from damages arising from

its material breaches of the IDA. Yet the plain language of Section 2.9 says just the opposite and

confirms Nipro’s liability:

Neither party shall be liable for the other for damages, indemnities, compensation or any other payment of any kind by reason of the expiration or termination of this Agreement for any reason, but such termination shall be without prejudice to any rights of either party arising prior to such expiration or termination.

IDA § 2.9 (C-001) (emphasis added).

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173. As explained above, Nipro’s obligation to make five years of minimum purchases

arose when Nipro executed the IDA, and thus necessarily arose “prior to termination.” And it is

Nipro’s own material breaches of its obligations under the IDA that has given rise to its damages

liability, not the termination of the IDA. Nipro is responsible for total damages. Global Crossing

Bandwidth Inc., 2008 WL 2079914, at *5 (CLA-176) (court holding that where contract set forth

minimum payments due each month “the actual damages suffered by the non-breaching party is

an amount equal to the payments it would have received absent the breach.”); see also G.V.

Trademark Invs. LTD, 1999 WL 61808, at *2 (CLA – 177). Tracing Trividia’s damages to the act

of termination would undermine all New York case law permitting suits for total damages after a

material breach.

174. The three cases Nipro cites do not support its baseless argument. The Metro. Life

Ins. Co. v. Noble Lowndes Int’l Inc., 643 N.E.2d 504, 507 (N.Y. 1994) (RLA-170) case cited by

Nipro simply stands for the proposition that a limitation on damages provision in a contract that

carves out willful conduct does not offend public policy, which is not a concern in this case. The

Elmira Teachers’ Assn. v. Elmira City Sch. Dist., 861 N.Y.S.2d 195, 197 (N.Y. App. Div. 2008)

(RLA-171) case cited by Nipro stands for the unremarkable proposition that an unambiguous “hold

harmless” clause prevented liability in the case. Finally, the Brooke Grp. v. JCH Syndicate 488,

663 N.E.2d 635 (N.Y. 1996) (RLA- 172) case cited by Nipro supports Trividia’s position here,

that the plain language of the IDA should be followed and that language as noted above provides

that Trividia can seek its full damages relating to the brief irrespective of the termination.

E. Trividia Complied with any Duty to Mitigate

175. Trividia complied with or is excused from any duty to mitigate for multiple,

independent reasons, any one of which suffices to rebut Nipro’s contention that Trividia failed to

mitigate its damages.

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1. New York Law Requires Only Reasonable Mitigation Efforts

176. Under New York law “a duty to mitigate arises when (1) a contract is breached and

(2) it appears that the breaching party has abandoned or repudiated his obligations under the

contract.” United States v. Russell Elec. Co., 250 F. Supp. 2, 20-21 (S.D.N.Y. 1965) (CLA-491).11

However, “the burden of proof on the issue of failure to mitigate damages is on the party asserting

such failure.” Id.; see also Palm Bay Int’l, Inc. v. Marchesi Di Barolo S.p.A., No. CV09-601 ADS

AKT, 2009 WL 3757054, at *4 (E.D.N.Y. Nov. 9, 2009) (CLA-452) (“The party alleging a failure

to mitigate bears the burden of proving that the injured party failed to make reasonable efforts to

mitigate its damages.”); Broadnax v. City of New Haven, 415 F.3d 265, 269 (2d Cir. 2005) (CLA-

340); L-7 Designs, Inc. v. Old Navy, LLC, 964 F. Supp. 2d 299, 316 (S.D.N.Y. 2013) (CLA- 418).

Nipro has not carried its burden as it has not shown that Trividia’s mitigation efforts were

unreasonable, nor has it pointed to any mitigating steps that Trividia should have taken that it did

not take.

177. An injured party is required only to make “reasonable” efforts to mitigate its

damages; it is not required to take extraordinary measures to lessen the consequences of the

defendant’s breach. See, e.g., Royal Park Invs. SA/NV v. Deutsche Bank Nat’l Trust Co., No.

14CV04394AJNBCM, 2016 WL 4613390, at *19 (S.D.N.Y. Aug. 31, 2016) (CLA-465) (the duty

to mitigate does not include an obligation to undertake “extraordinary and costly measures”)

(citing Carrols Equities Corp. v. Villnave, 395 N.Y.S.2d 800, 803 (N.Y. App. Div 1977))(CLA-

11 As explained in the Second Restatement of Contracts, “It is sometimes said that it is the ‘duty’ of the aggrieved party to mitigate damages, but this is misleading because he incurs no liability for his failure to act. The amount of loss that he could reasonably have avoided by stopping performance, making substitute arrangements or otherwise is simply subtracted from the amount that would otherwise have been recoverable as damages.” Restatement (Second) of Contracts § 350 (1981) (CLA-459).

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348); U.S. Bank Nat’l Ass’n v. Ables & Hall Builders, 696 F. Supp. 2d 428, 440–41 (S.D.N.Y.

2010) (CLA-489) (“The duty to mitigate damages, also called the doctrine of avoidable

consequences, requires only reasonable, practical care and diligence, not extraordinary

measures.”). Whether the injured party acted reasonably depends on the facts and circumstances

of the case. See Schwimmer v. Sony Corp. of Am., No. 77C1275, 1980 WL 1930, at *3 (E.D.N.Y.

1980) (CLA-470); Tynan Incinerator Co. v. Int’l Fid. Ins. Co., 499 N.Y.S.2d 118, 120 (N.Y. App.

Div. 1986) (2d Dep’t NY 1986). (CLA-488)

178. Specifically, the law of mitigation does not require that the injured party take on

any additional burden or expense to mitigate the consequences of the defendant’s breach. See

Restatement (Second) of Contracts § 350, cmt. g (1981) (CLA-459) (explaining that plaintiffs

“need not, for example, make other risky contracts, incur unreasonable expense or inconvenience

or disrupt his business”); see also Travelers Indem. Co. v. Maho Mach. Tool Corp., 952 F.2d 26,

31 (2d Cir. 1991) (CLA-484) (“Maho offers no basis for the view that a buyer in receipt of non-

conforming goods, or a buyer’s subrogee, must relieve the seller of the seller’s expenses as a step

in mitigation of damages.”); cf. Fisher v. First Stamford Bank & Trust Co., 751 F.2d 519, 524 (2d

Cir. 1984) (“[T]he [defendant] Bank cannot cast a duty upon [plaintiff] Fisher, at the expense of

its own interest, to make an expenditure in order to minimize the Bank’s damages.”).

179. An injured party is not required to do “what the defaulting defendant’s would have

it do, or what in hindsight seems most effective to reduce the defaulting defendants’ damages.”

Matsushita Elec. Corp. of Am. v. Gottlieb, No. 90 CIV. 3010 (CES), 1991 WL 152615, at *9

(S.D.N.Y. Aug. 1, 1991) (CLA-428). For example, in Korea Life Ins. Co. Ltd. v. Morgan Guaranty

Trust Co. of New York, No. 99 Civ. 12175(AKH), 2004 WL 1858314 (S.D.N.Y. Aug. 20, 2004)

(CLA-415), the defendant argued that the plaintiff should have entered into a different transaction

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in order to mitigate damages. The Court rejected defendant’s argument, reasoning that “a plaintiff

is not required to take economically unreasonable steps, or to engage in a particular transaction

identified by the breaching defendant.” Id. at *7. The court reiterated that as the Second Circuit

has made clear, “a breach victim is rarely required to accept a new offer in order to mitigate

damages.” Id. (quoting Carlisle Ventures Inc. v. Banco Espanol de Credito, S.A., 176 F.3d 601

(2d Cir. 1999)) (CLA-347); see also APL Co. PTE Ltd. v. Blue Water Shipping U.S. Inc., 592 F.3d

108, 111 (2d Cir. 2010) (noting that the standard for review of conduct constituting mitigation is

low: “[f]urthermore, ‘the standard of what reason requires of the injured party is lower than in

other branches of the law.’”). (CLA-325)

180. In addition, the breaching party bears the burden of showing that a substitute

transaction was indeed available. See Restatement (Second) of Contracts § 350, cmt. c (1981)

(“[T]he burden is generally put on the party in breach to show that a substitute transaction was

available”) (CLA-459); Mulroy v. Sessions, 38 N.Y.S.2d 853, 857 (N.Y. Sup. Ct. 1942) (CLA-

439) (“Nor was the burden on the plaintiff to show efforts to mitigate damages by offering the

leaseholds for sale. On the contrary, the burden was upon the defendant to show that there was a

market for the leaseholds, and that the damages could have been mitigated by selling the

property.”); H. Curjel & Co. v. Hallett Mfg. Co., 73 So 938, 945 (Ala. 1916) (burden is on

defendant to show alternative markets exist and are reasonably available to plaintiff). (CLA-394)

2. Trividia’s Mitigation Efforts Were More than Reasonable Under the Circumstances

181. While it faults Trividia for allegedly failing to mitigate its damages, Nipro actually

recognizes and discusses Trividia’s mitigation efforts—entering into a post-termination agreement

with Nipro to buy products equivalent to the Contract Year Three shortfall, and seeking only lost

profits, as opposed to lost revenue, under the IDA. Trividia’s mitigation efforts are plainly

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demonstrated by the fact that, despite not wanting to have to continue to engage in business with

Nipro, who clearly disregards contractual terms, Trividia agreed to accept Nipro’s post-termination

offer in order to mitigate damages from Contract Year Three.12 Additionally, when Nipro’s

impending breach became clear, rather than manufacture the full minimum quantities under the

IDA and seek the full sales price as damages, Trividia ceased production and is only seeking its

lost profits under the IDA. See CER-1 Suppl. Kindler at ¶ 11-23; TCP Indus., Inc. v. Uniroyal,

Inc., 661 F.2d 542, 551 (6th Cir. 1981) (CLA-478) (recognizing ceasing production as a reasonable

means of mitigating damages). Nipro had no obligation to take more mitigation efforts than it did,

and in fact, not additional measures were reasonable available to it.

182. Identifying a reasonably available substitute transaction is particularly onerous in

the context of a highly regulated industry. Indeed, courts have considered the regulated nature of

an industry in assessing the reasonableness of a plaintiff’s mitigation efforts. For instance, in

Boston Edison Co. v. United States, 80 Fed. Cl. 468 (Fed. Cl. 2008) (CLA-388), appeal dismissed

and remanded, 299 F. App’x 956 (Fed. Cir. 2008) (CLA-336), the buyer and seller of a nuclear

power station brought suit against the United States for breach of its contractual duty to dispose of

spent nuclear fuel (SNF). Id. at 470. The United States Court of Federal Claims held that the

seller was entitled to recover for diminution in value of the property, reasoning that the plaintiff

had “no mitigating ‘repair’ alternative” to defendant’s failure to collect SNF because there is “no

other approved provider of disposal services in this highly regulated industry.” Id. at 484.

183. Comparably, Trividia had no reasonable “mitigation alternative” to the IDA

because of the stringent regulatory requirements involved in selling diabetes-related medical

12 Nipro still has not yet met its obligations under that agreement. If and when it does, Trividia will reduce its demand for damages accordingly.

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products in many different jurisdictions. Like the plaintiffs in Boston Edison, Trividia could not

reasonably make up defendant’s default because the breach occurred in the context of a heavily

regulated industry. As Nipro well knows, before a sale of diabetes products can be made, the

company has to have the corresponding licenses and registrations for the products in each country.

The countries covered by the IDA territory all vary in their requirements and the process of

applying for and obtaining licenses and registrations is expensive and time consuming. (CWS-3

Suppl. Lopez ¶ 30.) Another hurdle is that many countries only allow one company to hold the

registration or a particular product. (CWS-3 Suppl. Lopez ¶ 30.) Accordingly, Trividia could not

sell to another distributor without significant expenditures of time and resources to allow for all

licenses and registrations to be obtained in the numerous countries covered by the IDA.

184. Just as there were severe limitations on the number of providers of disposal services

in Boston Edison, there are severe limitations on the number of companies that can hold licenses

and registrations on Trividia’s products in the countries covered by the IDA. Consequently, like

the court in Boston Edison, the Tribunal should not allow Nipro to circumvent the consequences

of its breach due to Trividia’s inability to cover its losses, when Nipro is well aware that covering

such losses is unreasonably difficult in the context of a highly regulated industry. In sum, (1) an

injured party is required only to make “reasonable efforts” to mitigate its damages, which do not

involve incurring additional burdens or expenses, and (2) Nipro has failed to carry its burden of

identifying reasonable mitigation steps that Trividia should have but neglected to take. Therefore,

mitigation by alternative transaction is not required for Contract Year Four or Year Five. See

Carrols Equities Corp. v. Villnave, 395 N.Y.S.2d at 803 (explaining that although generally an

injured party is under a duty to mitigate, such duty does not include an obligation to undertake

extraordinary and costly measures as would have been warranted here (citation omitted) (CLA-

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348); People’s Gas & Elec. Co. of Oswego v. New York, 179 N.Y.S. 520 (N.Y. App. Div. 1919)

(CLA-454); see also U.S. Bank Nat’l Ass’n v. Ables & Hall Builders, 696 F. Supp. 2d 428

(S.D.N.Y. 2010) (CLA-489) (“This duty applies to those damages that the plaintiff could have

avoided with reasonable effort and without undue risk, burden, or expense.” (citing Nat’l

Commc’ns Ass’n, Inc. v. Am. Tel. & Tel. Co., No. 93–3707(LAP), 2001 WL 99856, *6 (S.D.N.Y.

Feb. 5, 2001)) (CLA-445); Restatement (Second) of Contracts § 350(1). (CLA-459)

3. Trividia’s Mitigation Requirements Are Excused Under the Lost Volume Seller Doctrine

185. Even though Trividia has more than satisfied any obligation to mitigate its

damage—and the Tribunal need go no further to dismiss Nipro’s failure to mitigate contention—

legally, Trividia had no duty to mitigate because it is a lost volume seller. See, e.g., Storage Tech.

Corp. v. Trust Co. of N.J., 842 F.2d 54, 57 (3d Cir. 1988) (CLA-477) (“[A] seller can avoid the

effect of its failure to mitigate by proving that it was a lost volume seller”). A lost volume seller

is one who does not minimize its damages by entering into a subsequent contract because it would

have had the benefit of both contracts if the first were not breached. See, e.g., Restatement

(Second) of Contracts, § 347 cmt. f; § 350 cmt. d (1981) (CLA-458; CLA-459) (“If the injured

party could and would have entered into the subsequent contract, even if the contract had not been

broken, and could have had the benefit of both, he can be said to have “lost volume” and the

subsequent transaction is not a substitute for the broken contract.”); Donald Rubin, Inc. v.

Schwartz, 594 N.Y.S.2d 193, 194-95 (N.Y. App. Div. 1993). (CLA-364) The lost volume seller

doctrine is a “well settled exception to the duty to mitigate.” In re 375 Park Ave. Assocs., Inc.,

182 B.R. 690, 698 (Bankr. S.D.N.Y. 1995). (CLA-399)

186. In other words, in the context of a lost volume seller, transactions that may occur

after the breach would have occurred independent of the breach; the lost volume seller’s intent and

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capacity to generate a second sale is “virtually unaffected by the loss of a single sale or agreement.”

See In re WorldCom, Inc., 361 B.R. 675, 689 (Bankr. S.D.N.Y. 2007). (CLA-404) It follows that

a lost volume seller has no duty to mitigate damages because the “lost volume seller has two

expectations, the profit from the breached contract and the profit from one or more other contracts

that it could have performed at the same time as the breached contract.” Id. at 685. “A lost volume

seller does not minimize its damages by entering into another contract because it would have had

the benefit of both contracts even if the first were not breached.” Id. Thus, the lost volume seller

“cannot possibly mitigate damages.” Id. (citation omitted).

187. The test of whether a party has established lost volume seller status has both

subjective and objective components. See, e.g., Ullman–Briggs, Inc. v. Salton, Inc., 754 F. Supp.

1003, 1008–09 (S.D.N.Y. 1991) (CLA-492). First, the seller must establish it had the subjective

intent to enter subsequent transactions irrespective of the buyer’s breach. Id. Second, the seller

must establish it had the objective capacity to service other transactions irrespective of the buyer’s

breach. Id.

188. To establish intent, an injured party need not show that it actually entered into a

subsequent transaction. See, e.g., Chicago Title Ins. Corp. v. Magnuson, No. 2:03-CV-368, 2005

WL 2373430, at *21 (S.D. Ohio Sept. 26, 2005) (CLA-354), aff’d in part, rev’d in part and

remanded, 487 F.3d 985 (6th Cir. 2007) (CLA-511) (“a seller can be a lost volume seller even

where there has been no actual resale prior to trial”); W. Hugh McAngus, Jr., Collins

Entertainment Corp. v. Coats & Coats Rental Amusement Opens the Door for Lost Volume Sellers,

but Does Not Fully Invite Them In: An Examination of the Adoption of the Lost Volume Seller

Doctrine in South Carolina, 56 S.C. L.Rev. 693, 695 (2005) (CLA-441) (“a seller who is

determined to be a lost volume seller is entitled to the profits from the original breached contract,

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regardless of whether it has entered into a subsequent transaction”); Gregory M. Travalio,

Measuring Seller’s Damages for Breach of Long-Term Gas Purchase Contracts, 14 E. Min. L.

Found., § 23.03[2] at 23-13 (1993) (CLA-510) (explaining that a seller can qualify as a lost volume

seller under Uniform Commercial Code § 2-708(2) (CLA-493) even where the trial occurs before

all resales are completed). Rather, in accordance with the Restatement (Second) of Contracts, the

non-breaching party only must show that it “could and would have entered into” a subsequent

agreement. Restatement (Second) of Contracts § 347, cmt. f (1981) (CLA-458); see, e.g.,

WorldCom, 361 B.R. at 686 (CLA-404) (collecting cases).

189. To establish capacity, an injured party must have the practical ability to service the

breached contract along with additional contracts. See, e.g., WorldCom, 361 B.R. at 687. (CLA-

404) To do so, an injured party need not have unlimited inventory or production capabilities. Id.

(explaining that seller need only demonstrate the “requisite capacity and intent to perform under

multiple contracts at the same time” rather than “infinite capacity”); accord Kllm Transp. Servs.,

LLC v. JBS Carriers, Inc., No. 3:12-CV-116-HTW-LRA, 2015 WL 11005024, at *11 (S.D. Miss.

Aug. 17, 2015) (CLA-413). To demonstrate sufficient infrastructure capacity, the non-breaching

party must show that it could perform additional contracts profitably without significant additional

investments and expansion of infrastructure. See Kllm Transp. 2015 WL 11005024, at *12-14

(discussing Katz Commc’ns, Inc. v. Evening News Ass’n, 705 F.2d 20 (2d Cir. 1983) (CLA-413)

and Ullman-Briggs (CLA-492)). The focus of the capacity inquiry is on the seller’s “ability to

fulfill multiple contracts based on its business resources.” Id. at *12 (emphasis added). The

capacity inquiry does not require the seller to identify a willing, fully licensed buyer who is ready

and able to take the product. See WorldCom, 361 B.R. at 687 (CLA-404) (finding plaintiff had

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requisite capacity because he could have satisfied additional engagements, despite not identifying

any other buyers).

190. Trividia satisfies both subjective and objective components. First, Trividia had the

subjective intent to enter subsequent transactions irrespective of Nipro’s breach. As the language

of the IDA reveals, Trividia and Nipro did not enter an exclusive distribution agreement. See IDA

§ 1.1. Indeed, the agreement specifically contemplates that Trividia may sell its products to some

of the customers serviced by Nipro by recognizing a reduction in the Annual Minimum Purchase

amount to account for such sales. IDA Schedule C. Moreover, Trividia’s witness statements

explain Trividia’s intent to build up its sales independent of Nipro. (See CWS-3 Suppl. Lopez

¶ 36.) In appointing Nipro as its non-exclusive distributor, Trividia plainly demonstrated its

intention to enter separate transactions with other buyers in the future. Indeed, although Nipro

tries to suggest this was somehow improper, Nipro itself recognizes that Trividia intended (and

was permitted) to sell its products to other buyers, and that “Nipro, as well as Trividia, understood

and expected that Trividia would start competing with Nipro after the first two years.” See CSOD

¶¶ 33-34, 47, 63-64, 72-73. Therefore, even Nipro admits that Trividia intended to sell to other,

additional buyers in years 3-5.

191. Second, Trividia had the objective capacity to satisfy other transactions irrespective

of Nipro’s breach. Trividia is the leading developer, manufacturer, and marketer of diabetes

products, and sells its products worldwide. Trividia has the capacity to manufacture 73 million

50-count vials of strips annually—well above the 3.6 million Nipro was required to purchase each

year. (See CWS-4 Suppl. Sorrentino ¶ 63.) Trividia was and is able to perform multiple sales

contracts simultaneously, and would have been able to make additional sales beyond those that

would have been incurred had Nipro performed. For example, Vanessa Perez discusses in her

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witness statement that Walgreens is a longtime customer of Trividia in the U.S., and Trividia

recently began to sell product to the Walgreens/Boots division in the U.K. (CWS-3 Suppl. Lopez

¶ 36.) Indeed, the IDA itself sets forth only Nipro’s minimum purchase requirements, rather than

Trividia’s maximum production capacity, because Trividia initially expected that Nipro would

promote Trividia’s products in good faith and grow its business each year.

192. In sum, Trividia’s continued intent and capacity to sell diabetes products exists

irrespective of Nipro’s breach. Trividia could and would have made future sales independent of

its obligations to Nipro. Therefore, Trividia is a lost volume seller and has no duty to mitigate

damages.

F. Trividia’s Lost Profits Are Neither Speculative Nor Unsubstantiated

193. Nipro rehashes its now thoroughly debunked theory that the Year Four and Year

Five Annual Minimum Purchase Amounts are contingent upon good-faith negotiations to argue

that any measure of lost profits is necessarily contingent and speculative until those negotiations

take place. But as illustrated above, the Annual Minimum Purchase amount is expressly set for at

least 180 million strips in Year Four and Year Five. There is nothing speculative about this explicit

figure. See Proteus, 873 F.2d at 513 (CLA-179) (lost profits could be determined with “some

degree of certainty” because “the amount of guaranteed sales was clearly stated in the agreement

and not subject to speculation”). When Nipro executed the contract, it well knew it was obligated

to make these minimum purchases each year for five years. These damages are clear and are

clearly within the contemplation of the parties. Even the case Nipro relies on, Kenford Co., Inc.

v. Cty. of Erie, 493 N.E. 2d 234, 235 (N.Y. 1986) (CLA-412) makes clear that “Loss of future

profits as damages for breach of contract have been permitted in New York under long-established

and precise rules of law.”

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194. Moreover, Trividia’s Expert’s Report sets forth the clear methodology and

supporting evidence for calculating a damages figure, appropriately adjusted for saved costs, based

on these minimum purchase amounts. Ms. Kindler started with the contractually specified

minimum strip quantities and prices, credited Nipro with its already made Year Four purchases,

deducted a reasonable estimate of costs saved, and reduced the amount by a generously

conservative 12.5% present value discount rate. Ms. Kindler’s damages figure also accounts for

the per-unit costs damages sustained by Trividia due to the lack of a Year Four forecast in her

calculation of costs saved. Trividia’s contract damages are well defined and substantiated by the

evidence and expert analysis on the record.

V. NIPRO’S RESCISSION AND REFORMATION CLAIMS SHOULD BE DEEMED WITHDRAWN WITH PREJUDICE

195. Nipro’s Corrected Statement of Defense offers no genuine reason for why its last-

minute withdrawal of its recession and reformation claims is not with prejudice. See CSOD ¶¶

133-38. Nipro’s withdrawal on the eve of the arbitration hearing—after Trividia and its witnesses

were already in New York and substantial resources had been expended defending against Nipro’s

meritless rescission and reformation claims—should not be tolerated by this Tribunal. Without any

cited support, Nipro asserts that—after extensive briefing and expensive, expedited discovery

produced by Trividia, see SOC ¶¶ 242-45—it “has the right to raise whatever defenses it has

available in response to Trividia’s claims in this arbitration.” CSOD ¶ 136. That is incorrect; New

York courts routinely prohibit a litigant from withdrawing a claim at the last minute in an attempt

to avoid an unfavorable ruling. Despite Nipro’s claim that its withdrawal was prefaced by a

changed “factual landscape,” id. ¶ 136, Nipro’s withdrawal was prefaced by the fact that it knew

it would lose the claims.

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196. Trividia respectfully requests that this Tribunal rule on this issue in advance of the

December 16, 2019, hearing date and find that Nipro’s last-minute withdrawal of its affirmative

claims was with prejudice and those claims will not be heard by this Tribunal. An advanced ruling

will save both parties the time and expense relating to preparing witnesses for the December 16,

2019, hearing on the rescission and reformation claims. As set forth below, this issue is a question

of law that does not require extensive factual development, and is thus properly suited to an

advance resolution.

197. New York State courts have frequently found that actions “should not [be]

discontinued without prejudice where plaintiff’s notice of discontinuance was untimely under

CPLR 3217(a), and was apparently served in order to avoid an adverse decision on a pending

motion to dismiss with prejudice and to enable plaintiff to raise the claims . . . in another pending

action.” McMahan v. McMahan, 879 N.Y.S.2d 448, 449 (N.Y. App. Div. 2009) (CLA-431)

(emphasis added); see also Rosenfeld v. Renika Pty. Ltd., 923 N.Y.S.2d 328 (Mem.) (N.Y. App.

Div. 2011) (“Plaintiffs’ notice of voluntary discontinuance . . . was apparently served to avoid an

adverse decision on the pending motion to dismiss the complaint with prejudice.”) (CLA-462).

198. The McMahan court’s rational is not limited to instances involving a pending

motion to dismiss. See NBN Broad., Inc. v. Sheridan Broad. Networks, Inc., 659 N.Y.S.2d 262,

263 (N.Y. App. Div. 1997) (“The IAS court properly discontinued the action with prejudice where

plaintiff’s request for a discontinuance without prejudice was an apparent attempt to evade the

consequences of an adverse order on defendant’s pending motion for summary judgment and

preserve its ability to commence a Federal action.”) (CLA-446).

199. Moreover, in U.S. federal court, and in an analogous instance concerning a

litigant’s attempt to withdraw her action ten days before trial without prejudice, the Second Circuit

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has noted that “[v]oluntary dismissal without prejudice is thus not a matter of right.” Zagano v.

Fordham Univ., 900 F.2d 12, 14 (2d Cir. 1990) (CLA-506). “Factors relevant to the consideration

of a motion to dismiss without prejudice include the plaintiff's diligence in bringing the motion;

any ‘undue vexatiousness’ on plaintiff's part; the extent to which the suit has progressed, including

the defendant's effort and expense in preparation for trial; the duplicative expense of relitigation;

and the adequacy of plaintiff's explanation for the need to dismiss.” Id. Here, Nipro lacked

diligence in seeking to withdraw its claims because it did so at the last minute; the proceeding has

progressed extensively; there had been extensive preparation for the March hearing; and, Nipro

has failed to give any specific, non-conclusory and speculative reason for why it had to withdraw

its claims. See id.

200. While the above-mentioned decisions involve withdrawal by a plaintiff in a judicial

proceeding, the reasoning is equally applicable to arbitration proceedings. The common theme is

apparent: a party cannot wait until the last minute to withdraw a claim and argue that it was done

without prejudice, especially when it is apparent that it was done so do avoid a negative decision.

McMahan, 879 N.Y.S.2d at 49 (“[T]he action should not have been discontinued without prejudice

where . . . [it was] apparently served in order to avoid an adverse decision…”) (CLA-431)

201. Nipro’s reasoning for withdrawing the rescission and reformation claims are

conclusory and do not provide an adequate reason for doing so. In fact, “as Nipro explained,

Nipro’s rescission/reformation arguments might be relevant in connection with [Trividia’s] new

claims because there could be rescission or reformation issues related to [Trividia’s] new (and as

yet unarticulated) claims.” CSOD ¶ 135 (emphasis added). Further, Nipro claims that the “factual

landscape” of the proceeding has changed by Trividia’s termination of the IDA. CSOD ¶ 136.

Both of these reasons are unpersuasive.

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202. First, whether the rescission and reformation claims might be relevant in connection

with Trividia’s new claims is immaterial to whether Nipro’s last-minute conduct should be

condoned. See NBN Broad., 659 N.Y.S.2d at 263 (“The IAS court properly discontinued the action

with prejudice where plaintiff’s request for a discontinuance without prejudice was an apparent

attempt to evade the consequences of an adverse order on defendant’s pending motion for

summary judgment and preserve its ability to commence a Federal action.”) (CLA-446). While

Trividia acknowledges that NBN Broadcasting involved a party attempting to withdraw a claim to

preserve its ability to commence another action, the parallels to this proceeding are apparent.

Nipro is attempting to withdraw its claims at the last minute for future use. Indeed, if potential

future use excused the type of conduct Nipro engaged in here, a party could undoubtedly always

and repeatedly withdraw claims at the last minute without prejudice, because there is almost

always certainly some future contingency at stake.

203. Second, Nipro’s fails to explain how a “changed factual landscape” grants it a free

hand to suddenly withdraw its claims last minute. CSOD ¶ 136. At the outset, Trividia’s

termination of the IDA should have come as no surprise given Nipro’s egregious breaches of the

IDA. But regardless, Nipro has still not provided a meaningful explanation of precisely why the

termination of the IDA required it to withdraw its claims or why the IDA’s termination precluded

Nipro from arguing reformation and rescission at the March hearing. Rather, Nipro offers with no

explanation only conclusory assertions that its claims might be relevant in the future, that

“recession/reformation arguments play a different role in this case than they did prior to

termination,” and that it “has the right to raise whatever defenses it has available in response to

Trividia’s claims.” CSOD ¶¶ 135-137. None of these generic statements illuminates why Nipro

had to withdraw the claims two days before the March hearing.

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204. After substantial efforts by the parties, the Tribunal and Trividia envisioned that all

“live claims” between the parties would be resolved at the March hearing. The only inference that

can be drawn from Nipro’s last-minute withdrawal was that it was seeking to avoid an adverse

decision and prolong these proceedings.13 Nipro’s gamesmanship should not be rewarded, and its

reformation and rescission claims should be deemed withdrawn with prejudice.

VI. THE TRIBUNAL HAS AUTHORIZED, AND HAS AUTHORITY TO ADJUDICATE, TRIVIDIA’S NON-CONTRACTUAL CLAIMS

A. The Status of Trividia’s Claims Has Been Resolved (Repeatedly)

205. Nipro again asks this Tribunal to “reconsider” its decision to permit Trividia to

bring its six statutory and common law claims related to Nipro’s infringement of Trividia’s

trademarks. CSOD ¶¶ 278-289. The Tribunal permitted Trividia to bring these claims in its April

9, 2019, Procedural Order. And as Nipro itself acknowledged, the Tribunal rejected Nipro’s first

attempt at seeking reconsideration of that Procedural Order in an Order dated July 15, 2019, stating

that “[t]hose claims are reflected in the Statement of Claim in the prayers for relief.” CSOD ¶ 288;

(C-138).

206. Seemingly undeterred by the Tribunal’s clear order, Nipro once again proclaimed

in a letter dated August 25, 2019, that “Trividia asserted eight new claims, including six non-

contractual claims, e.g. claims under the Lanham Act and the New York General Business Law,

that were not addressed in the Tribunal’s order permitting Trividia to pursue new claims.” (C-140)

The Tribunal was required once again to point out to Nipro that it had decided this issue, in an

13 Indeed, in further evidence of its desire to extend and multiply these proceedings, Nipro recently filed a lawsuit against its former executive team, Scott Verner, Dean Sorrentino, and Jason Mondek, raising the exact same issues and factual allegations that it raised in support of its rescission and reformation claims in this arbitration. That lawsuit is currently pending in the U.S. District Court for the Southern District of Florida, Case No.: 19-CIV-62121.

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email dated August 26, 2019: “The Tribunal recalls its order of July 15, 2019, which dismissed

the Nipro's application to exclude certain of the Trividia's claims . . . . The issue of new claims and

the permission granted to the Trividia to bring them was decided on April 9, 2019.” (C-141)

207. It is therefore abundantly clear that the status of Trividia’s statutory and common

law claims has been settled for quite some time. The Tribunal permitted those claims on April 9,

2019. Nipro offers nothing new that warrants the Tribunal revisiting this question once again.

B. The IDA Grants the Tribunal Broad Jurisdiction over Trividia’s Statutory and Common Law Claims

208. Nipro wrongly contends that this Tribunal lacks jurisdiction over Trividia’s

statutory and common law claims because, it claims, the IDA’s arbitration clause is “narrow.”

Nipro’s interpretation of the arbitration clause is wrong as a matter of New York law. The clause

is broad and reaches Trividia’s claims that are clearly related to Nipro’s misuse of the trademark

rights licensed under the IDA. Trividia’s statutory and common law claims are therefore

arbitrable.

1. The Arbitration Clause Is Broad in Scope

209. Section 16.1 of the IDA contains an arbitration clause that provides, among other

things, that:

All disputes and differences of any kind arising under this Agreement, including the existence or continued existence of this Agreement and the arbitrability of a particular issue, which cannot be settled amicably by the parties, shall be submitted to final and binding arbitration. (emphasis added)14

210. Under New York law, there is a two-step inquiry to determine whether a dispute

falls within a particular arbitration clause. See Louis Dreyfus Negoce S.A. v. Blystad Shipping &

14 Nipro does not dispute that this Tribunal is empowered to determine the arbitrability of Claimant’s claims.

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Trading Inc., 252 F.3d 218, 224 (2d Cir. 2001) (CLA-423). First, courts classify the particular

clause as either broad or narrow. Id. Where the arbitration clause is broad, there arises a

presumption of arbitrability, and “arbitration of even a collateral matter will be ordered if the claim

implicates issues of contract construction or the parties’ rights and obligations under it.” Id.

However, where the arbitration clause is narrow, the court next considers whether the dispute is

over an issue that is “on its face within the purview of the clause,” or over a collateral issue. Id.

No fixed rules govern whether an arbitration clause is narrow or broad. See id. at 225. Courts

must discern whether the language of the clause, taken as a whole, evinces the parties’ intent to

have arbitration serve as the primary recourse for disputes connected to the contract, or if

arbitration was designed to play a more limited role. See id.

211. In making this determination, courts “construe arbitration clauses as broadly as

possible.” S.A. Mineracao Da Trindade-Samitri v. Utah Int’l, Inc., 745 F.2d 190, 194 (2d Cir.

1984) (CLA-466). Indeed, the Second Circuit has emphasized that “it is difficult to overstate the

strong federal policy in favor of arbitration, and it is a policy we have often and emphatically

applied.” Arciniaga v. Gen. Motors Corp., 460 F.3d 231, 234 (2d Cir.2006) (CLA-327) (citation

and internal quotation marks omitted). “The policy in favor of arbitration is even stronger in the

context of international business transactions.” David L. Threlkeld & Co., Inc. v.

Metallgesellschaft Ltd. (London), 923 F.2d 245, 248 (2d Cir. 1991) (CLA-359) (citing Mitsubishi

Motors Corp. v. Soler Chrysler–Plymouth, Inc., 473 U.S. 614, 629–31 (1985) (CLA-435), and

Scherk v. Alberto–Culver Co., 417 U.S. 506, 516–518 (1974)) (CLA-468). That is because

“[e]nforcement of international arbitral agreements promotes the smooth flow of international

transactions by removing the threats and uncertainty of time-consuming and expensive litigation.”

David L. Threlkeld & Co., Inc., 923 F.2d at 248. (CLA-359) Given this strong federal policy in

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favor of arbitration, “any doubts concerning the scope of arbitrable issues should be resolved in

favor of arbitration.” Louis Dreyfus Negoce, 252 F.3d at 223 (CLA-423) (quoting Moses H. Cone

Mem’l Hosp. v. Mercury Constr. Corp., 460 U.S. 1, 24–25 (1983)). (CLA-438)

212. Nipro, in advancing its narrow interpretation of the arbitration clause, focuses (to

the willful exclusion of the entire text) on the phrase “arising under.” Nipro’s reliance on that

language to establish narrowness traces to the 1961 decision In re Kinoshita, 287 F.2d 951 (2d Cir.

1961) (CLA-402). In that decision, the Second Circuit held a clause stating, “[i]f any dispute or

difference should arise under this Charter” constitutes a narrow arbitration clause. Id. at 952.

However, Kinoshita has since been restricted and confined to the precise language of the

arbitration clause at issue in that case. ACE Capital Re Overseas Ltd. v. Cent. United Life Ins. Co.,

307 F.3d 24, 33 (2d Cir. 2002) (CLA-319) (“But because Kinoshita must be confined to its ‘precise

facts’—that is, to the phrase ‘arising under’ or, at most, to ‘its equivalent,’—the case has no

application here.” (citation omitted)). Because the IDA’s arbitration uses far more expansive

language than the clause at issue in Kinoshita, Nipro’s claim that the clause is narrow fails.

213. Kinoshita “was decided before the Supreme Court’s more recent decisions

emphasizing the strong federal policy in favor of arbitration.” ACE Capital, 307 F.3d at 32–33.

(CLA-319) Consequently, the Second Circuit has frequently and expressly criticized Kinoshita,

and confined its holding to its precise facts. Id.; see, e.g., Louis Dreyfus Negoce, 252 F.3d at 225

(“We have . . . since limited [Kinoshita’s] holding to its facts, declaring that absent further

limitation, only the precise language in Kinoshita would evince a narrow clause.”) (CLA-432);

S.A. Mineracao, 745 F.2d at 194 (CLA-466) (“We decline to overrule In re Kinoshita, despite its

inconsistency with federal policy favoring arbitration, particularly in international business

disputes, because we are concerned that contracting parties may have (in theory at least) relied on

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that case in their formulation of an arbitration provision. We see no reason, however, why we may

not confine Kinoshita to its precise facts.”); Bristol-Myers Squibb Co. v. SR Int’l Bus. Ins. Co., 354

F. Supp. 2d 499, 505 (S.D.N.Y. 2005) (CLA-339) (“Our Circuit thus repeatedly has limited

Kinoshita to its precise facts, eroding the case into a tiny island of non-arbitrability in a vast

arbitral ocean.” (emphasis added)); St. Paul Fire & Marine Ins. Co. v. Emp’rs Reinsurance Corp.,

919 F. Supp. 133, 135 (S.D.N.Y. 1996) (CLA-475) (“As a result [of later Second Circuit cases],

the authority of Kinoshita is highly questionable in this Circuit.”). Other circuits have also

questioned Kinoshita’s validity and vitality. See, e.g., Battaglia v. McKendry, 233 F.3d 720, 725

(3d Cir.2000) (CLA-334) (“[The Kinoshita] line of cases has been discredited both in the Second

Circuit and in other jurisdictions.”); Gregory v. Electro–Mech. Corp., 83 F.3d 382, 385 (11th

Cir.1996) (CLA-389) (rejecting Kinoshita as “not being in accord with present day notions of

arbitration as a viable alternative dispute resolution procedure”). Accordingly, the class of

arbitration clauses the Second Circuit considers to be narrow is “functionally, a class of one.”

China Auto Care, LLC v. China Auto Care (Caymans), 859 F. Supp. 2d 582, 586 (S.D.N.Y. 2012).

(CLA-355)

214. In so restricting Kinoshita, the Second Circuit has held that the phrase “arising

under” is alone insufficient to render narrow a given clause. See ACE Capital, 307 F.3d at 31

(“[W]e have not automatically construed as narrow arbitration clauses containing such phrases as

‘under the agreement’ or ‘hereunder.’”) (CLA-319); Eatoni Ergonomics, Inc. v. Research in

Motion Corp., 633 F. Supp. 2d 109, 115-16 (S.D.N.Y. 2009) (CLA-365) (“Arbitration clauses

limited to disputes ‘under’ or ‘arising under’ the agreement without more expansive language are

normally found to be narrow.” (emphasis added)). No single word or phrase is dispositive in

determining the breadth of an arbitration clause, and courts should read the contract “as a whole

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to ensure that undue emphasis is not placed upon particular words and phrases and to safeguard

against adopting an interpretation that would render any individual provision superfluous.” Law

Debenture Trust Co. of N.Y. v. Maverick Tube Corp., 595 F.3d 458, 467 (2d Cir.2010) (CLA-420)

(internal citations and quotations omitted). Indeed, courts in New York have consistently found

arbitration clauses to be distinguishable from that at issue in Kinoshita, and therefore “broad,”

where the relevant textual differences are minimal. See, e.g., ACE Capital, 307 F.3d at 27

(classifying as broad arbitration clause covering “any dispute [that] shall arise between the parties

hereto with reference to the interpretation of this Agreement or their rights with respect to any

transaction involved”) (CLA-319); Louis Dreyfus Negoce, 252 F.3d at 223 (CLA-423) (classifying

as broad clause covering disputes “arising from the making, performance or termination” of the

agreement).

215. For example, in S.A. Mineracao, the Second Circuit classified as broad a clause that

provided: “Whenever any question or dispute shall arise or occur under this [Agreement/Contract],

such question or dispute shall . . . be finally settled by arbitration.” 745 F.2d at 192.(CLA-466)

The court reasoned that the inclusion of the words “question” in addition to “dispute,” and “occur”

in addition to “arise,” rendered the clause distinct from that at issue in Kinoshita, and thus not

narrow. Id. at 194. Similarly, in Genesco, Inc. v. T. Kakiuchi & Co., 815 F.2d 840 (2d Cir. 1987)

(CLA-378), abrogated in part on other grounds by Gilmer v. Interstate/Johnson Lane Corp., 500

U.S. 20 (1991) (CLA-384), the Second Circuit classified as broad a clause that referred to “[a]ll

claims and disputes of whatever nature arising under this contract.” Id. at 845. The court reasoned

that inclusion of the phrase “of whatever nature” indicated the parties’ intent to submit all claims

and disputes arising under the contract to arbitration, “whether they be tortious or contractual in

nature,” and the clause was thus distinct from that in Kinoshita. Id. at 854.

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216. Likewise, the IDA’s arbitration clause reaches more broadly than the Kinoshita

clause in several significant ways. First, like the clauses at issue in S.A. Mineracao and Genesco,

the arbitration clause in the instant case contains additional language evincing greater breadth than

the Kinoshita clause. Specifically, here, the arbitration clause covers “all disputes and differences

of any kind,” whereas the Kinoshita clause merely covered “any dispute or difference.” See IDA

§ 16.1 (emphasis added); Kinoshita, 287 F.2d at 952. Clauses reaching any and all disputes of any

kind are plainly expansive. See, e.g., In re Arbitration Between Gen. Sec. Nat. Ins. Co. &

AequiCap Program Admin’s., 785 F. Supp. 2d 411, 418 (S.D.N.Y. 2011) (CLA-400) (noting that

arbitration provisions referring to ‘any disputes’ are “typically deemed to be “broad arbitration

provisions.”) (collecting cases); Calamia v. Riversoft, Inc., No. 02–CV–1094 (FB)(RML), 2002

WL 31779991, at *3 (E.D.N.Y. Dec. 13, 2002) (CLA-345) (“[Clauses] that cover any and all

dispute[s], controvers[ies], or claim[s] under an agreement” are categorically “broad.”). Courts in

New York have consistently recognized similarly worded clauses as broad. See, e.g., PRL USA

Holdings, Inc. v. U.S. Polo Ass’n, Inc., No. 14–cv–764 (RJS), 2015 WL 1442487, at *4 (S.D.N.Y.

Mar. 27, 2015) (CLA-455) (“Where an arbitration provision indicates an intent to arbitrate ‘any

and all’ claims, it reflects a ‘broad grant of power to the arbitrators’ . . . .”); Clarendon Nat’l Ins.

Co. v. Lan, 152 F. Supp. 2d 506, 514 (S.D.N.Y. 2001) (“The strong policy in favor of arbitration

is even stronger where the arbitration clause itself is a broad clause that refers to arbitration of ‘all

disputes arising out of an agreement.’”) (CLA-357); Marks v. Prisant, 567 N.Y.S.2d 146, 146

(N.Y. App. Div. 1991) (finding “any disputes, claims, differences, or controversies arising out of”

to be broad clause) (CLA-427); Lehman v. Sage Metal Trading Corp., 503 N.Y.S.2d 804, 805

(N.Y. App. Div. 1986) (clause covering “any dispute or controversy of any kind or nature, relating

to this Agreement or the breach thereof” is broad). (CLA-421)

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217. Moreover, unlike the Kinoshita clause, the IDA’s arbitration clause also expressly

covers disputes related to “the existence or continued existence of this Agreement and the

arbitrability of a particular issue.” In Kinoshita, the Second Circuit classified the arbitration clause

as narrow specifically because it “restricts arbitration to disputes or controversies relating to the

interpretation of the contract and matters of performance.” See Kinoshita, 287 F.2d at 953 (CLA-

402); see also Louis Dreyfus Negoce, 252 F.3d at 226 (CLA-423) (“[T]he distinction is more than

just a semantic one [because] only the [Kinoshita ] phrase limits arbitration to a literal

interpretation or performance of the contract.”). By including disputes related to the validity of the

IDA and the arbitrability of particular issues, the IDA “indisputably reaches collateral matters that

require more than the textual interpretation of the contract.” See China Auto Care, 859 F. Supp.

2d at 587 (CLA-355). Therefore, the arbitration clause at issue here is distinct from that at issue

in Kinoshita, and is thus broad.

218. Defendant relies on Eatoni Ergonomics, Inc. to argue that the arbitration clause in

the IDA is narrow. However, the Eatoni arbitration clause provided only that “any disputes under

this agreement will be (after mediation) subject to arbitration.” 633 F. Supp. 2d at 112 (CLA-365).

Unlike the arbitration clauses in the IDA, S.A. Mineracao (CLA-466), and Genesco (CLA-378),

the Eatoni clause does not contain additional, expansive language that distinguishes it from the

clause at issue in Kinoshita. Therefore, the arbitration clause at issue here is distinct from the

clauses in both Kinoshita and Eatoni, and is thus broad.

219. As explained above, the IDA’s arbitration clause is plainly broad in scope, and

therefore, this Tribunal has jurisdiction to consider Trividia’s claims.

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2. Trividia’s Statutory and Common Law Claims Are Arbitrable Under a Broad Clause

220. “When parties use expansive language in drafting an arbitration clause, presumably

they intend all issues that ‘touch matters’ within the main agreement to be arbitrated . . . .” Louis

Dreyfus Negoce, 252 F.3d at 225 (CLA-423). Thus, where an arbitration clause is broad, there

arises a presumption of arbitrability, and “arbitration of even a collateral matter will be ordered if

the claim implicates issues of contract construction or the parties’ rights and obligations under it.”

See id. at 224. This presumption is difficult to overcome, and may only be set aside “if it may be

said with positive assurance that the arbitration clause is not susceptible of an interpretation that

[it] covers the asserted dispute.” WorldCrisa Corp. v. Armstrong, 129 F.3d 71, 74 (2d Cir. 1997)

(CLA-504). The burden to demonstrate that the presumption is inapplicable and the dispute is not

within the scope of the arbitration clause is on the party resisting arbitration. See ACE Capital,

307 F.3d at 35. (CLA-319)

221. In determining whether a claim implicates the parties’ rights and obligations under

the contract, and is thus arbitrable, courts must “focus on the factual allegations in the complaint

rather than the legal causes of action asserted.” Genesco, 815 F.2d at 846 (CLA-378). If the

factual allegations underlying the claims “touch matters” covered by the parties’ contract, then

“those claims must be arbitrated, whatever the legal labels attached to them.” See Mitsubishi

Motors v. Soler Chrysler-Plymouth Inc., 473 U.S. 614, 624 n. 13 (1985). (CLA-435)

222. Here, Nipro does not carry its burden of demonstrating that Trividia’s claims fall

outside the scope of the broad arbitration clause. At the outset, Nipro focuses on the legal labels

attached to Trividia’s claims rather than the underlying factual allegations. For instance, Nipro

argues, “Trividia’s new non-contractual claims are based on U.S. and New York statutory

provisions and New York common law, and not on the terms of the IDA.” CSOD ¶ 296. But

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those legal labels are irrelevant; Trividia’s statutory and common law claims clearly “touch matters

in the main agreement,” specifically Nipro’s infringing uses of the trademarks licensed in the IDA

with specific and narrow limitations on their permissible use.

223. Moreover, Nipro fails to show that Trividia’s claims do not “touch matters” relating

to the parties’ contract and their rights and obligations thereunder. Section 3.10 and Schedule F

of the IDA set forth the restrictive license Trividia granted to Nipro to use Trividia’s trademarks.

Nipro’s misuse of those trademarks represents a breach of that license. But Nipro’s same

misconduct also raises to the level of trademark infringement under statute and common law.

Nipro’s infringing conduct clearly “touches” the trademarks licensed in the IDA and “implicates”

the parties’ rights and obligations under the trademark license. Under the IDA’s broad arbitration

clause, Trividia’s infringement claims are due to be arbitrated.

224. To support its argument, Nipro relies on In re MF Global Inc., 496 B.R. 315

(S.D.N.Y. 2013) (CLA-403). But that case is in apposite, as it concerns the scope of an anti-

assignment provision rather than the scope of an arbitration clause, and the court does not

undertake the fact-intensive inquiry mandated when analyzing arbitration clauses. Moreover, in

the context of analyzing the scope of an arbitration clause, “the mere fact that [a complaint alleges]

a tort claim, rather than one for breach of [contract], does not make the claim any less arbitrable.”

Collins & Aikman Prods. Co. v. Building Sys., Inc., 58 F.3d 16, 23 (2d Cir. 1995) (CLA-441). For

example, in Genesco the Second Circuit held that a claim of unfair competition was arbitrable,

reasoning that the claim was not “wholly independent of the contract,” and that the plaintiff could

not circumvent arbitration “by the casting of its complaint in tort.” See Genesco, 815 F.2d at 855

(CLA-378). Therefore, Nipro’s reliance on MF Global is misguided.

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225. Conversely, courts have consistently found infringement claims to be arbitrable so

long as there is a connection between the defendant’s alleged actions and the contract. See, e.g.,

Kamakazi Music Corp. v. Robbins Music Corp., 684 F.2d 228 (2d Cir.1982) (CLA-409) (holding

Copyright Act claims to be arbitrable because claims required interpretation of contract that

licensed printing and selling of copyrighted sheet music); Hard Rock Cafe Int’l, (USA), Inc. v.

Hard Rock Hotel Holdings, LLC, 808 F. Supp. 2d 552, 562-563 (S.D.N.Y. 2011) (CLA-395)

(holding trademark dilution claim to be arbitrable because contract permits defendants to use

marks “in connection with the . . . promotion of Hard Rock Hotel/Casinos and Hard Rock

Casinos”); Mann v. N.A.S.A. Int’l, Inc., No. 99CIV.11936(AGS), 2000 WL 1182823 (S.D.N.Y.

Aug. 21, 2000) (holding trademark claim to be arbitrable where the defendant’s violation of a non-

disclosure clause in the contract gave rise to the claim) (CLA-426); Gidatex, S.r.L. v. Campaniello

Imports, Ltd., 13 F.Supp.2d 420, 426 (S.D.N.Y.1998) (misappropriation of goodwill acquired

during operation of contract “touches upon” matters covered by contract) (CLA-381); American

Diagnostica of Conn., Inc. v. Centerchem, Inc., No. 94 CIV. 7047 (DC), 1996 WL 71494

(S.D.N.Y. Feb. 20, 1996) (holding trademark claims to be arbitrable because clause in contract

could be interpreted to control trademark claims). (CLA-324)

226. For example, in Norcom Electronics Corp. v. CIM USA Inc., 104 F. Supp. 2d 198

(S.D.N.Y. 2000) (CLA-450), the court held that a distributor’s Lanham Act claims alleging false

designation of origin and dilution of trademarks were within the scope of a broad arbitration clause

in the parties’ distributorship agreement, even though the agreement mentioned only one

trademark and the Lanham Act complaint referenced infringements of two other trademarks. Id.

at 205. The court concluded that the complaint’s allegations would necessarily rely on the

underlying contract and that it “simply cannot state ‘with positive assurance’ that the Agreement

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is not susceptible of an interpretation that covers the trademarks implicated by the Lanham Act

claims.” Id. Likewise, Trividia’s statutory claims come within the scope of the IDA’s broad

arbitration clause because the IDA discusses Nipro’s rights and obligations in regard to Trividia’s

trademarks.

227. Similarly, in Googla Home Decor LLC v. Uzkiy, No. 09-CV-1049 CPS RML, 2009

WL 2922845, at *5 n. 4 (E.D.N.Y. Sept. 8, 2009) (CLA-386), a case upon which Nipro relies, the

court held that the plaintiffs’ various trademark claims, including federal and state law claims for

trademark infringement, dilution, and false designation of origin, fell within the scope of the

arbitration clause. The court reasoned that each claim was premised upon the “core dispute” of

whether the defendants were authorized to use the plaintiff’s trademarks under the contract. Id.

Analogously, each of Trividia’s claims are premised upon the “core dispute” of whether Nipro was

authorized to use Trividia’s trademarks in the manner set forth in Trividia’s factual allegations.

Because the factual allegations underlying Trividia’s claims “touch upon” Nipro’s obligations and

Trividia’s rights under the IDA, Trividia’s claims come within the scope of the IDA’s broad

arbitration clause.

228. To reiterate, federal policy strongly favors arbitration and requires courts “to

construe arbitration clauses as broadly as possible.” See S.A. Mineracao, 745 F.2d at 194 (CLA-

466). Given these policy considerations, “any doubts concerning the scope of arbitrable issues

should be resolved in favor of arbitration.” David L. Threlkeld & Co. v. Metallgesellschaft Ltd.,

923 F.2d 245, 248 (2d Cir. 1991) (CLA-359). Therefore, both case law and public policy

considerations indicate that Trividia’s statutory and common law claims come within the purview

of the IDA’s arbitration clause. Therefore, the Tribunal has jurisdiction to adjudicate these claims.

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VII. TRIVIDIA’S STATUTORY AND COMMON LAW CLAIMS REQUIRE NO NOTICE AND CURE PERIOD

229. Nipro again tries to confuse the issues before this Tribunal by arguing that

Trividia’s is precluded from bringing statutory and common law claims because Trividia failed to

provide notice and opportunity to cure. CSOD ¶¶ 299-303, 323-324. Nipro’s arguments are

meritless for several reasons.

230. First, as described above, Trividia did provide notice to Nipro of its trademark

infringement. Nipro’s suggestion that the use of illustrative examples in that notice somehow

excuses every instance of trademark infringement that Nipro successfully hid from Trividia is

patently absurd.

231. But far more importantly, notice and cure is only relevant to termination of the IDA.

See IDA § 2.4. Section 2.4(ii) is one means by which Trividia could terminate that contract. But

nothing in the IDA requires that a notice-and-cure period be given prior to bringing a claim in

arbitration, and certainly nothing in the IDA requires that the IDA be terminated before

commencing arbitration. Nipro’s assertions that “to pursue a claim for breach in violation of the

IDA, Trividia would have to provide notice of breach and an opportunity to cure,” CSOD ¶ 302,

or that “before Trividia brought a claim based on any of them, it should have notified Nipro,

pursuant to the IDA’s notice and cure requirement of such allegedly infringing conduct,” CSOD

¶ 324, are flatly wrong under the plain language of the agreement. (Not to mention irrelevant to

Trividia’s statutory and common law claims, which are separate from its breach claims.) Thus,

Nipro’s attempt to link bringing these statutory and common law claims in arbitration to the

termination clause’s notice-and-cure provision is a complete non sequitur. No notice-and-cure

“requirement” exists anywhere but Nipro’s imagination.

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232. Furthermore, nothing in the relevant statutes or New York common law requires

that an infringing party be given an opportunity to cure its infringement before the injured party

can seek its damages. Nipro’s argument is absurd. In Nipro’s view of the world, it could wreak

havoc with Trividia’s trademarks, costing Trividia thousands of dollars in damages, and it is

always absolved of any responsibility for those damages because Nipro could simply stop

infringing (only after notice, no less) and preclude Trividia from bringing infringement claims.

Nipro’s argument is simply nonsense, and, unsurprisingly, it doesn’t cite any authority supporting

its view of the world.

VIII. TRIVIDIA IS ENTITLED TO EXCLUDE TESTIMONY AND OBTAIN AN ADVERSE INFERENCE BASED ON NIPRO’S REFUSAL TO PRODUCE E-MAILS FROM EUROPE

233. During the parties’ efforts to resolve their document production, Nipro unilaterally

narrowed the geographic scope of the requests it was willing to honor to just four countries:

Australia, Japan, United Kingdom, and Germany. Overruling many of Nipro’s other objections,

the Tribunal ordered Nipro to produce documents from those four countries in response to many

of the requests served by Trividia.

234. Despite the Tribunal’s order, Nipro shamelessly informed Trividia on September

25, 2019, that it was not producing information from Nipro’s European subsidiary because it

claimed it exercised no control over the subsidiary and producing documents and emails from a

“server in the European Union” would violate European privacy laws, including the EU’s General

Data Protection Regulation (“GDPR”). The net result is that Nipro has essentially excluded all of

Europe from the evidentiary record in this case, and deprived Trividia of meaningful information

needed to prove its case, including communications with customers evidencing infringement and

confusion. Nipro’s actions have also left Trividia without any evidentiary basis to verify or

challenge the statements made by its European witness, Tom Rosseel.

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235. As Trividia pointed out in its letter to Nipro of September 28, 2019, Nipro’s reliance

on the GDPR is wholly misplaced. That regulation expressly exempts the transfer of protected

data when “the transfer is necessary for the establishment, exercise or defense of legal claims.”

GDPR Art. 49 ¶ 1(e); see also Finjan, Inc. v. Zscaler, Inc., No. 17-cv-06946-JST (KAW), 2019

WL 618554, at *3 (N.D. Cal. Feb. 14, 2019) (CLA-371) (recognizing that the GDPR permits

discovery of personal data that is “objectively relevant to the issues being litigated”). And in any

event, Trividia offered to permit Nipro to anonymize, minimize, or redact unnecessary personal

data—also permitted by the GDPR—an offer that Nipro rejected without comment. The GDPR is

no impediment to Nipro complying with its document production obligations.

236. Nor is Nipro’s feigned inability to assert control over its subsidiaries. Nipro’s

European subsidiary is wholly owned by Nipro (either directly or indirectly through a holding

company), and Nipro Corporation regularly exercises control over it. See, e.g., (AEO

NIPRO0018789) (C-155) (Nipro Europe seeking Nipro Corporation’s approval of its budget);

AEO NIPRO0018727) (C-156) (Nipro Corporation directing budget revision and personnel

changes at Nipro Europe); (AEO NIPRO0010317) (C-157) (Nipro Corporation directing

subsidiaries, including Nipro Europe, to register products). But there is no better example of

Nipro’s ability to control over its subsidiary than its having required Tom Rosseel to provide

witness testimony in this proceeding. Rosseel’s testimony provides self-serving statements about

the nature of and intent behind Nipro’s infringing advertising and customer confusion resulting

from those ads—statements that cannot be substantiated or challenged because Nipro has failed to

turn over documents and communications from its European server. Nipro cannot exercise control

over its subsidiary when it suits its purposes and decline to do so when it does not.

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237. Because of Nipro’s unjustified refusal to turn over records relating to interactions

with European customers interactions, Nipro has deprived Trividia of a meaningful opportunity to

challenge, cross-examine, and test the credibility of Mr. Rosseel, and this Tribunal should exclude

his testimony and disregard his statement in these proceedings. Moreover, Nipro’s refusal to turn

over those customer records, which would likely contain evidence of infringing advertisements

and the confusion they caused, warrants an adverse inference on the issue of actual customer

confusion. See IBA Rules on the Taking of Evidence in International Arbitration, Art. 9(5) (May

29, 2010) (“If a Party . . . fails to produce any Document ordered to be produced by the Arbitral

Tribunal, the Arbitral Tribunal may infer that such document would be adverse to the interests of

that Party.”); see also Oculu, LLC v. Oculus VR, Inc., No. SACV 14-0196-DOC (JPRx), 2015 WL

12720305, at *9 (C.D. Cal. May 8, 2015) (CLA-471) (permitting adverse inference jury instruction

on confusion based on party’s refusal to produce email); Beck v. Test Masters Educ. Servs., Inc.,

289 F.R.D. 374, 379-80 (D.D.C. 2013) (CLA-474) (permitting adverse inference to be drawn from

failure to produce emails where “emails were likely to be relevant because communications

between TES and its customers might well reflect other customers’ confusion about the identity of

the course”); Star Fin. Servs., Inc. v. AASTAR Mortg. Corp., 89 F.3d 5, 11 n.4 (1st Cir. 1996)

(noting that trial court properly addressed problem of party’s “less than forthcoming” discovery

responses by excluding witnesses and providing adverse inference instruction on actual

confusion). (CLA-476)

IX. EXTRATERRITORIAL APPLICATION OF THE LANHAM ACT IS APPROPRIATE HERE

A. The Case Law Supports Extraterritorial Application

238. As Trividia demonstrated in its opening brief, “The Lanham Act may reach

allegedly infringing conduct that occurs outside the United States when necessary to prevent harm

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to commerce in the United States.” Atl. Richfield Co. v. Arco Globus Int’l Co., 150 F.3d 189, 192

(2d Cir. 1998) (CLA-184) (citing Fun–Damental Too, Ltd. v. Gemmy Indus. Corp., 111 F.3d 993,

1006 (2d Cir. 1997) (CLA-185)). Based on the Supreme Court’s decision in Steele v. Bulova

Watch Co., 344 U.S. 280 (1952) (CLA-186), a number of courts have established a three-part test

for determining whether the Lanham Act shall be applied extraterritorially in a given matter.

“[T]hree factors—the so-called ‘Vanity Fair factors’—are relevant to whether the Lanham Act is

to be applied extraterritorially: (i) whether the defendant is a United States citizen; (ii) whether

there exists a conflict between the defendant’s trademark rights under foreign law and the

plaintiff’s trademark rights under domestic law; and (iii) whether the defendant’s conduct has a

substantial effect on United States commerce.” Fun–Damental Too, Ltd., 111 F.3d at 1006 (CLA-

185) (citing Vanity Fair Mills v. T. Eaton Co., 234 F.2d 633, 642 (2d Cir. 1956) (CLA-187)

However, all three factors need not be present to apply the Act extraterritorially. See Totalplan

Corp. of Am. v. Colborne, 14 F.3d 824, 831 (2d Cir. 1994) (a minimum of two factors must be

satisfied before courts will apply the Lanham Act extraterritorially) (CLA-188); Am. Rice, Inc. v.

Arkansas Rice Growers Coop. Ass’n, 701 F.2d 408, 414 (5th Cir. 1983) (CLA-189) (recognizing

the importance of the Vanity Fair factors to determining whether the Lanham Act applies

extraterritorially, and stating; “The absence of any one of these is not dispositive.”).

239. It is undisputed that Nipro does not have trademarks on any of the marks at issue

in any of the countries at play. Thus, there is no conflict between Trividia’s trademark rights under

U.S. law, and Nipro’s rights under the laws of Australia, Japan, or Europe, the jurisdictions where

Trividia has evidence currently of Nipro’s trademark infringement. Not only does Trividia hold

trademarks on the TRUE family of marks in the United States, Trividia also holds various

trademarks including the word “TRUE”, some in stylized form, in Australia, Japan, and Europe

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(CWS-3 Suppl. Sorrentino ¶ 21). Nipro, by contrast, does not hold any trademark that includes

the word “True.” Tellingly, Nipro does not even contend it holds a trademark on any of the marks

at issue in any of the relevant countries. So the first factor weighs in favor of extra territorial

application.

240. While Nipro is not a United States citizen, it does have multiple U.S. subsidiaries:

Avantec Vascular Corp., in Sunnyvale, CA; Infared, Inc., in Burlington, MA; Nipro Medical

Corporation, in Miami, FL; Next Surgical Inc., in Vista, CA; and Nipro Pharma Packaging

America Corp., in Millville, NJ. See https://www.nipro.co.jp/en/corporate/network/

group.html. Its significant U.S. presence largely negates the fact that it is not a U.S. citizen, and

arguably suffices to treat Nipro as a constructive U.S. citizen. See NewMarkets Partners LLC v.

Oppenheim, 638 F. Supp. 2d 394, 406-407 (S.D.N.Y. 2009) (CLA-449) (“As for the second factor,

while CAM is a German corporation, it has a substantial presence in the United States: it has an

American subsidiary, it entered into an American-based joint venture with Plaintiffs, and

consented to jurisdiction of United States courts to resolve disputes relating to its relationship with

Plaintiffs. Therefore, CAM may be treated as a United States citizen for purposes of this

analysis.”); A.V. by Versace, Inc. v. Gianni Versace, S.p.A., 126 F. Supp. 2d 328, 337 (S.D.N.Y.

2001) (CLA-318) (finding that the defendant should be “deemed a constructive U.S. citizen”

because, even though he is a citizen of Italy, he has resided in and has done business in the United

State for over four decades); Calvin Klein Indus., Inc. v. BFK Hong Kong, Ltd., 714 F. Supp. 78,

80 (S.D.N.Y. 1989) (CLA-346) (finding that a foreign defendant could be treated as a U.S. citizen

because he resided in New York and was the controlling force behind the foreign defendant-

corporation).

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241. Nipro tries to argue that its status as a foreign citizen defeats the extraterritorial

application of the Lanham Act. That is not the case. Nipro cites a single district court case for the

proposition that the citizenship of the defendant is the most important of the Vanity Fair factors.

CSOD ¶ 309. However, the overwhelming majority of the cases do not distinguish between the

weight accorded to the three factors. “[C]ourts are to balance the factors in deciding whether the

‘contacts and interests of the United States are sufficient to support the exercise of extraterritorial

jurisdiction.’ ” Software AG Inc. v. Consist Software Solutions, Inc., No. 08 Civ. 389(CM), 2008

WL 563449, at *14 (S.D.N.Y. Feb. 21, 2008) (CLA-191) (quoting Warnaco, Inc. v. VF Corp., 844

F.Supp. 940, 950 (S.D.N.Y. 1994)). (CLA-193)

242. Nipro also contends, again citing a solitary district court case, that the cases in

which a court applied the Lanham Act extraterritorially to a foreign defendant, “other factors were

present which justified treating that defendant as a U.S. citizen, such as the defendant’s residence

in the United States or exercise of considerable control over a U.S. corporation engaging in

infringing activities.” CSOD ¶ 311 (quoting Juicy Couture, Inc. v. Bella Intern. Ltd., 930

F.Supp.2d 489, 506 (S.D.N.Y. 2013)) (CLA-204). Again, the law is to the contrary.

243. In Hetronic Int’l, Inc. v. Hetronic Germany GmbH, No. CIV-14-650-F, 2019 WL

3021689 (W.D. Okla. Mar. 22, 2019) (CLA-398), for instance, a case with parallels to this case,

court applied the Lanham Act extraterritorially—to the foreign sales of foreign defendants—even

though “none of the defendants have resided in the United States or conducted business for many

years in the United States or controlled a United States corporation.” Id. at *5. The defendants in

that case were citizens of Austria and German, and the court stated, as could he said here: “The

evidence, viewed in the light most favorable to plaintiff, reveals that HG and HCEE used their

status as distributors and licensee to assist in their alleged infringing conduct.” Id. at 8. The court

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held that the plaintiffs could show substantial impact on U.S. commerce as a result of the diversion

of sales from a domestic company to a foreign company, stating: “The court finds that plaintiff

has proffered evidence, viewed in a light most favorable to plaintiff, sufficient to establish that

defendants' alleged infringing conduct has had a substantial effect on United States commerce. As

recognized by the First Circuit in McBee v. Delica Co., Ltd., 417 F.3d 107, 126 (1st Cir. 2005),

“[c]ourts have considered sales diverted from American companies in foreign countries in their

analyses.” (CLA-430) While the court found the defendants were not U.S. citizens, the court noted

that they had significant ties to the U.S, including the execution of distribution and license

agreements, applying U.S. law and a U.S. forum-selection clause. Of course, Nipro has done

precisely the same thing here. The court also found that , “even though defendants are foreign

nationals, the evidence, viewed in plaintiff’s favor, shows that they have had substantial ties to the

United States and thus exhibited some ‘allegiance’ to the United States.” Id. at *8. The same is

true of Nipro. Weighing all the factors, the court applied the Lanham Act extraterritorially to the

foreign defendants’ foreign sales.

244. In Warnaco Inc. v. VF Corp., 844 F. Supp. 940 (S.D.N.Y. 1994) (CLA-193), for

example, the court applied the Lanham Act extraterritorially against a Spanish company, which

had its principal place of business in Spain, even though that company was not resident in the

United States, and did not exercise control over a U.S. company engaging in infringing activities.

While there was a second company in that case—the parent of the Spanish company, that was a

U.S. company—the court noted that the Spanish company was being sued for breach of contract

as well as for violation of the Lanham Act, and had agreed to litigate the contract claim in New

York. Id. at 952. In language equally applicable here, the court stated: “Also, even though Vivesa

is a Spanish corporation, they have agreed in the Termination Agreement to the adjudication of

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claims arising under that Agreement in the federal courts in New York. The fact that Vivesa has

agreed that it must defend against [plaintiff’s] first claim for breach of contract in this Court lessens

any burden that might normally be imposed by requiring a foreign entity to litigate here. These

considerations weigh in favor of application of the Lanham Act under the second Vanity Fair

factor.” Id. That is equally true here.

245. So contrary to Nipro’s contention, the fact that Nipro is a foreign company is not

the end of the analysis. Turning to the third of the Vanity Fair factors—the impact on United

States commerce—the key questions are how much of an effect Nipro’s infringing conduct has

had on U.S. commerce, and, how much of an effect is required to support extraterritorial

application of the Lanham Act. Nipro contends that “direct and significant impact on United States

Commerce” is required to support extra-territorial application of the Lanham Act. CSOD ¶ 307.

The courts of appeal are divided on how much impact on U.S. commerce is required to support

extraterritorial application of the Lanham Act. The Second Circuit requires a substantial effect.

See Vanity Fair Mills, 234 F.2d at 642. (CLA-187) The Fourth Circuit requires a lesser showing,

requiring only a “significant” effect. Tire Eng’g & Distribution, LLC v. Shandong Linglong

Rubber Co., 682 F.3d 292, 310 (4th Cir. 2012) (CLA-481). The Fifth and Ninth Circuits impose

a still more lenient test requiring only some impact. In American Rice, Inc. v. Arkansas Rice

Growers Coop. Ass’n, 701 F.2d 408, 414 (5th Cir.1983) (CLA-189), the Fifth Circuit held that all

that is required is an “effect on United States commerce.” In that case, the Fifth Circuit explicitly

rejected the “substantial” effect test endorsed by the Second Circuit in favor of the “some effects”

test, endorsed by the Ninth Circuit. Id. 414 & n. 8. The Ninth Circuit still adheres to the “some

effects” test. See Trader Joe's Co. v. Hallatt, 835 F.3d 960, 969 (9th Cir. 2016) (CLA-482) (“A

defendant’s foreign activities need not have a substantial or even significant effect on American

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commerce, rather, some effect may be sufficient.”) (internal citation omitted). And in Steele v.

Bulova Watch Co., (CLA-186) the seminal United States Supreme Court case about the

extraterritorial application of the Lanham Act, the Court never uses the terms “substantial” or

“significant” to describe the requisite impact on United States commerce. Rather it simply requires

an “effect.” See 344 U.S. at 286 (noting defendant’s “operations and their effects were not

confined within the territorial limits of a foreign nation”); id. at 287 (discussing extraterritorial

application of U.S. statute in general and stating, “Unlawful effects in this country . . . are often

decisive”).

246. The case law shows that even the substantial effects test, which establishes a higher

threshold than the “some effect” or “significant effect” tests, is not demanding. See NewMarkets

Partners LLC, 638 F. Supp. 2d at 406-07 (“First, Plaintiffs have alleged a plausible, substantial

effect on United States commerce—their inability to market the Core Fund due to the false

statements in the private placement memoranda for the German Funds. As the recent economic

turbulence has demonstrated, no segment of the United States economy is more global than

finance. Since money flows almost indiscriminately across borders, false statements concerning

Plaintiffs in a private placement memorandum in Germany could plausibly and substantially affect

commerce in the United States.”) (CLA-449); Software AG, Inc., 2008 WL 563449, at *14 (finding

a substantial effect on U.S. commerce because there was the potential for lost sales of the

Colorado-based technical support to customers in Brazil) (CLA-191); Warnaco Inc., 844 F. Supp.

at 952 (“[D]iversion of sales and adverse impact on foreign licensees can constitute substantial

impact on United States commerce.”). (CLA-193)

247. Whether the applicable test requires showing some impact, significant impact, or

substantial impact, Trividia can readily meet it. The record shows that as a result of Nipro’s

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trademark infringements in Australia, Japan, and Europe to promote the sale of Nipro’s own

diabetes products, Nipro’s purchase of competing products from Trividia, and its resale of those

products, has plummeted, while Nipro’s sale of its own competing products has rocketed. (CWS-

4 Suppl. Sorrentino ¶ 54).

B. The Facts Support Extraterritorial Application

248. The record shows that Trividia operates three manufacturing facilities, two located

in the United States (in Fort Lauderdale, Florida, and in Lancaster, New Hampshire), and one

located in Hsinchu City, Taiwan. (Trividia 019386-457 at 019397) (C-142) The Trividia test strips

that are sold abroad, including in Australia, Germany, and England are manufactured and packaged

in the United States. See Trividia 018347; Trividia 017374-5; Trividia 018467; Trividia 019386-

457 at 019397. (C-142-145) While the meters themselves are assembled in Taiwan, they are

quality tested, labeled, and shipped from the Fort Lauderdale facility. See Trividia 017372 -73;

Trividia 018467; Trividia 019386-457 at 019397. (C-142-145) Thus, the drop in demand for

Trividia’s test strips and meters, as a result of Nipro’s infringing sales, has had a direct and

substantial impact in the United States, where the test strips are manufactured and packaged, and

where the monitors are quality tested, labeled, and shipped.

249. Nipro’s argument depends on false statements about where Trividia’s products are

manufactured. See CSOD ¶ 313 (“However, the products at issue are not manufactured in the

United States.”); id. ¶ 321 (“Trividia’s products are only packaged in the United States”); id. ¶ 322

(falsely claiming as “untrue” fact that Trividia’s products are manufactured in the United States).

But as demonstrated above, contemporaneous documents demonstrate that Trividia’s strips, which

account for the overwhelming majority of its sales in the countries at issue, are manufactured in

the United States, and its monitors are quality tested, labeled, and shipped from the United States.

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C. Nipro Misreads the Case Law

250. Nipro suggests that to find a substantial effect on United States commerce Trividia

must show confusion among U.S. customers as to the source of products sold in the United States

or that the infringing goods re-entered the United States. See CSOD ¶ 312. That is not correct.

Under the case law, a plaintiff may establish a substantial impact on United States commerce, even

though the impact on U.S. commerce does not relate to trademark infringement in the United

States.

251. In Charisma World Wide Corp., S.A. v. Avon Products, Inc., 243 F. Supp. 3d 450

(S.D.N.Y. 2017) (CLA-190), the defendant contended that only trademark impairing conduct

could demonstrate effect on U.S. commerce. The court rejected that argument and stated: “many

cases involving extraterritorial application of the Lanham Act have relied on commercial effects

that do not reflect direct impairment to a trademark in the United States.” Id. at 459. In that case,

a Panamanian company called Charisma alleged that Avon directed its Panamanian subsidiary to

infringe Charisma’s Panamanian trademark in Panama. Id. at 451-52. Charisma sold in Panama

a wide variety of women’s cosmetics and personal care products, made almost entirely from

materials obtained from the United States. Id. at 452. In support of its argument that the Lanham

Act should apply extraterritorially, Charisma contended that Avon’s infringement-related

activities in Panama damaged Charisma’s business such that Charisma reduced its purchases of

commodities from U.S. suppliers. Id. at 458. The court agreed that allegation sufficed to support

extraterritorial application of the Lanham Act, noting in language that is equally applicable here,

“several courts have applied the Lanham Act extraterritorially where a domestic company has lost

foreign sales because of infringing conduct abroad.” Id. That is exactly what happened here.

252. Software AG, Inc. v. Consist Software Solutions, Inc., involves a fact pattern

analogous to the instant controversy. There, a domestic software company sued its former

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distributor and its distributor’s Brazilian subsidiary, following termination of the distributor

agreement, alleging false advertising in Brazil concerning to a trademark dispute in Brazil. There

was no claim of trademark infringement in the United States. See 2008 WL 563449 at *14 (CLA-

191) (“[N]o literally false statement was directed into the United States or to a U.S. customer . . .

.”). Rather, the allegation was that the defendant was misusing the plaintiff’s trademark in Brazil

to get business in Brazil that should rightly have gone to the Plaintiff. The district court relied on

the potential for lost sales of computer maintenance and support services to be provided to

customers in Brazil by technical support staff in the United States, in holding that the Plaintiff had

established a “substantial effect on United States commerce.” Id.

253. Warnaco Inc., involves an action between an American company and a foreign

company that had a contract to manufacture and sell the plaintiff’s intimate apparel products in

Spain and Portugal. 844 F. Supp. at 950–51. (CLA-193) The plaintiff alleged that after it

announced it would not renew the distributorship, the defendant, which also manufactured and

sold its own line of intimate apparel in Spain and Portugal, engaged in conduct in violation of the

Lanham Act to weaken plaintiff’s brand in Spain and Portugal during the time left on the

distributorship agreement in order to make it easier for the defendant to successfully sell its own

goods in competition with the plaintiff. The allegations are strikingly similar to the misconduct

alleged here, as the following excerpt from the case demonstrates:

Warnaco alleges that in February 1993, Defendants told buyers from major department stores and other retail accounts where WARNER’s products previously had been sold that WARNER’s products were being discontinued and replaced with Defendants’ own GEMMA and INTIMA CHERRY brand intimate apparel products, and that Defendants have wilfully failed to make available to customers at least ten of the twenty-five top selling WARNER’s styles.

Warnaco further alleges that Defendants have copied the colors and design of several of the best selling WARNER’s styles and have been selling these products under their own GEMMA and INTIMA CHERRY labels, and that they placed on

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their brands of intimate apparel items hang tags and labels of the same color, lettering, size, and typeface as the WARNER’s hand tags, and packaged GEMMA and INTIMA CHERRY products in the same boxes as WARNER’s intimate apparel, even though GEMMA and INTIMA CHERRY products previously had hang tags and packaging that was of a different color and design.

Id. at 945. Based on infringing conduct in Spain and Portugal, the court denied a motion to dismiss

the plaintiff’s Lanham Act claim. The court found the plaintiff’s allegations sufficient to

demonstrate impact on U.S. commerce (because of a drop in demand for products manufactured

in the U.S.) and so to support extraterritorial application of the Lanham Act, stating: “[a]ccepting

the factual allegations in the Complaint as true, the Defendants’ infringing activities have diverted

sales from Warnaco and have caused confusion among consumers, with adverse impacts on

Warnaco’s income, reputation, and licensees.” Id. at 952.

254. Numerous other courts have held that the Lanham Act should be applied

extraterritorially because of effects on U.S. commerce similar to the effects demonstrated here. In

American Rice, Inc. v. Arkansas Rice Growers Coop. Ass’n, 701 F.2d 408, 414–15 (5th Cir.1983)

(CLA-189), the Fifth Circuit held that, the plaintiff established the requisite impact on U.S.

commerce to invoke extraterritorial application of the Lanham Act by demonstrating that the

defendant diverted sales from the plaintiff by selling products under infringing marks in Saudi

Arabia. The court held that there was no requirement that the infringing products make their way

back into the United States. Similarly, in Philip Morris, Inc. v. MidWest Tobacco, Inc., Civ. A.

No. 88-1292-A, 1988 WL 150693, at *3 (E.D. Va. Nov. 4, 1988) (CLA-194), the court said:

“Power extends under the Trademark Act to the regulation of foreign conduct where such conduct

appreciably affects U.S. domestic or export commerce.” There, the Court held the Lanham Act

should be applied abroad because sales of domestic defendant’s products there were expected to

diminish domestic plaintiff’s export sales and diminish its revenues from sales and licensing. Id.

at *3-4.

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D. Nipro’s Cases Are Not to the Contrary

255. Juicy Couture, Inc. v. Bella Intern. Ltd., 930 F. Supp. 2d 489 (S.D.N.Y. 2013)

(CLA-204), is not on point. There the plaintiffs tried to rely on a foreign defendant’s U.S. sales to

show a substantial effect on United States commerce. The court rejected that argument, noting

“the only evidence of sales to the United States totals $3,000 worth of products, a portion of which

consists of the sales made to Plaintiff's investigators.” Id. at 507-08. Here, by contrast, the facts

are quite different because Nipro’s infringing activity had a substantial adverse effect on Trividia’s

U.S. manufacturing plant, and so on United States commerce.

256. Kroma Makeup EU, Ltd. v. Boldface Licensing ± Branding, Inc., No. 6:14-cv-1551-

Orl-40GJK, 2015 WL 1708757 (M.D. Fla. Apr. 15, 2015) (CLA-417), does not advance Nipro’s

argument because it addresses a completely different fact pattern. It does not discuss the fact

pattern here, covered by the numerous cases discussed above where the substantial impact on

United States commerce is based on an adverse impact—as a result of a decline of foreign sales—

on U.S. manufacturing facilities.

257. Hong Leong Fin. Ltd. (Singapore) v. Pinnacle Performance Ltd., No. 12 Civ.

6010(JMF), 2013 WL 5746126 (S.D.N.Y. Oct. 23, 2013) (CLA-397), does not provide any

guidance in this matter because it involved a Singapore-based plaintiff bringing suit against a U.S.-

based defendant even though there was no substantial effect on U.S. commerce. Id. at * 4. The

only alleged effect on U.S. commerce was that the defendant was based in New York and planned

its alleged scheme in New York. Id. at *5. Here, Trividia has explained how a drop in demand

for its test strips abroad will have a direct and substantial impact in the United States.

258. McBee v. Delica Co., (CLA-430) provides no support to Nipro because that case

was about an American musician who sought to prevent a Japanese defendant from using his name

on its adolescent female clothing line in Japan. 417 F.3d at 111. The clothes were not sold outside

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of Japan, and the plaintiff was not being harmed by their sale in Japan. Id. at 125-26. While the

court did note that there was “no United States interest in protecting Japanese consumers,” the

plaintiff did not suffer any harm in the United States and no need to extend the Lanham Act’s

protections further. Id.

259. Schreiber v. Dunabin, 938 F. Supp. 2d 587 (E.D. Va. 2013) (CLA-469), is of no

help to Nipro because that case involved a Canadian plaintiff suing a British defendant over the

British defendant’s use of a mark solely in the United Kingdom. Id. at 596. While there were

some American defendants, their only role was to accredit Internet domain names and were not

involved in the trademark dispute beyond registering the British defendant’s website. Id. at 593.

Unlike Schreiber, where the dispute did not involve a company with facilities in the United States,

and the dispute was between two non-American entities, Trividia, a company with its offices in

Florida, is harmed by Nipro’s infringing sales because its domestic manufacturing and packaging

operations are being adversely impacted.

E. Trividia Is Not Relying on Websites for Lanham Act Jurisdiction

260. Trividia, contrary to Nipro’s suggestion, does not invoke Nipro’s infringing activity

on the internet to establish an impact on United States commerce. Rather, Trividia invokes that

activity as additional evidence of Nipro’s liability—that Nipro repeatedly and knowingly engaged

in activity in Australia, England, Germany, and Japan, among other countries that infringed on

Trividia’s trademarks.

X. THE EVIDENCE ESTABLISHES NIPRO’S INFRINGEMENTS CREATE A LIKELIHOOD OF CONFUSION

261. There can be no dispute, as Nipro has expressly recognized, that Trividia’s

trademarks are “valuable business assets” and are “vital” to its success. See, e.g., IDA § 3.10

(“The trademarks and service marks set forth in Schedule F, attached hereto (the ‘NDI Marks’)

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owned by or licensed to NDI are vital to NDI’s business.”); IDA § 16.5 (“[T]he Trademarks,

Article 3.10 constitute valuable business assets and rights of NDI, the willfully unauthorized use,

disclosure or breach of which may irreparably damage NDI.”). Nor can there by any dispute that

Nipro has used Trividia’s trademark to tell “Dear TrueResult Customer[s]” that Nipro’s product—

the GlucoKey meter—was a successor to and an “upgrade” on Trividia’s product, all in an effort

to exploit customers’ loyalty to Trividia’s trademark in order to dupe them into purchasing Nipro’s

competing product. (C-073) That is just one of the many egregious examples of Nipro’s

infringement of Trividia’s trademarks.

262. As a threshold issue, Trividia notes that Nipro does not contest that Trividia’s

registered and unregistered marks are protectable, as required to state a claim under the Lanham

Act and New York law. See, e.g., CSOD ¶ 328. Nor could it plausibly do so. Nor does it contest

Trividia’s assertion that many of its trademarks have obtained incontestable status. Nor could it do

so. As Trividia pointed out in its Statement of Claim and Memorial, it owns numerous valid

registered TRUE-related trademarks that are entitled to protection. SOC ¶ 157; see Gruner + Jahr

USA Publ’g v. Meredith Corp., 991 F.2d 1072, 1076 (2d Cir. 1993) (CLA-202). Moreover,

Trividia’s unregistered TRUE marks, which mirror in many ways its registered marks, are

“inherently distinctive” and therefore also entitled to protection. SOC ¶¶ 158, 174, 187-189; see

Lopez v. Gap, Inc., 883 F. Supp. 2d 400, 414 (S.D.N.Y. 2012) (CLA-245). Nipro has not argued

otherwise. Accordingly, for purposes of Trividia’s Lanham Act claims, and those state law claims

that share the same elements,15 only the second element—likelihood of confusion—is at issue

here.

15 Trividia’s infringement and unfair competition claims under the Lanham Act are evaluated under the same two-part test: (1) is plaintiff’s mark entitled to protection, and (2) is defendant’s use of

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263. Trividia and Nipro also agree that the “likelihood of confusion” analysis is

governed by the factors outlined in Polaroid Corp. v. Polarad Elecs. Corp., 287 F.2d 492, 495 (2d

Cir. 1961) (CLA-203): (1) the strength of the plaintiff's mark; (2) the similarity of the marks; (3)

the competitive proximity of the products in the marketplace; (4) the likelihood that the senior user

will “bridge the gap” by moving into the junior user's product market; (5) evidence of actual

confusion; (6) the junior user's bad faith in adopting the mark; (7) the respective quality of the

products; and (8) the sophistication of the consumers in the relevant market. See SOC ¶ 160;

CSOD ¶ 328. Moreover, the parties agree that under the law, Nipro’s bad faith use of Trividia’s

trademarks dictates a presumption of confusion. See SOC ¶ 161; CSOD ¶ 340. With this shared

perspective in mind, it is clear that Nipro’s bad faith infringement of Trividia’s trademarks creates

a likelihood of confusion.

A. Nipro Indisputably Infringed Trividia’s Marks Intentionally and in Bad Faith

264. The sixth factor here is all but dispositive of the confusion analysis, because the

evidence previously highlighted by Trividia, in combination with the emails and documents

produced by Nipro since then, established that Nipro intentionally used Trividia’s marks in its

now-confirmed efforts to “switch” and steal Trividia’s customers. This intentional copying of

the mark likely to cause confusion. Flat Rate Movers, Ltd. v. FlatRate Moving & Storage, Inc.,104 F. Supp. 3d 371, 378–379 (S.D.N.Y. 2015) (CLA-195) (citing Arrow Fastener Co. v. Stanley Works, 59 F.3d 384, 390 & n. 4 (2d Cir. 1995) (CLA-196)). Trividia’s unfair competition claim under New York law has the same elements. ESPN, Inc. v. Quiksilver, Inc., 586 F. Supp. 2d 219, 230 (S.D.N.Y. 2008) (CLA-278) (“The elements necessary to prevail on causes of action for trademark infringement and unfair competition under New York common law mirror the Lanham Act claims.”). And Trividia’s N.Y.G.B.L. § 360-l (CLA-260) claim shares the distinctiveness element with these other claims. See Johnson & Johnson Consumer Cos. v. Aini, 540 F. Supp. 2d 374, 394 (E.D.N.Y. 2008) (CLA-264) (“Distinctiveness for dilution purposes often has been equated with the strength of a mark for infringement purposes.” (quoting Mead Data Cent., Inc. v. Toyota Motor Sales, U.S.A., Inc., 875 F.2d 1026, 1030 (2d Cir. 1989) (CLA-265))).

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Trividia’s mark gives rise to a presumption of likelihood of confusion. Mobil Oil Corp. v. Pegasus

Petroleum Corp., 818 F.2d 254, 258 (2d Cir. 1987) (CLA-267) (citing Perfect Fit Indus. v. Acme

Quilting Co., 618 F.2d 950, 954 (2d Cir. 1980)). (CLA-208)

265. At the outset, Nipro does not contest16 that it was well aware of Trividia’s

trademarks, the value Trividia ascribed to those marks, and the restrictive nature of the license

granted in the IDA. See IDA § 3.10; SOC ¶ 162. This is not a case therefore where a party

innocently developed its own trademark with striking similarities to another. Nipro intentionally

used Trividia’s actual trademark to sell its own products, a use Nipro knew fully well that was not

authorized. Actual (and constructive) knowledge of the prior user’s trademark is indicative of bad

faith, especially where the infringer makes use of the identical mark. See Paddington Corp. v.

Attiki Imps. & Distribs., Inc., 996 F. 2d 577, 586-87 (2d Cir. 1993) (CLA-222) (citing Mobil Oil

Corp., 818 F.2d at 258-59 (CLA-267) & Charles of the Ritz Grp. Ltd. v. Quality King Distribs.,

Inc., 832 F.2d 1317, 1322 (2d Cir. 1987)). (CLA-353)

266. Thus, Nipro’s witnesses’ subjective proclamations of no bad intent, see CSOD ¶

340, are simply not credible, and therefore cannot rebut the presumption of bad faith here. See

New York City Triathlon, LLC v. NYC Triathlon Club, Inc., 704 F. Supp. 2d 305, 339-340

(S.D.N.Y. 2010) (CLA-448). Nipro’s actual knowledge of Trividia’s protected trademark, on

which it capitalized to drive sales of its own competing products, gives rise to a presumption of

16 And it is Nipro’s burden to do so. See Audi AG v. Shokan Coachworks, Inc., 592 F. Supp. 2d 246, 275 (N.D.N.Y. 2008) (CLA-329) (“Where the alleged infringing mark is identical in style and name to the plaintiff's mark, and use began subsequent to plaintiff's registration of its mark, the burden of ‘explanation and persuasion’ rests with defendant.” (citing Cadbury Beverages, Inc. v. Cott Corp., 73 F.3d 474, 483 (2d Cir. 1996))(CLA-344); Tri-Star Pictures, Inc. v. Unger, 14 F. Supp. 2d 339, 357 (S.D.N.Y. 1998) (CLA-485) (“[W]here the infringing marks are identical, defendant has the burden of persuading the court that there is a credible innocent explanation.”).

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bad faith and likely confusion. Indeed, no witness statement cited by Nipro offers a persuasive,

innocent explanation, see Audi AG, 592 F. Supp. 2d at 275 (CLA-329), for why Nipro incorporated

Trividia’s actual trademarks into its promotional activities for non-Trividia products. See Tri-Star,

14 F. Supp. 2d at 357 (CLA-485) (failing to present a “credible innocent explanation” for using an

identical mark supports an inference of bad faith).

267. However, Nipro’s own documents provide that explanation. Reaching back to the

beginning of the IDA, Nipro was scheming to steal Trividia’s customers. And rather than compete

fairly in the marketplace, Nipro intentionally and wrongfully incorporated Trividia’s trademarks

into its strategy. Nipro’s words speak for themselves:

x 1/31/17: “all Trividia will be replaced in one year time to new supplier products.” (AEO NIPRO0010120) (C-104)

x 4/2/17: “we keep pushing them off and continue as we planned through to June 2018 and move to iSens if time permits (current strategy)” (NIPRO0002474) (C-158)

x 4/26/17: “ALTERNATIVE BGM SUPPLIER”, “Convert all existing Type-2 Patient business ASAP” (AEO NIPRO0010297 at 10297-10298) at (C-159)

x 7/9/17: “Huge push to switch out remainder of patients from Trividia to ForaCare (database)” (AEO NIPRO0015345 at 15370) (C-108)

x 8/24/17: “I would estimate that approximately 40,000 diabetics use a True Meter at the moment. We believe that we could replace 75% of those in the first 6 months. We keep warranty cards of all our customers - so as soon as we have success in the Tender wewill begin a calling and postal campaign to convince them to switch to a free 'latest technology' meter etc and bring them across” (NIPRO0002016) (C-102)

x 10/16/17: “We will be tendering with a new meter - which would lead to a cessation of promoting the TRUEresult meter in January and the substitution of the GlucoKey meter in May.” (AEO NIPRO0016253) (C-161)

x 11/21/17: “Supposed we win the tender, what we will do is to replace all existing TRUE brand meter with new one right? By my understanding, there are about 40,000 units of TRUE brand meter in AU and NAU intends to replace it somewhere from May or Jun, 2018 towards the year end.” (AEO NIPRO0011891) (C-162)

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x 12/15/17: “We should complete replacement of existing TRUE kit with Gluco key within 2018 so that NAU will be able to recover this investment from 2019.” (AEO NIPRO0011877) (C-113)

x 12/15/17: “Switch out of current patients ·Email ·Phone ·Post“, “Switch out test strips in 5,000 pharmacies” (AEO NIPRO0014367 at 14380-14381) (C-163)

x 08/01/18: “we should quickly access all of our users and replace old ones with new meters so as NOT to give any advantage to TRIVIDIA in case TRUE result under TRIVIDIA being registered.” (AEO NIPRO0012805) (C-111)

x 08/01/18: “For replacement of TRUE products with Glucokey, I think we should make it as quickly as possible so as NOT to benefit TRIVIDIA in case their TRUE result being shortlisted under TRIVIDIA.” (AEO NIPRO0012807) (C-112)

x 08/03/18: “By my understanding NAU has approx. 40,000 users with TRUE meters. I think we should replace them with Glucokey within this year.” (AEO NIPRO0010901)(C-164)

x 01/01/19: “Nipro expects to be updated regularly with lists of Aged Care facilities switched over to the G|ucoKey”, “couple of our Pharmacy and distributor had alreadystarted swapping strips to G|ucoKey” (AEO NIPRO0010892 (C-122)

See also AEO NIPRO0010286 (C-165) (2/22/17 showing phase out of Trividia products in favor

of iSens); AEO NIPRO0011875 (C-166) (“we have ongoing business with BGM that should be

replaced by new BGM“); AEO NIPRO0019837 (C-167) (“We launched ForaCare just recently

and will fade out Trividia over the coming years”); AEO NIPRO0018676 (C-117) ((in Japanese)

Distribution will start on December 1st of this year, and we will start contacting our current list of

400,000 customers by mail, phone and letter to introduce the new GlucoKey device); AEO

NIPRO0012776 (C-119) (“The reps are now firmly focused on swapping out aged care facilities

and will focus on this through December.”); AEO NIPRO0011842 (C-126) (“we needed the full

team to convert as many as possible, and as fast as possible, before we cut the team.”).

268. Although these emails themselves are devastating to the picture Nipro has tried to

paint of its actions, Nipro’s previously identified conduct has not been refuted and supports a

finding of bad faith. For example, it is clear that after Trividia sent its January 16 letter notifying

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Nipro that it had been caught infringing Trividia’s trademarks, Nipro nonetheless persisted in the

infringing conduct. Indeed, Nipro persisted in infringing long after receiving the notice and even

after it claimed to have “cured” its infringing conduct. Trividia observed and captured infringing

content on Nipro websites on May 23, 2019. (C-077, C-078, C-079, C-080). Most recently,

Trividia has observed continued infringement which was captured on October 23, 2019 (C-131,

C-147, C-148, C-149, C-150).

269. Nipro offers no response to its continued infringement after notice other than

repeating its now thoroughly discredited argument that Trividia’s use of examples its letter

somehow excuses Nipro’s willful trademark infringement in all other cases. And, for purposes of

these trademark law claims, even if Nipro ceased some infringement, it is not absolved of the

damage its infringement caused. In any event, Nipro cannot distinguish the cases cited by Trividia

that find bad faith where a party continues infringing the trademark after notice, as Nipro did here.

See Fendi Adele S.R.L. v. Burlington Coat Factory Warehouse Corp., 689 F. Supp. 2d 585, 600

(S.D.N.Y. 2010) (CLA-210) (“Courts have repeatedly found willfulness where a defendant

receives a cease and desist letter but continues the infringing conduct.”); Microban Prods. Co. v.

API Indus., Inc., No. 14 Civ. 41(KPF), 2014 WL 1856471, at *8 (S.D.N.Y. May 8, 2014) (CLA-

211) (“Courts have found bad faith where defendants have failed to comply with cease and desist

letters without consulting counsel, and have instead threatened continued infringement.”). Nipro’s

citation to Hi-Tech Pharmacal Co. v. Hi-Tech Pharmaceuticals, Inc., No. 05-CV-2674

(ARR)(SMG), 2007 WL 1988737, at *11 (E.D.N.Y. July 5, 2007) (CLA-483), is not on point,

because in that case, the plaintiff was “unable to produce any evidence of defendant’s bad faith,”

such as evidence of any awareness of the trademark or any evidence of intentional copying. Id.

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In contrast, it is undisputed that Nipro knew of Trividia’s trademarks and the scope of its license,

and copied Trividia’s marks anyway to sell Nipro’s goods.

270. And not only did Nipro continue to misuse Trividia’s trademarks after the cease-

and-desist letter, it brazenly continued to use them after the IDA was terminated on March 8, 2019.

See SOC ¶¶ 166-168. On the Forth Valley Diabetes site, as of March 20, 2019, Nipro had posted

the following, indicating that it was the manufacturer of a TRUE product that would be

discontinued and replaced by a Nipro product:

(Trividia 019630) (C-146). Again, Nipro has no answer for this, but tries to obfuscate its

misconduct by claiming that the “IDA specifically permits Nipro to continue marketing

and selling Trividia’s products post-termination” and that Nipro has an “absolute right” to

resell Trividia branded products. CSOD ¶¶ 342-343. But Trividia does not claim that

Nipro is infringing Trividia’s trademarks by using them to sell Trividia’s products. Rather,

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Trividia asserts that Nipro infringes Trividia’s trademarks (and breached the IDA) by using

Trividia’s trademarks to sell Nipro’s products. Accordingly, Nipro’s reliance on

arguments about the “exhaustion doctrine,” by which it claims entitlement to resell

Trividia’s products, CSOD ¶ 343, is wholly misplaced and inapplicable here.

B. Nipro Mischaracterizes the Strength-of-Mark Analysis; Trividia’s Marks Are Strong

271. Nipro’s argument that Trividia has failed to demonstrate the strengths of its

trademarks also miss the mark. As Trividia demonstrated in its Statement of Claim, a number of

its registered trademarks, including TrueTrack, TrueBalance and TrueResult, have achieved

incontestable status, both in stylized and regular form. SOC ¶ 23. Nipro has not and cannot

challenge that assertion. But as a matter of law, marks that have attained incontestable status

cannot be challenged for lack of secondary meaning. As the Second Circuit said in Gruner + Jahr

USA Publishing v. Meredith Corp., 991 F.2d 1072 (2d Cir. 1993) (CLA-202):

What this means is that a defendant in an infringement suit—where plaintiff has an incontestable mark because of five years’ registration—may not succeed in a defense that declares the mark is entitled to no protection because it is descriptive. As the Supreme Court instructs, the holder of a registered mark may enjoin its infringement relying on the mark’s incontestability against a defense that the mark is merely descriptive.

Id. at 1077 (citing Park ‘N Fly, Inc. v. Dollar Park & Fly, Inc., 469 U.S. 189, 194–202 (1985))

(CLA-453); see also Beer Nuts, Inc. v. Clover Club Foods Co., 805 F.2d 920, 924 (10th Cir. 1986)

(“An ‘incontestable’ mark cannot be challenged as lacking secondary meaning; such marks are

conclusively presumed to be nondescriptive or to have acquired secondary meaning.” (citations

omitted)).(CLA-335)

272. Ignoring the fact that many of Trividia’s trademarks are incontestable and relying

on an incorrect analysis of the case law and an incorrect focus on brand popularity in certain

countries, Nipro’s argument boils down to a meritless discussion on the popularity of Trividia’s

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marks in certain marketplaces. See, e.g., CSOD ¶ 334 (“The general public of Australia simply

does not know Trividia, the alleged “TRUE” line, or any specific Trividia products.”). Trividia’s

prior briefing already details the strength of the TRUE marks, SOC ¶¶ 155-58, 170-74, and Nipro’s

contention, based not on evidence, but rather on the self-serving assertions of its declarants, does

not address this briefing, which demonstrates that Trividia’s marks are suggestive, if not arbitrary

and fanciful, and so that Trividia does not have to establish secondary meaning.

273. Nipro’s focus on the popularity of TRUE products in various markets wholly

misses the point of the strength inquiry, which focuses on the intrinsic characteristics of the mark.

See Star Indus., Inc. v. Bacardi & Co. Ltd., 412 F.3d 373, 384-85 (2d Cir. 2005) (CLA-220) (“The

strength of a mark is determined by its tendency to uniquely identify the source of the product.

This tendency is strong to the extent that the mark is distinctive, either inherently or by virtue of

having acquired secondary meaning.”). The TRUE marks are focused on the highly stylized blue

writing, with a red drop of blood nestled in the “U.” SOC ¶ 158. Trividia’s marks are at least

suggestive, if not arbitrary and fanciful—a point Nipro has not disputed; thus, its marks are

inherently distinct and strong. SOC ¶ 174; Star Indus., 412 F.3d at 385 (“Suggestive marks and

arbitrary or fanciful marks are each inherently distinctive.”); Kraft Gen. Foods, Inc. v. Allied Old

English, Inc., 831 F. Supp, 123, 129 (S.D.N.Y. 1993) (“Suggestive marks are entitled to protection

without proof of secondary meaning.”) (CLA-416); see also Hasbro, Inc. v. Lanard Toys, Ltd.,

858 F.2d 70, 73 (2d Cir. 1988) (“Generally, if a term is suggestive it is entitled to trademark

protection without proof of secondary meaning.”) (CLA-396). Suggestive marks have a high

degree of inherent distinctiveness. See Estee Lauder Inc. v. The Gap, Inc., 108 F.3d 1503, 1508-

09 (2d Cir. 1997) (CLA-215); Sports Auth., Inc. v. Prime Hosp. Corp., 89 F.3d 955, 961 (2d Cir.

1996) (CLA-216). A finding that a mark is suggestive satisfies the inquiry of the strength of a

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mark in favor protection without a need to evaluate secondary meaning. See Hasbro, Inc, 858 F.2d

at 73 (noting that if a term is suggestive it is recognized as a strong mark without the need to prove

secondary meaning) (CLA-396); Kraft Gen. Foods, Inc., 831 F. Supp. at 129 (“Accordingly, the

Court’s finding that Bull’s-Eye is a suggestive mark is dispositive of this Polaroid factor.”) (CLA-

416). Suggestive marks, like Trividia’s, have considerable strength because there is a tendency to

identify the source of the product to which the mark is affixed from the mark.

274. Nevertheless, even if the Tribunal chooses to inquire into secondary meaning,

Trividia’s marks have acquired secondary meaning, thus further bolstering its showing of the

strength of its marks. Contrary to Nipro’s arguments, the question is not whether the average

consumer knows who Trividia is or how popular Trividia’s products are. Rather, the question is

whether the average consumer would recognize that Trividia’s TRUE mark on its products

symbolizes the source of those goods, rather than the product itself. “[T]he crux of the doctrine of

secondary meaning is that the mark comes to identify not only the goods, but the source of those

goods, even though the relevant consuming public might not know the name of the producer.”

Kraft Gen. Foods, Inc., 831 F. Supp. at 129 (internal quotations omitted) (emphasis added) (CLA-

416); see Akiro LLC v. House of Cheatham, Inc., 946 F. Supp. 2d 324, 333 (S.D.N.Y. 2013) (“The

first factor, the strength of the mark, measures a mark’s ‘tendency to identify the goods sold under

the mark as emanating from a particular, although possibly anonymous, source.’” (CLA-320)

(quoting Sports Auth., Inc., 89 F.3d at 960) (CLA-216). As the case Nipro itself relies on explains,

“To establish secondary meaning, a manufacturer must show that, in the minds of the public, the

primary significance of a product feature or term is to identify the source of the product rather

than the product itself.” Bristol-Myers Squibb Co. v. McNeil-P.P.C., Inc., 973 F.2d 1033, 1041

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(2d Cir. 1992) (CLA-219) (emphasis added) (quoting Inwood Labs. v. Ives Labs., 456 U.S. 844,

851 n. 11 (1982)).17

275. Here, Nipro misstates the secondary meaning inquiry by focusing on brand

popularity and market share as opposed whether the consuming public recognizes “TRUE” and its

variations as a trademark. CSOD ¶¶ 333-35. Indeed, as Nipro concedes, “The fundamental

question, however, is whether ‘the primary significance of the term in the minds of the consuming

public is not the product but the producer.’” Bristol-Myers, 973 F.2d at 1041 (CLA-281) (citation

omitted). Although “commercial success” is one indicator of secondary meaning, there are others,

including advertising expenditures, length of use, and attempts to plagiarize the mark. Id.; Kraft

Gen. Foods, Inc., 831 F. Supp. at 129 (CLA-416). Here, Trividia’s marks have acquired secondary

meaning through its considerable spending on advertising that incorporates the marks. (CWS-2

Suppl. Lopez ¶ 27; CWS-3 Suppl. Sorrentino ¶ 19, 21, 28-30.) Annually, Trividia invests $2-$3

million in advertising its products using its marks in the United States and abroad. (CWS-3 Suppl.

Sorrentino ¶ 28.) Moreover, Trividia has held and used TRUE trademarks for 17 years, dating

back to 2002. See Trividia 018241 (C-169). And of course, Nipro’s own attempt to co-opt

Trividia’s marks to sell its own products lends support to the marks’ strength. This evidence taken

together demonstrates that Trividia’s marks have acquired secondary meaning, thereby bolstering

17 Moreover, Nipro seems to agree (elsewhere in its brief) with the proposition that, for purposes of trademark infringement, the strength inquiry focuses not the strength of the brand among the consuming public, but on the intrinsic nature of the mark and its ability to identify its particular source. CSOD ¶ 383 n.25. Of course, as might be expected given Nipro’s conduct in this proceeding so far, Nipro wholly fabricated the authority to support that proposition. Neither Star Industries, Inc. v. Bacardi & Co. Ltd., 412 F.3d 373 (2d Cir. 2005) (CLA-220), nor Johnson & Johnson v. Am. Nat’l Red Cross, 552 F. Supp. 2d 434 (S.D.N.Y. 2008) (CLA-407), contain the language that Nipro purportedly “quotes” from those authorities.

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its already sufficiently showing of the strength of its marks. See Kraft Gen. Foods, Inc., 831 F.

Supp. at 129 (CLA-416).

276. Moreover, Nipro provides absolutely no support for the notion that there should be

an independent strength inquiry for each country. CSOD ¶¶ 334-35. The very nature of the

strength inquiry, which focuses on the distinctiveness of the mark—a property intrinsic to the mark

itself—suggests that strength of the mark must be evaluated on the whole. Even Giggle, Inc. v.

netFocal, Inc., 856 F. Supp. 2d 625 (S.D.N.Y. 2012) (CLA-382), another case on which Nipro

relies, explains that assessing secondary meaning requires looking at the “market as a whole, not

just niches.” Id. at 631. In an extraterritorial context such as the one presented here, the “whole

market” is the worldwide territory where Trividia’s product are sold, not the “niches” of each

individual country. Because the TRUE marks are inherently distinctive and have acquired

distinctiveness through secondary meaning, they are strong marks—a finding that strongly

supports a likelihood of confusion.

277. In any event, Trividia’s trademarks have acquired secondary meaning, especially

in Australia. To determine whether a trade mark has secondary meaning, for infringement

purposes, the court considers six factors: (1) advertising expenditures, (2) consumer studies linking

the mark to a source, (3) unsolicited media coverage of the product, (4) sales success, (5) attempts

to plagiarize the mark, and (6) length and exclusivity of the mark’s use. Gucci Am., Inc. v. Guess?,

Inc., 868 F. Supp. 2d 207, 238 n.199 (S.D.N.Y. 2012) (CLA-392) (citing Cartier, Inc. v. Sardell

Jewelry, Inc., 294 F. App’x 615, 617 (2d Cir. 2008)) (CLA-349). The Second Circuit has held that

“no ‘single factor [is] determinative, and [that] every element need not be proved.” Am. Footwear

Corp. v. Gen. Footwear Co., 609 F.2d 655, 663 (2d Cir. 1979) (CLA-323) (internal citation

omitted). While Trividia does not break down its advertising expenditures by country, Trividia has

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been selling products in Australia for more than a decade and, until the infringing conduct by

Nipro, had exclusive use of its marks in Australia. Australia was a highly successful market for

Trividia, and one measure of secondary meaning acquired by Trividia’s marks in Australia is the

scope of Nipro’s campaign to misuse those marks in order to convert Trividia’s customers to

Nipro’s customers.

C. The Evidence Demonstrates Actual Confusion

278. Contrary to Nipro’s assertions, Trividia has provided evidence of actual confusion

in its witness statements and in the documents cited in its Statement of Claim and below. What

Nipro derides as “assumptions” are in fact strong inferences that can be drawn from the evidence.

Indeed, confusion is the obvious inference that must be drawn from Nipro’s GlucoKey “upgrade”

letter (C-071) If Nipro was not trying to maintain the illusion that its products were part of

Trividia’s TRUE brand, why would Nipro address the recipient of its letter as a “TRUE customer,”

(C-071), reinforcing the customer’s connection with a competitor? Nipro could just as easily have

addressed the letter to “Dear GlucoKey customer.” Even more telling, why would Nipro address

text messages it sent out to “Dear TrueResult customer,” saying “Reply back Yes for a free

GlucoKey upgrade,” and then signing the letter as “the TrueResult Team,” if not to confuse

consumers. (C-073) TrueResult is not only a registerd Trividia trademark, it has also achieved

incontestable status. Because the letter was sent by Nipro, but fraudulently signed as coming from

the TrueResult team and urged the recipients, who were TrueResult customers to switch to a

GlucoKey meter, any recipient who read the text was necessarily confused into thinking the

GlucoKey was part of Trividia’s product line. It is patently clear that Nipro had succeeded in

confusing its customers as to the origin of the GlucoKey product and was seeking to reinforce that

confusion by capitalizing on the TRUE brand.

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279. In any event, the GlucoKey “upgrade” letter and text are not the only evidence of

actual confusion. Although Nipro significantly restricted the volume and sources of documents

available to Trividia to prove actual confusion by first limiting its production requests to four

countries and then improperly refusing to produce consumer-related documents from two of those

four countries, the limited documents Nipro did turn over illustrate additional instances of actual

confusion.

“I need to know exactly what the lancets are that go in your lancing devices? Are they the TrueUniversal? Also –can we buy lancing devices of yours or how do we tell customers to access a new lancing device if required? Nipro’s response is: “Yeah, the TrueUniversal is our brand – but any universal lancet will work (which means any bar a Roche lancet). And if you let us know your mailing address I’ll send you a few lancing devices for free.”

(NIPRO0018470) (C-124)

“Today we had evidence that the Glucokey test strips were sent out to all Australian pharmacies. No meters were sent and some pharmacies are not happy and through them in the bin as they would rather have a rep tell them about the meters and test strips. We also saw some disappointing things in pharmacy with many pharmacies having TRUEresult rep advising that the replacement is Glucokey. The Nipro rep have been calling themselves the TRUE reps and have been promoting their meter as the TRUE replacement meter.”

Trividia 019792-93. (C-125)

280. And the witness statements of Dean Sorrentino reveal instances of confusion, and

are certainly entitled to as much weight as Nipro’s self-serving witness statements.18 (CWS-3

Suppl. Sorrentino ¶¶ 39-51; CWS-4 Suppl. Sorrentino ¶¶ 19- 21)

D. Nipro Is Using Trividia’s Actual Marks

281. The second Polaroid factor compares the similarity of the senior trademark with

the infringing trademark. But where, as here, the marks are identical, that “is powerful evidence

18 And, as explained above in Section VIII, the self-serving witness statement of Nipro’s Tom Rosseel should be excluded from the Tribunal’s consideration.

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of a likelihood of confusion.” Audi AG, 592 F. Supp. 2d at 273 (CLA-329) (“Where marks are

‘essentially identical,’ the second factor of the Polaroid analysis weighs in favor of the plaintiff.”

(quoting Lois Sportswear, U.S.A. v. Levi Strauss & Co., 799 F.2d 867, 873 (2d Cir. 1986)) CLA-

206). Because Nipro is misusing Trividia’s actual trademarks to promote its own lines of diabetes

supplies, this factor tilts heavily in favor of finding a likelihood of confusion.

282. Nipro disingenuously asserts that the similarity factor is irrelevant because it was

and is permitted to use Trividia’s marks for the “sale and promotion of TRUE products.” CSOD

¶ 352. But as explained above, Nipro infringing conduct is the use of Trividia’s marks to sell and

promote its non-TRUE products such as GlucoKey and 4Sure. Indeed, Nipro’s willful misuse of

the licensed trademarks beyond the scope of the license all but certainly establishes a likelihood

of confusion. Cf. L & L Wings, Inc. v. Marco-Destin, Inc., 676 F. Supp. 2d 179, 188-89 (S.D.N.Y.

2009) (“It is evident that the so-called Polaroid factors are more geared towards comparing two

distinct, albeit similar, marks. Thus, their application may be unnecessary in the case of an ex-

licensee using a previously licensed mark where only one trademark is involved.” (CLA-235)

(quoting Ryan v. Volpone Stamp Co., 107 F. Supp. 2d 369, 400 (S.D.N.Y. 2000)). (CLA-238)

E. Competitive Proximity of Nipro’s and Trividia’s Diabetes Products Favors a Likelihood of Confusion

283. Nipro similarly elides the importance of the competitive proximity of the products

in question in the likelihood of confusion analysis. Indeed, it is well settled that when products

are in direct competition with one another, using similar (or in this case identical) marks is likely

to cause confusion. See Kraft Gen. Foods, 831 F. Supp. at 130 (CLA-416); see Audi AG, 592 F.

Supp. 2d at 273-74 (“Products which directly compete in the marketplace clearly warrant a finding

of the highest degree of competitive proximity.” (CLA-329) (quoting Hasbro, Inc. v. Lanard Toys,

Ltd., 858 F.2d 70, 77 (2d Cir.1988))) (CLA-396). Nipro’s products directly compete with

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Trividia’s in the relevant locations and market space. Indeed, Nipro cannot seriously dispute that

its diabetes testing supplies compete directly with Trividia’s diabetes testing supplies when it

complains that Trividia’s legitimate competition purportedly hurt its sales and when the evidence

establishes beyond a shadow of a doubt Nipro’s plans to “switch” customers from Trividia’s

products.

F. Remaining Factors Tilt Toward Finding a Likelihood of Confusion

284. The remaining Polaroid factors also tip in favor of finding that Nipro’s infringement

has created a likelihood of confusion, or, at the very least, are neutral. For example, as Trividia’s

opening brief established, “Insofar as the infringing products are being sold directly to consumers,

many of the consumers, while concerned about their health, are unsophisticated. SOC ¶ 182

(emphasis added). Nipro doesn’t dispute this, but responds that its actual customers are

sophisticated medical institutions and retailers. CSOD ¶¶ 346-348. But Nipro’s argument ignores

the reality of its own infringing marketing, which targeted end users with “upgrade” letters and

texts and sought to switch tens of thousands of end-users away from Trividia’s products. Nipro’s

own conduct refutes its argument and reveals that the relevant customer base for this factor is

average, unsophisticated end-user diabetes patients.

285. Similarly, Nipro rests on its false assertions that Trividia’s products are not

manufactured in the United States in an attempt to turn the product quality factor to its favor.

CSOD ¶ 350. But as described above, the majority of Trividia’s products are manufactured in the

United States, with others being packaged and quality-tested here. And in any event, documents

exchanged by the parties demonstrate that Trividia’s products are recognized to be of the utmost

quality. See Trividia 017510 (C-170); Trividia 018554 (C-171); Trividia 018557 (C-172); Trividia

019018 (C-173); Trividia 019019 (C-174); Trividia 019032 (C-175).

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286. Finally, the “bridging the gap” factor is simply irrelevant here, where the parties

are already in direct competition. See Star Indus., 412 F.3d at 387. (CLA-220)

G. Nipro’s “Family” Arguments Are Irrelevant

287. Nipro’s assertions concerning the “family of marks” doctrine are irrelevant to this

proceeding. Trividia’s has not alleged Nipro has improperly used “TRUE” as a “surname” (e.g.,

by selling a “TRUEGlucoKey”), but rather has directly infringed on the registered and unregistered

members of the TRUE family of trademarks. The family-of-marks doctrine is used when a junior

user’s mark may be confused as being a member of the senior user’s family. See Victoria’s Secret

Bran Mgmt., Inc. v. Sexy Hair Concepts, LLC, No. 07 Civ. 5804(GEL), 2009 WL 959775, at *3

(S.D.N.Y. Apr. 8, 2009). (CLA-499) “A group of marks forms a family when the individual marks

have a recognizable common characteristic, wherein the marks are composed and used in such a

way that the public associates not only the individual marks, but the common characteristic of the

family, with the trademark owner.” Id. (internal quotations omitted). “Thus, McDonald’s

Corporation was able to block the registration of McPRETZEL, McDENTAL and MCCLAIM,

even though McDonald’s was not itself using those marks.” Id.

288. The doctrine is irrelevant in this proceeding because Trividia is not alleging that

Nipro is a attempting to register or use a mark that would be confused as belonging to the family

of TRUE marks. See id. at *1 (prefacing the opinion by noting that the Trademark Trial and

Appeal Board sustained Sexy Hair’s opposition to Victoria Secret’s application of a certain mark);

see also 4 J. Thomas McCarthy, McCarthy on Trademarks & Unfair Competition § 23:61 (5th ed.)

(CLA-316) (“Even though a junior user's mark may not be that close to any one member of the

family, it may have used the distinguishing family ‘surname’ or characteristic so as to be likely to

cause confusion. As the Trademark Board observed: ‘In comparing [the senior user's] family of

marks with [the junior user's] mark, the question is not whether [the junior user's] mark is similar

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to [the senior user's] individual marks, but whether [the junior user's] mark would be likely to be

viewed as a member of [the senior user's] family of marks.’) (quoting 7-Eleven, Inc. v. Lawrence

I. Wechsler, 83 U.S.P.Q.2d 1715, 2007 WL 1431084 (T.T.A.B. 2007)) (CLA-317).

H. Trividia’s Infringement and Unfair Competition Claims are Meritorious

289. For all of these reasons, Trividia has established that Nipro’s bad faith infringement

of Trividia’s trademarks to sell Nipro’s products has caused and will continue to cause confusion

among consumers. Because Nipro has not contested that Trividia’s registered and unregistered

trademarks are protectable, and that some are even incontestable, that fact, coupled with the

likelihood of confusion established above, conclusively demonstrates that Nipro is liable for

trademark infringement under the Lanham Act, unfair competition under the Lanham Act, and

unfair competition under New York common law.

XI. TRIVIDIA’S FALSE ADVERTISING CLAIM IS MERITORIOUS

290. Nipro’s arguments for why Trividia’s false advertising claim lack merit are

unavailing. Its first two points have been dealt with at length above. The Lanham Act applies to

Nipro’s extraterritorial conduct in this case, and no requirement exists to provide Nipro with a

notice-and-cure period prior to bringing these statutory claims in arbitration. Nipro’s other

arguments will be dealt with below.

A. Nipro’s Infringing Advertising Is Literally False

291. Nipro’s argument in opposition to Trividia’s false advertising claim under the

Lanham Act takes an extraordinary and stringent view of what is legally required for a statement

to be literally false. Nipro’s argument boils down to the fact that it, Nipro, never “expressly made”

certain statements, or that its statements do “not necessarily refer to Trividia.” CSOD ¶¶ 366, 368.

That is not the test. A literal falsehood is not confined to just express statements; context is crucial.

See, e.g., Verizon Directories Corp. v. Yellow Book USA, Inc., 309 F. Supp. 2d 401, 404-405

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(E.D.N.Y. 2004) (recognizing in the context of a false advertising claim the Supreme Court’s

invective against “the tyranny of literalness” (CLA-497) (citation omitted)); JR Tobacco of Am.

Inc. v. Davidoff of Geneva (CT), Inc., 957 F. Supp. 426, 432-33 (S.D.N.Y. 1997) (same). (CLA-

408)

292. “To establish literal falsity, a plaintiff must show that the advertisement either

makes an express statement that is false or a statement that is false by necessary implication,

meaning that the advertisement’s words or images, considered in context, necessarily and

unambiguously imply a false message.” Church & Dwight Co. v. SPD Swiss Precision

Diagnostics, GmBH, 843 F.3d 48, 65 (2d Cir. 2016) (internal quotations omitted) (CLA-356).

While a message can only be literally false if it is unambiguous, id., an advertisement can convey

a particular message even if the message is not conveyed word-for-word. See Time Warner Cable,

Inc. v. DIRECTV, Inc., 497 F.3d 144, 158 (2d Cir. 2007) (“If the words or images, considered in

context, necessarily imply a false message, the advertisement is literally false and no extrinsic

evidence of consumer confusion is required.”) (CLA-259). A court can rely on common sense and

logic in determining the message of an advertisement. See Johnson & Johnson v. GAC Int’l, Inc.,

862 F.2d 975, 980-82 (2d Cir. 1988) (CLA-225).

293. While Nipro is correct that a “message can only be literally false if it unambiguous,”

Church & Dwight Co., 843 F.3d at 65 (CLA-356), and “if the language or graphic is susceptible

to more than one reasonable interpretation, the advertisement cannot be literally false,” Time

Warner Cable, Inc., 497 F.3d at 158 (CLA-259), Nipro is incorrect in its attempt to extend that

rational to mean that there can be no literal falsehoods absent an express and precise lie. See, e.g,

CSOD ¶ 366 (“The text communications and webpages simply do not contain any words or

imagery explicitly or undeniably stating that there is an affiliation or association between TRUE

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and GlucoKey”); ¶ 368 (“a fair examination of the short letter . . . does not necessarily refer to

Trividia”); ¶ 368 (“there is no express statement that the GlucoKey product is a Trividia product”);

¶ 369 (“Nipro never made the express statement that the 4Sure product displayed is a ‘successor’

to the TRUE products featured”); ¶ 371 (“There is no express or literal message at all of any

connection between TRUEpico and CareFast or FreeStyle.”).

294. Nipro’s argument that there are no expressly stated falsehoods ignores Second

Circuit case law requiring an analysis of an advertisement’s “words or images, considered in

context.” See Church & Dwight Co., 843 F.3d at 65 (CLA-356). In Church & Dwight Co, the

Second Circuit affirmed the trial court’s findings of literal falsity after the trial court “found that

although none of these materials expressly stated that the Product estimates weeks-pregnant using

a metric consistent with the metric doctors would use, the materials included statements and

images, which, when considered in context, unambiguously implied that false message.” Id. at 66.

Here, Trividia has provided multiple examples of Nipro advertisements that, when viewed in

context, use statements and images that necessarily imply a false message. See Time Warner

Cable, Inc., 497 F.3d at 158 (“If the words or images, considered in context, necessarily imply at

false message, the advertisement is literally face and no extrinsic evidence of consumer confusion

is required.”). (CLA-359)

295. As detailed in its Statement of Claim and Memorial, Trividia has provided multiple

examples of Nipro’s advertisements, both in their words and images, being literally false. First,

in the United Kingdom, Nipro’s advertisement, through its words and images, falsely conveyed

that a Nipro product was the successor to the TRUE products, and encouraged a customer to

“switch” to Nipro’s 4SURE product. SOC ¶ 200. Nipro’s argument that it “never made the express

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statement that the 4Sure product displayed is a ‘successor’ to the TRUE product featured” is

unpersuasive given the nature and context of the advertisement. CSOD ¶ 369.

296. Second, Nipro used the TRUE mark to promote its GlucoKey by saying to

“Upgrade to GlucoKey,” and also “GlucoKey Upgrade.” SOC ¶ 201. Nipro’s argument that its

use of the term “upgrade” does not imply a relationship between TRUE and GlucoKey because

“no such claim is expressly made, nor is it made by necessary implication,” CSOD ¶ 366, ignores

context of the advertisement, where Nipro used Trividia’s stylized TRUE mark to promote

GlucoKey. The fact that the test message, which is addressed to “Dear TrueResult customer,” is

signed “TrueResult Team,” even though it was sent by Nipro, is a crystal clear example of a literal

falsehood.

297. Last, in Australia, Nipro wrote a letter to “Dear TRUE customer” thanking them

“for upgrading to our new meter, the GLUCOKey.” SOC ¶ 202. Nipro denies that such an

assertion represents GlucoKey as a TRUE product by arguing that it “does not necessarily refer to

Trividia, but instead, refers to Nipro, the entity that sold the product” and that “there is no express

statement that the GlucoKey product is a Trividia product.” CSOD ¶ 368. Given the context of

the letter, alongside the images and writing affixed to it, a court would likely find it to convey to

the customer that the GluckoKey is a TRUE product—Nipro does not need to expressly say so for

it to be conveyed. See Johnson & Johnson, 862 F.2d at 980-82 (a court can rely on common sense

and logic in determining the message of an advertisement) (CLA-225).

B. Nipro’s Falsehoods Were Material and Injurious

298. The Second Circuit, in Time Warner Cable, Inc. v. DIRECTV, Inc., 497 F.3d 144

(2d Cir. 2007) (CLA-225), held that the standard for materiality is that a plaintiff only needs to

“demonstrate that the false or misleading representation involved an inherent or material quality

of the product.” Id. at 153 n.3. Post Time Warner, the Second Circuit resolved ambiguities in the

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materiality standard by explaining the standard is whether the falsehood is “likely to influence

purchasing decisions.” Apotex Inc. v. Acorda Therapeutics, Inc., 823 F.3d 51, 63, 67 (2d Cir.

2016) CLA-502). “While the materiality of the falsity and likelihood of injury to the plaintiff

resulting from the defendant’s falsity are separate essential elements, in many cases the evidence

and the findings by the court that a plaintiff has been injured or is likely to suffer injury will satisfy

the materiality standard—especially where the defendant and plaintiff are competitors in the same

market and the falsity of the defendant’s advertising is likely to lead consumers to prefer the

defendant’s product over the plaintiff’s.” Church & Dwight Co., 843 F.3d at 70-71 (CLA-356)

(emphasis added); see also Johnson & Johnson v. Carter-Wallace, Inc., 631 F.2d 186, 190 (2d Cir.

1980) (noting that the injury “standard is whether it is likely that [defendant]’s advertising has

caused or will cause a loss of [plaintiff’s] sales,” which can be established when defendant and

plaintiff “are competitors in a relevant market” and plaintiff demonstrates a “logical causal

connection between the alleged false advertising and its own sales position.”). (CLA-456)

299. “If consumers, faced with the choice to purchase either the plaintiff’s product or

the defendant’s, are likely to prefer the defendant’s product by reason of the defendant’s false

advertising, the falsity of the defendant’s adverting is material to the plaintiff’s Lanham Act

claim.” Church & Dwight Co., 843 F.3d at 71 (CLA-356). Moreover, “[a]t the liability stage, the

Lanham Act ‘demands only proof providing a reasonable basis for the belief that the plaintiff is

likely to be damaged as a result of the false advertising.’” Id. at 72 (quoting Johnson & Johnson,

631 F.2d at 190) (emphasis in original) (CLA-456).

300. As Trividia’s expert report clearly establishes, Trividia has lost sales following

Nipro’s use of its false advertisements. Moreover, these lost sales logically follow from Nipro’s

false advertising, many of which indicated that Trividia’s products were either outdated or

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discontinued. It does not take a sophisticated consumer analysis to establish that customer would

prefer an up-to-date product over one that is outdated, or a product that will continue to be available

in the marketplace over one that was purportedly discontinued. Accordingly, the evidence

sufficiently establishes the materiality and injuriousness of Nipro’s false advertising under the

applicable law.

XII. TRIVIDIA’S CLAIMS ARE NOT DUPLICATIVE AND TRIVIDIA IS NOT SEEKING DUPLICATIVE REMEDIES

301. In various places in its Corrected Statement of Defense, Nipro alleges that certain

claims are “duplicative” of other claims, and either argues or implies they should all be dismissed.

See CSOD ¶¶ 357-358, 384-387, 389-390. Nipro’s assertions are incorrect. Trividia’s claims all

stand on their own. And in any event, Nipro’s implied remedy is nonsense because Trividia is not

seeking duplicative damage awards or duplicative injunctions.

302. Nipro first contends that Trividia’s unfair competition claim under Section 43(a) of

the Lanham Act is impermissibly duplicative. CSOD ¶¶ 357-358. But Nipro misunderstand the

basic distinction between Section 43(a) and Section 32(1) of the Lanham Act. The latter protects

only registered trademarks; the former extends protection to unregistered trademarks. See, e.g.,

Chambers v. Time Warner, Inc., 282 F.3d 147, 155 (2d Cir. 2002) (CLA-351) (“Section 43(a) is a

broad federal unfair competition provision which protects unregistered trademarks similar to the

way that section 32(1) of the Lanham Act, 15 U.S.C. § 1114(1), protects registered marks.”);

(CLA-229) accord Fed. Treas. Enter. Sojuzplodoimport v. SPI Spritis Ltd., 726 F.3d 62, 72 (2d

Cir. 2013) (CLA-369) (“Toward this end, the [Lanham] Act provides separate causes of action

for, among other things, infringement of registered and unregistered trademarks. See 15 U.S.C. §

1114 (CLA-229) (registered trademark); id. § 1125 (unregistered trademark or trade dress) . . . .

Section 31(1) . . . protects only registered trademarks.” (emphasis added)). Thus, to vindicate its

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rights in both its registered and unregistered TRUE trademarks, Trividia has properly brought

claims under both sections of the Lanham Act.

303. Nipro’s argument that Trividia’s New York state law claims are duplicative of one

another is similarly incorrect. And even if the claims are duplicative—which they are not—

Nipro’s proposed remedy is nonsensical: the remedy is not to simply dismiss all of the duplicative

claims.

304. “Under New York law, claims are duplicative when both arise from the same facts

and seek the identical damages for each alleged breach.” Deutsche Bank Nat’l Trust Co. v.

Quicken Loans Inc., 810 F.3d 861, 869 (2d Cir. 2015) (finding that a claim for breach of an implied

covenant of good faith and fair dealing was properly dismissed as duplicative because it was

identical to the breach-of-contract claim) (CLA-361). Further, New York law “encourage[s]

pleading of claims and remedies in the alternative . . . [and] the election of remedies, if any, need

not be made until all proof has been presented.” Volt Sys. Dev. Corp. v. Raytheon Co., 547

N.Y.S.2d 280, 281 (N.Y. App. Div. 1989) (CLA-501) Trividia’s claims under N.Y.G.B.L. § 360-

l (CLA-260), N.Y.G.B.L. § 133 (CLA-274), and New York common law are not duplicative

because they involve different facts. Moreover, Trividia does not seek multiple recoveries for the

same injuries.

305. Both N.Y.G.B.L. § 360-l (CLA-260) and N.Y.G.B.L. § 133 (CLA-274), involve

different elements that must be proven to establish liability; thus, the claims rest on different facts,

and so are not duplicative. A claim under N.Y.G.B.L. § 360-l (CLA-260) involves trademark

dilution. SOC ¶ 204. To obtain an injunction under N.Y.G.B.L. § 360-l (CLA-260), there must

be proof that (1) the trademark is “truly distinctive or has acquired secondary meaning” and (2)

that a likelihood of dilution exists as a result of “blurring” or “tarnishment.” U-Neek, Inc. v. Wal-

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Mart Stores, Inc., 147 F. Supp. 3d 158, 175 (S.D.N.Y. 2001) (CLA-263); see also SOC ¶¶ 204-14

(providing the legal standard and reasoning for why Nipro’s misconduct amounts to actionable

trademark dilution). To obtain an injunction under N.Y.G.B.L. § 133 (CLA-274), a plaintiff must

establish that the defendant (1) used the mark and (2) acted in bad faith to deceive the public. L &

L Wings, Inc. v. Marco-Destin, Inc., 676 F. Supp. 2d 179 (S.D.N.Y. 2009) (CLA-235); see also

SOC ¶¶ 215-19 (providing the legal standard and reasoning for why Nipro’s conduct amounts to

bad faith and misuse of Trividia’s trademarks). Thus, each claim requires a different factual

predicate to establish liability.

306. Similarly, Nipro’s claim that Trividia’s unfair competition claim under New York

common law is impermissibly duplicative because it “involves the same proof, and seeks the same

substantive relief as Trividia’s claims pursuant to the Lanham Act” is incorrect. CSOD ¶ 389.

“Unfair competition claims under New York common law are governed generally by the same

standards as Section 43(a) of the Lanham Act, except the common law requires a showing of bad

faith or intent. Regardless, there is nothing to prevent a plaintiff from asserting both types of

claims.” Genometrica Research Inc. v. Gorbovitski, No. 11-cv-05802 (ADS) (AKT), 2013 WL

394892, at *11 (E.D.N.Y. Jan. 31, 2013) (“First, with regard to the Defendants’ assertion that

Plaintiffs cannot maintain federal causes of action for unfair competition along with state causes

of action for the same, this contention is without merit.”) (CLA-79). A party can be liable under

both federal and state law. See, e.g., Estate of Ellington ex rel. Ellington v. Harbrew Imports Ltd.,

812 F. Supp. 2d 186, 192 (E.D.N.Y. 2011) (CLA-367); see also Buffalo Transp., Inc. v. Bezu, No.,

16-CV-1032, 2019 WL 1315268, at * 7 (W.D.N.Y. Mar. 22 2019) (CLA-342).

307. As a point of reference, the same claims that Trividia asserts in this proceeding are

routinely raised together in New York courts and have not been deemed duplicative. See, e.g.,

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ESPN, Inc. v. Quiksilver, Inc., 586 F. Supp. 2d 219, 222 (S.D.N.Y. 2008) (CLA-278) (trademark

infringement under Section 32 and 43 of the Lanham Act, N.Y.G.B.L. § 360-l, and common law

unfair competition); Buffalo Transp., Inc., 2019 WL 1315268, at *7 (CLA-342) (granting

declaratory judgment that defendant violated the Lanham Act, N.Y.G.B.L. § 360-l (CLA-260),

N.Y.G.B.L. § 133, and committed common law trademark infringement and unfair competition)

(CLA-274); Gym Door Repairs, Inc. v. Young Equip. Sales, Inc., 206 F. Supp. 3d 869, 902

(S.D.N.Y. 2016) (“With respect to the state law claims, the SAC sufficiently alleges pursuant to

N.Y. Gen. Bus. Law § 133 an intent to deceive or mislead because the SAC alleges that the Young

defendants produced and disseminated materials bearing the plaintiffs' trademark names in full.

Similarly, the deceptive use of the plaintiffs' trademarks is sufficient to allege violations of N.Y.

Gen. Bus. Law §§ 349(a) and 360–l.”) (CLA-393); Lacura, Inc. v. Masa U.S.A., Inc., CV 15-3101

(SJF) (AKT), 2016 WL 11481722, *11, 13-14 (E.D.N.Y. Feb. 9, 2016) (CLA-277) (denying a

motion to dismiss after finding that the plaintiff successfully made claims under both § 133 and §

360-l). Nipro’s contention that these claims cannot be brought together in the same proceeding is

wrong and contrary to overwhelming precedent.

308. And to be clear, Trividia is not seeking multiple damages awards for each

trademark-related claim, nor is it seeking multiple injunctions all saying the same thing. Trividia

is seeking to recover all the damages Nipro’s misconduct has cost it and to enjoin Nipro from that

misconduct in the future. That Nipro’s egregious misconduct gives rise to liability under multiple

causes of action under U.S. federal and state law cannot shield Nipro from taking responsibility

for its actions. It merely gives Trividia multiple ways to recover its damages. As the saying goes,

“there’s more than one way to skin a cat.”

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XIII. TRIVIDIA’S STATE LAW CLAIMS ARE MERITORIOUS

A. Nipro’s Trademark Diluting Behavior Should Be Enjoined Under N.Y.G.B.L. § 360-l

309. As set forth in Trividia’s Statement of Claim, Nipro’s use of Trividia’s trademarks

to sell Nipro’s products has and will continue to result in dilution of Trividia’s trademarks. SOC

¶¶ 204-214. Nipro’s arguments to the contrary are misguided at best and frivolous at worst.

310. Nipro’s most frivolous contention is that no liability exists under § 360-l because

Nipro is selling “genuine” Trividia products. CSOD ¶ 378-380. But Nipro again willfully

mischaracterizes the basis for its liability: using Trividia’s trademarks to sell and promote Nipro’s

products. Trademark dilution under New York law can occur under a theory of blurring or a theory

of tarnishment. Blurring occurs “where the defendant uses or modifies the plaintiff’s trademark

to identify the defendants’ goods and services, raising the possibility that the mark will lose its

ability to serve as a unique identifier of the plaintiff’s product.” U-Neek, 147 F. Supp. 2d at 175

(CLA-263) (quoting Deere & Co. v. MTD Prods., Inc., 41 F.3d 39, 43 (2d Cir. 1994) (CLA-269))

(emphasis added). “Tarnishment occurs when a trademark is ‘linked to products of shoddy quality,

or is portrayed in an unwholesome or unsavory context,’ with the result that ‘the public will

associate the lack of quality or lack of prestige in the defendant’s goods with the plaintiff’s

unrelated goods.’” Id. (emphasis added). Even Nipro highlighted the appropriate language in its

own brief before proceeding to ignore the fact that its products are at issue.

311. Thus, whether the products Trividia sold to Nipro are “genuine” is wholly irrelevant

to Trividia’s dilution claim. Nipro’s obfuscation is an implicit concession that it has no actual

response to Trividia’s blurring allegations and that it has essentially admitted its liability for

blurring. The closest Nipro comes to actually responding to Trividia’s dilution allegations is in a

footnote, CSOD ¶ 380 n.24, where it offers self-serving proclamations that its GlucoKey, 4Sure,

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FreeStyle, and CareFirst products “are not of inferior quality to Trividia’s products.” But as the

evidence discussed previously makes clear, Trividia’s products are objectively superior. See

Trividia 017510 (C-170); Trividia 018554 (C-171); Trividia 018557 (C-172); Trividia 019018 (C-

173); Trividia 019019 (C-174); Trividia 019032 (C-175). Nipro has provided no documents or

evidence independently attesting to the quality of its products.

312. As Nipro has indisputably used Trividia’s trademark to identify, promote, and sell

Nipro’s goods, it has engaged in blurring and created a likelihood that the TRUE mark “will lose

its ability to serve as a unique identifier of the [Trividia’s] product.” See U-Neek, 147 F. Supp. 2d

at 175. Because Nipro has offered nothing beyond self-serving testimony to prove that its products

are not inferior to Trividia’s, Nipro is also liable to Trividia under a tarnishment theory for using

Trividia’s trademarks to promote and sell Nipro’s comparatively shoddy products. Trividia has

therefore established a likelihood of dilution, entitling it to an injunction under N.Y.G.B.L. § 360-

l.

313. Nipro next attacks the distinctiveness of Trividia’s TRUE marks as insufficient to

state a dilution claim. Once again, Nipro turns a blind eye to the fact that a number of Trividia’s

trademarks—including TrueTrack, TrueBalance and TrueResult, have achieved incontestable

status, both in stylized and regular form—and so cannot be challenged for a lack of secondary

meaning. See Knowles-Carter v. Feyonce, Inc., 347 F. Supp. 3d 217, 229 (S.D.N.Y. 2018)

(discussing requirements for prevailing “on a claim for trademark dilution under New York

General Business Law § 360-l” and stating: “Plaintiffs’ mark is registered and incontestable, and

Plaintiffs have therefore established a rebuttable presumption of distinctiveness as a matter of

law.”) (CLA-414); see also New World Solutions, Inc. v. NameMedia Inc., 150 F. Supp. 3d 287,

328 (S.D.N.Y. 2015) (CLA- 447) (“[D]istinctiveness for the purpose of trademark dilution claims

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under New York state law has been equated with the strength of a mark for infringement

purposes.”) (internal quotation marks and citation omitted).

314. As to the marks that have not achieved incontestable status, as Trividia explained

in its Statement of Claim, New York law requires only that the mark be distinctive; it does not

require the mark be famous as mandated for a federal dilution claim. SOC ¶¶ 206-207. Starbucks

Corp. v. Wolfe’s Borough Coffee, Inc., 588 F.3d 97, 114 (2d Cir. 2009) (CLA-266); see Mobileye,

Inc. v. Picitup Corp., 928 F. Supp. 2d 759, 782 (S.D.N.Y. 2013) (CLA-267) (“Under section 360–

l, unlike federal law, the plaintiff’s mark ‘need not be . . . famous or celebrated, but it must be an

extremely strong mark either because of its inherently distinctive qualities or the fact that it has

acquired secondary meaning.’” (quoting Energy Intelligence Grp., Inc. v. UBS Fin. Servs., Inc.,

No. 08 Civ. 1497(DAB), 2009 WL 1490603 (S.D.N.Y. May 22, 2009). (CLA-268) Because

distinctiveness equates with strength of the mark, a strength analysis for a trademark claim applies

with equal force to a dilution claim. See, e.g., Johnson & Johnson, 540 F. Supp. 2d at 394 (“As

the court found earlier, Plaintiff’s mark is distinctive.”) (CLA-264). Trividia’s marks are at least

suggestive, which makes them inherently distinctive and thus extremely strong. Moreover

Trividia’s marks have acquired secondary meaning as source identifier.

315. The same analysis explaining why Trividia’s registered and unregistered

trademarks are inherently distinctive and have acquired secondary meaning in the infringement

context explains why the marks are strong and distinctive and capable of dilution. Yet, while

recognizing that New York law does not require fame to state a dilution claim, Nipro nonetheless

attempts to shoehorn a fame analysis into its defense. Nipro’s approach does not square with New

York law. See Katz v. Modiri, 283 F. Supp. 2d 883, 900 (S.D.N.Y. 2003) (“The Court has already

determined that Juva is a suggestive mark and thus distinctive, and therefore, must determine only

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the likelihood of dilution.”) (CLA-261); Coty Inc. v. Excell Brands, LLC, 277 F. Supp. 3d 425,

460 (S.D.N.Y. 2017) (“Coty seeks protection for the remainder of its marks only under New York

law, which merely requires that the marks be distinctive or have acquired secondary meaning. As

discussed above, see supra Section B.1 [which found the marks at least suggestive and thus

inherently distinctive], Coty’s marks easily meet that standard (most concededly so).”) (CLA-271);

Freedom Calls Found. v. Bukstel, No. 05CV5460(SJ)(VVP), 2006 WL 845509, at *6-8, *14

(E.D.N.Y. Mar. 3, 2006) (CLA-375) (finding marks distinctive for purposes of § 360-l after

concluding they were likely suggestive, or at the very least descriptive with secondary meaning,

under the Lanham Act analysis).

B. Nipro’s Deceptive Practices Should Be Enjoined under N.Y.G.B.L. § 133

316. As with Trividia’s claim under § 360-l (CLA-260), the Tribunal need look no

further than the Lanham Act’s likelihood of confusion analysis to determine that Nipro is also

liable under N.Y.G.B.L. § 133 (CLA-133) for its bad faith deceptions. Unlike the Lanham Act

claim, where bad faith is indicative of confusion, § 133 requires bad faith as an element. See

Perfect Pearl Co. v. Majestic Pearl & Stone, Inc., 887 F. Supp. 2d 519, 542-43 (S.D.N.Y. 2012)

(“An indispensible element of a claim alleged under § 133 is ‘intent to deceive the public.’”) (CLA-

275). Actual or constructive knowledge that the mark belongs to the senior user, “accompanied

by similarities between the marks ‘so strong that it seems plain that deliberate copying has

occurred’ give rise to a rebuttable presumption that the defendant is acting in bad faith to deceive

the public under Section 133.” WM Int’l, Inc. v. 99 Ranch Mkt. #601, 329 F.R.D. 491, 500

(E.D.N.Y. 2019) (CLA-276). “Bad faith with intent to deceive also exists where a defendant adopts

or uses a mark with the goal of capitalizing on the plaintiff’s reputation and goodwill through

confusion or deception because, for example, the junior mark is used in the same industry and

within the same geographic area as the senior mark.” Id. Nipro’s deliberate and willfully

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unauthorized use of Trividia’s trademarks to drive Trividia’s customers to its own products

satisfies the standard for bad faith under § 133. And, because Trividia has sufficiently

demonstrated both bad faith and a likelihood of confusion (in part due to Nipro’s bad faith),

Trividia prevails on its § 133 claim as well.

C. Trividia Is Entitled to Damages and Injunctive Relief Under New York Common Law

317. The parties agree that the elements of liability under New York unfair competition

law are essentially the same as under the Lanham Act. See CSOD ¶ 391; see Twentieth Century

Fox Film Corp. v. Marvel Enters., Inc., 220 F. Supp. 2d 289, 297 (S.D.N.Y. 2002) (CLA-280)

(“[T]he standards for trademark infringement and dilution under New York common law are

essentially the same as under the Lanham Act.”). Moreover they agree that to recover damages

under New York law, actual confusion must be shown. CSOD ¶ 390. Therefore, to the extent

Trividia has prevailed on its Lanham Act claims and demonstrated actual confusion, it prevails on

its common law claim as well.

318. The parties however disagree over whether bad faith is an element of a New York

common law unfair competition claim. Compare CSOD ¶ 391 with SOC ¶ 224. Regardless, bad

faith is readily established here for all the reasons set forth above, particularly because Nipro was

aware that Trividia owned the trademarks and proceeded to use them without authorization anyway

to promote and confuse the public about the source of Nipro’s products. See, e.g., WM Int’l, 329

F.R.D. at 499 (“[W]here ‘the defendant is aware of the existence of the plaintiff's mark’ and uses

it in violation of unfair competition law, courts infer bad faith.”). (CLA-276); Franklin v. X Gear

101, LLC, No. 17 Civ. 6452 (GBD) (GWG) 2018 WL 3528731, at *14 (S.D.N.Y. July 23, 2018)

(CLA-374) (“Bad faith under New York law ‘is presumed where the defendant intentionally

copied the plaintiff’s mark.’” (quoting Gluco Perfect, LLC v. Perfect Gluco Prods., Inc., No. 14–

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CV–1678 (KAM)(RER), 2014 WL 4966102, at *19 (E.D.N.Y. Oct. 3, 2014)) (CLA-385). Despite

Nipro’s disingenuous protestation, CSOD ¶ 391 n.29, this inference is not “circular logic.” The

presumption of bad faith arises from the defendant’s knowledge that it had no right to use the

trademark and nevertheless used it anyway. This distinguishes cases where a junior user

innocently adopts a similar mark unaware of the senior user’s mark. But here, Nipro’s conduct

was anything but innocent. It intentionally copied Trividia’s marks to the last jot and tittle, when

it was fully aware by virtue of the IDA trademark license that Trividia owned the marks and that

Nipro was not authorized to use them in connection with selling any products other than Trividia’s.

Accordingly, even if bad faith is an element of a New York unfair competition claim, Nipro’s bad

faith has been establish beyond dispute.

XIV. TRIVIDIA IS ENTITLED TO DAMAGES AND INJUNCTIVE RELIEFRESULTING FROM NIPRO’S MISUSE OF TRIVIDIA’S TRADEMARKS

A. Trividia Is Entitled to Treble Trademark Damages

319. The measure of damages for all of Trividia’s claims that arise under the Lanham

Act is the same—Trividia’s lost profits and Nipro’s disgorged profits. See 15 U.S.C. 1117(a).

(CLA-313)

320. Second Circuit case law “is well settled that in order for a Lanham Act plaintiff to

receive an award of damages the plaintiff must prove either actual consumer confusion or

deception resulting from the violation, or that the defendant’s actions were intentionally deceptive

thus giving rise to a rebuttable presumption of consumer confusion.” GTFM, Inc. v. Solid

Clothing, Inc., 215 F. Supp. 2d 273, 305 (S.D.N.Y. 2002) (CLA-398) (quoting Boosey & Hawkes

Music Publishers, Ltd. v. Walt Disney Co., 145 F.3d 481, 493 (2d Cir. 1998)) (CLA-337).

“Recovery of damages to an injured plaintiff may include compensation for lost sales and harm to

market reputation.” GTFM, Inc., 215 F. Supp. 2d at 305. (CLA-398) “Lost profits are calculated

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by estimating revenue lost due to the infringing conduct and subtracting what it would have cost

to generate that that revenue.” Id. Courts can engage in limited speculation when it is difficult to

determine lost profits. See id.

321. The difficulty of calculating lost sales has led courts to “engage in some degree of

speculation in computing the amount of damages, particularly when the inability to compute them

is attributable to the defendant’s wrongdoing.” Victoria Cruises, Inc. v. Changjian Cruise

Overseas Travel Co., 630 F. Supp. 2d 255, 262 (E.D.N.Y. 2008) (CLA-498); see also Brunswick

Corp. v. Spinit Reel Co., 832 F.2d 513, 526 (10th Cir. 1987) (CLA-341) (“A defendant whose

wrongful conduct has caused the difficulty in assessing damages cannot complain that the damages

are somewhat speculative.”). “Any doubts regarding the amount of damages must be resolved

against the infringer.” Victoria Cruises, Inc., 630 F. Supp. 2d at 262 (CLA-498); see also Lam,

Inc. v. Johns-Manville Corp., 718 F.2d 1056, 1065 (Fed. Cir. 1983). (CLA-419)

322. While the plaintiff must show that the defendant caused the loss of profit, a plaintiff

“does not have to negate every conceivable intervening factor which might have caused a decline

in sales.” Victoria Cruises, Inc., 630 F. Supp. 2d at 262 (quoting 5 McCarthy on Trademarks &

Unfair Competition § 30:79). “Rather, proof of a general decline in sales or a disruption of

anticipated business growth following the defendant’s misconduct can be sufficient in some cases

to justify an inference of causation.” Id. (internal citations and alterations omitted). “Likewise,

proof of a decline in sales combines with evidence tending to discount the importance of other

market factors, such as evidence of positive business conditions and the success of similar

businesses not subject to the defendant’s tortious conduct, can be sufficient to establish a causal

connection between the plaintiff’s decline in sales and the misconduct of the defendant.” Id.

(internal citations and alterations omitted). (CLA-498; CLA-509)

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323. Damages from trademark infringement may be hard to establish. See George Basch

Co. v. Blue Coral, Inc., 968 F.2d 1532, 1549 (2d Cir. 1992) (CLA-360). Accordingly, the Lanham

Act explicitly allows plaintiffs to recover their lost profits and defendants’ ill gotten gains. See 15

U.S.C. 1117(a) (CLA-313). Recognizing that it can be difficult for a plaintiff to establish its lost

profits, courts require a lesser showing to obtain disgorgement of defendant’s ill gotten gains,

allowing “profits from defendant’s proven sales [to be] awarded to the plaintiff unless the

defendant can show that the infringement had no relation to those earnings.” Id. This shifts the

burden of proving economic injury off the innocent party, and places the hardship of disproving

economic gain onto the infringer.”

324. The Lanham Act allows plaintiff’s damages from its lost sales to be trebled, see 15

U.S.C. 1117(a) (CLA-313), and here Trividia’s damages from its lost sales should be trebled and

attorneys’ fees award because of Nipro’s willful, bad faith, intentional copying of Trividia’s

trademarks. The Lanham Act authorizes trebling for infringements of registered and unregistered

trademarks, and in fact requires it when a defendant, as Nipro has done here, used a counterfeit

copy of the mark to sell and promote its own goods. See 15 U.S.C. § 1117(a) (“In assessing

damages the court may enter judgment, according to the circumstances of the case, for any sum

above the amount found as actual damages, not exceeding three times such amount.”). (CLA-313)

325. Courts have awarded treble damages when a defendant has intentionally used a

mark knowing that they were without any right or authority to do so. See Chanel, Inc. v. Veronique

Idea Corp., 795 F. Supp. 2d 262, 271 (S.D.N.Y. 2011) (CLA-352). In Chanel, Inc., the court

award treble damages after concluding that no reasonable jury would fail to find that the defendant

acted in bad faith because it knowingly “promoted, displayed, offered for sale, and sold costume

jewelry, including pendants, earring and necklaces bearing the Chanel Mark at issue.” Id. at 265.

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As demonstrated above, Nipro clearly used Trividia’s trademarks beyond the scope of the license

in the IDA without any right or authority to do so.

326. Moreover courts award treble damages to deter “brazen behavior” after a finding

of especially egregious and willful conduct. Merck Eprova AG v. Gnosis S.p.A., 901 F. Supp. 2d

436, 461 (S.D.N.Y. 2012) (CLA-433), aff’d 760 F.3d 247 (2d Cir. 2014) (CLA-512). In Merck,

the court reasoned that enhanced damages were warranted where a defendant “deliberately and

willfully engaged in false advertising as part of a strategy designed to gain its market share in the

lucrative vitamin and nutritional supplement industry through deception,” could provide no

reasonable explanation for its infringing use, and continued to misuse the protected term long after

being aware of its infringing use. See id. at 458. Likewise, Nipro brazenly used Trividia’s marks

to deceptively gain market share in the diabetes supply market, has offered no explanation for why

it was permitted to use Trividia’s marks to sell its own products, and even continued to misuse

Trividia’s marks after being informed of its infringement. Accordingly, an award trebling

Trividia’s damages is warranted here.

327. Similarly, in Mobius Management Systems, Inc. v. Fourth Dimension Software,

Inc., 880 F. Supp. 1005, 1025-26 (S.D.N.Y. 1994) (CLA-436), the court trebled damages because

the defendant had knowingly made false statements about the plaintiff in a letter, which occurred

after the defendant had agreed not to make such statements in the marketplace. The court awarded

treble damages to compensate the plaintiff for the loss of goodwill it has sustained and the efforts

it took to combat the statements made in the defendant’s letter it sent out to consumers. Id. at

1025-26. The court was persuaded to enhance damages due to the high degree of the defendant’s

bad faith, as—much like Nipro—it knew what it was doing was incorrect. See id.

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328. The Lanham Act also allows for enhancement of a defendant’s disgorged profits,

stating “the court may in its discretion enter judgment for such sum as the court shall find to be

just, according to the circumstances of the case.” See 15 U.S.C. 1117(a) (CLA-313). Here, the

same factors that support trebling a damage award based on Trividia’s lost profits also support

enhancing a damage award based on Nipro’s ill gotten gain. See Merck Eprova AG v. Gnosis

S.p.A., 901 F. Supp. 2d 436, 460 (S.D.N.Y. 2012) (CLA-433). The Court has broad discretion in

determining how much of an enhancement to award. See Getty Petroleum Corp. v. Bartco

Petroleum Corp., 858 F.2d 103, 109 (2d Cir.1988). (“Unlimited enhancement or reduction of an

award based on defendant's profits is permitted in order to correct inadequacy or

excessiveness.”).19 (CLA-443)

329. Trividia has established instances of actual confusion. It has established that

Nipro’s infringing conduct was done willfully and in bad faith. Trividia’s expert has established

that as a result of Nipro’s trademark-related misconduct, Trividia has lost sales and Nipro has

gained profits as set forth in the following chart:

19 Damages for an unfair competition claim under New York common law are also measured by the profits Trividia lost as a result of Nipro’s misconduct. Suburban Graphics Supply Corp. v. Nagle, 774 N.Y.S.2d 160 (N.Y. App. Div. 2004) (CLA-496). Unfair competition claims follow the rule for compensatory damages, and such damages need to correspond to “the amount which the plaintiff would have made except for the defendant’s wrong”. E.J. Brooks Co. v. Cambridge Security Seals, 31 N.Y.3d 441, 449 (NY 2018) (CLA-287) (internal quotations and alterations omitted). But “[t]o be sure, courts may award a defendant’s unjust gains as a proxy for compensatory damages in an unfair competition case.” Id. at 450 (internal quotations and alterations omitted). Such a proxy for lost profits may be used “where a plaintiff's actual losses cannot be traced with even approximate precision,” but it is clear that a defendant’s misconduct caused plaintiff loss. See id. (internal quotations omitted).

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B. Trividia Is Entitled to a Permanent Injunction

1. The IDA Entitles Trividia to an Injunction

330. Having established that Nipro has breached Section 3.10 of the IDA by using

Trividia’s trademarks to promote and sell Nipro’s products, Section 16.5 clearly provides that

Trividia is entitled to an injunction restraining Nipro from misusing or continuing to misuse

Trividia’s trademarks. The agreement itself recognizes the irreparable harm that arises from

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trademark abuse and the parties have contractually agreed that an injunction is appropriate in these

circumstances. IDA § 16.5 (“willfully unauthorized use, disclosure, or breach [of Trividia’s

trademarks] . . . may irreparably damage” Trividia and Trividia “shall be entitled to an

injunction”). The Tribunal need not even reach questions of irreparable harm or balancing equities

because the parties have agreed that an injunction should issue when a breach or even threatened

breach of the trademark license has occurred. See generally Ticor Title Ins. Co. v. Cohen, 173

F.3d 63, 69 (2d Cir. 1999) (CLA-480) (treating contract clause providing for injunctive relief as

an “admission” plaintiff would suffer irreparable harm); Roswell Capital Partners LLC v.

Alternative Constr. Techs., 08 Civ. 10647(DLC), 2009 WL 222348, at *17 (S.D.N.Y. Jun. 16,

2009) (courts may view terms in contract specifiying “irreparable harm” as “evidence of an

admission that irreparable harm has occurred”). (CLA-463)

2. Trividia Meets the Standard for a Permanent Injunction

331. In any event, Trividia has clearly met the standard for a permanent injunction. A

permanent injunction is appropriate when a plaintiff demonstrates “(1) actual success on the merits

and (2) irreparable harm.” Gucci Am., Inc. v. Duty Free Apparel, Ltd., 286 F. Supp. 2d 284, 290

(S.D.N.Y 2003) (CLA-391). As the foregoing briefing in this matter establishes, Trividia has

demonstrated actual success on the merits. And while the general law governing injunction

requires a balancing of hardships and an assessment of the public interest, consideration of those

factors is obviated in the trademark cases because, “with respect to the balance of hardships, an

infringer cannot complain about the loss of its ability to infringe,” and “the public has an interest

in not being deceived—in being assured that the mark it associates with a product is not attached

to goods of unknown origin and quality.” See Scores Holding Co. Inc. v. CJ NYC Inc., No. 17-

CV-0020 (RA), 2017 WL 2297014, at *3 (S.D.N.Y. May 24, 2017) (CLA-251) (citing WPIX, Inc.

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v. ivi, Inc., 691 F.3d 275, 287 (2d Cir. 2012) (CLA-505), and N.Y.C. Triathlon, LLC v. NYC

Triathlon Club, Inc., 704 F. Supp. 2d 305, 344 (S.D.N.Y. 2010)) (CLA-448); accord Rovio Entm’t,

Ltd. v. Allstar Vending, Inc., 97 F. Supp. 3d 536, 546-47 (S.D.N.Y. 2015) (CLA-464). Thus, the

only factor remaining for the Tribunal’s consideration is the question of irreparable harm.

332. As Trividia’s original briefing explained, irreparable harm is established where

“there is any likelihood that an appreciable number of ordinarily prudent purchasers are likely to

be misled, or indeed simply confused,” and “confusion is presumed in cases where an identical

mark is at issue.” Muni. Credit Union v. Queens Auto Mall, Inc., 126 F. Supp. 3d 290, 299

(E.D.N.Y. 2015) (CLA-255) (quoting Lobo Enters., Inc. v. Tunnel Inc., 822 F.2d 331, 333 (2d

Cir.1987) (CLA-422), and citing C=Holdings B.V. v. Asiarim Corp., 992 F. Supp. 2d 223, 241

(S.D.N.Y. 2013)) (CLA-343); Protection One Alarm Monitoring, Inc. v. Exec. Protection One Sec.

Serv., LLC, 553 F. Supp. 2d 201, 206 (E.D.N.Y. 2008) (CLA-252) (“Thus, in trademark cases, ‘a

showing of likelihood of confusion as to source or sponsorship establishes the requisite likelihood

of success on the merits as well as risk of irreparable harm.’” (quoting Am. Cyanamid v. Campagna

per le Farmacie in Italia, S.P.A., 847 F.2d 53, 55 (2d Cir. 1988)) (CLA-322). Irreparable harm is

also satisfied in a trademark case where the record demonstrates the defendant is likely to persist

in its infringing activity absent an injunction. Scores, 2017 WL 2297014, at *3 (CLA-251) (citing

U.S. Polo Ass’n, Inc. v. PRL USA Holdings, Inc., 800 F. Supp. 2d 515, 540 (S.D.N.Y. 2011) (CLA-

490) and Montblanc-Simplo GmbH v. Colibri Corp., 692 F. Supp. 2d 245, 259 (E.D.N.Y. 2010))

(CLA-437). Moreover, irreparable harm is established where damages are difficult to ascertain

because defendant’s trademark infringements have caused a loss of an indeterminate amount of

client business in years to come. See Protection One, 553 F. Supp. 2d at 206 (CLA-252). All

three factors are present here and weigh in favor of issuing a permanent injunction.

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333. Nipro unconvincingly attempts to distinguish this long line of cases by pointing out

the irrelevant fact that in several of these cases “defendants defaulted and plaintiffs’ factual

allegations stood uncontested.” CSOD ¶ 406. This is a curious argument for Nipro to make given

that two of Nipro’s three cited cases also involved defaulting defendants. See Microsoft Corp. v.

AGA Sols., Inc., 589 F. Supp. 2d 195, 196 & n.2 (E.D.N.Y. 2008) (CLA-434) (“Neither Defendant,

however, has filed any opposition to the motion.”); Conan Props. Int’l LLC v. Sanchez, No. 17-

CV-162 (FB), 2018 WL 4522099, at *1 (E.D.N.Y. June 8, 2018) (CLA-358) (“When defendant

failed to answer or otherwise appear in this case . . . .”). But regardless, defendants’ defaults in

some20 of the cited cases do not change the standards by which a court, or this Tribunal, evaluates

irreparable harm. In awarding an injunction, even in cases of default, a court still must be satisfied

the plaintiff “meets the prerequisites for the issuance of an injunction.” See Harris v. Fairweather,

No. 11 Civ. 2152(PKC)(AJP), 2012 WL 3956801, at *9 (S.D.N.Y. Sept. 10, 2012) (CLA-307)

(citation omitted). Nipro has certainly had ample opportunity here to argue, albeit unsuccessfully,

why these standards are not met. But the standards apply all the same.

334. Nipro’s cited cases do not support its argument. For starters, Gowanus Dredgers

v. Baard, No. 11–CV–5985 (PKC), 2013 WL 6667361 (E.D.N.Y. Dec. 17, 2013) (CLA-387), did

not even analyze issuance of an injunction in the trademark context. It disposed of the case finding

that the plaintiff lacked standing. Id. at *7-11. In Microsoft, the court denied an injunction without

prejudice because Microsoft did not bother to address the injunction factors in its motion. 589 F.

20 The same irreparable harm standards are also found in cases not involving defaults. See, e.g.,WPIX, Inc. v. ivi, Inc., 691 F.3d 275 (2d Cir. 2012) (CLA-505); Lobo Enters., Inc. v. Tunnel Inc.,822 F.2d 331 (2d Cir.1987) (CLA-422); C=Holdings B.V. v. Asiarim Corp., 992 F. Supp. 2d 223 (S.D.N.Y. 2013) (CLA-343); Gucci Am., Inc. v. Duty Free Apparel, Ltd., 286 F. Supp. 2d 284, 290 (S.D.N.Y 2003). (CLA-391)

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Supp. 2d at 204. And finally, Nipro’s citation to Conan Properties is misplaced, because Nipro

neglects to inform the Tribunal that the magistrate’s recommendation it relies upon was rejected

and overruled by the district judge, who did grant injunctive relief after finding that courts

“routinely” award injunctions in cases of that type where there is a threat of continuing

infringement. See Conan Props. Int’l LLC v. Sanchez, No. 1:17-cv-00162-FB-RLM, 2018 WL

3869894, at *6 (E.D.N.Y. Aug. 15, 2018) (CLA-513), modifying recommendation in 2018 WL

4522099 (E.D.N.Y. June 8, 2018). (CLA-358)

335. In any event, in Trividia’s cited cases, the courts did not “presume irreparable

harm,” but found irreparable on the same facts that established a likelihood of confusion because

“[i]t is well-settled that a trademark owner's loss of goodwill and ability to control its reputation

constitutes irreparable harm,” and, thus, “where there is likely confusion in an action for trademark

infringement, the requisite irreparable harm is established as a matter of course.” See N.Y. City

Triathlon, 704 F. Supp. 2d at 325-26; accord U.S. Polo, 800 F. Supp. 2d at 540-41 (CLA-448)

(finding irreparable harm from loss of ability to control goodwill and reputation after discussing

whether or not irreparable harm could be presumed). And still other courts found irreparable harm

based not a confusion presumption, but on difficulty in ascertaining future monetary damages from

lost customers, Protection One, 553 F. Supp. 2d at 206 (CLA-552), and the likelihood that a

defendant will continue infringing, Scores, 2017 WL 2297014, at *3. (CLA-251)

336. All of these factors point to irreparable harm here. Nipro has clearly caused actual

confusion with its misleading uses of Trividia’s trademarks, ripping goodwill and reputation away

from Trividia. Nipro’s willful misuse of the trademarks long after being notified of its

infringement suggests that Nipro will not be deterred from continuing its infringement absent, at

least, an injunction. And finally, while Trividia’s expert has been able to ascertain some measure

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of damages to-date based on Nipro’s trademark misuse, the uncertainty in calculating adequate

damages many years into the future to account for the loss of recurring strip customers that have

been stolen away, militates in favor of finding irreparable harm and issuing an injunction here.

3. An Injunction Is Warranted Because Nipro Is Likely to Continue Infringing

337. Nipro’s last attempt to avoid a permanent injunction is to claim, essentially, that an

injunction is “moot” and “unnecessary” because it has “cured” its trademarks violations and

apparently is willing to “stipulate[] that it will not infringe in the future.” See CSOD ¶¶ 384, 409-

410. But as Nipro itself subtly concedes, an injunction is only appropriate after violations have

ceased if a defendant “shows no inclination to repeat its offense.” CSOD ¶ 409; see Doctor’s

Assocs. LLC v. Hai, No. 19-CV-1968 (NGG) (RER), 2019 WL 2385597, at *4-5 (E.D.N.Y. June

6, 2019) (CLA-363) (“A defendant’s voluntary change of conduct only renders a case moot if the

defendant demonstrates both that ‘(1) there is no reasonable expectation that the alleged violation

will recur and (2) interim relief or events have completely and irrevocably eradicated the effects

of the alleged violation.’” (emphasis added)). It is Nipro’s burden to show that it has met these

requirements. Id. at *5. And Nipro, which has essentially refused to produce relevant

documentation of its infringements from all but two countries, has made no such showing here.

338. On the contrary, Nipro’s callous disrespect for Trividia’s trademark rights

demonstrates that it has every inclination to misuse Trividia’s trademarks in the future. It misused

them despite the clear language of the IDA license. It continued misusing them after Trividia

informed it that it was infringing. And it continued to use them long after Trividia terminated the

IDA. Indeed, Nipro all but concedes it intends to continue misusing Trividia’s trademarks by

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making its erroneous argument that Amendment No. 2 to the IDA permits such use,21 and by

describing its purported cessation of infringements as “a precaution.” See CSOD ¶¶ 409-410.

339. When a defendant acts with such willful disregard of a plaintiff’s trademark rights,

courts regularly conclude that an injunction is appropriate even if the offending party has

purportedly stopped its violations. See, e.g., Register.com, Inc. v. Verio, Inc., 356 F.3d 393, 405

(2d Cir. 2004) (CLA-243) (court may look to “previous infringing behavior as a justification for

the injunction” in spite of agreement to cease infringing); Turn On Prods., Inc. v. Almost Famous

Apparel, LLC, No. 18-CV-00625 (ILG) (RER), 2019 WL 2436297, at *7 (E.D.N.Y. Apr. 12, 2019)

(“Although Defendants have complied with [plaintiff’s] prior demands, [defendant’s] past willful

infringement supports a grant of injunctive relief.”) (CLA-486); Doctor’s Assocs., 2019 WL

2385597, at *5; Coty Inc. v. Excell Brands, LLC, 277 F. Supp. 3d 425, 465 (S.D.N.Y. 2017) (CLa-

363) (injunction appropriate, despite cessation of all operations, due to defendant’s “tendencies in

the past”); Microban Prods. Co. v. API Indus., Inc., No. 14 Civ. 41(KPF), 2014 WL 1856471, at

*21 (S.D.N.Y. May 8, 2014) (CLA-211); Mobius Mgmt. Sys., Inc., 880 F. Supp. at 1024 (CLa-

436); see also 5 McCarthy on Trademarks & Unfair Competition § 30:11 (5th ed.)(CLA-508)

(“Even if the defendant has ceased its wrongful activities, an injunction should be granted where

defendant's intentions are in doubt.”).22 Given Nipro’s past behavior and its failure to show beyond

any doubt that it will not repeat its infringement, a permanent injunction is warranted in this case.

21 Again, the IDA permits Nipro to use Trividia’s trademarks to sell Trividia’s products, not to sell Nipro’s products.22 Indeed, as the McCarthy treatise observes, the appropriate question for Nipro is, “If you have irreversibly stopped those acts, then how can you be harmed by an injunction to not do what you say you will not do again?” 5 McCarthy on Trademarks & Unfair Competition § 30:11 (5th ed.) (citation omitted).(CLA-508)

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XV. REQUESTED RELIEF

340. Trividia respectfully requests that the Tribunal allow its claims to proceed and grant

the following relief:

x Grant Trividia’s claim that Nipro breached the IDA by failing to make the Annual Minimum Purchase for Contract Year Three thereby resulting in termination of the IDA and award expectancy damages under New York law for Contract Years Three through Five. See IDA Sections 1.1; 2.1; 2.2; 3.2; Article V; Schedule A; Schedule C; Schedule D.

o Respondent conceded that the Annual Minimum for Contract Year Three should be the same as Contract Year Two. The Contract Year Two Annual Minimum was 3,600,000 fifty (50)-count vials of strips (180,000,000 strips) equalling $18,900,000 in purchases. As a result of Respondent’s breach and resulting termination of the IDA, the Contract Year Two Annual Minimum also applies for Contract Years Four and Five. Respondent failed to purchase the required 50-ct. equivalent test strip vials of product in Contract Year Three.

o Trividia’s expert report details the damages requested. (CER-1 Suppl. Kindler at Exhibit 1). As set forth in Trividia’s Nov. 1, 2019 expert report (CER-1 Suppl. Kindler at ¶ 15 and Table 2) the expectancy damages relating to the breach of the agreement of failing to meet the Annual Minimum Purchase requirement are as follow:

� Contract Year Three: $8,168,888� Contract Year Four: $8,679,260� Contract Year Five: $10,796,311� Total: $27,644,459

These numbers are present value numbers. In addition, under New York law, the Trividia is also entitled to prejudgment interest at a rate of 9%.

x Grant Trividia’s claim for breach of the IDA for Nipro’s misuse of Trividia’s trademarks in violation of the parties’ agreement (which entitles Trividia to expectancy damages in the amount, at least, of the damages relating to Contract Years Three through Five of $27,644,459 as set forth above because it was forced to terminate the IDA as a result of the breach).

x Grant Trividia’s trademark infringement claims and award related damages including treble, punitive and statutory damages as allowed by law. As set forth in Expert, Kindler’s supplemental report, Trividia Request an award of damage as follows as set forth in Expert Kindler’s Report:

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x Grant Trividia’s request for treble, statutory and punitive damages.

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x Grant Trividia’s claim for injunctive relief based on Nipro’s infringement and misuse of Trividia’s trademarks and permanently enjoin Nipro’s acts of trademark infringement.

x Grant Trividia’s claim for breach of the IDA by failing to provide requested forecasts for Contract Year Four and award related damages. As a result of Nipro’s breach of the IDA, Trividia was forced to terminate the IDA.

x Deny Nipro’s reformation and rescission claims with prejudice as a result of their withdrawal of those claims on the eve of the scheduled March, 2019 hearing.

x Grant Trividia and adverse inference on the issue of customer confusion in Europe and strike Tom Rosseel’s witness statement and testimony based on Nipro’s failure to produce.

x Grant Trividia prevailing party attorney’s fees, costs and expenses associated with this matter as provided for in Article XIV of the IDA.

x Grant pre-judgment interest pursuant to New York law, which is presently at a rate of 9%.

x Grant such other relief to Trividia as the Tribunal may conclude is just and proper.

Dated: November 1, 2019Respectfully submitted,

/s/ Sigrid McCawleySigrid McCawleyCarlos SiresCarl GoldfarbBrendon OlsonBOIES SCHILLER FLEXNER LLP401 East Las Olas Blvd Suite 1200Fort Lauderdale, FL 33316Tel: (954) 356-0011Facsimile: (954) 356-0022Email: [email protected]

Counsel for ClaimantTrividia Health, Inc.

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